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Dana Schmidt Joins LOYAL3 as Chief Compliance Officer

Financial Services Executive to Lead Company-Wide Compliance

SAN FRANCISCO, CA -- (Marketwired) -- 07/29/14 -- LOYAL3 today announced that Dana Schmidt has joined the company as Chief Compliance Officer. LOYAL3 is a social platform that makes it easy and affordable for people to invest in their favorite brands' stock and initial public offerings (IPOs).

"Dana's extensive experience in the financial services industry will help us operate under the highest levels of regulatory compliance as we democratize the capital markets," said Barry Schneider, CEO, LOYAL3.

As Chief Compliance Officer at LOYAL3, Schmidt will manage all regulatory compliance impacting the broker-dealer business.

"LOYAL3 is an extremely innovative force in the industry and I'm excited to join a company that is making investing more accessible for individuals," said Dana Schmidt.

Prior to LOYAL3, Schmidt served for 7 years as Chief Compliance Officer and Chief Administrative Officer of Microplace, an eBay innovative online broker-dealer, and as a Trustee for the PayPal Mutual Funds. Prior to eBay, Dana was Integration Manager for Wells Fargo Funds' $29 billion acquisition of Strong Financial. Prior to Wells, Schmidt spent thirteen years as Chief Administrative and Chief Compliance Officer for Montgomery Asset Management following several years at Morgan Stanley.

Schmidt received a BA from Haverford College and an MBA from Duke University.

About LOYAL3
LOYAL3 offers a highly scalable social technology platform that makes stock ownership easy and affordable for a new class of individual investors. LOYAL3's Social Stock Plan enables people to buy stock in their favorite companies in three steps, with as little as $10 and no fees. LOYAL3 also offers the Social IPO™, a platform that opens up IPO access to people on a first-come, first-served basis, making IPO stock available at the same price and time as Wall Street. With its Stock Rewards™ product, LOYAL3 enables companies to use their stock for brand-positive promotions to increase acquisition, engagement and loyalty. LOYAL3 generates revenue from companies by helping them raise capital, attract low-cost individual shareholders and create a deeper level of brand engagement. For more information, visit

LOYAL3 Disclosures: Our mission is to make it easier and more affordable for people to invest in the brands they know and love. Own What You Love® represents our core philosophy that there is affinity between people and the brands that they know -- and love! -- and that we want to make it possible for more people to invest in many of their favorite brands.

Participants are not charged fees for enrollment, transactions, or account transfer, and are not required to maintain a minimum account balance. IPOs require a $350 minimum account balance, but unused funds can be withdrawn at any time. Maximum purchase generally limited to $10,000 per IPO and $2,500 per month per non-IPO stock. Purchases will include partial or fractional shares. When you sell shares, LOYAL3 uses a batch or combined order process, and typically executes trades only once per day, which means that the price you will receive will differ, perhaps significantly, from the market price of the shares available when you place your order.

Participant accounts are held at LOYAL3 Securities, Inc. Member FINRA, SIPC. Security products are not FDIC insured, are not bank guaranteed, and may lose value. LOYAL3 Securities, Inc. does not solicit, recommend, or offer advice on the merits of investing in any securities. The availability of any security on the LOYAL3 platform is based on various factors, including social prominence, but is not based on value and does not mean that it is an appropriate investment for you. Further investment risk disclosures here. The availability of any security on the Browse Stocks page does not necessarily indicate any contractual relationship between LOYAL3 and the listed company, or the payment of fees for services. Stocks that are not subject to a prospectus are subject to our Terms and Conditions. Be careful about any credit card payments that may incur interest charges from your credit card issuer. Participants agree to receive all communications from LOYAL3 and companies electronically.

Brand logos are owned by the respective companies and not by LOYAL3. The use of a company's brand logo does not represent an endorsement of LOYAL3 by the company, nor an endorsement of the company by LOYAL3, nor does it necessarily imply the existence of any contractual relationship.

© 2014 LOYAL3 and its subsidiaries. All rights reserved. Trademarks are owned by LOYAL3 Holdings, Inc., or the issuers. This platform is designed for U.S. residents only.

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