Click here to close now.

Welcome!

News Feed Item

Penton Launches SmartReach ™ Web Target, Expanding Cross-Channel Marketing Capabilities

Penton, a leading professional information services company, today announced the launch of Penton’s SmartReach Web Target business intelligence solution, which will enable marketers to identify business decision makers early in their sales process – improving their marketing effectiveness and lead generation.

“This is the type of strategic technology solution that capitalizes on data, information and insights that only Penton is delivering across so many business-to-business markets,” said Joann Kropp, Vice President of Customer Data Solutions for Penton SmartReach. “Penton’s SmartReach Web Target demonstrates our unmatched ability to apply powerful data intelligence to drive behavioral targeting. We are confident that this will quickly become the must-have solution for the industries Penton serves.”

Penton’s SmartReach Web Target aggregates billions of points of data from individuals visiting every page on more than 125 Penton websites including wealthmanagement.com, aviationweek.com, industryweek.com and newhope360.com.There are over 100 million unique annual visitors attracted to Penton’s award-winning content as well as from selected sites on the open web. Web Target’s activity analytics produce business intelligence reports showing company activity. These reports can be customized to the marketer’s specific topics of interest, selected business types, geographic targets and more. Web Target’s Business Intelligence Report shows which companies are engaging in certain topics and, over time, allows marketers to see changes in customer and prospect behavior, which can indicate purchasing research and interest.

Penton’s SmartReach Web Target then leverages Penton’s audience database of 16 million engaged users to deliver email marketing campaigns and new prospect acquisition programs to the decision makers at companies who are actively researching topics and products.

Specific examples of Penton’s SmartReach Web Target‘s capabilities from specific Penton sectors include:

  • Technology: A technology company seeking to market a cloud backup solution can use SmartReach to monitor companies in certain sectors for research activity that might indicate an upcoming purchase. The company can then use that information to target decision makers at the potential client company with marketing messages at just the right time.
  • Manufacturing: A manufacturer of plastic products that is about to launch a new line of products can use SmartReach to target engineers in the U.S. in specific sectors – such as construction, automotive and electronics – who might need such a plastic product in the near-term.
  • Agriculture: An agricultural supplier or equipment manufacturer considering a product extension or launch can monitor competitor activity on content pages related to innovations in this product set. The company can compare that competitor’s activity to channel partner activity to gain deeper market activity insights and get ahead of emerging trends.

Penton’s SmartReach Web Target launched in late July and is available on a monthly subscription or project basis.

About Penton

Penton is a professional information services company. We engage and inform millions of professionals every day helping them decide strategy and solve business challenges. As a leading provider of workflow technology and insightful content, marketing services and networking via in-person and online events, we help businesses develop, market and sell products and services. We focus our industry expertise on five core growth markets - agriculture, transportation, natural products/food, infrastructure, and industrial design and manufacturing.

Penton is a growth company with a track-record of strong performance and success and is backed by its co-owners: MidOcean Partners and U.S. Equity Partners II, an investment fund sponsored by Wasserstein & Co., LP.

For additional information on the company and its businesses, visit www.penton.com.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
SYS-CON Events announced today that Secure Infrastructure & Services will exhibit at SYS-CON's 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Secure Infrastructure & Services (SIAS) is a managed services provider of cloud computing solutions for the IBM Power Systems market. The company helps mid-market firms built on IBM hardware platforms to deploy new levels of reliable and cost-effective computing and hig...
The enterprise market will drive IoT device adoption over the next five years. In his session at @ThingsExpo, John Greenough, an analyst at BI Intelligence, division of Business Insider, analyzed how companies will adopt IoT products and the associated cost of adopting those products. John Greenough is the lead analyst covering the Internet of Things for BI Intelligence- Business Insider’s paid research service. Numerous IoT companies have cited his analysis of the IoT. Prior to joining BI In...
DevOps Summit, taking place Nov 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 17th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long development...
Live Webinar with 451 Research Analyst Peter Christy. Join us on Wednesday July 22, 2015, at 10 am PT / 1 pm ET In a world where users are on the Internet and the applications are in the cloud, how do you maintain your historic SLA with your users? Peter Christy, Research Director, Networks at 451 Research, will discuss this new network paradigm, one in which there is no LAN and no WAN, and discuss what users and network administrators gain and give up when migrating to the agile world of clo...
DevOps is about increasing efficiency, but nothing is more inefficient than building the same application twice. However, this is a routine occurrence with enterprise applications that need both a rich desktop web interface and strong mobile support. With recent technological advances from Isomorphic Software and others, it is now feasible to create a rich desktop and tuned mobile experience with a single codebase, without compromising performance or usability.
Containers are revolutionizing the way we deploy and maintain our infrastructures, but monitoring and troubleshooting in a containerized environment can still be painful and impractical. Understanding even basic resource usage is difficult – let alone tracking network connections or malicious activity. In his session at DevOps Summit, Gianluca Borello, Sr. Software Engineer at Sysdig, will cover the current state of the art for container monitoring and visibility, including pros / cons and liv...
SYS-CON Media announced today that CloudBees, the Jenkins Enterprise company, has launched ad campaigns on SYS-CON's DevOps Journal. CloudBees' campaigns focus on the business value of Continuous Delivery and how it has been recognized as a game changer for IT and is now a top priority for organizations, and the best ways to optimize Jenkins to ensure your continuous integration environment is optimally configured.
The 4th International Internet of @ThingsExpo, co-located with the 17th International Cloud Expo - to be held November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA - announces that its Call for Papers is open. The Internet of Things (IoT) is the biggest idea since the creation of the Worldwide Web more than
SYS-CON Events announced today that ProfitBricks, the provider of painless cloud infrastructure, will exhibit at SYS-CON's 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. ProfitBricks is the IaaS provider that offers a painless cloud experience for all IT users, with no learning curve. ProfitBricks boasts flexible cloud servers and networking, an integrated Data Center Designer tool for visual control over the...
"In the IoT space we are helping customers, mostly enterprises and industry verticals where time-to-value is critical, and we help them with the ability to do faster insights and actions using our platform so they can transform their business operations," explained Venkat Eswara, VP of Marketing at Vitria, in this SYS-CON.tv interview at @ThingsExpo, held June 9-11, 2015, at the Javits Center in New York City.
The most often asked question post-DevOps introduction is: “How do I get started?” There’s plenty of information on why DevOps is valid and important, but many managers still struggle with simple basics for how to initiate a DevOps program in their business. They struggle with issues related to current organizational inertia, the lack of experience on Continuous Integration/Delivery, understanding where DevOps will affect revenue and budget, etc. In their session at DevOps Summit, JP Morgenthal...
"We provide a web application framework for building really sophisticated web applications that run on a browser without any installation need so we get used for biotech, defense, and banking applications," noted Charles Kendrick, CTO and Chief Architect at Isomorphic Software, in this SYS-CON.tv interview at @DevOpsSummit (http://DevOpsSummit.SYS-CON.com), held June 9-11, 2015, at the Javits Center in New York
"Plutora provides release and testing environment capabilities to the enterprise," explained Dalibor Siroky, Director and Co-founder of Plutora, in this SYS-CON.tv interview at @DevOpsSummit, held June 9-11, 2015, at the Javits Center in New York City.
DevOps tends to focus on the relationship between Dev and Ops, putting an emphasis on the ops and application infrastructure. But that’s changing with microservices architectures. In her session at DevOps Summit, Lori MacVittie, Evangelist for F5 Networks, will focus on how microservices are changing the underlying architectures needed to scale, secure and deliver applications based on highly distributed (micro) services and why that means an expansion into “the network” for DevOps.
"The idea of polyglot persistence is you have to apply the right database for the job - you always have to have many different databases in play. We offer that whole system as a service," explained Raj Singh, Developer Advocate for IBM Cloud Data Services, in this SYS-CON.tv interview at 16th Cloud Expo, held June 9-11, 2015, at the Javits Center in New York City.