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Leanplum Announces $4.8M in Series A Funding and Adds Marketing Automation to Its Mobile Optimization Solution

SAN FRANCISCO, CA--(Marketwired - July 29, 2014) - Mobile app analytics and optimization company Leanplum (http://leanplum.com) today announced a $4.8M round of funding from Shasta Ventures. The San Francisco-based company helps mobile app developers, product managers and marketers optimize content and messaging in real-time, providing immediate insight with powerful analytics.

"From Day 1, we've spent time with our customers to better understand how they optimize their mobile apps for better engagement, retention, and monetization," says Momchil Kyurkchiev, Co-Founder and CEO. "While A/B testing the UI of apps is important, it's not nearly enough to satisfy the full breadth of use cases our customers have in mind. With this new funding, we're able to expand our offering by launching Leanplum Marketing Automation to mobile marketers who are increasingly focused on more personalized and relevant messaging to maximize user engagement and loyalty."

Leanplum Marketing Automation is a groundbreaking new mobile messaging feature that enables marketers to create, automate and test highly targeted in-app messages and push notifications to users. The feature comes fully integrated with Leanplum's existing content management, mobile A/B testing and analytics solution and is currently available for iOS, with support for Android in private beta. This makes Leanplum the only company to provide all the features in one complete platform.

"With the flexible targeting Leanplum's Marketing Automation provides, we're able to create and automate highly personalized push notification campaigns for re-engagement," said Leslie Albertson, Sr. Marketing Manager at Mosaic. "By being able to tie our campaign performance to critical downstream performance metrics in combination with other re-marketing efforts, we've seen increases in retention and return purchases."

"We're thrilled to be backing such a talented team that is able to launch advanced solutions like Marketing Automation," says Jason Pressman, Managing Director at Shasta Ventures. "There are many companies out there focused on solving a single optimization pain point. Leanplum has clearly listened to the voices of their customers across mobile teams and built a fully integrated solution that solves their collective pain points. There's no excuse now for a team that truly wants to be agile in mobile not to use a solution like Leanplum's."

With Leanplum, mobile teams can be up and running in as little as 90 seconds, after which changes to the app can be made without additional coding or recompiling. In addition to Mosaic, the company has recently closed several high-profile clients, including Hotwire, Wanelo and GREE, and is processing billions of events per month.

About Leanplum
Leanplum is a fully integrated optimization solution for mobile apps. The company enables developers, product managers and marketers to unleash the value of customer data by easily optimizing mobile content and messaging via flexible A/B testing, marketing automation and powerful analytics.

Leanplum was founded in 2012 by ex-Google engineers with years of experience in video ad optimization. Leanplum graduated from the TechStars Seattle program and is now based in San Francisco. Visit us at http://www.leanplum.com.

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