|By Business Wire||
|July 30, 2014 06:06 AM EDT||
Airpush (www.airpush.com), a leading mobile advertising platform ranked #2 on Forbes’ 2014 list of America’s Most Promising Companies, has won the DataWeek + API World 2014 award for Most Innovative Advertising Data Solution. Airpush was selected by popular vote, in which thousands of DevNetwork community members weighed in on the top advertising data and API technologies of 2014.
“DataWeek’s recognition is a huge validation of the strategy that has been years in the making,” said Asher Delug, founder and CEO, Airpush. “We started Airpush as a performance-first mobile ad network, and one of the most important factors in performance is great data and the ability to use it to drive results. As we evolve our offering, more and more mobile advertisers have already discovered how our data strategy can generate industry-leading ROI for their campaigns and this award is a great affirmation from the industry as a whole.”
Airpush’s data strategy is made up of two equally important elements. First, as one of the industry’s only opt-in mobile ad networks, Airpush is able to target mobile users using incredibly valuable first-party data sets, such as the apps currently installed on a user’s device as well as real-time GPS-derived latitude and longitude. Second, Airpush has the most advanced mobile campaign optimization tool available today, with the ability to raise, lower or pause a bid based on 12 factors, as well as two-factor drill down. Airpush also offers an impressive set of APIs that give advertisers access to campaign, conversion and reporting data in whatever tool they choose.
These elements, combined with Airpush’s impressive network of more than 140,000 apps that cover roughly 33 percent of worldwide active Android users, are helping to power the growth of the independent mobile ad network. In addition to the DataWeek recognition, the company was just named a Gold winner in the Fastest-Growing Company of the Year category, and a Silver winner in the Company of the Year category at the 2014 Best in Biz International Awards.
“This year’s DataWeek + API World crowd vote was our most active awards voting yet, with more than 100 nominated technologies,” said Geoff Domoracki, founder of DataWeek + API World. “What makes many award recipients this year stand out is the number of IT/infrastructure tools that are now available to developers or executives as-a-service.” For the full list of awards, please see http://dataweek.co/awards/. The DataWeek + API World Conference and Expo will be held in San Francisco, September 16-17.
Ranked #2 on the 2014 Forbes’ list of America’s Most Promising Companies and winner of the “Most Innovative” and “Fastest Growing” categories at the 2013 Best in Biz Awards, Airpush is on a mission to redefine mobile advertising. More than 140,000 apps and the world’s leading advertisers rely on Airpush to deliver the industry’s highest performance, driven by exceptional ad formats and targeting technology. Founded in 2010 by mobile advertising veterans, the company has approximately 250 employees and offices in Los Angeles and Bangalore, along with sales regions in all major markets. For more information, visit www.airpush.com or follow us on Twitter @AirpushAds.
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Providing the needed data for application development and testing is a huge headache for most organizations. The problems are often the same across companies - speed, quality, cost, and control. Provisioning data can take days or weeks, every time a refresh is required. Using dummy data leads to quality problems. Creating physical copies of large data sets and sending them to distributed teams of developers eats up expensive storage and bandwidth resources. And, all of these copies proliferating...
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