Welcome!

News Feed Item

Tapstream Launches 'Word of Mouth' to Supercharge Sharing of Mobile Apps

Offers an Easy and Natural Way to Tell Friends About Your Favorite App

VANCOUVER, BC -- (Marketwired) -- 07/29/14 -- Tapstream, a growth platform for mobile apps, today launches Word of Mouth (WoM), an industry-first product designed to help apps supercharge user acquisition via social sharing such as text messaging. WoM offers an easy and natural way to tell friends about your new favorite app and optionally even get rewarded for it.

"The cost of user acquisition is becoming excessively expensive for all kinds of apps, and mobile marketers have been asking us for tools to help them tap into their existing user base," said Slaven Radic, CEO of Tapstream. "Word of Mouth helps deliver high-quality, new users at a fraction of the cost by encouraging current and happy users to share their sentiment with a friend."

Today, 50 percent of consumers download apps because of recommendations from friends and family. Furthermore, those new users are typically more engaged and of higher value to marketers. Tapstream's WoM encourages user sharing by making it easy for app developers and marketers to deploy rewarded referral campaigns with just a few clicks from Tapstream's dashboard. What makes this product unique is Tapstream's ability to unlock in-app rewards only once a successful referral has been completed. Plus, Tapstream's WoM doesn't require cumbersome referral codes and supports both in-app and third-party rewards.

With Word of Mouth, user acquisition specialists and marketers can:

  • Acquire high-quality, engaged users
  • Target specific user segments with custom rewards to encourage one-to-one social sharing and recommendations
  • Track performance of WoM campaigns in real-time
  • Design, test and deploy campaigns quickly without requiring changes to the app

"Fitocracy is a social fitness app with a happy and loyal user base. We've built this community through user referrals and it's been crucial to our growth," said Vik Panda, Chief Marketing Officer at Fitocracy. "Now with Tapstream's Word of Mouth, we will be able to easily reward users when they get their friends to join and measure results to improve our mobile marketing campaigns."

Tapstream's Word of Mouth is available today. For more information about Tapstream and its Word of Mouth, visit: https://tapstream.com/.

About Tapstream
Tapstream is a mobile acquisition and growth platform that finds your most engaged mobile users and turns them into your biggest fans. Most mobile marketing tools focus on analytics, which aren't enough to meet the needs of today's marketers. Tapstream amplifies user acquisition by directing traffic, tracking and controlling relevant data like app installs and multiplying the reach of those campaigns. Founded in 2012, Tapstream is based in Vancouver, British Columbia. For more information, visit www.tapstream.com.

PR Contact:
Inner Circle Labs for Tapstream
Melissa Roxas
415-684-9401
Email Contact

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

Latest Stories
In his session at @DevOpsSummit at 19th Cloud Expo, Yoseph Reuveni, Director of Software Engineering at Jet.com, will discuss Jet.com's journey into containerizing Microsoft-based technologies like C# and F# into Docker. He will talk about lessons learned and challenges faced, the Mono framework tryout and how they deployed everything into Azure cloud. Yoseph Reuveni is a technology leader with unique experience developing and running high throughput (over 1M tps) distributed systems with extre...
"We've discovered that after shows 80% if leads that people get, 80% of the conversations end up on the show floor, meaning people forget about it, people forget who they talk to, people forget that there are actual business opportunities to be had here so we try to help out and keep the conversations going," explained Jeff Mesnik, Founder and President of ContentMX, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
SYS-CON Events announced today that Isomorphic Software will exhibit at DevOps Summit at 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Isomorphic Software provides the SmartClient HTML5/AJAX platform, the most advanced technology for building rich, cutting-edge enterprise web applications for desktop and mobile. SmartClient combines the productivity and performance of traditional desktop software with the simp...
"When you think about the data center today, there's constant evolution, The evolution of the data center and the needs of the consumer of technology change, and they change constantly," stated Matt Kalmenson, VP of Sales, Service and Cloud Providers at Veeam Software, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
"There's a growing demand from users for things to be faster. When you think about all the transactions or interactions users will have with your product and everything that is between those transactions and interactions - what drives us at Catchpoint Systems is the idea to measure that and to analyze it," explained Leo Vasiliou, Director of Web Performance Engineering at Catchpoint Systems, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York Ci...
As companies gain momentum, the need to maintain high quality products can outstrip their development team’s bandwidth for QA. Building out a large QA team (whether in-house or outsourced) can slow down development and significantly increases costs. This eBook takes QA profiles from 5 companies who successfully scaled up production without building a large QA team and includes: What to consider when choosing CI/CD tools How culture and communication can make or break implementation
Internet of @ThingsExpo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with the 19th International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world and ThingsExpo Silicon Valley Call for Papers is now open.
I wanted to gather all of my Internet of Things (IOT) blogs into a single blog (that I could later use with my University of San Francisco (USF) Big Data “MBA” course). However as I started to pull these blogs together, I realized that my IOT discussion lacked a vision; it lacked an end point towards which an organization could drive their IOT envisioning, proof of value, app dev, data engineering and data science efforts. And I think that the IOT end point is really quite simple…
Extreme Computing is the ability to leverage highly performant infrastructure and software to accelerate Big Data, machine learning, HPC, and Enterprise applications. High IOPS Storage, low-latency networks, in-memory databases, GPUs and other parallel accelerators are being used to achieve faster results and help businesses make better decisions. In his session at 18th Cloud Expo, Michael O'Neill, Strategic Business Development at NVIDIA, focused on some of the unique ways extreme computing is...
"We view the cloud not really as a specific technology but as a way of doing business and that way of doing business is transforming the way software, infrastructure and services are being delivered to business," explained Matthew Rosen, CEO and Director at Fusion, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
Redis is not only the fastest database, but it is the most popular among the new wave of databases running in containers. Redis speeds up just about every data interaction between your users or operational systems. In his session at 19th Cloud Expo, Dave Nielsen, Developer Advocate, Redis Labs, will share the functions and data structures used to solve everyday use cases that are driving Redis' popularity.
Aspose.Total for .NET is the most complete package of all file format APIs for .NET as offered by Aspose. It empowers developers to create, edit, render, print and convert between a wide range of popular document formats within any .NET, C#, ASP.NET and VB.NET applications. Aspose compiles all .NET APIs on a daily basis to ensure that it contains the most up to date versions of each of Aspose .NET APIs. If a new .NET API or a new version of existing APIs is released during the subscription peri...
Organizations planning enterprise data center consolidation and modernization projects are faced with a challenging, costly reality. Requirements to deploy modern, cloud-native applications simultaneously with traditional client/server applications are almost impossible to achieve with hardware-centric enterprise infrastructure. Compute and network infrastructure are fast moving down a software-defined path, but storage has been a laggard. Until now.
"My role is working with customers, helping them go through this digital transformation. I spend a lot of time talking to banks, big industries, manufacturers working through how they are integrating and transforming their IT platforms and moving them forward," explained William Morrish, General Manager Product Sales at Interoute, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
To leverage Continuous Delivery, enterprises must consider impacts that span functional silos, as well as applications that touch older, slower moving components. Managing the many dependencies can cause slowdowns. See how to achieve continuous delivery in the enterprise.