|By Marketwired .||
|July 28, 2014 02:00 PM EDT||
BOSTON, MA -- (Marketwired) -- 07/28/14 -- According to Magna Global, the programmatic ad market will grow from $12 billion in 2013 to more than $32 billion in 2017. ChoiceStream, the top choice for brand advertisers in advanced target optimization and programmatic buying, has capitalized on this opportunity since its pivot in 2012, and today announced that it is pacing ahead of schedule and projecting to finish 2014 with 300 percent growth over 2013.
The premium programmatic media-buying company burgeoned 220 percent from 2012 to 2013, and recently opened offices in New York and Chicago while making strategic local hires to represent the company in San Francisco, Los Angeles, Seattle, Denver, Dallas and Atlanta. These developments reinforce the positive growth trajectory of ChoiceStream following their repositioning from a recommendation software company to a digital advertising company.
"ChoiceStream now works with more than 100 brands and over 40 billable agencies, meaning that we now have relationships with nearly four times more brands than a year ago," said Eric Bosco, CEO of ChoiceStream. "I attribute this success to our superior customer service and full set of optimization, data and real-time creative products. Client retention is also unbelievable with 80 percent of our trials resulting in repeat business."
ChoiceStream's newly opened Chicago and New York City offices are led by regional sales directors Jay Donovan and Jeff Jacknis, a Rocket Fuel alumnus, respectively. Both offices already have a strong portfolio of clients, including brands and agencies such as Choice Hotels, Digitas, iCrossing, Mediavest, Carat, Mindshare, Universal McCann, and Horizon -- all of whom have chosen ChoiceStream for programmatic media buying.
"The programmatic ad industry today requires a level of trust and attention with strategic partners which can only be managed in person," explains Jeff Valente, ChoiceStream's Chief Revenue Officer. "We recognize the value of building partnerships based on the specific needs of the advertiser and its agency."
ChoiceStream runs digital ad campaigns for a wide variety of verticals including, but not limited to luxury, quick serve restaurants, financial services, telecommunications, retail, consumer packaged goods and travel/hospitality. In each industry, ChoiceStream personalizes its services per client.
The director of online demand generation at CORT furniture stated, "As I sat in a meeting with ChoiceStream, I thought several times about how nice it is to have account representatives that not only care about our account, but are smart and invested in what we are doing together."
ChoiceStream is a full-service DSP that delivers top-of-plan results by optimizing each phase of online, video, and mobile campaigns. The planning phase is based on surveys that find the custom audience for each campaign. Ads are developed by an in-house creative team and hosted on the company's real-time, dynamic ad server. The interactive ads are fully integrated with machine learning, which drives real-time bidding to optimize the audience and media buy. Advanced analytics provide insights into audience profiles and performance. Companies like Choice Hotels, Zappos!, Dunkin' Donuts, and AAA are winning with ChoiceStream.
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