Welcome!

News Feed Item

How-To: 7 Benefits of Voucher Codes

NEWPORT BEACH, CA--(Marketwired - July 29, 2014) - How popular are online coupon, promo and voucher codes these days? 

Well, it's easy to find they're flourishing. For example, if you search to see if Forrester Research has looked into the subject, not only do you find reports that confirm voucher code popularity, you also find some voucher codes to save you $405 on an upcoming Forrester event.

According to VoucherCodes.com, the UK's number one discount voucher website, over four million visitors per month hit their pages looking for money-saving voucher codes.

With voucher codes being so popular, it would seem that every advertiser out there should be taking advantage of them. Here's why:

It's Easy to Get Started
You're already advertising and no matter what channel you're advertising through, all you have to do is come up with a voucher code, slap it on, and you're ready to go!

They're Sharable
What do you love more than a good, solid customer referral? Every time one of your customers shares your voucher code, there's an increased chance for some great customer referrals. Do a search for voucher codes and you will see there are a lot of people sharing a lot of voucher codes out there.

Conversion Rates Will Improve
Voucher codes drive shoppers to try new products and brands, help convince them to finalize a purchase, and have been shown to lead online shoppers to return to an abandoned shopping cart.

Brand Loyalty and Reputation Will Spread
What better way to show that you care about your customers and want their business than to provide a special code that they can use to save money? It's like they're part of the insiders' club, or in the VIP suite. Customers will tell their friends about your voucher code and that will not only increase brand loyalty, but also spread the word that you are a quality retailer.

Tracking Will Get a Boost
If you use an Ecommerce system, you can easily track your voucher codes to see which ones have been redeemed, which ones have been shared, and which ones have been ignored. Use different codes for different channels or campaigns and you can see which ones are performing and which are wasting of your advertising dollars.

Use Them for A/B Testing
Put a different voucher code on the same offer that you send out through different channels, or on different places on the same page, and you'll be able to easily see which ads and channels are outperforming the others. Put different voucher codes on different email formats, emails with different messaging, or even try different voucher codes on a 10%, 15%, and 20% offer and see which one is performing best. A/B testing should be part of every campaign and voucher codes can help provide the insight you need.

Order Values Will Increase
Research has shown that when customers save money through an offer, many will typically increase their order, often times far beyond the value of their original order. Throw in a voucher code and your customers will most likely increase the size of their purchase even more. You can also restrict the use of the code until they spend a certain dollar amount and customers will spend more to get access to that voucher code.

For all of these reasons, it just makes sense for every advertiser to get on board with voucher codes!

Learn more about CAKE's Ecommerce Tracking & Attribution features and how they can track your performance marketing spend.

If you're already using CAKE's Ecommerce tracking, learn how to enable voucher code support.

Image Available: http://www.marketwire.com/library/MwGo/2014/7/29/11G019299/Images/7BenefitsOfVoucherCodes-1103002971878.jpg

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

Latest Stories
Internet of @ThingsExpo, taking place October 31 - November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 21st Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The Internet of Things (IoT) is the most profound change in personal and enterprise IT since the creation of the Worldwide Web more than 20 years ago. All major researchers estimate there will be tens of billions devic...
We build IoT infrastructure products - when you have to integrate different devices, different systems and cloud you have to build an application to do that but we eliminate the need to build an application. Our products can integrate any device, any system, any cloud regardless of protocol," explained Peter Jung, Chief Product Officer at Pulzze Systems, in this SYS-CON.tv interview at @ThingsExpo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA
21st International Cloud Expo, taking place October 31 - November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy. Me...
With major technology companies and startups seriously embracing Cloud strategies, now is the perfect time to attend 21st Cloud Expo October 31 - November 2, 2017, at the Santa Clara Convention Center, CA, and June 12-14, 2018, at the Javits Center in New York City, NY, and learn what is going on, contribute to the discussions, and ensure that your enterprise is on the right path to Digital Transformation.
SYS-CON Events announced today that Ayehu will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on October 31 - November 2, 2017 at the Santa Clara Convention Center in Santa Clara California. Ayehu provides IT Process Automation & Orchestration solutions for IT and Security professionals to identify and resolve critical incidents and enable rapid containment, eradication, and recovery from cyber security breaches. Ayehu provides customers greater control over IT infras...
SYS-CON Events announced today that MobiDev, a client-oriented software development company, will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place October 31-November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. MobiDev is a software company that develops and delivers turn-key mobile apps, websites, web services, and complex software systems for startups and enterprises. Since 2009 it has grown from a small group of passionate engineers and business...
SYS-CON Events announced today that GrapeUp, the leading provider of rapid product development at the speed of business, will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place October 31-November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Grape Up is a software company, specialized in cloud native application development and professional services related to Cloud Foundry PaaS. With five expert teams that operate in various sectors of the market acr...
"We are a monitoring company. We work with Salesforce, BBC, and quite a few other big logos. We basically provide monitoring for them, structure for their cloud services and we fit into the DevOps world" explained David Gildeh, Co-founder and CEO of Outlyer, in this SYS-CON.tv interview at DevOps Summit at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
SYS-CON Events announced today that Enzu will exhibit at SYS-CON's 21st Int\ernational Cloud Expo®, which will take place October 31-November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Enzu’s mission is to be the leading provider of enterprise cloud solutions worldwide. Enzu enables online businesses to use its IT infrastructure to their competitive advantage. By offering a suite of proven hosting and management services, Enzu wants companies to focus on the core of their ...
DevOps at Cloud Expo, taking place October 31 - November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 21st Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to w...
New competitors, disruptive technologies, and growing expectations are pushing every business to both adopt and deliver new digital services. This ‘Digital Transformation’ demands rapid delivery and continuous iteration of new competitive services via multiple channels, which in turn demands new service delivery techniques – including DevOps. In this power panel at @DevOpsSummit 20th Cloud Expo, moderated by DevOps Conference Co-Chair Andi Mann, panelists examined how DevOps helps to meet the de...
While DevOps most critically and famously fosters collaboration, communication, and integration through cultural change, culture is more of an output than an input. In order to actively drive cultural evolution, organizations must make substantial organizational and process changes, and adopt new technologies, to encourage a DevOps culture. Moderated by Andi Mann, panelists discussed how to balance these three pillars of DevOps, where to focus attention (and resources), where organizations might...
Cloud Expo, Inc. has announced today that Andi Mann and Aruna Ravichandran have been named Co-Chairs of @DevOpsSummit at Cloud Expo Silicon Valley which will take place Oct. 31-Nov. 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. "DevOps is at the intersection of technology and business-optimizing tools, organizations and processes to bring measurable improvements in productivity and profitability," said Aruna Ravichandran, vice president, DevOps product and solutions marketing...
Automation is enabling enterprises to design, deploy, and manage more complex, hybrid cloud environments. Yet the people who manage these environments must be trained in and understanding these environments better than ever before. A new era of analytics and cognitive computing is adding intelligence, but also more complexity, to these cloud environments. How smart is your cloud? How smart should it be? In this power panel at 20th Cloud Expo, moderated by Conference Chair Roger Strukhoff, pane...
SYS-CON Events announced today that Cloud Academy named "Bronze Sponsor" of 21st International Cloud Expo which will take place October 31 - November 2, 2017 at the Santa Clara Convention Center in Santa Clara, CA. Cloud Academy is the industry’s most innovative, vendor-neutral cloud technology training platform. Cloud Academy provides continuous learning solutions for individuals and enterprise teams for Amazon Web Services, Microsoft Azure, Google Cloud Platform, and the most popular cloud com...