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Dialogue Moves to Cloud-Based Business Intelligence With Birst

Management and Line of Business Dashboards Provide Insight Into New Trends for Mobile Messaging and Billing Company

SAN FRANCISCO, CA -- (Marketwired) -- 07/29/14 -- Birst, the global leader in Cloud BI, today announced that Dialogue Group, a global application-to-person (A2P) messaging and mobile billing specialist, has implemented a cloud-based business intelligence platform to support its management decision-making and line of business teams. Birst is used to provide in-depth analytics across each team's key business data sources, as well as offering a management level dashboard that can bring all this information together for the company's leadership team.

Birst was selected to provide greater insight into the company's data, which was stored across multiple applications. By bringing together information from sources such as Salesforce, and placing it alongside the company's own mobile messaging applications, Dialogue's management team can spot new opportunities, enhance the customer experience and improve profitability. The implementation was supported by Alto Intelligence, a Birst Champion partner, using their agile business intelligence deployment methodology.

"We started looking at BI to support our CEO's vision for how we develop as a company. This included providing more detailed information to our line of business teams like finance and sales, as well as wrapping all this data up for the management team," said Dave Colclough, Global Director of Operations, Dialogue. "Birst came in and helped us to pull our data together in a way that makes it easy to understand, but also able to drill down into information when that is required too. We were able to have the full first phase of BI implementation complete in eight weeks, which was extremely rapid and testament to how quickly Birst and Alto Intelligence were able to roll out. We are looking forward to extending our use of BI in future," he continued.

Dialogue is using Birst to provide dashboard and reports for the following use cases:

  • Management dashboard - to track profitability and messaging volumes world-wide; this includes support and service requirements as well
  • Operations dashboard - customer case data, including call volumes and service level
  • Finance dashboard - billing data and financial modeling
  • Sales dashboard - pipeline and anticipated volume of messaging; comparing actual to expected traffic

Dialogue plans to integrate further data sources into its reporting including its marketing automation platform, Pardot.

"Getting information to the people who need it can be a real challenge when it is spread across different applications. Data discovery tools don't provide the full picture either, as they can't provide the full range of user requirements that exist across an entire organization. For companies like Dialogue, cloud BI can offer a platform that can grow with them and their data analytics needs," commented David Gray, Vice President International for Birst.

David Hall, Director at Alto Intelligence, said, "Companies want to get their BI implementations up and running as fast as possible; they don't want to spend months getting data warehouses set up in order to get information for decision-making. Birst's automated approach to generating the data warehouse and ability to integrate across multiple systems is a great fit for our agile BI deployment strategies, which meant we could get phase one of this project completed extremely rapidly. The ability to be iterative around BI means that we can deliver more value for the customer, and Birst helps us deliver on that promise."

About Dialogue Group
Dialogue Group was established in 1994 and specialises in delivering A2P messaging and mobile billing solutions to businesses worldwide. By virtue of being the longest established SMS aggregator in the world, Dialogue is able to use its unique experience and know-how to deliver efficient, reliable and secure messaging delivery services for its customers to help them realize the benefit of SMS. Headquartered in Sheffield, UK, Dialogue also has offices in London, Sydney, Cape Town and Singapore. With its ISO 9001 (Quality Management) accreditation since 2000 and ISO 27001 standard for information security, Dialogue is proud and committed to the comprehensive quality of service it provides -- including software usability, message gateway performance and customer care.

About Birst
Birst is the only enterprise-caliber Business Intelligence platform born in the cloud. Less costly and more agile than Legacy BI and more powerful than Data Discovery, Birst is engineered with an automated data warehouse and rich, visual analytics, to give meaning to data -- all types and sizes. Coupled with the agility of the Cloud, Birst gives business teams the ability to solve real problems. Fast. Find out why Gartner named Birst a Challenger in its most recent BI Magic Quadrant and why thousands of businesses rely on Birst for their analytic needs. Learn to think fast at and join the conversation @birstbi.

For more information, contact:
Stacey Burbach
Email Contact

Mark Kember / Dawn Flynn
onebite for Birst
+44 (0)1635 887 676
Email Contact

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