Welcome!

News Feed Item

Allied Asia Pacific Developed Facebook Crowdsourcing Service "ReFUEL4," Now API Partners of Facebook Advertising; Partnership Pact with Nanigans

TOKYO, July 30, 2014 /PRNewswire/ --

- Service Starts on July 30 -

Allied Asia Pacific Pte LTD., subsidiary of Allied Architects, Inc. which offers social media marketing support business, is recognized as an official API Partners of Facebook advertising (*1) by Facebook, Inc. (Head Office: United States, California, CEO: Mark Zuckerberg) and developed the crowdsourcing service "ReFUEL4" (https://refuel4.com/) which is specialized for Facebook advertising creation.

Signed a partner agreement with sPMD (*2) certified company, Nanigans, Inc. and will start the service to the countries of the world.

"ReFUEL4" is crowdsourcing service that matches the creators who want to work for making creative Facebook advertising and company who wants to advertise on Facebook. This allows company and creators to order/submit advertising creative (Ex. banner image, videos) on the internet to optimize the Facebook advertising operation.

By being recognized as an official API Partners of Facebook advertising (*1), Allied Asia Pacific is allowed to access the advertising data that Facebook Inc. holds, and this advertising API is used for developing "ReFUEL4".

Background of the service

In recent years, Facebook has achieved rapid growth in world online advertising market by high quality and high precision platform features. In 2013, the online advertising revenue in United States has reached 3.1 billion and Facebook Inc. holds 7.4% of the market share (*3) next to Google Inc. and will be expanding around the world.

The Facebook advertising costs vary depending on the quality of the advertising content that optimization of creative has been important to maximize its effect. We think it is effective to repeat the comparative verification test by adding small correction of text and images to pursue the best creative.

Features of "ReFUEL4" (https://refuel4.com/)

The mechanism of "ReFUEL4" is that when companies input Facebook Advertising size, budget, advertising plan, and color taste of the "offer," the creators around the world will create the advertising banner and videos in listed condition to submit. Without hiring the creators, you can visualize and check the effectiveness like "which ad creative is producing what kind of effect" on the management screen. Also we adopted pay-per fee structure that the cost is generated according to the actual CTR (*4), and this would significantly reduce the time and cost required to optimize such creative.

In addition, by registering to "ReFUEL4," the creators will be free from the time and be able to get creative business around the world on the internet. This will lead to the creation of new business opportunities.

Signed a partnership agreement with Nanigans, Inc.

Upon the start of the service,"ReFUEL4" has signed a partnership agreement with Nanigans, Inc., which is selected by Facebook Inc. as a sPMD (*2) certified company. Nanigans, Inc. offers market-leading advertising automation software for large-scale performance advertisers, and "ReFUEL4" will cooperate with Nanigans software to extend the service toward enterprise customers.

"Creative is of utmost importance to Facebook advertising success, and Allied's solution offers an innovative and efficient tool for advertisers to frequently refresh and optimize their creative at scale," shared Cyrille Even, Nanigans Managing Director, Asia. "Nanigans and Allied share a commitment to developing powerful tools and technologies for advertisers; we look forward to continuing to work together as we extend our ad automation software more broadly in Asia."

In the future, by partnering with Nanigans, Inc. and taking advantage of the official API of Facebook, Allied Architects and Allied Asia Pacific will continue to respond quickly to new advertising formats offered by Facebook and aim to expand business in Facebook advertising market in the world.

(*1) 

The company that is certified by Facebook, Inc. and has acquired access to the Facebook Ads API

(*2)

The Facebook Preferred Marketing Developer (PMD) program is a community of hundreds of best-in-class developers spread across 45+ countries. Strategic PMD is a designation reserved for a small group of PMDs that are driving outstanding positive impact in our marketing developer       ecosystem. Each Strategic PMD earned the distinction through a rigorous selection process that among other considerations, is based on shared values, strategic alignment, and growth potential with Facebook.

(*3)

Source: eMarketer, "Net US Digital Ad Revenue Share by Company, 2012-2015"      http://www.emarketer.com/Article/Mobile-Growth-Pushes-Facebook-Become-No-2-US-Digital-Ad-Seller/1010469

(*4)

Percentage of the ad is clicked (abbreviation of Click Through Rate)






Allied Architects, Inc. 


Corporate Profile

Representative      

President and CEO Masahide Nakamura

Head Office         

:

Unosawa Tokyu Building 4F, 1-19-15 Ebisu, Shibuya-ku, Tokyo 150-0013 Japan

URL                 

:

http://www.aainc.co.jp/english/

Date of establishment

:

August 30, 2005




Allied Asia Pacific Pte, LTD.  


Corporate Profile

Representative      

:

Managing Director Kazuhiro Takiguchi 

Head Office         

:

8 Cross St, #28-01 PWC Building, Singapore 048424

URL                 

:

https://refuel4.com/company

Date of establishment

:

March 13, 2014




Nanigans, Inc. 


Corporate Profile.

Representative      

:

CEO Ric Calvillo

Head Office         

:

60 State St, 12th Floor; Boston, MA 02109

URL                 

:

http://www.nanigans.com/  




Facebook (R) is a registered trademark of Facebook, Inc.

*

Company name, product, service names that have been described in this release are trademarks or registered trademarks of their respective owners.

Please download ReFUEL4 Press Kit (a press release, logos, screenshots and etc.) from the link below.
http://www.aainc.co.jp/pdf/news-release/aainc_release_20140730_ReFUEL4.zip

Contact:
Yuki Yokoyama
Public relations section
Allied Architects, Inc.
Tel: +81-3-6408-2791
https://www.aainc.co.jp/english/contact/ or [email protected]

SOURCE Allied Architects, Inc.

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
Internet of @ThingsExpo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with the 19th International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world and ThingsExpo Silicon Valley Call for Papers is now open.
Almost two-thirds of companies either have or soon will have IoT as the backbone of their business in 2016. However, IoT is far more complex than most firms expected. How can you not get trapped in the pitfalls? In his session at @ThingsExpo, Tony Shan, a renowned visionary and thought leader, will introduce a holistic method of IoTification, which is the process of IoTifying the existing technology and business models to adopt and leverage IoT. He will drill down to the components in this fra...
The Transparent Cloud-computing Consortium (abbreviation: T-Cloud Consortium) will conduct research activities into changes in the computing model as a result of collaboration between "device" and "cloud" and the creation of new value and markets through organic data processing High speed and high quality networks, and dramatic improvements in computer processing capabilities, have greatly changed the nature of applications and made the storing and processing of data on the network commonplace.
We’ve been doing it for years, decades for some. How many websites have you created accounts on? Your bank, your credit card companies, social media sites, hotels and travel sites, online shopping sites, and that’s just the start. We do it often without even thinking about it, quickly entering our personal information, our data, in a plethora of systems. Sometimes we’re not even aware of the information we are providing. It could be very personal information (think of the security questions you ...
SYS-CON Events announced today that ReadyTalk, a leading provider of online conferencing and webinar services, has been named Vendor Presentation Sponsor at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. ReadyTalk delivers audio and web conferencing services that inspire collaboration and enable the Future of Work for today’s increasingly digital and mobile workforce. By combining intuitive, innovative tec...
I'm a lonely sensor. I spend all day telling the world how I'm feeling, but none of the other sensors seem to care. I want to be connected. I want to build relationships with other sensors to be more useful for my human. I want my human to understand that when my friends next door are too hot for a while, I'll soon be flaming. And when all my friends go outside without me, I may be left behind. Don't just log my data; use the relationship graph. In his session at @ThingsExpo, Ryan Boyd, Engi...
IoT offers a value of almost $4 trillion to the manufacturing industry through platforms that can improve margins, optimize operations & drive high performance work teams. By using IoT technologies as a foundation, manufacturing customers are integrating worker safety with manufacturing systems, driving deep collaboration and utilizing analytics to exponentially increased per-unit margins. However, as Benoit Lheureux, the VP for Research at Gartner points out, “IoT project implementers often ...
SYS-CON Events announced today that Pulzze Systems will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Pulzze Systems, Inc. provides infrastructure products for the Internet of Things to enable any connected device and system to carry out matched operations without programming. For more information, visit http://www.pulzzesystems.com.
There is growing need for data-driven applications and the need for digital platforms to build these apps. In his session at 19th Cloud Expo, Muddu Sudhakar, VP and GM of Security & IoT at Splunk, will cover different PaaS solutions and Big Data platforms that are available to build applications. In addition, AI and machine learning are creating new requirements that developers need in the building of next-gen apps. The next-generation digital platforms have some of the past platform needs a...
If you’re responsible for an application that depends on the data or functionality of various IoT endpoints – either sensors or devices – your brand reputation depends on the security, reliability, and compliance of its many integrated parts. If your application fails to deliver the expected business results, your customers and partners won't care if that failure stems from the code you developed or from a component that you integrated. What can you do to ensure that the endpoints work as expect...
Is your aging software platform suffering from technical debt while the market changes and demands new solutions at a faster clip? It’s a bold move, but you might consider walking away from your core platform and starting fresh. ReadyTalk did exactly that. In his General Session at 19th Cloud Expo, Michael Chambliss, Head of Engineering at ReadyTalk, will discuss why and how ReadyTalk diverted from healthy revenue and over a decade of audio conferencing product development to start an innovati...
As ridesharing competitors and enhanced services increase, notable changes are occurring in the transportation model. Despite the cost-effective means and flexibility of ridesharing, both drivers and users will need to be aware of the connected environment and how it will impact the ridesharing experience. In his session at @ThingsExpo, Timothy Evavold, Executive Director Automotive at Covisint, will discuss key challenges and solutions to powering a ride sharing and/or multimodal model in the a...
WebRTC adoption has generated a wave of creative uses of communications and collaboration through websites, sales apps, customer care and business applications. As WebRTC has become more mainstream it has evolved to use cases beyond the original peer-to-peer case, which has led to a repeating requirement for interoperability with existing infrastructures. In his session at @ThingsExpo, Graham Holt, Executive Vice President of Daitan Group, will cover implementation examples that have enabled ea...
DevOps and microservices are permeating software engineering teams broadly, whether these teams are in pure software shops but happen to run a business, such Uber and Airbnb, or in companies that rely heavily on software to run more traditional business, such as financial firms or high-end manufacturers. Microservices and DevOps have created software development and therefore business speed and agility benefits, but they have also created problems; specifically, they have created software sec...
SYS-CON Events announced today that Numerex Corp, a leading provider of managed enterprise solutions enabling the Internet of Things (IoT), will exhibit at the 19th International Cloud Expo | @ThingsExpo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Numerex Corp. (NASDAQ:NMRX) is a leading provider of managed enterprise solutions enabling the Internet of Things (IoT). The Company's solutions produce new revenue streams or create operating...