Welcome!

News Feed Item

Allied Asia Pacific Developed Facebook Crowdsourcing Service "ReFUEL4," Now API Partners of Facebook Advertising; Partnership Pact with Nanigans

TOKYO, July 30, 2014 /PRNewswire/ --

- Service Starts on July 30 -

Allied Asia Pacific Pte LTD., subsidiary of Allied Architects, Inc. which offers social media marketing support business, is recognized as an official API Partners of Facebook advertising (*1) by Facebook, Inc. (Head Office: United States, California, CEO: Mark Zuckerberg) and developed the crowdsourcing service "ReFUEL4" (https://refuel4.com/) which is specialized for Facebook advertising creation.

Signed a partner agreement with sPMD (*2) certified company, Nanigans, Inc. and will start the service to the countries of the world.

"ReFUEL4" is crowdsourcing service that matches the creators who want to work for making creative Facebook advertising and company who wants to advertise on Facebook. This allows company and creators to order/submit advertising creative (Ex. banner image, videos) on the internet to optimize the Facebook advertising operation.

By being recognized as an official API Partners of Facebook advertising (*1), Allied Asia Pacific is allowed to access the advertising data that Facebook Inc. holds, and this advertising API is used for developing "ReFUEL4".

Background of the service

In recent years, Facebook has achieved rapid growth in world online advertising market by high quality and high precision platform features. In 2013, the online advertising revenue in United States has reached 3.1 billion and Facebook Inc. holds 7.4% of the market share (*3) next to Google Inc. and will be expanding around the world.

The Facebook advertising costs vary depending on the quality of the advertising content that optimization of creative has been important to maximize its effect. We think it is effective to repeat the comparative verification test by adding small correction of text and images to pursue the best creative.

Features of "ReFUEL4" (https://refuel4.com/)

The mechanism of "ReFUEL4" is that when companies input Facebook Advertising size, budget, advertising plan, and color taste of the "offer," the creators around the world will create the advertising banner and videos in listed condition to submit. Without hiring the creators, you can visualize and check the effectiveness like "which ad creative is producing what kind of effect" on the management screen. Also we adopted pay-per fee structure that the cost is generated according to the actual CTR (*4), and this would significantly reduce the time and cost required to optimize such creative.

In addition, by registering to "ReFUEL4," the creators will be free from the time and be able to get creative business around the world on the internet. This will lead to the creation of new business opportunities.

Signed a partnership agreement with Nanigans, Inc.

Upon the start of the service,"ReFUEL4" has signed a partnership agreement with Nanigans, Inc., which is selected by Facebook Inc. as a sPMD (*2) certified company. Nanigans, Inc. offers market-leading advertising automation software for large-scale performance advertisers, and "ReFUEL4" will cooperate with Nanigans software to extend the service toward enterprise customers.

"Creative is of utmost importance to Facebook advertising success, and Allied's solution offers an innovative and efficient tool for advertisers to frequently refresh and optimize their creative at scale," shared Cyrille Even, Nanigans Managing Director, Asia. "Nanigans and Allied share a commitment to developing powerful tools and technologies for advertisers; we look forward to continuing to work together as we extend our ad automation software more broadly in Asia."

In the future, by partnering with Nanigans, Inc. and taking advantage of the official API of Facebook, Allied Architects and Allied Asia Pacific will continue to respond quickly to new advertising formats offered by Facebook and aim to expand business in Facebook advertising market in the world.

(*1) 

The company that is certified by Facebook, Inc. and has acquired access to the Facebook Ads API

(*2)

The Facebook Preferred Marketing Developer (PMD) program is a community of hundreds of best-in-class developers spread across 45+ countries. Strategic PMD is a designation reserved for a small group of PMDs that are driving outstanding positive impact in our marketing developer       ecosystem. Each Strategic PMD earned the distinction through a rigorous selection process that among other considerations, is based on shared values, strategic alignment, and growth potential with Facebook.

(*3)

Source: eMarketer, "Net US Digital Ad Revenue Share by Company, 2012-2015"      http://www.emarketer.com/Article/Mobile-Growth-Pushes-Facebook-Become-No-2-US-Digital-Ad-Seller/1010469

(*4)

Percentage of the ad is clicked (abbreviation of Click Through Rate)






Allied Architects, Inc. 


Corporate Profile

Representative      

President and CEO Masahide Nakamura

Head Office         

:

Unosawa Tokyu Building 4F, 1-19-15 Ebisu, Shibuya-ku, Tokyo 150-0013 Japan

URL                 

:

http://www.aainc.co.jp/english/

Date of establishment

:

August 30, 2005




Allied Asia Pacific Pte, LTD.  


Corporate Profile

Representative      

:

Managing Director Kazuhiro Takiguchi 

Head Office         

:

8 Cross St, #28-01 PWC Building, Singapore 048424

URL                 

:

https://refuel4.com/company

Date of establishment

:

March 13, 2014




Nanigans, Inc. 


Corporate Profile.

Representative      

:

CEO Ric Calvillo

Head Office         

:

60 State St, 12th Floor; Boston, MA 02109

URL                 

:

http://www.nanigans.com/  




Facebook (R) is a registered trademark of Facebook, Inc.

*

Company name, product, service names that have been described in this release are trademarks or registered trademarks of their respective owners.

Please download ReFUEL4 Press Kit (a press release, logos, screenshots and etc.) from the link below.
http://www.aainc.co.jp/pdf/news-release/aainc_release_20140730_ReFUEL4.zip

Contact:
Yuki Yokoyama
Public relations section
Allied Architects, Inc.
Tel: +81-3-6408-2791
https://www.aainc.co.jp/english/contact/ or [email protected]

SOURCE Allied Architects, Inc.

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
SYS-CON Events announced today that SoftLayer, an IBM Company, has been named “Gold Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2016, at the Javits Center in New York, New York. SoftLayer, an IBM Company, provides cloud infrastructure as a service from a growing number of data centers and network points of presence around the world. SoftLayer’s customers range from Web startups to global enterprises.
Many private cloud projects were built to deliver self-service access to development and test resources. While those clouds delivered faster access to resources, they lacked visibility, control and security needed for production deployments. In their session at 18th Cloud Expo, Steve Anderson, Product Manager at BMC Software, and Rick Lefort, Principal Technical Marketing Consultant at BMC Software, will discuss how a cloud designed for production operations not only helps accelerate developer...
Peak 10, Inc., has announced the implementation of IT service management, a business process alignment initiative based on the widely adopted Information Technology Infrastructure Library (ITIL) framework. The implementation of IT service management enhances Peak 10’s current service-minded approach to IT delivery by propelling the company to deliver higher levels of personalized and prompt service. The majority of Peak 10’s operations employees have been trained and certified in the ITIL frame...
A critical component of any IoT project is the back-end systems that capture data from remote IoT devices and structure it in a way to answer useful questions. Traditional data warehouse and analytical systems are mature technologies that can be used to handle large data sets, but they are not well suited to many IoT-scale products and the need for real-time insights. At Fuze, we have developed a backend platform as part of our mobility-oriented cloud service that uses Big Data-based approache...
trust and privacy in their ecosystem. Assurance and protection of device identity, secure data encryption and authentication are the key security challenges organizations are trying to address when integrating IoT devices. This holds true for IoT applications in a wide range of industries, for example, healthcare, consumer devices, and manufacturing. In his session at @ThingsExpo, Lancen LaChance, vice president of product management, IoT solutions at GlobalSign, will teach IoT developers how t...
As the rapid adoption of containers continues, companies are finding that they lack the operational tools to understand the behavior of applications deployed in these containers, and how to identify issues in their application infrastructure. For example, how are multiple containers within an application impacting each other’s performance? If an application’s service is degraded, which container is to blame? In the case of an application outage, what was the root cause of the outage?
Digital payments using wearable devices such as smart watches, fitness trackers, and payment wristbands are an increasing area of focus for industry participants, and consumer acceptance from early trials and deployments has encouraged some of the biggest names in technology and banking to continue their push to drive growth in this nascent market. Wearable payment systems may utilize near field communication (NFC), radio frequency identification (RFID), or quick response (QR) codes and barcodes...
SYS-CON Events announced today that CollabNet (www.collabnet.com) a global leader in enterprise software development and delivery solutions that help customers create high-quality applications at speed, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. The CEO of CollabNet Flint Brenton will also present about DevOps challenges in today’s global, open, and heterogeneous world of software development.
Much of the value of DevOps comes from a (renewed) focus on measurement, sharing, and continuous feedback loops. In increasingly complex DevOps workflows and environments, and especially in larger, regulated, or more crystallized organizations, these core concepts become even more critical. In his session at @DevOpsSummit at 18th Cloud Expo, Andi Mann, Chief Technology Advocate at Splunk, will show how, by focusing on 'metrics that matter,' you can provide objective, transparent, and meaningfu...
SYS-CON Events announced today that Peak 10, Inc., a national IT infrastructure and cloud services provider, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Peak 10 provides reliable, tailored data center and network services, cloud and managed services. Its solutions are designed to scale and adapt to customers’ changing business needs, enabling them to lower costs, improve performance and focus inter...
We're entering the post-smartphone era, where wearable gadgets from watches and fitness bands to glasses and health aids will power the next technological revolution. With mass adoption of wearable devices comes a new data ecosystem that must be protected. Wearables open new pathways that facilitate the tracking, sharing and storing of consumers’ personal health, location and daily activity data. Consumers have some idea of the data these devices capture, but most don’t realize how revealing and...
In the world of DevOps there are ‘known good practices’ – aka ‘patterns’ – and ‘known bad practices’ – aka ‘anti-patterns.' Many of these patterns and anti-patterns have been developed from real world experience, especially by the early adopters of DevOps theory; but many are more feasible in theory than in practice, especially for more recent entrants to the DevOps scene. In this power panel at @DevOpsSummit at 18th Cloud Expo, moderated by DevOps Conference Chair Andi Mann, panelists will dis...
The demand for organizations to expand their infrastructure to multiple IT environments like the cloud, on-premise, mobile, bring your own device (BYOD) and the Internet of Things (IoT) continues to grow. As this hybrid infrastructure increases, the challenge to monitor the security of these systems increases in volume and complexity. In his session at 18th Cloud Expo, Stephen Coty, Chief Security Evangelist at Alert Logic, will show how properly configured and managed security architecture can...
There is an ever-growing explosion of new devices that are connected to the Internet using “cloud” solutions. This rapid growth is creating a massive new demand for efficient access to data. And it’s not just about connecting to that data anymore. This new demand is bringing new issues and challenges and it is important for companies to scale for the coming growth. And with that scaling comes the need for greater security, gathering and data analysis, storage, connectivity and, of course, the...
The IETF draft standard for M2M certificates is a security solution specifically designed for the demanding needs of IoT/M2M applications. In his session at @ThingsExpo, Brian Romansky, VP of Strategic Technology at TrustPoint Innovation, will explain how M2M certificates can efficiently enable confidentiality, integrity, and authenticity on highly constrained devices.