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Panasonic New Title Sponsor of 2014 New York City Triathlon
|By Business Wire
|July 28, 2014 10:01 AM EDT
Time – The Healthy Way of Life Company (NYSE: LTM)
and Panasonic announced today that Panasonic will be the title sponsor
the 2014 Panasonic New York City Triathlon – the renowned International
Distance event produced by Life Time. Set for Sunday, August 3, the
iconic triathlon is part of the 2014
Life Time Tri Series, which includes 12 triathlons across the
country between May and October. The New York City Triathlon also marks
the second event in the Toyota Triple Crown Series, which will award
$50,000 to the top professional female or male triathlete competing in
Life Time Tri Minneapolis, New York City Triathlon and Life Time Tri
Oceanside. The Toyota Triple Crown winner is declared at Life Time Tri
Oceanside using an ‘equalizer’ time handicap in which men start behind
women allowing each gender an equal chance of winning.
An estimated 4,000 triathletes are expected to participate in this
year’s event and will swim 1.5 kilometers (.9 miles) in the Hudson
River, bike 40 kilometers (25 miles) on the Henry Hudson Parkway, and
run 10 kilometers (6.2 miles) through Central Park.
“As a leader in consumer product technology, Panasonic is very excited
and proud to partner with Life Time to sponsor one of the greatest
triathlons in the country,” said Julie Bauer, President of Panasonic
Consumer Electronics Company. “Technology is playing a greater and
greater role in enhancing the active lifestyle and Panasonic is excited
to work with triathletes to capture their experiences and help them
relive them through many of our rugged, adventure-focused products.”
A total of $30,000 in prize money will be awarded to
the winners in the male and female pro categories. Race weekend will
also include the annual Diaper
Derby on Friday afternoon, Underwear
Run on Friday night, and the Animal
Medical Center Doggy Dash during the Triathlon on Sunday.
For the third consecutive year, the Accenture
Challenged Athletes International Championship will also be held during
Panasonic New York City Triathlon. The race format allows all six
Paratriathlon classes to compete against one another, providing a larger
field of competition with $7,500 in prize money awarded to the top five
male and female finishers.
For more information about the
Panasonic New York City Triathlon and weekend events, please visit www.nyctri.com.
For more information and updates on the Life Time Tri series, visit lifetimetri.com,
“Like” the Life
Time Tri Facebook page or follow @lifetimetri on Twitter.
More information about Life Time Athletic Events is available at EventsByLifeTime.com,
on Twitter @lifetimefitness
and the Life
Time Athletic Events Facebook page.
MEDIA NOTE: Media interested in on-site media credentials must
contact Emily Vicker, Rubenstein Communications, at 212-843-8078 or [email protected].
About the Panasonic New York City Triathlon
New York City Triathlon is part of the 2014
Life Time Tri Series, which includes 12 triathlons across the
country between May and October including: South Beach, CapTex, Trinona,
Minneapolis, Maple Grove, Chicago, Tempe, Escape to Miami, and Soma. The
Panasonic New York City Tri is also part of The Toyota Triple Crown
Series, along with Life Time Tri Minneapolis and Life Time Tri
Oceanside. The Series awards $50,000 to the top professional female or
male triathlete who competes in all three Toyota Triple Crown events.
The Toyota Triple Crown winner is declared at Life Time Tri Oceanside on
October 26, using an ‘equalizer’ time handicap in which men start behind
women allowing each gender an equal chance of winning.
About Panasonic Consumer Electronics Company
Newark, NJ, Panasonic Consumer Electronics Company is a division of
Panasonic Corporation of North America, the principal North American
subsidiary of Panasonic Corporation. The company offers a wide range of
consumer solutions in the U.S. including products from VIERA Smart Life+
Screen, Blu-ray players, LUMIX Digital Cameras, Camcorders, Home Audio,
Cordless Phones, Home Appliances, Wellness and Personal Care products
and more. In Interbrand’s 2014 Annual “Best Global Green Brands” report,
the Panasonic brand ranks number five, the highest ranked electronics
brand in the report. To learn more about our products, visit www.panasonic.com.
Follow Panasonic on Twitter @panasonicUSA;
additional company information for journalists is also available at www.panasonic.com/pressroom.
About Toyota Motor Sales, U.S.A., Inc.
Toyota Motor Sales
(TMS), U.S.A., Inc. is the marketing, sales, distribution and customer
service arm of Toyota, Lexus and Scion. Established in 1957, TMS markets
products and services through a network of nearly 1,500 Toyota, Lexus
and Scion dealers which sold more than 2 million vehicles in 2012.
Toyota directly employs over 31,000 people in the United States and its
investment here is currently valued at more than $24 billion. For more
information about Toyota, visit www.toyota.com,
About Life Time Fitness, Inc.
As The Healthy Way of Life
Company, Life Time Fitness (NYSE:LTM) helps organizations, communities
and individuals achieve their total health objectives, athletic
aspirations and fitness goals by engaging in their areas of interest —
or discovering new passions — both inside and outside of Life Time’s
distinctive and large sports, professional fitness, family recreation
and spa destinations, most of which operate 24 hours a day, seven days a
week. The Company’s Healthy Way of Life approach enables members to
achieve this by providing the best programs, people and places of
uncompromising quality and value. As of July 28, 2014, the Company
operated 112 centers under the LIFE TIME FITNESS® and LIFE
TIME ATHLETIC® brands in the United States and Canada.
Additional information about Life Time centers, programs and services is
available at lifetimefitness.com.
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