Welcome!

News Feed Item

ChoiceStream Achieves Exponential Growth Year-Over-Year Since Pivot to Demand Side Platform

Opens Offices in Key Locales Including New York and Chicago, and Makes Strategic New Hires to Further Expand Burgeoning Business

BOSTON, MA -- (Marketwired) -- 07/28/14 -- According to Magna Global, the programmatic ad market will grow from $12 billion in 2013 to more than $32 billion in 2017. ChoiceStream, the top choice for brand advertisers in advanced target optimization and programmatic buying, has capitalized on this opportunity since its pivot in 2012, and today announced that it is pacing ahead of schedule and projecting to finish 2014 with 300 percent growth over 2013.

The premium programmatic media-buying company burgeoned 220 percent from 2012 to 2013, and recently opened offices in New York and Chicago while making strategic local hires to represent the company in San Francisco, Los Angeles, Seattle, Denver, Dallas and Atlanta. These developments reinforce the positive growth trajectory of ChoiceStream following their repositioning from a recommendation software company to a digital advertising company.

"ChoiceStream now works with more than 100 brands and over 40 billable agencies, meaning that we now have relationships with nearly four times more brands than a year ago," said Eric Bosco, CEO of ChoiceStream. "I attribute this success to our superior customer service and full set of optimization, data and real-time creative products. Client retention is also unbelievable with 80 percent of our trials resulting in repeat business."

ChoiceStream's newly opened Chicago and New York City offices are led by regional sales directors Jay Donovan and Jeff Jacknis, a Rocket Fuel alumnus, respectively. Both offices already have a strong portfolio of clients, including brands and agencies such as Choice Hotels, Digitas, iCrossing, Mediavest, Carat, Mindshare, Universal McCann, and Horizon -- all of whom have chosen ChoiceStream for programmatic media buying.

"The programmatic ad industry today requires a level of trust and attention with strategic partners which can only be managed in person," explains Jeff Valente, ChoiceStream's Chief Revenue Officer. "We recognize the value of building partnerships based on the specific needs of the advertiser and its agency."

ChoiceStream runs digital ad campaigns for a wide variety of verticals including, but not limited to luxury, quick serve restaurants, financial services, telecommunications, retail, consumer packaged goods and travel/hospitality. In each industry, ChoiceStream personalizes its services per client.

The director of online demand generation at CORT furniture stated, "As I sat in a meeting with ChoiceStream, I thought several times about how nice it is to have account representatives that not only care about our account, but are smart and invested in what we are doing together."

About ChoiceStream
ChoiceStream is a full-service DSP that delivers top-of-plan results by optimizing each phase of online, video, and mobile campaigns. The planning phase is based on surveys that find the custom audience for each campaign. Ads are developed by an in-house creative team and hosted on the company's real-time, dynamic ad server. The interactive ads are fully integrated with machine learning, which drives real-time bidding to optimize the audience and media buy. Advanced analytics provide insights into audience profiles and performance. Companies like Choice Hotels, Zappos!, Dunkin' Donuts, and AAA are winning with ChoiceStream.

Media Contacts:
ChoiceStream
Bill Guild
Email Contact

Horn Group for ChoiceStream
Erica McDonald
646-202-9784
Email Contact

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

Latest Stories
"Codigm is based on the cloud and we are here to explore marketing opportunities in America. Our mission is to make an ecosystem of the SW environment that anyone can understand, learn, teach, and develop the SW on the cloud," explained Sung Tae Ryu, CEO of Codigm, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
"Infoblox does DNS, DHCP and IP address management for not only enterprise networks but cloud networks as well. Customers are looking for a single platform that can extend not only in their private enterprise environment but private cloud, public cloud, tracking all the IP space and everything that is going on in that environment," explained Steve Salo, Principal Systems Engineer at Infoblox, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Conventio...
The question before companies today is not whether to become intelligent, it’s a question of how and how fast. The key is to adopt and deploy an intelligent application strategy while simultaneously preparing to scale that intelligence. In her session at 21st Cloud Expo, Sangeeta Chakraborty, Chief Customer Officer at Ayasdi, provided a tactical framework to become a truly intelligent enterprise, including how to identify the right applications for AI, how to build a Center of Excellence to oper...
"IBM is really all in on blockchain. We take a look at sort of the history of blockchain ledger technologies. It started out with bitcoin, Ethereum, and IBM evaluated these particular blockchain technologies and found they were anonymous and permissionless and that many companies were looking for permissioned blockchain," stated René Bostic, Technical VP of the IBM Cloud Unit in North America, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Conventi...
Gemini is Yahoo’s native and search advertising platform. To ensure the quality of a complex distributed system that spans multiple products and components and across various desktop websites and mobile app and web experiences – both Yahoo owned and operated and third-party syndication (supply), with complex interaction with more than a billion users and numerous advertisers globally (demand) – it becomes imperative to automate a set of end-to-end tests 24x7 to detect bugs and regression. In th...
Large industrial manufacturing organizations are adopting the agile principles of cloud software companies. The industrial manufacturing development process has not scaled over time. Now that design CAD teams are geographically distributed, centralizing their work is key. With large multi-gigabyte projects, outdated tools have stifled industrial team agility, time-to-market milestones, and impacted P&L stakeholders.
High-velocity engineering teams are applying not only continuous delivery processes, but also lessons in experimentation from established leaders like Amazon, Netflix, and Facebook. These companies have made experimentation a foundation for their release processes, allowing them to try out major feature releases and redesigns within smaller groups before making them broadly available. In his session at 21st Cloud Expo, Brian Lucas, Senior Staff Engineer at Optimizely, discussed how by using ne...
"Cloud Academy is an enterprise training platform for the cloud, specifically public clouds. We offer guided learning experiences on AWS, Azure, Google Cloud and all the surrounding methodologies and technologies that you need to know and your teams need to know in order to leverage the full benefits of the cloud," explained Alex Brower, VP of Marketing at Cloud Academy, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clar...
Widespread fragmentation is stalling the growth of the IIoT and making it difficult for partners to work together. The number of software platforms, apps, hardware and connectivity standards is creating paralysis among businesses that are afraid of being locked into a solution. EdgeX Foundry is unifying the community around a common IoT edge framework and an ecosystem of interoperable components.
"CA has been doing a lot of things in the area of DevOps. Now we have a complete set of tool sets in order to enable customers to go all the way from planning to development to testing down to release into the operations," explained Aruna Ravichandran, Vice President of Global Marketing and Strategy at CA Technologies, in this SYS-CON.tv interview at DevOps Summit at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
"MobiDev is a software development company and we do complex, custom software development for everybody from entrepreneurs to large enterprises," explained Alan Winters, U.S. Head of Business Development at MobiDev, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
Agile has finally jumped the technology shark, expanding outside the software world. Enterprises are now increasingly adopting Agile practices across their organizations in order to successfully navigate the disruptive waters that threaten to drown them. In our quest for establishing change as a core competency in our organizations, this business-centric notion of Agile is an essential component of Agile Digital Transformation. In the years since the publication of the Agile Manifesto, the conn...
In his session at 21st Cloud Expo, James Henry, Co-CEO/CTO of Calgary Scientific Inc., introduced you to the challenges, solutions and benefits of training AI systems to solve visual problems with an emphasis on improving AIs with continuous training in the field. He explored applications in several industries and discussed technologies that allow the deployment of advanced visualization solutions to the cloud.
In his session at 21st Cloud Expo, Carl J. Levine, Senior Technical Evangelist for NS1, will objectively discuss how DNS is used to solve Digital Transformation challenges in large SaaS applications, CDNs, AdTech platforms, and other demanding use cases. Carl J. Levine is the Senior Technical Evangelist for NS1. A veteran of the Internet Infrastructure space, he has over a decade of experience with startups, networking protocols and Internet infrastructure, combined with the unique ability to it...
Vulnerability management is vital for large companies that need to secure containers across thousands of hosts, but many struggle to understand how exposed they are when they discover a new high security vulnerability. In his session at 21st Cloud Expo, John Morello, CTO of Twistlock, addressed this pressing concern by introducing the concept of the “Vulnerability Risk Tree API,” which brings all the data together in a simple REST endpoint, allowing companies to easily grasp the severity of the ...