|By Business Wire||
|July 28, 2014 08:07 AM EDT||
During a Comic-Con 2014 fan briefing Saturday, FOX Executives announced an interactive “Fan Trailer Contest” leading up to the September launch of GOTHAM, one of the convention's most buzz-worthy topics. Fans can watch the trailer and recreate a segment or the entire trailer in animated or live-action formats. The winner of the most creative piece will win a trip to NYC to attend the GOTHAM world premiere party. Submissions will be accepted through 8/20/14 and a winner will be announced 8/27/14. The winning fan trailer will debut on the FOX network.
GOTHAM trailer on YouTube: https://www.youtube.com/watch?v=5S_bodvIBG4
FOX has partnered with SendUs, the premier User Generated Content (UGC) and audience-engagement technology platform, to effectively create an interactive audience experience and manage the volume of submissions. SendUs technology seamlessly creates fast-paced and instantaneous convergence between broadcast, TV, and digital platforms.
SendUs technology removes the administrative and technical challenges of receiving, processing, and harnessing UGC. This is accomplished through robust features such as easy-to-use engagement interfaces that are seamlessly deployed on the client’s website, Facebook page or mobile app; automatic transcoding of videos; and immediate acquisition of media use rights. The platform includes leading edge content editing and curation tools as well as the downloading of high-resolution videos for broadcast. SendUs also provides a variety of API’s and widgets (applications) for a highly customized experience.
“Our platform is helping forward-thinking media companies, like FOX, transform the traditional one-to-many broadcast model into an interactive ‘conversation’ with the audience,” said Nick Namikas, Co-CEO of SendUs. He added, “In order to be successful in a rapidly-evolving multi-screen and social media world, media companies must continuously engage their audience and harness the incredibly valuable, authentic media they create on a daily basis – SendUs is enabling them to meet this challenge.”
FOX is recognized as an innovator in setting the new standard of utilizing consistent audience interaction to reach a sustainably loyal fan base. The key is in strategically securing and maintaining a devoted connection with a target audience of millennials that rejects traditional advertising and are continually demanding authentic content and brand experiences. Thanks to a myriad of social media platforms that engage fans via online sharing, the authenticity and interaction catapults the fan experience into a loyal group of brand ambassadors. These ambassadors have the power to influence the decisions of peers and turn passive observers into advocates.
Dean Norris, Senior Vice President FOX Marketing & Special Operations, explained, “We ask ourselves, on a daily basis, how we can evolve our distribution methods, customize content and turn as much of our business over to the fans as possible. SendUs provides a simple method for both FOX and our fans/brand ambassadors to share assets and create compelling UCG-type content. In order for us to reach our goals, we needed a collection platform that was easy for the fan to use and functional for FOX in almost any environment. To date, SendUs has been a very flexible partner and GOTHAM is an amazing property with a ravenous fan base. We expect some very positive results from this project.”
In a recent study of Millennials, Edelman, public relations firm, concluded that, with Millennials, Average is over. Brands must act and engage differently to get attention and loyalty. We are in the age of surprise and delight. If you don’t, they will tune you out.
SendUs is designed to enable brands/media companies to create these interactive relationships.
SendUs is a game-changing video and photo crowdsourcing platform. It enables brands/media companies to solicit, acquire and monetize targeted content from their audience while automatically securing the media use rights. It also provides tools to search and pull specific content from social media. SendUs clients can easily curate, edit, manage and publish all of this authentic content to drive greater engagement, awareness and revenue.
Gotham is a television series scheduled to premiere on FOX Television Network Monday, September 22, 2014. GOTHAM is based upon characters published by DC Entertainment.
Governments around the world are adopting Safe Harbor privacy provisions to protect customer data from leaving sovereign territories. Increasingly, global companies are required to create new instances of their server clusters in multiple countries to keep abreast of these new Safe Harbor laws. Is it worth it? In his session at 19th Cloud Expo, Adam Rogers, Managing Director of Anexia, Inc., will discuss how to keep your data legal and still stay in business.
Oct. 23, 2016 12:45 PM EDT Reads: 1,418
SYS-CON Events announced today that MathFreeOn will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. MathFreeOn is Software as a Service (SaaS) used in Engineering and Math education. Write scripts and solve math problems online. MathFreeOn provides online courses for beginners or amateurs who have difficulties in writing scripts. In accordance with various mathematical topics, there are more tha...
Oct. 23, 2016 12:45 PM EDT Reads: 949
The best way to leverage your Cloud Expo presence as a sponsor and exhibitor is to plan your news announcements around our events. The press covering Cloud Expo and @ThingsExpo will have access to these releases and will amplify your news announcements. More than two dozen Cloud companies either set deals at our shows or have announced their mergers and acquisitions at Cloud Expo. Product announcements during our show provide your company with the most reach through our targeted audiences.
Oct. 23, 2016 12:30 PM EDT Reads: 4,448
@ThingsExpo has been named the Top 5 Most Influential Internet of Things Brand by Onalytica in the ‘The Internet of Things Landscape 2015: Top 100 Individuals and Brands.' Onalytica analyzed Twitter conversations around the #IoT debate to uncover the most influential brands and individuals driving the conversation. Onalytica captured data from 56,224 users. The PageRank based methodology they use to extract influencers on a particular topic (tweets mentioning #InternetofThings or #IoT in this ...
Oct. 23, 2016 12:00 PM EDT Reads: 8,332
@ThingsExpo has been named the Top 5 Most Influential M2M Brand by Onalytica in the ‘Machine to Machine: Top 100 Influencers and Brands.' Onalytica analyzed the online debate on M2M by looking at over 85,000 tweets to provide the most influential individuals and brands that drive the discussion. According to Onalytica the "analysis showed a very engaged community with a lot of interactive tweets. The M2M discussion seems to be more fragmented and driven by some of the major brands present in the...
Oct. 23, 2016 11:30 AM EDT Reads: 11,314
Successful transition from traditional IT to cloud computing requires three key ingredients: an IT architecture that allows companies to extend their internal best practices to the cloud, a cost point that allows economies of scale, and automated processes that manage risk exposure and maintain regulatory compliance with industry regulations (FFIEC, PCI-DSS, HIPAA, FISMA). The unique combination of VMware, the IBM Cloud, and Cloud Raxak, a 2016 Gartner Cool Vendor in IT Automation, provides a co...
Oct. 23, 2016 11:15 AM EDT Reads: 1,174
In the next forty months – just over three years – businesses will undergo extraordinary changes. The exponential growth of digitization and machine learning will see a step function change in how businesses create value, satisfy customers, and outperform their competition. In the next forty months companies will take the actions that will see them get to the next level of the game called Capitalism. Or they won’t – game over. The winners of today and tomorrow think differently, follow different...
Oct. 23, 2016 11:00 AM EDT Reads: 926
In an era of historic innovation fueled by unprecedented access to data and technology, the low cost and risk of entering new markets has leveled the playing field for business. Today, any ambitious innovator can easily introduce a new application or product that can reinvent business models and transform the client experience. In their Day 2 Keynote at 19th Cloud Expo, Mercer Rowe, IBM Vice President of Strategic Alliances, and Raejeanne Skillern, Intel Vice President of Data Center Group and ...
Oct. 23, 2016 10:30 AM EDT Reads: 1,448
"Avere Systems is a hybrid cloud solution provider. We have customers that want to use cloud storage and we have customers that want to take advantage of cloud compute," explained Rebecca Thompson, VP of Marketing at Avere Systems, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
Oct. 23, 2016 10:00 AM EDT Reads: 3,999
Virgil consists of an open-source encryption library, which implements Cryptographic Message Syntax (CMS) and Elliptic Curve Integrated Encryption Scheme (ECIES) (including RSA schema), a Key Management API, and a cloud-based Key Management Service (Virgil Keys). The Virgil Keys Service consists of a public key service and a private key escrow service.
Oct. 23, 2016 09:45 AM EDT Reads: 1,014
Apache Hadoop is a key technology for gaining business insights from your Big Data, but the penetration into enterprises is shockingly low. In fact, Apache Hadoop and Big Data proponents recognize that this technology has not yet achieved its game-changing business potential. In his session at 19th Cloud Expo, John Mertic, director of program management for ODPi at The Linux Foundation, will explain why this is, how we can work together as an open data community to increase adoption, and the i...
Oct. 23, 2016 09:45 AM EDT Reads: 1,875
More and more brands have jumped on the IoT bandwagon. We have an excess of wearables – activity trackers, smartwatches, smart glasses and sneakers, and more that track seemingly endless datapoints. However, most consumers have no idea what “IoT” means. Creating more wearables that track data shouldn't be the aim of brands; delivering meaningful, tangible relevance to their users should be. We're in a period in which the IoT pendulum is still swinging. Initially, it swung toward "smart for smar...
Oct. 23, 2016 09:45 AM EDT Reads: 785
The Internet of Things (IoT), in all its myriad manifestations, has great potential. Much of that potential comes from the evolving data management and analytic (DMA) technologies and processes that allow us to gain insight from all of the IoT data that can be generated and gathered. This potential may never be met as those data sets are tied to specific industry verticals and single markets, with no clear way to use IoT data and sensor analytics to fulfill the hype being given the IoT today.
Oct. 23, 2016 09:45 AM EDT Reads: 2,494
Data is the fuel that drives the machine learning algorithmic engines and ultimately provides the business value. In his session at Cloud Expo, Ed Featherston, a director and senior enterprise architect at Collaborative Consulting, will discuss the key considerations around quality, volume, timeliness, and pedigree that must be dealt with in order to properly fuel that engine.
Oct. 23, 2016 09:30 AM EDT Reads: 3,813
All clouds are not equal. To succeed in a DevOps context, organizations should plan to develop/deploy apps across a choice of on-premise and public clouds simultaneously depending on the business needs. This is where the concept of the Lean Cloud comes in - resting on the idea that you often need to relocate your app modules over their life cycles for both innovation and operational efficiency in the cloud. In his session at @DevOpsSummit at19th Cloud Expo, Valentin (Val) Bercovici, CTO of So...
Oct. 23, 2016 09:30 AM EDT Reads: 2,120