|By Business Wire||
|July 28, 2014 08:07 AM EDT||
During a Comic-Con 2014 fan briefing Saturday, FOX Executives announced an interactive “Fan Trailer Contest” leading up to the September launch of GOTHAM, one of the convention's most buzz-worthy topics. Fans can watch the trailer and recreate a segment or the entire trailer in animated or live-action formats. The winner of the most creative piece will win a trip to NYC to attend the GOTHAM world premiere party. Submissions will be accepted through 8/20/14 and a winner will be announced 8/27/14. The winning fan trailer will debut on the FOX network.
GOTHAM trailer on YouTube: https://www.youtube.com/watch?v=5S_bodvIBG4
FOX has partnered with SendUs, the premier User Generated Content (UGC) and audience-engagement technology platform, to effectively create an interactive audience experience and manage the volume of submissions. SendUs technology seamlessly creates fast-paced and instantaneous convergence between broadcast, TV, and digital platforms.
SendUs technology removes the administrative and technical challenges of receiving, processing, and harnessing UGC. This is accomplished through robust features such as easy-to-use engagement interfaces that are seamlessly deployed on the client’s website, Facebook page or mobile app; automatic transcoding of videos; and immediate acquisition of media use rights. The platform includes leading edge content editing and curation tools as well as the downloading of high-resolution videos for broadcast. SendUs also provides a variety of API’s and widgets (applications) for a highly customized experience.
“Our platform is helping forward-thinking media companies, like FOX, transform the traditional one-to-many broadcast model into an interactive ‘conversation’ with the audience,” said Nick Namikas, Co-CEO of SendUs. He added, “In order to be successful in a rapidly-evolving multi-screen and social media world, media companies must continuously engage their audience and harness the incredibly valuable, authentic media they create on a daily basis – SendUs is enabling them to meet this challenge.”
FOX is recognized as an innovator in setting the new standard of utilizing consistent audience interaction to reach a sustainably loyal fan base. The key is in strategically securing and maintaining a devoted connection with a target audience of millennials that rejects traditional advertising and are continually demanding authentic content and brand experiences. Thanks to a myriad of social media platforms that engage fans via online sharing, the authenticity and interaction catapults the fan experience into a loyal group of brand ambassadors. These ambassadors have the power to influence the decisions of peers and turn passive observers into advocates.
Dean Norris, Senior Vice President FOX Marketing & Special Operations, explained, “We ask ourselves, on a daily basis, how we can evolve our distribution methods, customize content and turn as much of our business over to the fans as possible. SendUs provides a simple method for both FOX and our fans/brand ambassadors to share assets and create compelling UCG-type content. In order for us to reach our goals, we needed a collection platform that was easy for the fan to use and functional for FOX in almost any environment. To date, SendUs has been a very flexible partner and GOTHAM is an amazing property with a ravenous fan base. We expect some very positive results from this project.”
In a recent study of Millennials, Edelman, public relations firm, concluded that, with Millennials, Average is over. Brands must act and engage differently to get attention and loyalty. We are in the age of surprise and delight. If you don’t, they will tune you out.
SendUs is designed to enable brands/media companies to create these interactive relationships.
SendUs is a game-changing video and photo crowdsourcing platform. It enables brands/media companies to solicit, acquire and monetize targeted content from their audience while automatically securing the media use rights. It also provides tools to search and pull specific content from social media. SendUs clients can easily curate, edit, manage and publish all of this authentic content to drive greater engagement, awareness and revenue.
Gotham is a television series scheduled to premiere on FOX Television Network Monday, September 22, 2014. GOTHAM is based upon characters published by DC Entertainment.
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