|By Marketwired .||
|July 28, 2014 09:00 PM EDT||
SYDNEY, AUSTRALIA--(Marketwired - July 28, 2014) - Iconic Aussie surf brand, Rip Curl and digital marketing agency, VML Australia, have launched Rip Curl Search GPS, powered by ObjectRocket from Rackspace® Hosting (NYSE: RAX). This world-first wearable surfing technology enables Rip Curl to capture and analyse surf data, as well as refine its offering to customers through greater services and products.
The revolutionary Rip Curl Search GPS Watch captures data from a surfer's session, including wave count, speeds reached, ride distance and session distances. Surfers then sync their watch to an iPhone, iPad, or desktop computer, re-living and sharing their surf experience on an interactive map. Surf data can be analysed in real-time and presented as summarised statistics for every wave, enabling surfers to gain insights into their performance and find areas for improvement.
Rip Curl Search GPS is backed and enabled by ObjectRocket, Rackspace's Database-as-a-Service (DBaaS) for NoSQL MongoDB. ObjectRocket is a sharded and fully managed service for MongoDB, built with a set of tools and APIs designed to maximise uptime and reduce administration time for developers. Highly scalable, it allows customers to grow with their needs over time and scale up or down dependent upon the demand they experience from their own customers.
"The capture and subsequent analysis of surf data presents endless possibilities and opportunities for us," Shane Helm, global chairman - Watches and Equipment Division at Rip Curl comments. "Using ObjectRocket for Rip Curl Search GPS helps us capture data and provides deep insights into surfing patterns and behaviour. We can then offer improvements to the surfing community, as well as help refine our own offering to surfers."
"ObjectRocket allows us to scale based on our demand whenever we need to. If demand peaks or falls for the service at different times of the year, we have a solution that will automatically adjust with us and is managed by experts. It is highly cost effective with 10,000 users, 100,000 users or 500,000 users -- wherever they are in the world."
Rackspace customer, VML Australia, designed, architected and developed the Rip Curl Search GPS ecosystem. Jeff Donios, technical director and architect comments, "ObjectRocket is the foundation for the ecosystem's world-wide data storage and analysis. ObjectRocket and Rackspace enabled us to quickly figure out how to scale the application, allowing us to focus our resources on developing the core product and algorithms of the ecosystem. All the scaling, sharding and performance of MongoDB is managed by the experts at ObjectRocket and Rackspace."
With the open source-based MongoDB solution, Rackspace broadens its portfolio to offer Australian customers a NoSQL DBaaS for big data applications. This offering is built upon hardware optimised specifically for MongoDB and easily accessed and integrated into existing systems.
Rackspace is an excellent option for the rising wave of cloud adopters, such as VML that want a trusted provider to help design and manage its cloud. Managed cloud offers the company the power of cloud computing without the pain and expense of managing it itself. This enables the firm to focus its scarce engineering resources on the core business, which is pursuing new products and customers.
"Having the right IT infrastructure to support wearable technologies such as Rip Curl Search GPS is critical to the overall success of the product. It is estimated that 30 billion devices will be in the market by 2020
ObjectRocket further information
Customers are able to choose from a range of transparent pricing plans based upon individual data storage requirements, details of which can be found at (www.rackspace.com.au/objectrocket). Customers can also have a one month free trial when they sign up online.
Product information summary:
- Highly Available - Each instance resides on multiple redundant pieces of infrastructure, while databases are replicated and optionally exist in multiple geo-diverse data centres.
- Automatically Scalable - RocketScale™ technology inherently shards instances, enabling developers to automatically provision and manage instances. Customers can choose from a variety of plans to fit their workload -- from one gigabyte to multi-terabyte scale.
- Consistently Fast Performance - The complete stack has been optimised specifically for MongoDB applications. The network stack, file system, OS kernel, and other resources have been configured to make MongoDB as fast as possible. All data is stored on redundant, blazing-fast Solid State Drives.
About Rackspace Hosting
Rackspace (NYSE: RAX) is the #1 managed cloud company. Its technical expertise and Fanatical Support® allow companies to tap the power of the cloud without the pain of hiring experts in dozens of complex technologies. Rackspace is also the leader in hybrid cloud, giving each company the best fit for its unique needs -- whether on single- or multi-tenant servers, or a combination of those platforms. Rackspace is the founder of OpenStack®, the open-source operating system for the cloud. Headquartered in San Antonio, Rackspace serves more than 200,000 business customers from data centers on four continents. It ranks #29 on Fortune's list of 100 Best Companies to Work For. For more information, visit www.rackspace.com.au.
This press release contains forward-looking statements that involve risks, uncertainties and assumptions. If such risks or uncertainties materialize or such assumptions prove incorrect, the results of Rackspace Hosting could differ materially from those expressed or implied by such forward-looking statements and assumptions. All statements other than statements of historical fact are statements that could be deemed forward-looking statements, including any statements concerning expected development, performance or operational results related to any particular customer or customers of our customers associated with our hosting solutions; any other statements of expectation or belief; and any statements of assumptions underlying any of the foregoing. Risks, uncertainties and assumptions include issues relating to the performance of a customer's configuration caused by forces outside of the control of Rackspace; changes in the economy, technological and competitive factors, regulatory factors, and other risks that are described in Rackspace Hosting's Form 10-Q for the year ended March 31, 2014, filed with the SEC on May 12, 2014. Except as required by law, Rackspace Hosting assumes no obligation to update these forward-looking statements publicly, or to update the reasons actual results could differ materially from those anticipated in these forward-looking statements, even if new information becomes available in the future.
Media Relations Contact
The revocation of Safe Harbor has radically affected data sovereignty strategy in the cloud. In his session at 17th Cloud Expo, Jeff Miller, Product Management at Cavirin Systems, discussed how to assess these changes across your own cloud strategy, and how you can mitigate risks previously covered under the agreement.
Nov. 30, 2015 06:30 PM EST
Countless business models have spawned from the IaaS industry – resell Web hosting, blogs, public cloud, and on and on. With the overwhelming amount of tools available to us, it's sometimes easy to overlook that many of them are just new skins of resources we've had for a long time. In his general session at 17th Cloud Expo, Harold Hannon, Sr. Software Architect at SoftLayer, an IBM Company, broke down what we have to work with, discussed the benefits and pitfalls and how we can best use them ...
Nov. 30, 2015 03:45 PM EST
Most of the IoT Gateway scenarios involve collecting data from machines/processing and pushing data upstream to cloud for further analytics. The gateway hardware varies from Raspberry Pi to Industrial PCs. The document states the process of allowing deploying polyglot data pipelining software with the clear notion of supporting immutability. In his session at @ThingsExpo, Shashank Jain, a development architect for SAP Labs, discussed the objective, which is to automate the IoT deployment proces...
Nov. 30, 2015 03:30 PM EST
We all know that data growth is exploding and storage budgets are shrinking. Instead of showing you charts on about how much data there is, in his General Session at 17th Cloud Expo, Scott Cleland, Senior Director of Product Marketing at HGST, showed how to capture all of your data in one place. After you have your data under control, you can then analyze it in one place, saving time and resources.
Nov. 30, 2015 03:15 PM EST Reads: 243
The Internet of Things (IoT) is growing rapidly by extending current technologies, products and networks. By 2020, Cisco estimates there will be 50 billion connected devices. Gartner has forecast revenues of over $300 billion, just to IoT suppliers. Now is the time to figure out how you’ll make money – not just create innovative products. With hundreds of new products and companies jumping into the IoT fray every month, there’s no shortage of innovation. Despite this, McKinsey/VisionMobile data...
Nov. 30, 2015 03:00 PM EST Reads: 494
Just over a week ago I received a long and loud sustained applause for a presentation I delivered at this year’s Cloud Expo in Santa Clara. I was extremely pleased with the turnout and had some very good conversations with many of the attendees. Over the next few days I had many more meaningful conversations and was not only happy with the results but also learned a few new things. Here is everything I learned in those three days distilled into three short points.
Nov. 30, 2015 02:00 PM EST Reads: 367
DevOps is about increasing efficiency, but nothing is more inefficient than building the same application twice. However, this is a routine occurrence with enterprise applications that need both a rich desktop web interface and strong mobile support. With recent technological advances from Isomorphic Software and others, rich desktop and tuned mobile experiences can now be created with a single codebase – without compromising functionality, performance or usability. In his session at DevOps Su...
Nov. 30, 2015 01:45 PM EST Reads: 432
As organizations realize the scope of the Internet of Things, gaining key insights from Big Data, through the use of advanced analytics, becomes crucial. However, IoT also creates the need for petabyte scale storage of data from millions of devices. A new type of Storage is required which seamlessly integrates robust data analytics with massive scale. These storage systems will act as “smart systems” provide in-place analytics that speed discovery and enable businesses to quickly derive meaningf...
Nov. 30, 2015 01:45 PM EST Reads: 436
In his keynote at @ThingsExpo, Chris Matthieu, Director of IoT Engineering at Citrix and co-founder and CTO of Octoblu, focused on building an IoT platform and company. He provided a behind-the-scenes look at Octoblu’s platform, business, and pivots along the way (including the Citrix acquisition of Octoblu).
Nov. 30, 2015 01:00 PM EST Reads: 538
The buzz continues for cloud, data analytics and the Internet of Things (IoT) and their collective impact across all industries. But a new conversation is emerging - how do companies use industry disruption and technology enablers to lead in markets undergoing change, uncertainty and ambiguity? Organizations of all sizes need to evolve and transform, often under massive pressure, as industry lines blur and merge and traditional business models are assaulted and turned upside down. In this new da...
Nov. 30, 2015 12:45 PM EST Reads: 290
In his General Session at 17th Cloud Expo, Bruce Swann, Senior Product Marketing Manager for Adobe Campaign, explored the key ingredients of cross-channel marketing in a digital world. Learn how the Adobe Marketing Cloud can help marketers embrace opportunities for personalized, relevant and real-time customer engagement across offline (direct mail, point of sale, call center) and digital (email, website, SMS, mobile apps, social networks, connected objects).
Nov. 30, 2015 12:45 PM EST Reads: 342
In recent years, at least 40% of companies using cloud applications have experienced data loss. One of the best prevention against cloud data loss is backing up your cloud data. In his General Session at 17th Cloud Expo, Sam McIntyre, Partner Enablement Specialist at eFolder, presented how organizations can use eFolder Cloudfinder to automate backups of cloud application data. He also demonstrated how easy it is to search and restore cloud application data using Cloudfinder.
Nov. 30, 2015 11:00 AM EST Reads: 222
The Internet of Everything is re-shaping technology trends–moving away from “request/response” architecture to an “always-on” Streaming Web where data is in constant motion and secure, reliable communication is an absolute necessity. As more and more THINGS go online, the challenges that developers will need to address will only increase exponentially. In his session at @ThingsExpo, Todd Greene, Founder & CEO of PubNub, exploreed the current state of IoT connectivity and review key trends and t...
Nov. 30, 2015 10:45 AM EST Reads: 462
Two weeks ago (November 3-5), I attended the Cloud Expo Silicon Valley as a speaker, where I presented on the security and privacy due diligence requirements for cloud solutions. Cloud security is a topical issue for every CIO, CISO, and technology buyer. Decision-makers are always looking for insights on how to mitigate the security risks of implementing and using cloud solutions. Based on the presentation topics covered at the conference, as well as the general discussions heard between sessi...
Nov. 30, 2015 10:30 AM EST Reads: 356
With all the incredible momentum behind the Internet of Things (IoT) industry, it is easy to forget that not a single CEO wakes up and wonders if “my IoT is broken.” What they wonder is if they are making the right decisions to do all they can to increase revenue, decrease costs, and improve customer experience – effectively the same challenges they have always had in growing their business. The exciting thing about the IoT industry is now these decisions can be better, faster, and smarter. Now ...
Nov. 30, 2015 10:00 AM EST Reads: 295