Welcome!

News Feed Item

FOX Television Taps SendUs Platform for Fan Trailer Contest of Highly-Anticipated New Show GOTHAM

During a Comic-Con 2014 fan briefing Saturday, FOX Executives announced an interactive “Fan Trailer Contest” leading up to the September launch of GOTHAM, one of the convention's most buzz-worthy topics. Fans can watch the trailer and recreate a segment or the entire trailer in animated or live-action formats. The winner of the most creative piece will win a trip to NYC to attend the GOTHAM world premiere party. Submissions will be accepted through 8/20/14 and a winner will be announced 8/27/14. The winning fan trailer will debut on the FOX network.

GOTHAM trailer on YouTube: https://www.youtube.com/watch?v=5S_bodvIBG4

FOX has partnered with SendUs, the premier User Generated Content (UGC) and audience-engagement technology platform, to effectively create an interactive audience experience and manage the volume of submissions. SendUs technology seamlessly creates fast-paced and instantaneous convergence between broadcast, TV, and digital platforms.

SendUs technology removes the administrative and technical challenges of receiving, processing, and harnessing UGC. This is accomplished through robust features such as easy-to-use engagement interfaces that are seamlessly deployed on the client’s website, Facebook page or mobile app; automatic transcoding of videos; and immediate acquisition of media use rights. The platform includes leading edge content editing and curation tools as well as the downloading of high-resolution videos for broadcast. SendUs also provides a variety of API’s and widgets (applications) for a highly customized experience.

“Our platform is helping forward-thinking media companies, like FOX, transform the traditional one-to-many broadcast model into an interactive ‘conversation’ with the audience,” said Nick Namikas, Co-CEO of SendUs. He added, “In order to be successful in a rapidly-evolving multi-screen and social media world, media companies must continuously engage their audience and harness the incredibly valuable, authentic media they create on a daily basis – SendUs is enabling them to meet this challenge.”

FOX is recognized as an innovator in setting the new standard of utilizing consistent audience interaction to reach a sustainably loyal fan base. The key is in strategically securing and maintaining a devoted connection with a target audience of millennials that rejects traditional advertising and are continually demanding authentic content and brand experiences. Thanks to a myriad of social media platforms that engage fans via online sharing, the authenticity and interaction catapults the fan experience into a loyal group of brand ambassadors. These ambassadors have the power to influence the decisions of peers and turn passive observers into advocates.

Dean Norris, Senior Vice President FOX Marketing & Special Operations, explained, “We ask ourselves, on a daily basis, how we can evolve our distribution methods, customize content and turn as much of our business over to the fans as possible. SendUs provides a simple method for both FOX and our fans/brand ambassadors to share assets and create compelling UCG-type content. In order for us to reach our goals, we needed a collection platform that was easy for the fan to use and functional for FOX in almost any environment. To date, SendUs has been a very flexible partner and GOTHAM is an amazing property with a ravenous fan base. We expect some very positive results from this project.”

In a recent study of Millennials, Edelman, public relations firm, concluded that, with Millennials, Average is over. Brands must act and engage differently to get attention and loyalty. We are in the age of surprise and delight. If you don’t, they will tune you out.

SendUs is designed to enable brands/media companies to create these interactive relationships.

About SendUs

SendUs is a game-changing video and photo crowdsourcing platform. It enables brands/media companies to solicit, acquire and monetize targeted content from their audience while automatically securing the media use rights. It also provides tools to search and pull specific content from social media. SendUs clients can easily curate, edit, manage and publish all of this authentic content to drive greater engagement, awareness and revenue.

About GOTHAM

Gotham is a television series scheduled to premiere on FOX Television Network Monday, September 22, 2014. GOTHAM is based upon characters published by DC Entertainment.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
Disruption, Innovation, Artificial Intelligence and Machine Learning, Leadership and Management hear these words all day every day... lofty goals but how do we make it real? Add to that, that simply put, people don't like change. But what if we could implement and utilize these enterprise tools in a fast and "Non-Disruptive" way, enabling us to glean insights about our business, identify and reduce exposure, risk and liability, and secure business continuity?
By 2021, 500 million sensors are set to be deployed worldwide, nearly 40x as many as exist today. In order to scale fast and keep pace with industry growth, the team at Unacast turned to the public cloud to build the world's largest location data platform with optimal scalability, minimal DevOps, and maximum flexibility. Drawing from his experience with the Google Cloud Platform, VP of Engineering Andreas Heim will speak to the architecture of Unacast's platform and developer-focused processes.
The Internet of Things is clearly many things: data collection and analytics, wearables, Smart Grids and Smart Cities, the Industrial Internet, and more. Cool platforms like Arduino, Raspberry Pi, Intel's Galileo and Edison, and a diverse world of sensors are making the IoT a great toy box for developers in all these areas. In this Power Panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, panelists discussed what things are the most important, which will have the most profound e...
While some developers care passionately about how data centers and clouds are architected, for most, it is only the end result that matters. To the majority of companies, technology exists to solve a business problem, and only delivers value when it is solving that problem. 2017 brings the mainstream adoption of containers for production workloads. In his session at 21st Cloud Expo, Ben McCormack, VP of Operations at Evernote, discussed how data centers of the future will be managed, how the p...
Chris Matthieu is the President & CEO of Computes, inc. He brings 30 years of experience in development and launches of disruptive technologies to create new market opportunities as well as enhance enterprise product portfolios with emerging technologies. His most recent venture was Octoblu, a cross-protocol Internet of Things (IoT) mesh network platform, acquired by Citrix. Prior to co-founding Octoblu, Chris was founder of Nodester, an open-source Node.JS PaaS which was acquired by AppFog and ...
Wooed by the promise of faster innovation, lower TCO, and greater agility, businesses of every shape and size have embraced the cloud at every layer of the IT stack – from apps to file sharing to infrastructure. The typical organization currently uses more than a dozen sanctioned cloud apps and will shift more than half of all workloads to the cloud by 2018. Such cloud investments have delivered measurable benefits. But they’ve also resulted in some unintended side-effects: complexity and risk. ...
In today's enterprise, digital transformation represents organizational change even more so than technology change, as customer preferences and behavior drive end-to-end transformation across lines of business as well as IT. To capitalize on the ubiquitous disruption driving this transformation, companies must be able to innovate at an increasingly rapid pace.
Predicting the future has never been more challenging - not because of the lack of data but because of the flood of ungoverned and risk laden information. Microsoft states that 2.5 exabytes of data are created every day. Expectations and reliance on data are being pushed to the limits, as demands around hybrid options continue to grow.
"MobiDev is a Ukraine-based software development company. We do mobile development, and we're specialists in that. But we do full stack software development for entrepreneurs, for emerging companies, and for enterprise ventures," explained Alan Winters, U.S. Head of Business Development at MobiDev, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
Your job is mostly boring. Many of the IT operations tasks you perform on a day-to-day basis are repetitive and dull. Utilizing automation can improve your work life, automating away the drudgery and embracing the passion for technology that got you started in the first place. In this presentation, I'll talk about what automation is, and how to approach implementing it in the context of IT Operations. Ned will discuss keys to success in the long term and include practical real-world examples. Ge...
The explosion of new web/cloud/IoT-based applications and the data they generate are transforming our world right before our eyes. In this rush to adopt these new technologies, organizations are often ignoring fundamental questions concerning who owns the data and failing to ask for permission to conduct invasive surveillance of their customers. Organizations that are not transparent about how their systems gather data telemetry without offering shared data ownership risk product rejection, regu...
The best way to leverage your Cloud Expo presence as a sponsor and exhibitor is to plan your news announcements around our events. The press covering Cloud Expo and @ThingsExpo will have access to these releases and will amplify your news announcements. More than two dozen Cloud companies either set deals at our shows or have announced their mergers and acquisitions at Cloud Expo. Product announcements during our show provide your company with the most reach through our targeted audiences.
Bill Schmarzo, author of "Big Data: Understanding How Data Powers Big Business" and "Big Data MBA: Driving Business Strategies with Data Science," is responsible for setting the strategy and defining the Big Data service offerings and capabilities for EMC Global Services Big Data Practice. As the CTO for the Big Data Practice, he is responsible for working with organizations to help them identify where and how to start their big data journeys. He's written several white papers, is an avid blogge...
When talking IoT we often focus on the devices, the sensors, the hardware itself. The new smart appliances, the new smart or self-driving cars (which are amalgamations of many ‘things'). When we are looking at the world of IoT, we should take a step back, look at the big picture. What value are these devices providing. IoT is not about the devices, its about the data consumed and generated. The devices are tools, mechanisms, conduits. This paper discusses the considerations when dealing with the...
DevOpsSummit New York 2018, colocated with CloudEXPO | DXWorldEXPO New York 2018 will be held November 11-13, 2018, in New York City. Digital Transformation (DX) is a major focus with the introduction of DXWorldEXPO within the program. Successful transformation requires a laser focus on being data-driven and on using all the tools available that enable transformation if they plan to survive over the long term.