Welcome!

News Feed Item

Dialogue Moves to Cloud-Based Business Intelligence With Birst

Management and Line of Business Dashboards Provide Insight Into New Trends for Mobile Messaging and Billing Company

SAN FRANCISCO, CA -- (Marketwired) -- 07/29/14 -- Birst, the global leader in Cloud BI, today announced that Dialogue Group, a global application-to-person (A2P) messaging and mobile billing specialist, has implemented a cloud-based business intelligence platform to support its management decision-making and line of business teams. Birst is used to provide in-depth analytics across each team's key business data sources, as well as offering a management level dashboard that can bring all this information together for the company's leadership team.

Birst was selected to provide greater insight into the company's data, which was stored across multiple applications. By bringing together information from sources such as Salesforce, and placing it alongside the company's own mobile messaging applications, Dialogue's management team can spot new opportunities, enhance the customer experience and improve profitability. The implementation was supported by Alto Intelligence, a Birst Champion partner, using their agile business intelligence deployment methodology.

"We started looking at BI to support our CEO's vision for how we develop as a company. This included providing more detailed information to our line of business teams like finance and sales, as well as wrapping all this data up for the management team," said Dave Colclough, Global Director of Operations, Dialogue. "Birst came in and helped us to pull our data together in a way that makes it easy to understand, but also able to drill down into information when that is required too. We were able to have the full first phase of BI implementation complete in eight weeks, which was extremely rapid and testament to how quickly Birst and Alto Intelligence were able to roll out. We are looking forward to extending our use of BI in future," he continued.

Dialogue is using Birst to provide dashboard and reports for the following use cases:

  • Management dashboard - to track profitability and messaging volumes world-wide; this includes support and service requirements as well
  • Operations dashboard - customer case data, including call volumes and service level
  • Finance dashboard - billing data and financial modeling
  • Sales dashboard - pipeline and anticipated volume of messaging; comparing actual to expected traffic

Dialogue plans to integrate further data sources into its reporting including its marketing automation platform, Pardot.

"Getting information to the people who need it can be a real challenge when it is spread across different applications. Data discovery tools don't provide the full picture either, as they can't provide the full range of user requirements that exist across an entire organization. For companies like Dialogue, cloud BI can offer a platform that can grow with them and their data analytics needs," commented David Gray, Vice President International for Birst.

David Hall, Director at Alto Intelligence, said, "Companies want to get their BI implementations up and running as fast as possible; they don't want to spend months getting data warehouses set up in order to get information for decision-making. Birst's automated approach to generating the data warehouse and ability to integrate across multiple systems is a great fit for our agile BI deployment strategies, which meant we could get phase one of this project completed extremely rapidly. The ability to be iterative around BI means that we can deliver more value for the customer, and Birst helps us deliver on that promise."

About Dialogue Group
Dialogue Group was established in 1994 and specialises in delivering A2P messaging and mobile billing solutions to businesses worldwide. By virtue of being the longest established SMS aggregator in the world, Dialogue is able to use its unique experience and know-how to deliver efficient, reliable and secure messaging delivery services for its customers to help them realize the benefit of SMS. Headquartered in Sheffield, UK, Dialogue also has offices in London, Sydney, Cape Town and Singapore. With its ISO 9001 (Quality Management) accreditation since 2000 and ISO 27001 standard for information security, Dialogue is proud and committed to the comprehensive quality of service it provides -- including software usability, message gateway performance and customer care.

About Birst
Birst is the only enterprise-caliber Business Intelligence platform born in the cloud. Less costly and more agile than Legacy BI and more powerful than Data Discovery, Birst is engineered with an automated data warehouse and rich, visual analytics, to give meaning to data -- all types and sizes. Coupled with the agility of the Cloud, Birst gives business teams the ability to solve real problems. Fast. Find out why Gartner named Birst a Challenger in its most recent BI Magic Quadrant and why thousands of businesses rely on Birst for their analytic needs. Learn to think fast at www.birst.com and join the conversation @birstbi.

For more information, contact:
Stacey Burbach
Birst
415.310.9767
Email Contact

Mark Kember / Dawn Flynn
onebite for Birst
+44 (0)1635 887 676
Email Contact

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

Latest Stories
More and more companies are looking to microservices as an architectural pattern for breaking apart applications into more manageable pieces so that agile teams can deliver new features quicker and more effectively. What this pattern has done more than anything to date is spark organizational transformations, setting the foundation for future application development. In practice, however, there are a number of considerations to make that go beyond simply “build, ship, and run,” which changes how...
In his general session at 19th Cloud Expo, Manish Dixit, VP of Product and Engineering at Dice, discussed how Dice leverages data insights and tools to help both tech professionals and recruiters better understand how skills relate to each other and which skills are in high demand using interactive visualizations and salary indicator tools to maximize earning potential. Manish Dixit is VP of Product and Engineering at Dice. As the leader of the Product, Engineering and Data Sciences team at D...
SYS-CON Events has announced today that Roger Strukhoff has been named conference chair of Cloud Expo and @ThingsExpo 2017 New York. The 20th Cloud Expo and 7th @ThingsExpo will take place on June 6-8, 2017, at the Javits Center in New York City, NY. "The Internet of Things brings trillions of dollars of opportunity to developers and enterprise IT, no matter how you measure it," stated Roger Strukhoff. "More importantly, it leverages the power of devices and the Internet to enable us all to im...
Whether your IoT service is connecting cars, homes, appliances, wearable, cameras or other devices, one question hangs in the balance – how do you actually make money from this service? The ability to turn your IoT service into profit requires the ability to create a monetization strategy that is flexible, scalable and working for you in real-time. It must be a transparent, smoothly implemented strategy that all stakeholders – from customers to the board – will be able to understand and comprehe...
"We are the public cloud providers. We are currently providing 50% of the resources they need for doing e-commerce business in China and we are hosting about 60% of mobile gaming in China," explained Yi Zheng, CPO and VP of Engineering at CDS Global Cloud, in this SYS-CON.tv interview at 19th Cloud Expo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
"Once customers get a year into their IoT deployments, they start to realize that they may have been shortsighted in the ways they built out their deployment and the key thing I see a lot of people looking at is - how can I take equipment data, pull it back in an IoT solution and show it in a dashboard," stated Dave McCarthy, Director of Products at Bsquare Corporation, in this SYS-CON.tv interview at @ThingsExpo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
In IT, we sometimes coin terms for things before we know exactly what they are and how they’ll be used. The resulting terms may capture a common set of aspirations and goals – as “cloud” did broadly for on-demand, self-service, and flexible computing. But such a term can also lump together diverse and even competing practices, technologies, and priorities to the point where important distinctions are glossed over and lost.
What happens when the different parts of a vehicle become smarter than the vehicle itself? As we move toward the era of smart everything, hundreds of entities in a vehicle that communicate with each other, the vehicle and external systems create a need for identity orchestration so that all entities work as a conglomerate. Much like an orchestra without a conductor, without the ability to secure, control, and connect the link between a vehicle’s head unit, devices, and systems and to manage the ...
All clouds are not equal. To succeed in a DevOps context, organizations should plan to develop/deploy apps across a choice of on-premise and public clouds simultaneously depending on the business needs. This is where the concept of the Lean Cloud comes in - resting on the idea that you often need to relocate your app modules over their life cycles for both innovation and operational efficiency in the cloud. In his session at @DevOpsSummit at19th Cloud Expo, Valentin (Val) Bercovici, CTO of Soli...
Complete Internet of Things (IoT) embedded device security is not just about the device but involves the entire product’s identity, data and control integrity, and services traversing the cloud. A device can no longer be looked at as an island; it is a part of a system. In fact, given the cross-domain interactions enabled by IoT it could be a part of many systems. Also, depending on where the device is deployed, for example, in the office building versus a factory floor or oil field, security ha...
Amazon has gradually rolled out parts of its IoT offerings in the last year, but these are just the tip of the iceberg. In addition to optimizing their back-end AWS offerings, Amazon is laying the ground work to be a major force in IoT – especially in the connected home and office. Amazon is extending its reach by building on its dominant Cloud IoT platform, its Dash Button strategy, recently announced Replenishment Services, the Echo/Alexa voice recognition control platform, the 6-7 strategic...
"Qosmos has launched L7Viewer, a network traffic analysis tool, so it analyzes all the traffic between the virtual machine and the data center and the virtual machine and the external world," stated Sebastien Synold, Product Line Manager at Qosmos, in this SYS-CON.tv interview at 19th Cloud Expo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
Without a clear strategy for cost control and an architecture designed with cloud services in mind, costs and operational performance can quickly get out of control. To avoid multiple architectural redesigns requires extensive thought and planning. Boundary (now part of BMC) launched a new public-facing multi-tenant high resolution monitoring service on Amazon AWS two years ago, facing challenges and learning best practices in the early days of the new service. In his session at 19th Cloud Exp...
Everyone knows that truly innovative companies learn as they go along, pushing boundaries in response to market changes and demands. What's more of a mystery is how to balance innovation on a fresh platform built from scratch with the legacy tech stack, product suite and customers that continue to serve as the business' foundation. In his General Session at 19th Cloud Expo, Michael Chambliss, Head of Engineering at ReadyTalk, discussed why and how ReadyTalk diverted from healthy revenue and mor...
As data explodes in quantity, importance and from new sources, the need for managing and protecting data residing across physical, virtual, and cloud environments grow with it. Managing data includes protecting it, indexing and classifying it for true, long-term management, compliance and E-Discovery. Commvault can ensure this with a single pane of glass solution – whether in a private cloud, a Service Provider delivered public cloud or a hybrid cloud environment – across the heterogeneous enter...