|By Marketwired .||
|July 29, 2014 12:00 PM EDT||
VANCOUVER, BC -- (Marketwired) -- 07/29/14 -- Tapstream, a growth platform for mobile apps, today launches Word of Mouth (WoM), an industry-first product designed to help apps supercharge user acquisition via social sharing such as text messaging. WoM offers an easy and natural way to tell friends about your new favorite app and optionally even get rewarded for it.
"The cost of user acquisition is becoming excessively expensive for all kinds of apps, and mobile marketers have been asking us for tools to help them tap into their existing user base," said Slaven Radic, CEO of Tapstream. "Word of Mouth helps deliver high-quality, new users at a fraction of the cost by encouraging current and happy users to share their sentiment with a friend."
Today, 50 percent of consumers download apps because of recommendations from friends and family. Furthermore, those new users are typically more engaged and of higher value to marketers. Tapstream's WoM encourages user sharing by making it easy for app developers and marketers to deploy rewarded referral campaigns with just a few clicks from Tapstream's dashboard. What makes this product unique is Tapstream's ability to unlock in-app rewards only once a successful referral has been completed. Plus, Tapstream's WoM doesn't require cumbersome referral codes and supports both in-app and third-party rewards.
With Word of Mouth, user acquisition specialists and marketers can:
- Acquire high-quality, engaged users
- Target specific user segments with custom rewards to encourage one-to-one social sharing and recommendations
- Track performance of WoM campaigns in real-time
- Design, test and deploy campaigns quickly without requiring changes to the app
"Fitocracy is a social fitness app with a happy and loyal user base. We've built this community through user referrals and it's been crucial to our growth," said Vik Panda, Chief Marketing Officer at Fitocracy. "Now with Tapstream's Word of Mouth, we will be able to easily reward users when they get their friends to join and measure results to improve our mobile marketing campaigns."
Tapstream's Word of Mouth is available today. For more information about Tapstream and its Word of Mouth, visit: https://tapstream.com/.
Tapstream is a mobile acquisition and growth platform that finds your most engaged mobile users and turns them into your biggest fans. Most mobile marketing tools focus on analytics, which aren't enough to meet the needs of today's marketers. Tapstream amplifies user acquisition by directing traffic, tracking and controlling relevant data like app installs and multiplying the reach of those campaigns. Founded in 2012, Tapstream is based in Vancouver, British Columbia. For more information, visit www.tapstream.com.
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