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Hood(R) Launches New Charitable Promotion to Benefit Red Sox Foundation

Leading Dairy Brand Steps Up to the Plate Donating Proceeds From Sales of Hood Red Sox "Champions" Ice Cream

LYNNFIELD, MA -- (Marketwired) -- 07/28/14 -- Hood®, the leading dairy brand in New England, today announced that for every carton of Hood Red Sox "Champions" Ice Cream sold between now and the end of this year's baseball season, the company will donate $1 to the Red Sox Foundation, the official charity of the Boston Red Sox. Former Red Sox pitcher and current Red Sox Foundation board member Tim Wakefield announced the donation during a celebration with local Massachusetts Little League teams at the Hood Blimp landing space in Beverly, Massachusetts. This season the Hood Blimp features the Red Sox logo alongside the Hood logo to honor the brand's long-standing relationship with the baseball franchise. Hood is the official dairy of the Red Sox.

"Together with Hood, the Red Sox Foundation is committed to making a difference in the lives of local youth," said Mike Egan, board member for the Red Sox Foundation. "This donation from Hood Red Sox Ice Cream will enable our organization to further its mission to serve the health, education, recreation and social service needs of children and families in need across New England."

Hood has been a sponsor of the Boston Red Sox for more than a decade, and first introduced Red Sox Ice Cream following the team's 2004 World Series win. Hood Red Sox Champions Ice Cream is available in six different flavors and five varieties of frozen novelties, and is available in grocery stores across New England.

Hood Red Sox Champions Ice Cream Flavors (available in 48-ounce containers)

  • Comeback Caramel - Chocolate Caramel Socks with Thick Caramel Swirled in Caramel Flavored Ice Cream.
  • Peanut Butter Nation - Chocolate Peanut Butter Socks Swirled with Thick Fudge in Vanilla Flavored Ice Cream.
  • Green Monster Mint - Chocolate Mint Socks Swirled with Thick Fudge in Mint Ice Cream.
  • Fenway Fudge - Chocolate and Fudge Socks Swirled with Fudge in Chocolate Ice Cream.
  • Grand Slam Vanilla - Vanilla ice cream.
  • BoSox Brownie - Vanilla Flavored Ice Cream Swirled with Brownies and Fudge.

Hood Red Sox Frozen Novelties

  • Vanilla and Caramel Ice Cream Sandwiches - Caramel Ice Cream with Caramel Sandwiched between Crisp Chocolate Wafers.
  • Red Sox Sports Bar - Vanilla Flavored Ice Cream with a Fudge Center and a Chocolate Coating.
  • Red Sox Chocolate Dipped Sundae Cone - Vanilla Flavored Ice Cream Dipped With Chocolate Flavored Coating on a Cone.
  • Red Sox Chocolate Dipped Sundae Cone with Fudge Center - Vanilla Flavored Ice Cream With Fudge Core Dipped With Chocolate Flavored Coating on a Cone.
  • Red Sox Sundae Cone Vanilla Flavored Ice Cream Dipped With Chocolate Flavored Coating and Nuts on a Cone.

"We are always looking for ways to give back to the community, and this special donation allows New Englanders to contribute with us," said Lynne Bohan, vice president of communications and government affairs at Hood. "We are thrilled to take our long-standing partnership with the Red Sox to the next level by supporting this worthy cause."

Follow the Hood Blimp on Twitter and Instagram @hoodblimp for updates on scheduled appearances, bird's eye view photos and more! To learn more about Hood, the Red Sox Champions flavors, and read the official contest rules, visit Hood.com and Facebook.com/hphood.

About Hood
Founded in 1846, today Hood is one of the largest branded dairy operators in the United States. Hood is the number-one dairy brand in New England, and Hood's portfolio of national and super-regional brands and franchise products includes Hood, Crowley Foods, Simply Smart Milk, Heluva Good!, LACTAID®, BAILEYS® Coffee Creamers, HERSHEY'S Milk and Milkshakes, and Blue Diamond Almond Breeze® Almondmilks. For more information about Hood, please visit www.Hood.com.

About the Red Sox Foundation
The official team charity of the Boston Red Sox, the Red Sox Foundation has distributed over $68 million to support programs serving children and families across New England. The Foundation's efforts are primarily focused on five cornerstone programs: the Red Sox Scholars Program, which provides tutoring, mentoring, enrichment programs and a college scholarship to academically talented but economically disadvantaged Boston public school students; the Red Sox Foundation's RBI and Rookie League youth baseball and softball programs serving more than 2,000 inner city teens each summer; the Red Sox Foundation and Massachusetts General Hospital Home Base Program for veterans returning from Iraq and Afghanistan with combat stress and traumatic brain injury; The Dimock Center in Roxbury, serving more than 40,000 low-income families in Boston's most disadvantaged neighborhoods; and The Jimmy Fund, supporting breakthrough cancer research at the Dana-Farber Cancer Institute.

A 501(c)(3) nonprofit, the Red Sox Foundation raises funds through special events, corporate sponsorships, and grants. Founded and initially funded by Red Sox Principal Owner John Henry, Chairman Tom Werner, President/CEO Larry Lucchino and their partners, the Red Sox Foundation has won numerous awards for the impact of its innovative programs. In 2010, the Foundation's Red Sox Scholars program was recognized by Major League Baseball with the first-ever "MLB Commissioner's Award for Philanthropic Excellence." In 2009, the Red Sox Foundation was honored by the Robert Wood Johnson Foundation and the Sports Philanthropy Project with the Patterson Award as the nation's "Best Team Charity in Sports." For more information about the foundation, visit redsoxfoundation.org.

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Media contacts:
Meredith D'Agostino
451 Marketing
Email Contact
(516) 884-7162

Sarah Barow
HP Hood LLC
Email Contact
(617) 887-8455

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