News Feed Item

81% of Children Have Broken Their Parent's Tablet by Dropping It

Tech21 Releases Survey Data on Tablet Use, Introduces New Impact Folio Case for iPad

AUSTIN, TX -- (Marketwired) -- 07/28/14 -- Tech21 (www.tech21.com), the leader in impact protection for smartphones, tablets and laptops, today announced new data from a tablet-use survey in conjunction with the launch of its new Impact Folio range for the iPad Air and iPad mini. In a survey of over 3,000 individuals, Tech21 asked parents (infographic) and avid travelers (infographic) about their tablet use, and found both sets are accident-prone.

Among parents who say their children have broken their tablets, 81 percent said they'd done so by dropping the tablet (something that 52 percent of parents report they or their child does at least one to three times each month), and 10 percent by throwing it. While toddlers may be tablet enemy No. 1, travelers aren't much better -- 36 percent report they drop their tablet at least once a month. Even more shocking, 8 percent of parents report that one of their child's first words was the name of their tablet ("iPad," "Galaxy").

Enter Tech21's new Impact Folio -- a flexible case with multiple viewing and typing positions backed by advanced impact protection. Like all Tech21's products, the Impact Folio has been tested against the company's Impactology™ -- the promise to always provide the most intelligent impact protection.

Key benefits of the Impact Folio include:

  • Advanced Impact Protection - The case is composed of FlexShock™ impact material with advanced geometric structures that absorb, dissipate and repel impact force.
  • Impact Screen Protection - A protective screen cover is included in the Folio, preventing impact damage and accidental scratches.
  • Multiple Viewing Positions - The Impact Folio case features five viewing positions including landscape and typing angles that cater to each individual use.
  • Auto Wake Magnet - A magnet built into the Folio cover activates the auto wake feature on the iPad when opened.

"Based on our survey responses, it's clear the Impact Folio is needed. And continuing our long tradition of using the most advanced, scientifically-proven materials coupled with sleek design, it is spot on for parents, avid travelers and anyone looking to protect their devices," said Jason Roberts, CEO of Tech21. "The Impact Folio offers a unique 6-foot drop protection, a large range of viewing positions, auto wake technology and is one of the slimmest impact protective tablet cases available today."

Additional survey findings included:


  • 8 percent of parents report that one of their child's first words was the name of their tablet ("iPad," "Galaxy")
  • One in four parents had to pay to fix their tablet screen in the past year
  • Nearly half of parents (45 percent) said the most common cause of tablet damage was from getting in and out of a car, or leaving it on top of a car
  • 41 percent of parents let their child use their tablets for more than one hour per day
  • 12 percent of parents let their children under the age of two use a tablet; 3 to 5 years old is the most common age range for tablet usage (25 percent)
  • 14 percent of parents confessed to using their tablet in the restroom


  • One-third of tablet breaks happen getting into and out of a car or leaving it on top of the car
  • 8 in 10 travelers don't leave home without their tablets
  • More than three-quarters of travelers use their tablet over one hour each day
  • 18 percent of frequent travelers have paid to fix their tablet screen in the past year
  • Over a third of travelers have spent more than $30 on tablet protection

A range of Impact Folio cases (in grey/black and grey/blue) are now available for the iPad Air and iPad mini with Retina Display in Verizon stores nationwide and online at Tech21 http://www.tech21.com/impact-folio-ipad-air-case/. The cases retail for $64.99 for the iPad Air and $45.99 for the iPad mini with Retina Display. The Impact Folio will also be available in Apple Stores nationwide. See the Impact Folio in action here: https://www.youtube.com/watch?v=U2Po9tnFY5k.

Impact Folio cases feature Tech21's scientifically-proven, impact absorbing hybrid material FlexShock, with unbeatable user-friendliness and ingenious slim design, enhancing the natural beauty of the device. All Tech21 Impactology cases and screen protectors have been developed over years of intensive research, resulting in cases that withstand daily life, while still being sleek and stylish.

All Tech21 Impactology cases and screen protectors have been developed over years of intensive research, resulting in cases that withstand daily life, while still being slim and stylish.

About Tech21
Since 2005, Tech21 has been developing the most advanced, scientifically proven cases and screen shields for mobile, tablet and laptop devices worldwide. Tech21's guiding principal, Impactology, promises all products deliver the most intelligent impact protection available today. The first company to use scientifically tested, shock-absorbing polymers, Tech21 products combine science, design and ease-of-use to provide unparalleled protection for people's most important devices. Headquartered on Eel Pie Island in London, Tech21 also has offices in Austin, TX. For more information, visit www.tech21.com.

Image Available: http://www2.marketwire.com/mw/frame_mw?attachid=2646015
Image Available: http://www2.marketwire.com/mw/frame_mw?attachid=2646018
Image Available: http://www2.marketwire.com/mw/frame_mw?attachid=2646020

Tech21 PR Team
Email Contact

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

Latest Stories
So you think you are a DevOps warrior, huh? Put your money (not really, it’s free) where your metrics are and prove it by taking The Ultimate DevOps Geek Quiz Challenge, sponsored by DevOps Summit. Battle through the set of tough questions created by industry thought leaders to earn your bragging rights and win some cool prizes.
Fifty billion connected devices and still no winning protocols standards. HTTP, WebSockets, MQTT, and CoAP seem to be leading in the IoT protocol race at the moment but many more protocols are getting introduced on a regular basis. Each protocol has its pros and cons depending on the nature of the communications. Does there really need to be only one protocol to rule them all? Of course not. In his session at @ThingsExpo, Chris Matthieu, co-founder and CTO of Octoblu, walk you through how Oct...
SYS-CON Events announced today that SoftNet Solutions will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. SoftNet Solutions specializes in Enterprise Solutions for Hadoop and Big Data. It offers customers the most open, robust, and value-conscious portfolio of solutions, services, and tools for the shortest route to success with Big Data. The unique differentiator is the ability to architect and ...
A completely new computing platform is on the horizon. They’re called Microservers by some, ARM Servers by others, and sometimes even ARM-based Servers. No matter what you call them, Microservers will have a huge impact on the data center and on server computing in general. Although few people are familiar with Microservers today, their impact will be felt very soon. This is a new category of computing platform that is available today and is predicted to have triple-digit growth rates for some ...
The Internet of Things will challenge the status quo of how IT and development organizations operate. Or will it? Certainly the fog layer of IoT requires special insights about data ontology, security and transactional integrity. But the developmental challenges are the same: People, Process and Platform and how we integrate our thinking to solve complicated problems. In his session at 19th Cloud Expo, Craig Sproule, CEO of Metavine, will demonstrate how to move beyond today's coding paradigm ...
Everyone knows that truly innovative companies learn as they go along, pushing boundaries in response to market changes and demands. What's more of a mystery is how to balance innovation on a fresh platform built from scratch with the legacy tech stack, product suite and customers that continue to serve as the business' foundation. In his General Session at 19th Cloud Expo, Michael Chambliss, Head of Engineering at ReadyTalk, will discuss why and how ReadyTalk diverted from healthy revenue an...
In past @ThingsExpo presentations, Joseph di Paolantonio has explored how various Internet of Things (IoT) and data management and analytics (DMA) solution spaces will come together as sensor analytics ecosystems. This year, in his session at @ThingsExpo, Joseph di Paolantonio from DataArchon, will be adding the numerous Transportation areas, from autonomous vehicles to “Uber for containers.” While IoT data in any one area of Transportation will have a huge impact in that area, combining sensor...
Without lifecycle traceability and visibility across the tool chain, stakeholders from Planning-to-Ops have limited insight and answers to who, what, when, why and how across the DevOps lifecycle. This impacts the ability to deliver high quality software at the needed velocity to drive positive business outcomes. In his general session at @DevOpsSummit at 19th Cloud Expo, Eric Robertson, General Manager at CollabNet, will discuss how customers are able to achieve a level of transparency that e...
SYS-CON Events announced today that Cemware will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Use MATLAB functions by just visiting website mathfreeon.com. MATLAB compatible, freely usable, online platform services. As of October 2016, 80,000 users from 180 countries are enjoying our platform service.
For basic one-to-one voice or video calling solutions, WebRTC has proven to be a very powerful technology. Although WebRTC’s core functionality is to provide secure, real-time p2p media streaming, leveraging native platform features and server-side components brings up new communication capabilities for web and native mobile applications, allowing for advanced multi-user use cases such as video broadcasting, conferencing, and media recording.
The Internet of Things (IoT), in all its myriad manifestations, has great potential. Much of that potential comes from the evolving data management and analytic (DMA) technologies and processes that allow us to gain insight from all of the IoT data that can be generated and gathered. This potential may never be met as those data sets are tied to specific industry verticals and single markets, with no clear way to use IoT data and sensor analytics to fulfill the hype being given the IoT today.
Established in 1998, Calsoft is a leading software product engineering Services Company specializing in Storage, Networking, Virtualization and Cloud business verticals. Calsoft provides End-to-End Product Development, Quality Assurance Sustenance, Solution Engineering and Professional Services expertise to assist customers in achieving their product development and business goals. The company's deep domain knowledge of Storage, Virtualization, Networking and Cloud verticals helps in delivering ...
SYS-CON Events announced today that Enzu will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Enzu’s mission is to be the leading provider of enterprise cloud solutions worldwide. Enzu enables online businesses to use its IT infrastructure to their competitive advantage. By offering a suite of proven hosting and management services, Enzu wants companies to focus on the core of their online busine...
November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Penta Security is a leading vendor for data security solutions, including its encryption solution, D’Amo. By using FPE technology, D’Amo allows for the implementation of encryption technology to sensitive data fields without modification to schema in the database environment. With businesses having their data become increasingly more complicated in their mission-critical applications (such as ERP, CRM, HRM), continued ...
In the next five to ten years, millions, if not billions of things will become smarter. This smartness goes beyond connected things in our homes like the fridge, thermostat and fancy lighting, and into heavily regulated industries including aerospace, pharmaceutical/medical devices and energy. “Smartness” will embed itself within individual products that are part of our daily lives. We will engage with smart products - learning from them, informing them, and communicating with them. Smart produc...