Welcome!

News Feed Item

FOX Television Taps SendUs Platform for Fan Trailer Contest of Highly-Anticipated New Show GOTHAM

During a Comic-Con 2014 fan briefing Saturday, FOX Executives announced an interactive “Fan Trailer Contest” leading up to the September launch of GOTHAM, one of the convention's most buzz-worthy topics. Fans can watch the trailer and recreate a segment or the entire trailer in animated or live-action formats. The winner of the most creative piece will win a trip to NYC to attend the GOTHAM world premiere party. Submissions will be accepted through 8/20/14 and a winner will be announced 8/27/14. The winning fan trailer will debut on the FOX network.

GOTHAM trailer on YouTube: https://www.youtube.com/watch?v=5S_bodvIBG4

FOX has partnered with SendUs, the premier User Generated Content (UGC) and audience-engagement technology platform, to effectively create an interactive audience experience and manage the volume of submissions. SendUs technology seamlessly creates fast-paced and instantaneous convergence between broadcast, TV, and digital platforms.

SendUs technology removes the administrative and technical challenges of receiving, processing, and harnessing UGC. This is accomplished through robust features such as easy-to-use engagement interfaces that are seamlessly deployed on the client’s website, Facebook page or mobile app; automatic transcoding of videos; and immediate acquisition of media use rights. The platform includes leading edge content editing and curation tools as well as the downloading of high-resolution videos for broadcast. SendUs also provides a variety of API’s and widgets (applications) for a highly customized experience.

“Our platform is helping forward-thinking media companies, like FOX, transform the traditional one-to-many broadcast model into an interactive ‘conversation’ with the audience,” said Nick Namikas, Co-CEO of SendUs. He added, “In order to be successful in a rapidly-evolving multi-screen and social media world, media companies must continuously engage their audience and harness the incredibly valuable, authentic media they create on a daily basis – SendUs is enabling them to meet this challenge.”

FOX is recognized as an innovator in setting the new standard of utilizing consistent audience interaction to reach a sustainably loyal fan base. The key is in strategically securing and maintaining a devoted connection with a target audience of millennials that rejects traditional advertising and are continually demanding authentic content and brand experiences. Thanks to a myriad of social media platforms that engage fans via online sharing, the authenticity and interaction catapults the fan experience into a loyal group of brand ambassadors. These ambassadors have the power to influence the decisions of peers and turn passive observers into advocates.

Dean Norris, Senior Vice President FOX Marketing & Special Operations, explained, “We ask ourselves, on a daily basis, how we can evolve our distribution methods, customize content and turn as much of our business over to the fans as possible. SendUs provides a simple method for both FOX and our fans/brand ambassadors to share assets and create compelling UCG-type content. In order for us to reach our goals, we needed a collection platform that was easy for the fan to use and functional for FOX in almost any environment. To date, SendUs has been a very flexible partner and GOTHAM is an amazing property with a ravenous fan base. We expect some very positive results from this project.”

In a recent study of Millennials, Edelman, public relations firm, concluded that, with Millennials, Average is over. Brands must act and engage differently to get attention and loyalty. We are in the age of surprise and delight. If you don’t, they will tune you out.

SendUs is designed to enable brands/media companies to create these interactive relationships.

About SendUs

SendUs is a game-changing video and photo crowdsourcing platform. It enables brands/media companies to solicit, acquire and monetize targeted content from their audience while automatically securing the media use rights. It also provides tools to search and pull specific content from social media. SendUs clients can easily curate, edit, manage and publish all of this authentic content to drive greater engagement, awareness and revenue.

About GOTHAM

Gotham is a television series scheduled to premiere on FOX Television Network Monday, September 22, 2014. GOTHAM is based upon characters published by DC Entertainment.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
"Tintri focuses on the Ops side of the DevOps, which basically is pushing more and more of the accessibility of the infrastructure to the developers and trying to get behind the scenes," explained Dhiraj Sehgal of Tintri in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
You know you need the cloud, but you’re hesitant to simply dump everything at Amazon since you know that not all workloads are suitable for cloud. You know that you want the kind of ease of use and scalability that you get with public cloud, but your applications are architected in a way that makes the public cloud a non-starter. You’re looking at private cloud solutions based on hyperconverged infrastructure, but you’re concerned with the limits inherent in those technologies.
Cloud applications are seeing a deluge of requests to support the exploding advanced analytics market. “Open analytics” is the emerging strategy to deliver that data through an open data access layer, in the cloud, to be directly consumed by external analytics tools and popular programming languages. An increasing number of data engineers and data scientists use a variety of platforms and advanced analytics languages such as SAS, R, Python and Java, as well as frameworks such as Hadoop and Spark...
The current age of digital transformation means that IT organizations must adapt their toolset to cover all digital experiences, beyond just the end users’. Today’s businesses can no longer focus solely on the digital interactions they manage with employees or customers; they must now contend with non-traditional factors. Whether it's the power of brand to make or break a company, the need to monitor across all locations 24/7, or the ability to proactively resolve issues, companies must adapt to...
You know you need the cloud, but you’re hesitant to simply dump everything at Amazon since you know that not all workloads are suitable for cloud. You know that you want the kind of ease of use and scalability that you get with public cloud, but your applications are architected in a way that makes the public cloud a non-starter. You’re looking at private cloud solutions based on hyperconverged infrastructure, but you’re concerned with the limits inherent in those technologies.
Both SaaS vendors and SaaS buyers are going “all-in” to hyperscale IaaS platforms such as AWS, which is disrupting the SaaS value proposition. Why should the enterprise SaaS consumer pay for the SaaS service if their data is resident in adjacent AWS S3 buckets? If both SaaS sellers and buyers are using the same cloud tools, automation and pay-per-transaction model offered by IaaS platforms, then why not host the “shrink-wrapped” software in the customers’ cloud? Further, serverless computing, cl...
SYS-CON Events announced today that Enzu will exhibit at SYS-CON's 21st Int\ernational Cloud Expo®, which will take place October 31-November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Enzu’s mission is to be the leading provider of enterprise cloud solutions worldwide. Enzu enables online businesses to use its IT infrastructure to their competitive advantage. By offering a suite of proven hosting and management services, Enzu wants companies to focus on the core of their ...
With major technology companies and startups seriously embracing Cloud strategies, now is the perfect time to attend 21st Cloud Expo October 31 - November 2, 2017, at the Santa Clara Convention Center, CA, and June 12-14, 2018, at the Javits Center in New York City, NY, and learn what is going on, contribute to the discussions, and ensure that your enterprise is on the right path to Digital Transformation.
In his session at @ThingsExpo, Eric Lachapelle, CEO of the Professional Evaluation and Certification Board (PECB), provided an overview of various initiatives to certify the security of connected devices and future trends in ensuring public trust of IoT. Eric Lachapelle is the Chief Executive Officer of the Professional Evaluation and Certification Board (PECB), an international certification body. His role is to help companies and individuals to achieve professional, accredited and worldwide re...
In the world of DevOps there are ‘known good practices’ – aka ‘patterns’ – and ‘known bad practices’ – aka ‘anti-patterns.' Many of these patterns and anti-patterns have been developed from real world experience, especially by the early adopters of DevOps theory; but many are more feasible in theory than in practice, especially for more recent entrants to the DevOps scene. In this power panel at @DevOpsSummit at 18th Cloud Expo, moderated by DevOps Conference Chair Andi Mann, panelists discussed...
Wooed by the promise of faster innovation, lower TCO, and greater agility, businesses of every shape and size have embraced the cloud at every layer of the IT stack – from apps to file sharing to infrastructure. The typical organization currently uses more than a dozen sanctioned cloud apps and will shift more than half of all workloads to the cloud by 2018. Such cloud investments have delivered measurable benefits. But they’ve also resulted in some unintended side-effects: complexity and risk. ...
With the introduction of IoT and Smart Living in every aspect of our lives, one question has become relevant: What are the security implications? To answer this, first we have to look and explore the security models of the technologies that IoT is founded upon. In his session at @ThingsExpo, Nevi Kaja, a Research Engineer at Ford Motor Company, discussed some of the security challenges of the IoT infrastructure and related how these aspects impact Smart Living. The material was delivered interac...
It is ironic, but perhaps not unexpected, that many organizations who want the benefits of using an Agile approach to deliver software use a waterfall approach to adopting Agile practices: they form plans, they set milestones, and they measure progress by how many teams they have engaged. Old habits die hard, but like most waterfall software projects, most waterfall-style Agile adoption efforts fail to produce the results desired. The problem is that to get the results they want, they have to ch...
IoT solutions exploit operational data generated by Internet-connected smart “things” for the purpose of gaining operational insight and producing “better outcomes” (for example, create new business models, eliminate unscheduled maintenance, etc.). The explosive proliferation of IoT solutions will result in an exponential growth in the volume of IoT data, precipitating significant Information Governance issues: who owns the IoT data, what are the rights/duties of IoT solutions adopters towards t...
Today we can collect lots and lots of performance data. We build beautiful dashboards and even have fancy query languages to access and transform the data. Still performance data is a secret language only a couple of people understand. The more business becomes digital the more stakeholders are interested in this data including how it relates to business. Some of these people have never used a monitoring tool before. They have a question on their mind like “How is my application doing” but no id...