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Eddie Bauer Announces Groundbreaking App for iPhone

BELLEVUE, WA--(Marketwired - July 29, 2014) - Today, Eddie Bauer announced the release of its free revolutionary iPhone app, Eddie Bauer Adventure Guide, bringing more than 10,000 unique U.S. locations across nine different activities right to the fingertips of outdoor enthusiasts.

"Inspiring and enabling people to get outside and live their adventure is what we do as a brand," says Mike Egeck, Chief Executive Officer of Eddie Bauer. "Our new iPhone app makes it easy to do just that."

The app was designed to serve as the ultimate resource for planning outdoor adventures. By utilizing the intuitive Guide Me interface, users will instantly receive tailored results after selecting unique criteria including the outdoor activity, location, personal skill, child and pet friendliness, and ADA accessibility.

Each result features a star rating provided by outdoor experts, and contains a detailed description of the location and relevant information to maximize your experience:

  • Current temperature and weather (powered by Wunderground)
  • Distance to the adventure, easily accessible driving directions, and a step-by-step path to the activity starting point
  • Duration of the trip and hours of daylight available to plan accordingly
  • Trail type (loop, out-and-back, etc.), seasonality, and total elevation of the activity, when applicable
  • Recommended Eddie Bauer outerwear, apparel and gear for any adventure

At launch, the app features destinations to enjoy hiking, backpacking, trail running, mountain biking, stand-up paddling, kayaking/canoeing, snowshoeing, cross-country skiing and alpine skiing. New locations, activities and functionality will be added in future releases.

The Eddie Bauer Adventure Guide is available for iPhone only. For more information, please visit www.eddiebauer.com/adventureapp.

About Eddie Bauer
Established in 1920 in Seattle, Eddie Bauer is a specialty retailer that sells sportswear, outerwear, footwear, gear and accessories for the active outdoor lifestyle. Eddie Bauer is a nationally recognized brand that stands for high quality, innovation, style, and customer service. Eddie Bauer products are available at approximately 400 stores throughout the United States, Canada and Japan through catalog sales and online at www.eddiebauer.com. Eddie Bauer is proud to be named a J.D. Power 2011 Customer Service Champion.

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