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Business and IT Emerge as Essential Allies in the Move to Social IDs and ‘Bring Your Own Identity’
|By Business Wire
|July 28, 2014 09:04 AM EDT
New research shows that both the lines of business and IT departments
see value in “Bring Your Own Identity” (BYOID) initiatives, where social
networking or digital IDs are used for application login. The groups
also agree that more security is needed to increase BYOID adoption. The
Identity Imperative for the Open Enterprise 2014,” conducted by the
Ponemon Institute and CA Technologies (NASDAQ:CA), examines business
user and IT department attitudes toward BYOID.
“In today’s application-driven economy, access to applications has to be
simple and secure. BYOID is an increasingly popular option for
simplifying access. It can reduce the need to create new accounts for
every site, which leads to registration fatigue and abandoned shopping
carts,” said Mike Denning, senior vice president and general manager,
Security, CA Technologies. “We are working to make sure we enhance BYOID
security without adding friction or complexity.”
The report provided several key insights into BYOID, including the
current state of adoption, its perceived value and views toward the
identity providers and how BYOID could be enhanced.
BYOID deployment using social IDs is still in its infancy, but
interest is high, especially for mobile and web customer populations.
There is a high level of interest in BYOID and using social identities
such as Facebook, LinkedIn or Yahoo, with 50 percent of IT and 63
percent of business users expressing high or very high interest.
Customers engaging with the business via the Web and mobile device were
highest rated for targeted digital identity engagement, eclipsing other
populations such as job recruits, employees, contractors and retirees.
Identity is now viewed as a contributing growth asset as well as a
security component. Both IT and business users agreed that an
important reason for BYOID adoption in their organization was to achieve
a stronger identity credential and get a higher level of confidence that
a user is who he says he is (69 percent and 65 percent respectively).
But business users cited capturing attributes about users as the biggest
benefit (95 percent). This indicates an evolving view of identity. No
longer viewed as simply a component for protecting data, identity is now
seen as a value asset that can provide data which could drive
incremental revenue and help maintain customers.
Additional security developments could drive increased BYOID adoption.
The majority of IT and Business users said “identity validation
processes” would help increase BYOID adoption (72 percent and 70 percent
respectively). Implementing fraud risk engines also rated among the top
three across both groups. Interestingly only 27 percent of business
respondents believed formal accreditation of the identity provider was
very important / essential, while 59 percent of IT users believe formal
accreditation is very important / essential.
Perception of Identity Providers
Respondents’ preferred identity provider varied based on the
situation and region. When asked what social ID was of most interest
to their organization, IT users ranked PayPal as the preferred identity
provider across all regions. Business user responses varied with Amazon
edging out PayPal and Microsoft. When asked what social ID respondents
preferred as a consumer, Google was highest ranked among both IT users
and business users.
“A holistic examination of the attitudes uncovered in the research show
two clear views of identity,” said Dr. Larry Ponemon, chairman and
founder, Ponemon Institute. “IT continues to take a traditional
risk-based, security view of dealing with identities, while the business
side takes a more value-based, customer-centric view of identity. In
order to gain the most value from any BYOID initiative, these two groups
must collaborate and become allies for secure business growth.”
About the Study
The study was commissioned by CA Technologies and conducted by the
Ponemon Institute, an independent research firm specializing in privacy,
data protection and information security policy. It surveyed 3,115 IT
and business professionals located in the North America, Brazil, United
Kingdom, France, Germany, Italy, India and Australia. One hundred
percent of the respondents were from organizations with more than 1,000
people; 75 percent were from organizations with $500 million or more in
annual revenue. The study was completed at the end of June 2014.
About CA Technologies
CA Technologies (NASDAQ:CA) provides IT management solutions that help
customers manage and secure complex IT environments to support agile
business services. Organizations leverage CA Technologies software and
SaaS solutions to accelerate innovation, transform infrastructure and
secure data and identities, from the data center to the cloud. Learn
more about CA Technologies at: www.ca.com.
Follow CA Technologies
Copyright © 2014 CA. All Rights Reserved. All trademarks, trade names,
service marks, and logos referenced herein belong to their respective
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