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Bright House Networks Selects BlackArrow to Deploy Dynamic Ad Insertion for On-demand Platforms
|By Business Wire
|July 28, 2014 09:00 AM EDT
BlackArrow, a worldwide provider of TV advertising and data solutions,
today announced that Bright House Networks, the sixth largest owner and
operator of cable systems in the U.S., has selected BlackArrow’s
solution to manage the execution of dynamic ad insertion (DAI) in their
on-demand and multiscreen TV products.
As television viewing options are expanded with on-demand and
multiscreen platforms, TV operators are selecting the advanced
advertising systems that will enable advertising to be placed whenever
and wherever TV is watched. Affiliate programmers must also be able to
insert ads dynamically into VOD content. Bright House Networks can now
address these needs by delivering timely and relevant ads across their
on-demand platforms using BlackArrow’s centralized, real-time
The BlackArrow Advanced Advertising System enables Bright House Networks
to unify campaign management, advertising reports, and advertising
execution across all their TV platforms. In addition, Bright House
Networks will be able to use BlackArrow solutions to increase the
availability of advertising inventory for local and regional markets in
the future. By leveraging a relationship and product integration
established between BlackArrow and Canoe, Bright House Networks can now
give Canoe-enabled programmers access to a larger footprint of
“Bright House Networks is pleased to begin working with BlackArrow’s
next generation advertising platform to help manage and simplify our
advertising operations,” said Nomi Bergman, President of Bright House
Networks. “BlackArrow’s products will also enable us to expand our
advanced advertising solutions to multiple screens and distribution
“We are excited that Bright House Networks has chosen us to help them
launch advanced advertising solutions on their on-demand platforms,”
said Nick Troiano, President of BlackArrow. “We look forward to
continuing to work with them as they roll our solution out to other
About The BlackArrow Advanced Advertising System
The BlackArrow Advanced Advertising System helps service providers
manage the technological complexities and business issues associated
with advanced advertising across on-demand and linear programming
delivered to TV and devices over traditional or IP infrastructures. For
TV service providers, BlackArrow Central offers a central, open,
standards-based platform for managing placement opportunities, business
rules and ad policies, and for controlling real-time ad routing and
return path data aggregation. BlackArrow Campaign enables ad sales and
marketing organizations to define, manage and monetize multiplatform
advertising campaigns. BlackArrow Audience enables TV providers to
aggregate disparate sources of customer information into a single view
for enabling the delivery of relevant advertising to the appropriate
audience. BlackArrow Linear manages the insertion of advertising and
alternate content into live/linear video streams. BlackArrow Analytics
provides ad sales organizations with verified on-demand ad impressions
and reporting against programs, markets/zones, dayparts, and audiences.
For content providers, the BlackArrow Affiliate offers advanced tools
for managing avails, or placement opportunities, as well as ad policies,
ad sales rights, and asset metadata.
About BlackArrow, Inc.
BlackArrow is a leading worldwide provider of advanced advertising
technology for New TV platforms. Reaching nearly 32 million homes,
BlackArrow’s advanced advertising software platform enables customers to
increase revenues by delivering more timely and efficient sales and
marketing messages, to extend TV business models and affiliate
partnerships to new platforms, and to gain real-time reporting and
measurement insights across multiple screens. BlackArrow is privately
held, and backed by Cisco Systems (NASDAQ: CSCO), Comcast Ventures,
Intel Capital (NASDAQ: INTC), Mayfield Fund, Motorola Mobility Ventures,
Polaris Venture Partners and Bright House Networks. The company has
offices in New York City and San Jose, Calif. http://www.blackarrow.tv
About Bright House Networks
Bright House Networks is the sixth largest owner and operator of cable
systems in the U.S. and the second largest in Florida, with
technologically advanced systems located in five states including
Florida, Alabama, Indiana, Michigan and California.
Bright House Networks serves approximately 2.5 million customers who
subscribe to one or more of its video, high-speed data, home security
and automation and voice services. The company also offers a strong
portfolio of customizable, advanced business solutions for video, voice,
data, cloud-based and managed services. Bright House Media Strategies,
the advertising arm of Bright House Networks, offers businesses advanced
targeted advertising solutions. The company is MEF-certified and also
recently received the Cisco® Master Service Provider Certification under
the Cisco Cloud and Managed Service Program, the first cable operator in
the United States to achieve this designation. Bright House Networks
also owns and operates exclusive, award-winning, local news and sports
channels in its Florida markets. For more information about Bright House
Networks, visit (www.brighthouse.com).
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