Click here to close now.




















Welcome!

News Feed Item

ChoiceStream Achieves Exponential Growth Year-Over-Year Since Pivot to Demand Side Platform

Opens Offices in Key Locales Including New York and Chicago, and Makes Strategic New Hires to Further Expand Burgeoning Business

BOSTON, MA -- (Marketwired) -- 07/28/14 -- According to Magna Global, the programmatic ad market will grow from $12 billion in 2013 to more than $32 billion in 2017. ChoiceStream, the top choice for brand advertisers in advanced target optimization and programmatic buying, has capitalized on this opportunity since its pivot in 2012, and today announced that it is pacing ahead of schedule and projecting to finish 2014 with 300 percent growth over 2013.

The premium programmatic media-buying company burgeoned 220 percent from 2012 to 2013, and recently opened offices in New York and Chicago while making strategic local hires to represent the company in San Francisco, Los Angeles, Seattle, Denver, Dallas and Atlanta. These developments reinforce the positive growth trajectory of ChoiceStream following their repositioning from a recommendation software company to a digital advertising company.

"ChoiceStream now works with more than 100 brands and over 40 billable agencies, meaning that we now have relationships with nearly four times more brands than a year ago," said Eric Bosco, CEO of ChoiceStream. "I attribute this success to our superior customer service and full set of optimization, data and real-time creative products. Client retention is also unbelievable with 80 percent of our trials resulting in repeat business."

ChoiceStream's newly opened Chicago and New York City offices are led by regional sales directors Jay Donovan and Jeff Jacknis, a Rocket Fuel alumnus, respectively. Both offices already have a strong portfolio of clients, including brands and agencies such as Choice Hotels, Digitas, iCrossing, Mediavest, Carat, Mindshare, Universal McCann, and Horizon -- all of whom have chosen ChoiceStream for programmatic media buying.

"The programmatic ad industry today requires a level of trust and attention with strategic partners which can only be managed in person," explains Jeff Valente, ChoiceStream's Chief Revenue Officer. "We recognize the value of building partnerships based on the specific needs of the advertiser and its agency."

ChoiceStream runs digital ad campaigns for a wide variety of verticals including, but not limited to luxury, quick serve restaurants, financial services, telecommunications, retail, consumer packaged goods and travel/hospitality. In each industry, ChoiceStream personalizes its services per client.

The director of online demand generation at CORT furniture stated, "As I sat in a meeting with ChoiceStream, I thought several times about how nice it is to have account representatives that not only care about our account, but are smart and invested in what we are doing together."

About ChoiceStream
ChoiceStream is a full-service DSP that delivers top-of-plan results by optimizing each phase of online, video, and mobile campaigns. The planning phase is based on surveys that find the custom audience for each campaign. Ads are developed by an in-house creative team and hosted on the company's real-time, dynamic ad server. The interactive ads are fully integrated with machine learning, which drives real-time bidding to optimize the audience and media buy. Advanced analytics provide insights into audience profiles and performance. Companies like Choice Hotels, Zappos!, Dunkin' Donuts, and AAA are winning with ChoiceStream.

Media Contacts:
ChoiceStream
Bill Guild
Email Contact

Horn Group for ChoiceStream
Erica McDonald
646-202-9784
Email Contact

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

Latest Stories
Any Ops team trying to support a company in today’s cloud-connected world knows that a new way of thinking is required – one just as dramatic than the shift from Ops to DevOps. The diversity of modern operations requires teams to focus their impact on breadth vs. depth. In his session at DevOps Summit, Adam Serediuk, Director of Operations at xMatters, Inc., will discuss the strategic requirements of evolving from Ops to DevOps, and why modern Operations has begun leveraging the “NoOps” approa...
IBM’s Blue Box Cloud, powered by OpenStack, is now available in any of IBM’s globally integrated cloud data centers running SoftLayer infrastructure. Less than 90 days after its acquisition of Blue Box, IBM has integrated its Blue Box Cloud Dedicated private-cloud-as-a-service into its broader portfolio of OpenStack® based solutions. The announcement, made today at the OpenStack Silicon Valley event, further highlights IBM’s continued support to deliver OpenStack solutions across all cloud depl...
In their Live Hack” presentation at 17th Cloud Expo, Stephen Coty and Paul Fletcher, Chief Security Evangelists at Alert Logic, will provide the audience with a chance to see a live demonstration of the common tools cyber attackers use to attack cloud and traditional IT systems. This “Live Hack” uses open source attack tools that are free and available for download by anybody. Attendees will learn where to find and how to operate these tools for the purpose of testing their own IT infrastructu...
Red Hat is investing in Tesora, the number one contributor to OpenStack Trove Database as a Service (DBaaS) also ranked among the top 20 companies contributing to OpenStack overall. Tesora, the company bringing OpenStack Trove Database as a Service (DBaaS) to the enterprise, has announced that Red Hat and others have invested in the company as a part of Tesora's latest funding round. The funding agreement expands on the ongoing collaboration between Tesora and Red Hat, which dates back to Febr...
SYS-CON Events announced today that DataClear Inc. will exhibit at the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. The DataClear ‘BlackBox’ is the only solution that moves your PC, browsing and data out of the United States and away from prying (and spying) eyes. Its solution automatically builds you a clean, on-demand, virus free, new virtual cloud based PC outside of the United States, and wipes it clean...
WSM International, the pioneer and leader in server migration services, has announced an agreement with WHOA.com, a leader in providing secure public, private and hybrid cloud computing services. Under terms of the agreement, WSM will provide migration services to WHOA.com customers to relocate some or all of their applications, digital assets, and other computing workloads to WHOA.com enterprise-class, secure cloud infrastructure. The migration services include detailed evaluation and planning...
Cloud and datacenter migration innovator AppZero has joined the Microsoft Enterprise Cloud Alliance Program. AppZero is a fast, flexible way to move Windows Server applications from any source machine – physical or virtual – to any destination server, in any cloud or datacenter, using its patented container technology. AppZero’s container is also called a Virtual Application Appliance (VAA). To facilitate Microsoft Azure onboarding, AppZero has two purpose-built offerings: AppZero SP for Azure,...
SYS-CON Events announced today that G2G3 will exhibit at SYS-CON's @DevOpsSummit Silicon Valley, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Based on a collective appreciation for user experience, design, and technology, G2G3 is uniquely qualified and motivated to redefine how organizations and people engage in an increasingly digital world.
SYS-CON Events announced today that IceWarp will exhibit at the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. IceWarp, the leader of cloud and on-premise messaging, delivers secured email, chat, documents, conferencing and collaboration to today's mobile workforce, all in one unified interface
In 2014, the market witnessed a massive migration to the cloud as enterprises finally overcame their fears of the cloud’s viability, security, etc. Over the past 18 months, AWS, Google and Microsoft have waged an ongoing battle through a wave of price cuts and new features. For IT executives, sorting through all the noise to make the best cloud investment decisions has become daunting. Enterprises can and are moving away from a "one size fits all" cloud approach. The new competitive field has ...
In his session at @ThingsExpo, Lee Williams, a producer of the first smartphones and tablets, will talk about how he is now applying his experience in mobile technology to the design and development of the next generation of Environmental and Sustainability Services at ETwater. He will explain how M2M controllers work through wirelessly connected remote controls; and specifically delve into a retrofit option that reverse-engineers control codes of existing conventional controller systems so the...
Everyone talks about continuous integration and continuous delivery but those are just two ends of the pipeline. In the middle of DevOps is continuous testing (CT), and many organizations are struggling to implement continuous testing effectively. After all, without continuous testing there is no delivery. And Lab-As-A-Service (LaaS) enhances the CT with dynamic on-demand self-serve test topologies. CT together with LAAS make a powerful combination that perfectly serves complex software developm...
The Internet of Things is in the early stages of mainstream deployment but it promises to unlock value and rapidly transform how organizations manage, operationalize, and monetize their assets. IoT is a complex structure of hardware, sensors, applications, analytics and devices that need to be able to communicate geographically and across all functions. Once the data is collected from numerous endpoints, the challenge then becomes converting it into actionable insight.
With the proliferation of connected devices underpinning new Internet of Things systems, Brandon Schulz, Director of Luxoft IoT – Retail, will be looking at the transformation of the retail customer experience in brick and mortar stores in his session at @ThingsExpo. Questions he will address include: Will beacons drop to the wayside like QR codes, or be a proximity-based profit driver? How will the customer experience change in stores of all types when everything can be instrumented and a...
This Enterprise Strategy Group lab validation report of the NEC Express5800/R320 server with Intel® Xeon® processor presents the benefits of 99.999% uptime NEC fault-tolerant servers that lower overall virtualized server total cost of ownership. This report also includes survey data on the significant costs associated with system outages impacting enterprise and web applications. Click Here to Download Report Now!