|By Marketwired .||
|July 28, 2014 09:00 AM EDT||
BOSTON, MA -- (Marketwired) -- 07/28/14 -- Paula E. Payton has been named Chief Commercial Officer, announced today by Corrine Vitolo, Chief Executive Officer of SmartSports. The appointment will be effective October 16, 2014, with Ms. Payton reporting to Ms. Vitolo.
In this role, Ms. Payton will be responsible for leading strategy, corporate positioning, brand innovation and insight activities for SmartKage.
"We are delighted to welcome Paula to SmartSports," said Ms. Vitolo. "Paula has been a long-standing Board member, who brings with her a wealth of expertise in developing and managing strategic programs for iconic brands and executing integrated, insight-led marketing and communications campaigns. She will be a valuable contributor to SmartSports in areas such as consumer insight, commercial marketing and digital innovation."
Ms. Payton most recently served as a Director at New York University's School of Professional and Continuing Studies, where she had oversight for their flagship graduate degrees and professional certificates in the division of business programs. At NYU, she developed innovative programming in areas such as storytelling, digital marketing, and analytics, as well as running an academic department comprised of nearly 400 faculty members from leading companies in marketing, public relations / corporate communications, and media.
Prior, she developed and managed customer-specific marketing programs for consumer goods and retail clients, with responsibilities including strategy, shopper marketing, corporate sponsorships, and stewardship, media and agency relations. Trained as a cognitive psychologist, Paula is expert in using consumer insight to help clients build brands and customer experiences profitably.
She has been educated at Cornell University's Johnson Graduate School of Management, University of Chicago and University of Vermont.
SmartSports is a privately held sports technology company developing smart sports products and environments. The Company develops and markets proprietary hardware and software systems that quantitatively measure athletic performance. Company products, including its fully automated SmartKage, serve the amateur, collegiate and professional sports markets. Founded in 2008, the company is based in greater Boston, Massachusetts. For additional information please go to www.smartkage.com
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