Welcome!

News Feed Item

ValueSelling Associates Establishes Programs in the Caribbean

Process Leads to Improved Customer Service at Columbus

RANCHO SANTA FE, CA -- (Marketwired) -- 07/29/14 -- The Caribbean's telecommunications and cable giant, Columbus Communications, is amongst the first in the Caribbean to apply ValueSelling Associates' proprietary methodology to improve their customer service and sales.

In a bid to drive service excellence and improve sales revenues, Columbus Communications, operator of Columbus Business Solutions (CBS) and Flow brands hired seasoned sales executive Natalie Pitchford to tap into the ValueSelling Framework®.

"Columbus is truly focused on ensuring that both its business and retail customers receive value from every interaction with Columbus," Pitchford said. "Key to this focus was equipping their sales teams with the skills and tools to do so, which ValueSelling was able to provide. The team embraced ValueSelling, put it into action and demonstrated immediate results."

The training is already bearing fruit and according to Grant Hume, Vice President of the business brand, Columbus Business Solutions, "Within six months of receiving ValueSelling training, our sales team recorded tremendous improvements and measurable outcomes, notably a 30% growth in the number of proposals submitted, a 44% improvement in the sales conversion rates and increased revenues."

Gains have also been recorded with the residential brand, FLOW, which is using business-to-business sales techniques to drive sales. Six months after introducing ValueSelling, FLOW has recorded a 64% reduction in disconnections, compared to the six-month period prior to ValueSelling.

"Working with ValueSelling has been an absolute pleasure. The programs were relevant to our business and throughout the process there was clear communication -- on what to expect and how each element of the process can impact our business," said Makeba Bennett-Easy, the Vice President of Organizational Development for Columbus Communications Jamaica.

"ValueSelling works. As we transition our retail stores from being payment centers to experience centers, the ValueSelling process really helps the team to better engage with our customers," she added. "The team has adopted the ValueSelling program wholeheartedly."

Echoing the sentiments, Julie Thomas, President & CEO ValueSelling Associates, states, "We see tremendous potential for ValueSelling programs in the Caribbean, as organizations are increasingly looking for new ways to differentiate themselves and create value for their customers. We are delighted that Columbus Communications is the first to implement the ValueSelling Framework in Jamaica and is already seeing the results."

ValueSelling Associates has helped several FORTUNE 1000 sales organizations around the world to compete and boast an impressive client list including companies like Google, Oracle and now Columbus.

Both CBS and FLOW will be featured in upcoming success stories on the ValueSelling Associates web site.

About ValueSelling Associates, Inc.
ValueSelling Associates is the creator of the ValueSelling Framework®, a sales methodology that works with your existing method or independently. Since 1991, it has helped thousands of sales professionals increase their sales productivity. It offers customized training to FORTUNE 1000, mid-sized and start-up companies. Its proprietary sales training tools and consulting services deliver measurable results. Learn more at www.valueselling.com.

About Columbus
Columbus International Inc. is a privately held diversified telecommunications company based in Barbados. The Company provides digital cable television, broadband Internet and digital landline telephony in Trinidad, Jamaica, Barbados, Grenada and Curacao under the brand name FLOW and in St. Lucia, St. Vincent & the Grenadines and Antigua under the brand name Karib Cable. Columbus also provides corporate data and cloud based services under the brand Columbus Business Solutions. Through its wholly owned subsidiary, Columbus Networks, the Company provides capacity and IP services, corporate data solutions and data center hosting throughout 42 countries throughout the greater Caribbean, Central American and Andean region. Through its fully protected, ringed submarine fiber optic network spanning more than 42,300 km and its 26,400 km terrestrial fiber and coaxial network, Columbus' 2,600 plus professionals provide advanced telecom services to a diverse residential and corporate client base of over 600,000 customers. Visit www.columbus.co.

Media Contact
Chris Merullo
ValueSelling Associates, Inc.
P +1 858 759 3565
[email protected]

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

Latest Stories
SYS-CON Events announced today that Dasher Technologies will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Dasher Technologies, Inc. ® is a premier IT solution provider that delivers expert technical resources along with trusted account executives to architect and deliver complete IT solutions and services to help our clients execute their goals, plans and objectives. Since 1999, we'v...
SYS-CON Events announced today that TidalScale, a leading provider of systems and services, will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. TidalScale has been involved in shaping the computing landscape. They've designed, developed and deployed some of the most important and successful systems and services in the history of the computing industry - internet, Ethernet, operating s...
SYS-CON Events announced today that Massive Networks, that helps your business operate seamlessly with fast, reliable, and secure internet and network solutions, has been named "Exhibitor" of SYS-CON's 21st International Cloud Expo ®, which will take place on Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. As a premier telecommunications provider, Massive Networks is headquartered out of Louisville, Colorado. With years of experience under their belt, their team of...
SYS-CON Events announced today that IBM has been named “Diamond Sponsor” of SYS-CON's 21st Cloud Expo, which will take place on October 31 through November 2nd 2017 at the Santa Clara Convention Center in Santa Clara, California.
Infoblox delivers Actionable Network Intelligence to enterprise, government, and service provider customers around the world. They are the industry leader in DNS, DHCP, and IP address management, the category known as DDI. We empower thousands of organizations to control and secure their networks from the core-enabling them to increase efficiency and visibility, improve customer service, and meet compliance requirements.
In his session at 21st Cloud Expo, Michael Burley, a Senior Business Development Executive in IT Services at NetApp, will describe how NetApp designed a three-year program of work to migrate 25PB of a major telco's enterprise data to a new STaaS platform, and then secured a long-term contract to manage and operate the platform. This significant program blended the best of NetApp’s solutions and services capabilities to enable this telco’s successful adoption of private cloud storage and launchi...
SYS-CON Events announced today that TidalScale will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. TidalScale is the leading provider of Software-Defined Servers that bring flexibility to modern data centers by right-sizing servers on the fly to fit any data set or workload. TidalScale’s award-winning inverse hypervisor technology combines multiple commodity servers (including their ass...
As hybrid cloud becomes the de-facto standard mode of operation for most enterprises, new challenges arise on how to efficiently and economically share data across environments. In his session at 21st Cloud Expo, Dr. Allon Cohen, VP of Product at Elastifile, will explore new techniques and best practices that help enterprise IT benefit from the advantages of hybrid cloud environments by enabling data availability for both legacy enterprise and cloud-native mission critical applications. By rev...
As popularity of the smart home is growing and continues to go mainstream, technological factors play a greater role. The IoT protocol houses the interoperability battery consumption, security, and configuration of a smart home device, and it can be difficult for companies to choose the right kind for their product. For both DIY and professionally installed smart homes, developers need to consider each of these elements for their product to be successful in the market and current smart homes.
Join IBM November 1 at 21st Cloud Expo at the Santa Clara Convention Center in Santa Clara, CA, and learn how IBM Watson can bring cognitive services and AI to intelligent, unmanned systems. Cognitive analysis impacts today’s systems with unparalleled ability that were previously available only to manned, back-end operations. Thanks to cloud processing, IBM Watson can bring cognitive services and AI to intelligent, unmanned systems. Imagine a robot vacuum that becomes your personal assistant tha...
Companies are harnessing data in ways we once associated with science fiction. Analysts have access to a plethora of visualization and reporting tools, but considering the vast amount of data businesses collect and limitations of CPUs, end users are forced to design their structures and systems with limitations. Until now. As the cloud toolkit to analyze data has evolved, GPUs have stepped in to massively parallel SQL, visualization and machine learning.
In his Opening Keynote at 21st Cloud Expo, John Considine, General Manager of IBM Cloud Infrastructure, will lead you through the exciting evolution of the cloud. He'll look at this major disruption from the perspective of technology, business models, and what this means for enterprises of all sizes. John Considine is General Manager of Cloud Infrastructure Services at IBM. In that role he is responsible for leading IBM’s public cloud infrastructure including strategy, development, and offering ...
SYS-CON Events announced today that N3N will exhibit at SYS-CON's @ThingsExpo, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. N3N’s solutions increase the effectiveness of operations and control centers, increase the value of IoT investments, and facilitate real-time operational decision making. N3N enables operations teams with a four dimensional digital “big board” that consolidates real-time live video feeds alongside IoT sensor data a...
In his session at 21st Cloud Expo, Raju Shreewastava, founder of Big Data Trunk, will provide a fun and simple way to introduce Machine Leaning to anyone and everyone. Together we will solve a machine learning problem and find an easy way to be able to do machine learning without even coding. Raju Shreewastava is the founder of Big Data Trunk (www.BigDataTrunk.com), a Big Data Training and consulting firm with offices in the United States. He previously led the data warehouse/business intellige...
In a recent survey, Sumo Logic surveyed 1,500 customers who employ cloud services such as Amazon Web Services (AWS), Microsoft Azure, and Google Cloud Platform (GCP). According to the survey, a quarter of the respondents have already deployed Docker containers and nearly as many (23 percent) are employing the AWS Lambda serverless computing framework. It’s clear: serverless is here to stay. The adoption does come with some needed changes, within both application development and operations. Tha...