|By Marketwired .||
|July 29, 2014 12:00 PM EDT||
SAN FRANCISCO, CA -- (Marketwired) -- 07/29/14 -- BrightEdge, the essential content marketing platform, is hosting its fourth annual premier industry conference, Share14. At the August 20-22 San Francisco event, content marketing and organic search leaders from today's leading global brands will present the latest trends, insights, and best practices transforming modern marketing. Digital marketing leaders from major brands lead every single session at Share14. Attendees will have an opportunity to hear from and network with top brands, such as YouTube, 3M, Macy's, and NBC Universal, and discover their secrets to driving unprecedented content and search marketing success.
"Share14 is the must-attend event for content and search marketers," said Jim Yu, BrightEdge CEO and Co-founder. "At Share14 we're bringing together the most innovative search and content marketing thought leaders and practitioners to share their knowledge and spur meaningful discussions on how marketers can drive real business results."
Share14's speaker line-up includes a closing keynote by Stephen Dubner, co-author of the internationally bestselling and award-winning 2005 book, Freakonomics, and its wildly popular successors, Superfreakonomics and Think Like a Freak. Dubner, an award-winning author, journalist, and media personality, will speak on how marketers can -- and should -- "think like a freak" in order to increase productivity, rationality, and creativity.
Dubner will be joined on stage by other marketing experts, like Google's Darren Pleasance, head of Customer Acquisitions, who will share Google's online marketing tactics and how marketers can apply those practices in their own business. Bing's Duane Forrester will also take the stage to discuss the latest trends in the ever-evolving world of search marketing and how marketers can stay on the cutting edge. Other speakers include top digital marketing practitioners from leading brands like Adobe, 3M, Macy's, YouTube, and Home Depot.
Share14 brands and speakers include:
3M: Craig Berdie, Global Search Marketing Manager
3M: Raj Rao, Global Director for eCommerce and eMarketing
Adobe: Dave Lloyd, Senior Manager, Global Search Marketing
Autodesk: Brenna Comacchio, Search Marketing Analyst
Best Western: Felipe Carreras, Director, eCommerce
Bing: Duane Forrester, Senior Product Marketing Manager
Biz2Credit: Guru Charan, Business Development
Blind Five Year Old: AJ Kohn, Owner
BrightEdge: Jim Yu, CEO and Co-founder with Lemuel Park, CTO and Co-founder
CareerBuilder: Allison Fabella, Director, Global SEO
Epicor Software: Dawna Olsen, Director of Corporate Marketing
Experian: Ngia Vang, SEO Team Lead
Facebook: Rob Creekmore, Advertising Research Manager, Marketing Science
General Motors: Doug Peeples, GM Global Digital Marketing & Advertising
Gengo: Ken Yamada, Marketing Director
Global Strategies: Mellissa Jensen, Director, Strategic Analytics
Global Strategies: Ken Shults, Managing Director, Global Consulting
Google: Darren Pleasance, Global Customer Acquisition
Groupon: Gene McKenna, Director of Search Marketing
Hilton Hotels: Melissa Walner, Director, Global SEO and Social Media
Home Depot: Sean Kainec, Head of SEO
HP: Vicqui Chan, Senior Manager, Global SEO
Intel: Laura-Ann Mitchell, Digital Marketing Manager
iProspect: Antonio Esposito, GM Global SEO Lead
Macy's: Lauren MacPhail, SEO Director
Majestic SEO: Dixon Jones, Marketing Director
Marriott: Michael Jozaitis, Manager SEO Strategy, Marriott Emerge
Microsoft: Alex Volk, Search Marketing Director
Move, Inc. (Realtor.com): Richard Naimy, Director of SEO
NBCUniversal: Seth Holladay, Sr. Director of Audience and Monetization
Nina Hale: Leslie Gibson, Associate Director of Content Marketing
OpenTable: Denis Scott, Senior Director of Acquisition Marketing
Pennwell: Michael Kirchhoff, Director of SEO/Product Support
Rackspace: David Whitworth, SEO Manager
RedDoor Interactive: Jordan Kasteler, Senior SEO Manager
Rimm Kaufman: Adam Audette, Chief Knowledge Officer
Rosetta: Jason Tabeling, Associate Partner, Search and Media
SAP: Todd Wilms, Digital Marketing Executive
Scripps Networks: Jesus Mendez, Manager, Search Engine Optimization
Seagate Technologies: Ali MacDonald, Digital Marketing Manager
Time Inc.: Binti Pawa, Head of SEO
Trulia: Mark Munroe, Director of SEO
YouTube: Sara Snyder, Global Product Expert
In addition to high caliber discussions from Share14's expert speakers, the conference will offer an opportunity for networking alongside marketers and practitioners from across industries. Attendees will also have a chance to earn their BrightEdge Certified Professional Certification with experts from the BrightEdge Client Services team. Becoming a BrightEdge Certified Professional translates into crucial -- and increasingly in-demand -- analytical, search, and content success skills. BrightEdge's founders will highlight the company's vision and latest technology innovations for marketers. For more information and to check out the full agenda visit: www.brightedge.com/share14#overview
BrightEdge is the essential content marketing platform for modern business. It transforms online content into tangible business results such as traffic, revenue and engagement. BrightEdge's S3 platform is powered by a sophisticated big data analysis engine and is the only company capable of web-wide, real-time measurement of content engagement across all digital channels, including search, social and mobile. BrightEdge's 8,500+ global brands include leaders like 3M, Microsoft, Netflix and Nike. The company is based in San Mateo, CA with offices in New York City, Chicago, London and Tokyo.
Big Data engines are powering a lot of service businesses right now. Data is collected from users from wearable technologies, web behaviors, purchase behavior as well as several arbitrary data points we’d never think of. The demand for faster and bigger engines to crunch and serve up the data to services is growing exponentially. You see a LOT of correlation between “Cloud” and “Big Data” but on Big Data and “Hybrid,” where hybrid hosting is the sanest approach to the Big Data Infrastructure pro...
Jul. 24, 2016 07:45 PM EDT Reads: 1,842
In his session at 18th Cloud Expo, Sagi Brody, Chief Technology Officer at Webair Internet Development Inc., and Logan Best, Infrastructure & Network Engineer at Webair, focused on real world deployments of DDoS mitigation strategies in every layer of the network. He gave an overview of methods to prevent these attacks and best practices on how to provide protection in complex cloud platforms. He also outlined what we have found in our experience managing and running thousands of Linux and Unix ...
Jul. 24, 2016 07:30 PM EDT Reads: 1,704
A critical component of any IoT project is what to do with all the data being generated. This data needs to be captured, processed, structured, and stored in a way to facilitate different kinds of queries. Traditional data warehouse and analytical systems are mature technologies that can be used to handle certain kinds of queries, but they are not always well suited to many problems, particularly when there is a need for real-time insights.
Jul. 24, 2016 07:30 PM EDT Reads: 1,683
"My role is working with customers, helping them go through this digital transformation. I spend a lot of time talking to banks, big industries, manufacturers working through how they are integrating and transforming their IT platforms and moving them forward," explained William Morrish, General Manager Product Sales at Interoute, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
Jul. 24, 2016 07:30 PM EDT Reads: 2,044
Continuous testing helps bridge the gap between developing quickly and maintaining high quality products. But to implement continuous testing, CTOs must take a strategic approach to building a testing infrastructure and toolset that empowers their team to move fast. Download our guide to laying the groundwork for a scalable continuous testing strategy.
Jul. 24, 2016 07:15 PM EDT Reads: 1,850
With 15% of enterprises adopting a hybrid IT strategy, you need to set a plan to integrate hybrid cloud throughout your infrastructure. In his session at 18th Cloud Expo, Steven Dreher, Director of Solutions Architecture at Green House Data, discussed how to plan for shifting resource requirements, overcome challenges, and implement hybrid IT alongside your existing data center assets. Highlights included anticipating workload, cost and resource calculations, integrating services on both sides...
Jul. 24, 2016 07:00 PM EDT Reads: 1,924
In his session at @DevOpsSummit at 19th Cloud Expo, Yoseph Reuveni, Director of Software Engineering at Jet.com, will discuss Jet.com's journey into containerizing Microsoft-based technologies like C# and F# into Docker. He will talk about lessons learned and challenges faced, the Mono framework tryout and how they deployed everything into Azure cloud. Yoseph Reuveni is a technology leader with unique experience developing and running high throughput (over 1M tps) distributed systems with extre...
Jul. 24, 2016 06:45 PM EDT Reads: 2,029
"We are a well-established player in the application life cycle management market and we also have a very strong version control product," stated Flint Brenton, CEO of CollabNet,, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
Jul. 24, 2016 06:45 PM EDT Reads: 1,751
"Software-defined storage is a big problem in this industry because so many people have different definitions as they see fit to use it," stated Peter McCallum, VP of Datacenter Solutions at FalconStor Software, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
Jul. 24, 2016 06:15 PM EDT Reads: 1,374
"Operations is sort of the maturation of cloud utilization and the move to the cloud," explained Steve Anderson, Product Manager for BMC’s Cloud Lifecycle Management, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
Jul. 24, 2016 06:00 PM EDT Reads: 1,834
The cloud competition for database hosts is fierce. How do you evaluate a cloud provider for your database platform? In his session at 18th Cloud Expo, Chris Presley, a Solutions Architect at Pythian, gave users a checklist of considerations when choosing a provider. Chris Presley is a Solutions Architect at Pythian. He loves order – making him a premier Microsoft SQL Server expert. Not only has he programmed and administered SQL Server, but he has also shared his expertise and passion with b...
Jul. 24, 2016 06:00 PM EDT Reads: 1,848
Unless your company can spend a lot of money on new technology, re-engineering your environment and hiring a comprehensive cybersecurity team, you will most likely move to the cloud or seek external service partnerships. In his session at 18th Cloud Expo, Darren Guccione, CEO of Keeper Security, revealed what you need to know when it comes to encryption in the cloud.
Jul. 24, 2016 05:00 PM EDT Reads: 2,347
We're entering the post-smartphone era, where wearable gadgets from watches and fitness bands to glasses and health aids will power the next technological revolution. With mass adoption of wearable devices comes a new data ecosystem that must be protected. Wearables open new pathways that facilitate the tracking, sharing and storing of consumers’ personal health, location and daily activity data. Consumers have some idea of the data these devices capture, but most don’t realize how revealing and...
Jul. 24, 2016 05:00 PM EDT Reads: 2,019
What are the successful IoT innovations from emerging markets? What are the unique challenges and opportunities from these markets? How did the constraints in connectivity among others lead to groundbreaking insights? In her session at @ThingsExpo, Carmen Feliciano, a Principal at AMDG, will answer all these questions and share how you can apply IoT best practices and frameworks from the emerging markets to your own business.
Jul. 24, 2016 04:15 PM EDT Reads: 1,542
Ask someone to architect an Internet of Things (IoT) solution and you are guaranteed to see a reference to the cloud. This would lead you to believe that IoT requires the cloud to exist. However, there are many IoT use cases where the cloud is not feasible or desirable. In his session at @ThingsExpo, Dave McCarthy, Director of Products at Bsquare Corporation, will discuss the strategies that exist to extend intelligence directly to IoT devices and sensors, freeing them from the constraints of ...
Jul. 24, 2016 03:45 PM EDT Reads: 1,723