News Feed Item
WGSN Names Kids Clothes Manufacturer, Estella, "Top 10 Kids Wear Design Blogs"
Leading Trend Forecaster, WGSN, Named the Blog for Estella Kids Clothes to Its "Top 10 Kids Wear Design Blogs"; Estella Was the Only Strictly Non-Publisher on the Prestigious List
|By Marketwired .
|July 28, 2014 08:15 AM EDT
NEW YORK, NY--(Marketwired - July 28, 2014) - Estella, the leader in kids clothes, proudly announces that it has been named to WGSN's "Top 10 Kids Wear Design Blogs". Estella, a wholesaler and retailer of kids clothing, toys and accessories is the only children's clothes retailer or manufacturer to be named on the prestigious list. The list includes blogs run by leading publishers in the designer children's clothing market like Babiekins Magazine and La Petit Magazine, both of which have online magazines with advertising revenue. Despite its focus on wholesale and retail, the content on Estella's kids fashion blog is unbiased and includes brands that Estella is not associated with. The blog is focused on stylish baby clothes, unique nursery décor, organic baby clothes and kids clothes with personality, not self-promotion.
Stylish Baby Clothes
Estella recognizes that there are brands that it is not affiliated with that design stylish baby clothes. Thus, Estella features these other brands regardless of their brand association or lack thereof to Estella. Estella has featured brands like Stella McCartney Kids, J Crew's Crewcuts, Vilebrequin and Petit Bateau -- brands that it does not sell, but feel have designed kids clothing pieces or collections with character.
No matter the subject, Estella's blog's concern is primarily style, function and not self-promotion. Estella's blog features French nursery decor, toy and accessory designer Boramiri, a brand that Estella currently sells, as well as Mini Rodini, a brand that Estella does not currently carry, as well as unknown brands that it finds on other blogs, but that fit into its aesthetic, function well and are bursting with character.
Organic Baby Clothes
Likewise, Estella features organic baby clothes in its collection and lots that are not, but that is unique and has character. In addition to Nature Baby and Goat Milk, which Estella sells or has sold, it has featured Gugguu, a Finish brand made of 100% organic cotton and a brand that Estella has never sold.
Estella's blog strives to build a community that shares its aesthetic. So Estella researches and publishes innovative brands and the best in trendy kids clothes. "We just want to give readers the best in kids wear, regardless of whether we sell it or not," says co-founder Chike Chukwulozie. "The point of a children's clothing blog is to provide readers with cutting edge, interesting designs regardless of its origin. That we sell our own and third party products should not distract us," continued Mr. Chukwulozie.
As a result of this approach, Estella has been a trusted companion to thousands of new families and has established itself as luxury lifestyle brand. "Estella accompanies baby home on her maiden voyage from the hospital and is there for baby's first birthday and many of the milestones thereafter. Estella is woven into memories and handed down from siblings and lucky friends. Estella is an honorary member of burgeoning families. The trust we share with our customers goes far beyond aesthetic,' says Creative Head Jean Polsky. "Our customers know that our experience is invaluable and will help guide them to that sweet spot between beauty, practicality, quality and comfort. A lot of this trust come from our unbiased approach on our blog," added Ms. Polsky.
The blog share's with its readers original content as well as content from similar minded blogs and publications, especially where Estella lacks expertise. Estella has for example news about Pregnancy and Parenting from other publications. This keeps its readers informed about all aspects of their lifestyle while Estella sticks to its core competence, stylish kids wear. "Estella is always looking for suitable content partners, publishers who share the same philosophy and customer base," says Mr. Chukwulozie.
Established in 2002, Estella has built a reputation as the pioneer in kids clothing. The go to source for stylists, celebrities and industry analysts, Estella has appeared in InStyle Magazine, Harper's Bazaare, New York Magazine, Timeout, People, Fox News and much more. Estella manufactures designer baby toys, baby nursery pillows and accessories. Estella also retails online, a unique collection of children's clothing from brands like Aden & Anais, Album di Famiglia, Atsuyo et Akiko, Flink Living, Prefresh, Siaomimi and more.
Image Available: http://www.marketwire.com/library/MwGo/2014/7/21/11G018545/Images/Stylish_Baby_Clothes_by_Estella-639005823707.jpg
Image Available: http://www.marketwire.com/library/MwGo/2014/7/21/11G018545/Images/Nursery_decor-209959064509.jpg
Image Available: http://www.marketwire.com/library/MwGo/2014/7/21/11G018545/Images/Organic_Baby_Clothes-949287298579.jpg
Image Available: http://www.marketwire.com/library/MwGo/2014/7/21/11G018545/Images/Kids_Fashion-129953359678.jpg
Image Available: http://www.marketwire.com/library/MwGo/2014/7/21/11G018545/Images/kids_clothes-1193098253850.jpg
We're entering the post-smartphone era, where wearable gadgets from watches and fitness bands to glasses and health aids will power the next technological revolution. With mass adoption of wearable devices comes a new data ecosystem that must be protected. Wearables open new pathways that facilitate the tracking, sharing and storing of consumers’ personal health, location and daily activity data. Consumers have some idea of the data these devices capture, but most don’t realize how revealing and...
May. 6, 2016 04:00 PM EDT Reads: 849
As the rapid adoption of containers continues, companies are finding that they lack the operational tools to understand the behavior of applications deployed in these containers, and how to identify issues in their application infrastructure.
For example, how are multiple containers within an application impacting each other’s performance? If an application’s service is degraded, which container is to blame? In the case of an application outage, what was the root cause of the outage?
May. 6, 2016 04:00 PM EDT Reads: 1,205
When it comes to IoT in the enterprise, namely the commercial building and hospitality markets, a benefit not getting the attention it deserves is energy efficiency, and IoT's direct impact on a cleaner, greener environment when installed in smart buildings. Until now clean technology was offered piecemeal and led with point solutions that require significant systems integration to orchestrate and deploy. There didn't exist a 'top down' approach that can manage and monitor the way a Smart Buildi...
May. 6, 2016 03:15 PM EDT Reads: 229
Cloud-based NCLC (No-code/low code) application builder platforms empower everyone in the organization to quickly build applications and executable processes that broaden access, deepen collaboration, and enhance transparency for all team members.
Line of business owners (LOBO) and operations managers know best their part of the business and their processes. IT departments are beginning to leverage NCLC platforms to empower and enable LOBOs to lead the innovation, transform the organization, an...
May. 6, 2016 03:00 PM EDT Reads: 253
As enterprises around the world struggle with their digital transformation efforts, many are finding that innovative digital teams are moving much faster than their hidebound IT organizations. Rather than struggling to convince traditional IT to get with the digital program, executives are taking advice from IT research firm Gartner, and encouraging existing IT to continue in their desultory ways.
However, many CIOs are realizing the dangers of following Gartner’s advice. The central challenge ...
May. 6, 2016 02:42 PM EDT Reads: 249
Unless you don’t use the internet, don’t live in California, or haven’t been paying attention to the recent news… you should be aware that self-driving cars are on their way to becoming a reality. I have seen them – they are real.
If you believe in the future reality of self-driving cars, then continue reading on. If you don’t believe in the future possibilities, then I am not sure what to do to convince you other than discuss the very real changes that will roll out with the consumer producti...
May. 6, 2016 02:15 PM EDT Reads: 911
Cloud Object Storage is effectively infinitely scalable and boasts the lowest total costs. But cloud SLAs and T&Cs are traditionally optimized for huge customers like Netflix, so applications demanding better confidentiality or higher availability typically can’t reap the benefits of public cloud storage.
In his session at 18th Cloud Expo, Don Martin, CTO of Security First Corp, will provide an overview of innovative technologies available today – secret sharing and information dispersal algori...
May. 6, 2016 02:02 PM EDT Reads: 250
There is an ever-growing explosion of new devices that are connected to the Internet using “cloud” solutions. This rapid growth is creating a massive new demand for efficient access to data. And it’s not just about connecting to that data anymore.
This new demand is bringing new issues and challenges and it is important for companies to scale for the coming growth. And with that scaling comes the need for greater security, gathering and data analysis, storage, connectivity and, of course, the...
May. 6, 2016 01:45 PM EDT Reads: 1,373
The IETF draft standard for M2M certificates is a security solution specifically designed for the demanding needs of IoT/M2M applications.
In his session at @ThingsExpo, Brian Romansky, VP of Strategic Technology at TrustPoint Innovation, will explain how M2M certificates can efficiently enable confidentiality, integrity, and authenticity on highly constrained devices.
May. 6, 2016 01:00 PM EDT Reads: 1,410
In the world of DevOps there are ‘known good practices’ – aka ‘patterns’ – and ‘known bad practices’ – aka ‘anti-patterns.' Many of these patterns and anti-patterns have been developed from real world experience, especially by the early adopters of DevOps theory; but many are more feasible in theory than in practice, especially for more recent entrants to the DevOps scene.
In this power panel at @DevOpsSummit at 18th Cloud Expo, moderated by DevOps Conference Chair Andi Mann, panelists will dis...
May. 6, 2016 12:45 PM EDT Reads: 1,186
See storage differently! Storage performance problems have only gotten worse and harder to solve as applications have become largely virtualized and moved to a cloud-based infrastructure. Storage performance in a virtualized environment is not just about IOPS, it is about how well that potential performance is guaranteed to individual VMs for these apps as the number of VMs keep going up real time.
In his session at 18th Cloud Expo, Dhiraj Sehgal, in product and marketing at Tintri, will discu...
May. 6, 2016 12:30 PM EDT Reads: 1,217
trust and privacy in their ecosystem. Assurance and protection of device identity, secure data encryption and authentication are the key security challenges organizations are trying to address when integrating IoT devices. This holds true for IoT applications in a wide range of industries, for example, healthcare, consumer devices, and manufacturing.
In his session at @ThingsExpo, Lancen LaChance, vice president of product management, IoT solutions at GlobalSign, will teach IoT developers how t...
May. 6, 2016 12:00 PM EDT Reads: 841
The pace of innovation, vendor lock-in, production sustainability, cost-effectiveness, and managing risk… In his session at 18th Cloud Expo, Dan Choquette, Founder of RackN, will discuss how CIOs are challenged finding the balance of finding the right tools, technology and operational model that serves the business the best.
He will discuss how clouds, open source software and infrastructure solutions have benefits but also drawbacks and how workload and operational portability between vendors...
May. 6, 2016 11:57 AM EDT Reads: 272
So, you bought into the current machine learning craze and went on to collect millions/billions of records from this promising new data source. Now, what do you do with them? Too often, the abundance of data quickly turns into an abundance of problems. How do you extract that "magic essence" from your data without falling into the common pitfalls?
In her session at @ThingsExpo, Natalia Ponomareva, Software Engineer at Google, will provide tips on how to be successful in large scale machine lear...
May. 6, 2016 10:30 AM EDT Reads: 1,597
You think you know what’s in your data. But do you? Most organizations are now aware of the business intelligence represented by their data. Data science stands to take this to a level you never thought of – literally. The techniques of data science, when used with the capabilities of Big Data technologies, can make connections you had not yet imagined, helping you discover new insights and ask new questions of your data.
In his session at @ThingsExpo, Sarbjit Sarkaria, data science team lead ...
May. 6, 2016 10:00 AM EDT Reads: 1,323