Welcome!

News Feed Item

How-To: 7 Benefits of Voucher Codes

NEWPORT BEACH, CA--(Marketwired - July 29, 2014) - How popular are online coupon, promo and voucher codes these days? 

Well, it's easy to find they're flourishing. For example, if you search to see if Forrester Research has looked into the subject, not only do you find reports that confirm voucher code popularity, you also find some voucher codes to save you $405 on an upcoming Forrester event.

According to VoucherCodes.com, the UK's number one discount voucher website, over four million visitors per month hit their pages looking for money-saving voucher codes.

With voucher codes being so popular, it would seem that every advertiser out there should be taking advantage of them. Here's why:

It's Easy to Get Started
You're already advertising and no matter what channel you're advertising through, all you have to do is come up with a voucher code, slap it on, and you're ready to go!

They're Sharable
What do you love more than a good, solid customer referral? Every time one of your customers shares your voucher code, there's an increased chance for some great customer referrals. Do a search for voucher codes and you will see there are a lot of people sharing a lot of voucher codes out there.

Conversion Rates Will Improve
Voucher codes drive shoppers to try new products and brands, help convince them to finalize a purchase, and have been shown to lead online shoppers to return to an abandoned shopping cart.

Brand Loyalty and Reputation Will Spread
What better way to show that you care about your customers and want their business than to provide a special code that they can use to save money? It's like they're part of the insiders' club, or in the VIP suite. Customers will tell their friends about your voucher code and that will not only increase brand loyalty, but also spread the word that you are a quality retailer.

Tracking Will Get a Boost
If you use an Ecommerce system, you can easily track your voucher codes to see which ones have been redeemed, which ones have been shared, and which ones have been ignored. Use different codes for different channels or campaigns and you can see which ones are performing and which are wasting of your advertising dollars.

Use Them for A/B Testing
Put a different voucher code on the same offer that you send out through different channels, or on different places on the same page, and you'll be able to easily see which ads and channels are outperforming the others. Put different voucher codes on different email formats, emails with different messaging, or even try different voucher codes on a 10%, 15%, and 20% offer and see which one is performing best. A/B testing should be part of every campaign and voucher codes can help provide the insight you need.

Order Values Will Increase
Research has shown that when customers save money through an offer, many will typically increase their order, often times far beyond the value of their original order. Throw in a voucher code and your customers will most likely increase the size of their purchase even more. You can also restrict the use of the code until they spend a certain dollar amount and customers will spend more to get access to that voucher code.

For all of these reasons, it just makes sense for every advertiser to get on board with voucher codes!

Learn more about CAKE's Ecommerce Tracking & Attribution features and how they can track your performance marketing spend.

If you're already using CAKE's Ecommerce tracking, learn how to enable voucher code support.

Image Available: http://www.marketwire.com/library/MwGo/2014/7/29/11G019299/Images/7BenefitsOfVoucherCodes-1103002971878.jpg

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

Latest Stories
In his session at Cloud Expo, Alan Winters, an entertainment executive/TV producer turned serial entrepreneur, will present a success story of an entrepreneur who has both suffered through and benefited from offshore development across multiple businesses: The smart choice, or how to select the right offshore development partner Warning signs, or how to minimize chances of making the wrong choice Collaboration, or how to establish the most effective work processes Budget control, or how to max...
Imagine having the ability to leverage all of your current technology and to be able to compose it into one resource pool. Now imagine, as your business grows, not having to deploy a complete new appliance to scale your infrastructure. Also imagine a true multi-cloud capability that allows live migration without any modification between cloud environments regardless of whether that cloud is your private cloud or your public AWS, Azure or Google instance. Now think of a world that is not locked i...
SYS-CON Events announced today that Auditwerx will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Auditwerx specializes in SOC 1, SOC 2, and SOC 3 attestation services throughout the U.S. and Canada. As a division of Carr, Riggs & Ingram (CRI), one of the top 20 largest CPA firms nationally, you can expect the resources, skills, and experience of a much larger firm combined with the accessibility and attent...
In his session at @ThingsExpo, Eric Lachapelle, CEO of the Professional Evaluation and Certification Board (PECB), will provide an overview of various initiatives to certifiy the security of connected devices and future trends in ensuring public trust of IoT. Eric Lachapelle is the Chief Executive Officer of the Professional Evaluation and Certification Board (PECB), an international certification body. His role is to help companies and individuals to achieve professional, accredited and worldw...
In his General Session at 16th Cloud Expo, David Shacochis, host of The Hybrid IT Files podcast and Vice President at CenturyLink, investigated three key trends of the “gigabit economy" though the story of a Fortune 500 communications company in transformation. Narrating how multi-modal hybrid IT, service automation, and agile delivery all intersect, he will cover the role of storytelling and empathy in achieving strategic alignment between the enterprise and its information technology.
While DevOps most critically and famously fosters collaboration, communication, and integration through cultural change, culture is more of an output than an input. In order to actively drive cultural evolution, organizations must make substantial organizational and process changes, and adopt new technologies, to encourage a DevOps culture. Moderated by Andi Mann, panelists discussed how to balance these three pillars of DevOps, where to focus attention (and resources), where organizations might...
In his session at 20th Cloud Expo, Scott Davis, CTO of Embotics, will discuss how automation can provide the dynamic management required to cost-effectively deliver microservices and container solutions at scale. He will discuss how flexible automation is the key to effectively bridging and seamlessly coordinating both IT and developer needs for component orchestration across disparate clouds – an increasingly important requirement at today’s multi-cloud enterprise.
Microservices are a very exciting architectural approach that many organizations are looking to as a way to accelerate innovation. Microservices promise to allow teams to move away from monolithic "ball of mud" systems, but the reality is that, in the vast majority of organizations, different projects and technologies will continue to be developed at different speeds. How to handle the dependencies between these disparate systems with different iteration cycles? Consider the "canoncial problem" ...
The essence of cloud computing is that all consumable IT resources are delivered as services. In his session at 15th Cloud Expo, Yung Chou, Technology Evangelist at Microsoft, demonstrated the concepts and implementations of two important cloud computing deliveries: Infrastructure as a Service (IaaS) and Platform as a Service (PaaS). He discussed from business and technical viewpoints what exactly they are, why we care, how they are different and in what ways, and the strategies for IT to transi...
The Internet of Things is clearly many things: data collection and analytics, wearables, Smart Grids and Smart Cities, the Industrial Internet, and more. Cool platforms like Arduino, Raspberry Pi, Intel's Galileo and Edison, and a diverse world of sensors are making the IoT a great toy box for developers in all these areas. In this Power Panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, panelists discussed what things are the most important, which will have the most profound e...
All organizations that did not originate this moment have a pre-existing culture as well as legacy technology and processes that can be more or less amenable to DevOps implementation. That organizational culture is influenced by the personalities and management styles of Executive Management, the wider culture in which the organization is situated, and the personalities of key team members at all levels of the organization. This culture and entrenched interests usually throw a wrench in the work...
Keeping pace with advancements in software delivery processes and tooling is taxing even for the most proficient organizations. Point tools, platforms, open source and the increasing adoption of private and public cloud services requires strong engineering rigor - all in the face of developer demands to use the tools of choice. As Agile has settled in as a mainstream practice, now DevOps has emerged as the next wave to improve software delivery speed and output. To make DevOps work, organization...
My team embarked on building a data lake for our sales and marketing data to better understand customer journeys. This required building a hybrid data pipeline to connect our cloud CRM with the new Hadoop Data Lake. One challenge is that IT was not in a position to provide support until we proved value and marketing did not have the experience, so we embarked on the journey ourselves within the product marketing team for our line of business within Progress. In his session at @BigDataExpo, Sum...
Niagara Networks exhibited at the 19th International Cloud Expo, which took place at the Santa Clara Convention Center in Santa Clara, CA, in November 2016. Niagara Networks offers the highest port-density systems, and the most complete Next-Generation Network Visibility systems including Network Packet Brokers, Bypass Switches, and Network TAPs.
Virtualization over the past years has become a key strategy for IT to acquire multi-tenancy, increase utilization, develop elasticity and improve security. And virtual machines (VMs) are quickly becoming a main vehicle for developing and deploying applications. The introduction of containers seems to be bringing another and perhaps overlapped solution for achieving the same above-mentioned benefits. Are a container and a virtual machine fundamentally the same or different? And how? Is one techn...