|By Marketwired .||
|July 29, 2014 12:00 PM EDT||
SAN FRANCISCO, CA -- (Marketwired) -- 07/29/14 -- BrightEdge, the essential content marketing platform, is hosting its fourth annual premier industry conference, Share14. At the August 20-22 San Francisco event, content marketing and organic search leaders from today's leading global brands will present the latest trends, insights, and best practices transforming modern marketing. Digital marketing leaders from major brands lead every single session at Share14. Attendees will have an opportunity to hear from and network with top brands, such as YouTube, 3M, Macy's, and NBC Universal, and discover their secrets to driving unprecedented content and search marketing success.
"Share14 is the must-attend event for content and search marketers," said Jim Yu, BrightEdge CEO and Co-founder. "At Share14 we're bringing together the most innovative search and content marketing thought leaders and practitioners to share their knowledge and spur meaningful discussions on how marketers can drive real business results."
Share14's speaker line-up includes a closing keynote by Stephen Dubner, co-author of the internationally bestselling and award-winning 2005 book, Freakonomics, and its wildly popular successors, Superfreakonomics and Think Like a Freak. Dubner, an award-winning author, journalist, and media personality, will speak on how marketers can -- and should -- "think like a freak" in order to increase productivity, rationality, and creativity.
Dubner will be joined on stage by other marketing experts, like Google's Darren Pleasance, head of Customer Acquisitions, who will share Google's online marketing tactics and how marketers can apply those practices in their own business. Bing's Duane Forrester will also take the stage to discuss the latest trends in the ever-evolving world of search marketing and how marketers can stay on the cutting edge. Other speakers include top digital marketing practitioners from leading brands like Adobe, 3M, Macy's, YouTube, and Home Depot.
Share14 brands and speakers include:
3M: Craig Berdie, Global Search Marketing Manager
3M: Raj Rao, Global Director for eCommerce and eMarketing
Adobe: Dave Lloyd, Senior Manager, Global Search Marketing
Autodesk: Brenna Comacchio, Search Marketing Analyst
Best Western: Felipe Carreras, Director, eCommerce
Bing: Duane Forrester, Senior Product Marketing Manager
Biz2Credit: Guru Charan, Business Development
Blind Five Year Old: AJ Kohn, Owner
BrightEdge: Jim Yu, CEO and Co-founder with Lemuel Park, CTO and Co-founder
CareerBuilder: Allison Fabella, Director, Global SEO
Epicor Software: Dawna Olsen, Director of Corporate Marketing
Experian: Ngia Vang, SEO Team Lead
Facebook: Rob Creekmore, Advertising Research Manager, Marketing Science
General Motors: Doug Peeples, GM Global Digital Marketing & Advertising
Gengo: Ken Yamada, Marketing Director
Global Strategies: Mellissa Jensen, Director, Strategic Analytics
Global Strategies: Ken Shults, Managing Director, Global Consulting
Google: Darren Pleasance, Global Customer Acquisition
Groupon: Gene McKenna, Director of Search Marketing
Hilton Hotels: Melissa Walner, Director, Global SEO and Social Media
Home Depot: Sean Kainec, Head of SEO
HP: Vicqui Chan, Senior Manager, Global SEO
Intel: Laura-Ann Mitchell, Digital Marketing Manager
iProspect: Antonio Esposito, GM Global SEO Lead
Macy's: Lauren MacPhail, SEO Director
Majestic SEO: Dixon Jones, Marketing Director
Marriott: Michael Jozaitis, Manager SEO Strategy, Marriott Emerge
Microsoft: Alex Volk, Search Marketing Director
Move, Inc. (Realtor.com): Richard Naimy, Director of SEO
NBCUniversal: Seth Holladay, Sr. Director of Audience and Monetization
Nina Hale: Leslie Gibson, Associate Director of Content Marketing
OpenTable: Denis Scott, Senior Director of Acquisition Marketing
Pennwell: Michael Kirchhoff, Director of SEO/Product Support
Rackspace: David Whitworth, SEO Manager
RedDoor Interactive: Jordan Kasteler, Senior SEO Manager
Rimm Kaufman: Adam Audette, Chief Knowledge Officer
Rosetta: Jason Tabeling, Associate Partner, Search and Media
SAP: Todd Wilms, Digital Marketing Executive
Scripps Networks: Jesus Mendez, Manager, Search Engine Optimization
Seagate Technologies: Ali MacDonald, Digital Marketing Manager
Time Inc.: Binti Pawa, Head of SEO
Trulia: Mark Munroe, Director of SEO
YouTube: Sara Snyder, Global Product Expert
In addition to high caliber discussions from Share14's expert speakers, the conference will offer an opportunity for networking alongside marketers and practitioners from across industries. Attendees will also have a chance to earn their BrightEdge Certified Professional Certification with experts from the BrightEdge Client Services team. Becoming a BrightEdge Certified Professional translates into crucial -- and increasingly in-demand -- analytical, search, and content success skills. BrightEdge's founders will highlight the company's vision and latest technology innovations for marketers. For more information and to check out the full agenda visit: www.brightedge.com/share14#overview
BrightEdge is the essential content marketing platform for modern business. It transforms online content into tangible business results such as traffic, revenue and engagement. BrightEdge's S3 platform is powered by a sophisticated big data analysis engine and is the only company capable of web-wide, real-time measurement of content engagement across all digital channels, including search, social and mobile. BrightEdge's 8,500+ global brands include leaders like 3M, Microsoft, Netflix and Nike. The company is based in San Mateo, CA with offices in New York City, Chicago, London and Tokyo.
We're entering the post-smartphone era, where wearable gadgets from watches and fitness bands to glasses and health aids will power the next technological revolution. With mass adoption of wearable devices comes a new data ecosystem that must be protected. Wearables open new pathways that facilitate the tracking, sharing and storing of consumers’ personal health, location and daily activity data. Consumers have some idea of the data these devices capture, but most don’t realize how revealing and...
May. 5, 2016 08:30 AM EDT Reads: 701
Unless you don’t use the internet, don’t live in California, or haven’t been paying attention to the recent news… you should be aware that self-driving cars are on their way to becoming a reality. I have seen them – they are real. If you believe in the future reality of self-driving cars, then continue reading on. If you don’t believe in the future possibilities, then I am not sure what to do to convince you other than discuss the very real changes that will roll out with the consumer producti...
May. 5, 2016 07:30 AM EDT Reads: 843
We’ve worked with dozens of early adopters across numerous industries and will debunk common misperceptions, which starts with understanding that many of the connected products we’ll use over the next 5 years are already products, they’re just not yet connected. With an IoT product, time-in-market provides much more essential feedback than ever before. Innovation comes from what you do with the data that the connected product provides in order to enhance the customer experience and optimize busi...
May. 5, 2016 06:00 AM EDT Reads: 1,345
In his session at 18th Cloud Expo, Sagi Brody, Chief Technology Officer at Webair Internet Development Inc., will focus on real world deployments of DDoS mitigation strategies in every layer of the network. He will give an overview of methods to prevent these attacks and best practices on how to provide protection in complex cloud platforms. He will also outline what we have found in our experience managing and running thousands of Linux and Unix managed service platforms and what specifically c...
May. 5, 2016 03:00 AM EDT Reads: 1,345
In his session at @ThingsExpo, Chris Klein, CEO and Co-founder of Rachio, will discuss next generation communities that are using IoT to create more sustainable, intelligent communities. One example is Sterling Ranch, a 10,000 home development that – with the help of Siemens – will integrate IoT technology into the community to provide residents with energy and water savings as well as intelligent security. Everything from stop lights to sprinkler systems to building infrastructures will run ef...
May. 5, 2016 02:00 AM EDT Reads: 1,300
Redis is not only the fastest database, but it has become the most popular among the new wave of applications running in containers. Redis speeds up just about every data interaction between your users or operational systems. In his session at 18th Cloud Expo, Dave Nielsen, Developer Relations at Redis Labs, will shares the functions and data structures used to solve everyday use cases that are driving Redis' popularity.
May. 5, 2016 01:45 AM EDT Reads: 1,248
Many private cloud projects were built to deliver self-service access to development and test resources. While those clouds delivered faster access to resources, they lacked visibility, control and security needed for production deployments. In their session at 18th Cloud Expo, Steve Anderson, Product Manager at BMC Software, and Rick Lefort, Principal Technical Marketing Consultant at BMC Software, will discuss how a cloud designed for production operations not only helps accelerate developer...
May. 5, 2016 01:00 AM EDT Reads: 1,329
Manufacturers are embracing the Industrial Internet the same way consumers are leveraging Fitbits – to improve overall health and wellness. Both can provide consistent measurement, visibility, and suggest performance improvements customized to help reach goals. Fitbit users can view real-time data and make adjustments to increase their activity. In his session at @ThingsExpo, Mark Bernardo Professional Services Leader, Americas, at GE Digital, will discuss how leveraging the Industrial Interne...
May. 5, 2016 12:45 AM EDT Reads: 1,390
The increasing popularity of the Internet of Things necessitates that our physical and cognitive relationship with wearable technology will change rapidly in the near future. This advent means logging has become a thing of the past. Before, it was on us to track our own data, but now that data is automatically available. What does this mean for mHealth and the "connected" body? In her session at @ThingsExpo, Lisa Calkins, CEO and co-founder of Amadeus Consulting, will discuss the impact of wea...
May. 5, 2016 12:00 AM EDT Reads: 1,215
Whether your IoT service is connecting cars, homes, appliances, wearable, cameras or other devices, one question hangs in the balance – how do you actually make money from this service? The ability to turn your IoT service into profit requires the ability to create a monetization strategy that is flexible, scalable and working for you in real-time. It must be a transparent, smoothly implemented strategy that all stakeholders – from customers to the board – will be able to understand and comprehe...
May. 4, 2016 11:45 PM EDT Reads: 1,277
Increasing IoT connectivity is forcing enterprises to find elegant solutions to organize and visualize all incoming data from these connected devices with re-configurable dashboard widgets to effectively allow rapid decision-making for everything from immediate actions in tactical situations to strategic analysis and reporting. In his session at 18th Cloud Expo, Shikhir Singh, Senior Developer Relations Manager at Sencha, will discuss how to create HTML5 dashboards that interact with IoT devic...
May. 4, 2016 09:00 PM EDT Reads: 1,437
Up until last year, enterprises that were looking into cloud services usually undertook a long-term pilot with one of the large cloud providers, running test and dev workloads in the cloud. With cloud’s transition to mainstream adoption in 2015, and with enterprises migrating more and more workloads into the cloud and in between public and private environments, the single-provider approach must be revisited. In his session at 18th Cloud Expo, Yoav Mor, multi-cloud solution evangelist at Cloudy...
May. 4, 2016 07:30 PM EDT Reads: 1,715
Artificial Intelligence has the potential to massively disrupt IoT. In his session at 18th Cloud Expo, AJ Abdallat, CEO of Beyond AI, will discuss what the five main drivers are in Artificial Intelligence that could shape the future of the Internet of Things. AJ Abdallat is CEO of Beyond AI. He has over 20 years of management experience in the fields of artificial intelligence, sensors, instruments, devices and software for telecommunications, life sciences, environmental monitoring, process...
May. 4, 2016 05:30 PM EDT Reads: 1,434
The demand for organizations to expand their infrastructure to multiple IT environments like the cloud, on-premise, mobile, bring your own device (BYOD) and the Internet of Things (IoT) continues to grow. As this hybrid infrastructure increases, the challenge to monitor the security of these systems increases in volume and complexity. In his session at 18th Cloud Expo, Stephen Coty, Chief Security Evangelist at Alert Logic, will show how properly configured and managed security architecture can...
May. 4, 2016 05:15 PM EDT Reads: 488