Welcome!

News Feed Item

Naked Letter to Shareholders

NEW YORK, NEW YORK and VANCOUVER, BRITISH COLUMBIA -- (Marketwired) -- 07/30/14 -- Naked Brand Group, Inc. (OTCQB:NAKD) ("Naked" or "the Company") provides a personal introduction to its shareholders from Chief Executive & Creative Officer Carole Hochman.

Dear Shareholders,

It is with great excitement that I am writing to you for the first time as Chief Executive & Creative Officer of Naked. I know that many of you have believed in Naked long before I first discovered the brand and met its founder Joel Primus. Like you, I was immediately captivated by the power and potential of the brand name: the word "Naked" reinterpreted and represented as a label for intimate apparel and beyond. I was enthralled and saw an enormous opportunity to build the concept of Naked into a global lifestyle brand that speaks to the modern individual's desire to be free, real, comfortable, sexy, active, unencumbered, confident.

For over 30 years, I have designed and brought to market some of the world's most admired sleepwear and intimate apparel for my own brand and many leading brands including Polo Ralph Lauren, Donna Karan, Oscar De La Renta, Betsey Johnson and many more. Over the course of my career, I have learned that strong brand direction combined with exceptional product, talented people, strong customer relationships and focused execution are a potent formula for building a thriving, profitable business. It is with these principles that we guided our family-owned Carole Hochman Design Group to become a widely respected leader in the intimate apparel industry. It is with these same principles that my team and I intend to guide Naked toward its amazing future.

The Naked team is deep with talent and experience and already hard at work at turning our vision into reality. Joining Joel Primus and I on the senior management team is Carlos Serra, Vice President of Sales & Merchandising and Michael Flanagan, Chief Operating Officer and Chief Financial Officer. Together, Carlos and Michael bring nearly 50 years of men's apparel experience. Carlos has had great success in this business, helping lead the launch of Emporio Armani® men's underwear while serving as Vice President of Sales for Armani, as well as playing a key role in the growth of Polo Ralph Lauren's men's underwear business as a Director of Sales for Hanes Brands. Carlos has hit the ground running, immediately engaging an expanded audience of retailers for our brand by driving the creation of a broader and more competitive men's collection. Michael Flanagan, who has had a distinguished career including his time as Vice-President of Finance and Operations of Brooks Brothers, is actively at work establishing financial and operating systems that can serve as a foundation for growth for years to come. We are also building the design and technical capabilities of our team and, over the next several months, we will be consolidating our talent in our new corporate headquarters in New York City. I am thrilled to announce that Joel Primus will be relocating with his family to continue his vital work as President and Founder of Naked.

We are also surrounding our extraordinary core team with an equally talented group of directors, consultants and advisors that are committed to help Naked grow and succeed. I am particularly proud that my own two children are playing vital, active roles in Naked. My son David Hochman, a seasoned venture capitalist and financier with over 18 years of experience in building start-up companies, played a central role in the financing and restructuring of Naked. He has joined our board of directors and continuing to play of a dynamic role in our business planning and growth strategy. My daughter, Sara Allard, who spent 16 years as the Creative Director for Carole Hochman Design Group, is spearheading our marketing and brand strategy work through her firm Case Study Brands. Sara and her partner, Nicole Enslein, a veteran of brand builder J. Walter Thompson, are assembling a world class team of digital and social media experts that will help us cost-efficiently build broad awareness for our compelling brand name. In the months ahead, expect to hear more about this expanding group of value-added contributors to Naked's future success.

My team and I are passionate about growing Naked from a men's underwear brand into a global lifestyle brand. We are committed to launching women's sleepwear, lounge wear and intimate apparel within the course of the next year. We have also initiated the expansion of our men's offerings, which, in the future, will also include swim and active wear. When the time is right, we intend to move beyond these core categories to realize the full amazing potential of the Naked brand.

With the power of the brand name, the early success of our exceptional men's innerwear collection, and, now, the financial and human capital necessary to realize our potential, I believe Naked is poised to achieve great success. I have committed myself along with my family and Naked's exceptional management team to making that success a reality. I want to thank all of you who have invested in our company and chosen to join us on what we believe will be an exciting and rewarding journey in the years ahead.

Sincerly,

Carole Hochman

Chairperson, CEO & Chief Creative Officer

To view accompanying photo, visit the following link: http://media3.marketwire.com/docs/PhotoCEOandFounder.jpg

This update contains forward-looking statements, which reflect the expectations of management of Naked with respect to potential future events. Such forward-looking statements include (i) Naked's plans to become a global lifestyle brand and an industry leader, and (ii) Naked's strategic growth plan for coming years, including launching women sleepwear, lounge wear and intimate apparel, expanding its men's offering to include lounge, swim and active wear and launching additional products. These forward-looking statements are subject to risks and uncertainties that may cause actual results, performance or developments to differ materially from those contained in the statements. Such risks and uncertainties are detailed in Naked's reports filed with the Securities and Exchange Commission and available at www.sec.gov. You are urged to consider these factors carefully in evaluating the forward-looking statements contained herein and are cautioned not to place undue reliance on such forward-looking statements, which are qualified in their entirety by these cautionary statements and the risk factors set forth in Naked's quarterly and annual reports filed with the Securities and Exchange Commission and available at www.sec.gov.

Contacts:
Media Contact:
Taryn Owens
310.432.0020 x123
[email protected]

[email protected]
646.336.3420

Company and Investor Contact:
Joel Primus
Naked Brand Group, Inc.
604.855.4767
[email protected]

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

Latest Stories
Modern software design has fundamentally changed how we manage applications, causing many to turn to containers as the new virtual machine for resource management. As container adoption grows beyond stateless applications to stateful workloads, the need for persistent storage is foundational - something customers routinely cite as a top pain point. In his session at @DevOpsSummit at 21st Cloud Expo, Bill Borsari, Head of Systems Engineering at Datera, explored how organizations can reap the bene...
In this presentation, you will learn first hand what works and what doesn't while architecting and deploying OpenStack. Some of the topics will include:- best practices for creating repeatable deployments of OpenStack- multi-site considerations- how to customize OpenStack to integrate with your existing systems and security best practices.
In an era of historic innovation fueled by unprecedented access to data and technology, the low cost and risk of entering new markets has leveled the playing field for business. Today, any ambitious innovator can easily introduce a new application or product that can reinvent business models and transform the client experience. In their Day 2 Keynote at 19th Cloud Expo, Mercer Rowe, IBM Vice President of Strategic Alliances, and Raejeanne Skillern, Intel Vice President of Data Center Group and G...
"DevOps is set to be one of the most profound disruptions to hit IT in decades," said Andi Mann. "It is a natural extension of cloud computing, and I have seen both firsthand and in independent research the fantastic results DevOps delivers. So I am excited to help the great team at @DevOpsSUMMIT and CloudEXPO tell the world how they can leverage this emerging disruptive trend."
The current age of digital transformation means that IT organizations must adapt their toolset to cover all digital experiences, beyond just the end users’. Today’s businesses can no longer focus solely on the digital interactions they manage with employees or customers; they must now contend with non-traditional factors. Whether it's the power of brand to make or break a company, the need to monitor across all locations 24/7, or the ability to proactively resolve issues, companies must adapt to...
You want to start your DevOps journey but where do you begin? Do you say DevOps loudly 5 times while looking in the mirror and it suddenly appears? Do you hire someone? Do you upskill your existing team? Here are some tips to help support your DevOps transformation. Conor Delanbanque has been involved with building & scaling teams in the DevOps space globally. He is the Head of DevOps Practice at MThree Consulting, a global technology consultancy. Conor founded the Future of DevOps Thought Leade...
DXWorldEXPO LLC announced today that ICC-USA, a computer systems integrator and server manufacturing company focused on developing products and product appliances, will exhibit at the 22nd International CloudEXPO | DXWorldEXPO. DXWordEXPO New York 2018, colocated with CloudEXPO New York 2018 will be held November 11-13, 2018, in New York City. ICC is a computer systems integrator and server manufacturing company focused on developing products and product appliances to meet a wide range of ...
René Bostic is the Technical VP of the IBM Cloud Unit in North America. Enjoying her career with IBM during the modern millennial technological era, she is an expert in cloud computing, DevOps and emerging cloud technologies such as Blockchain. Her strengths and core competencies include a proven record of accomplishments in consensus building at all levels to assess, plan, and implement enterprise and cloud computing solutions. René is a member of the Society of Women Engineers (SWE) and a m...
In his session at 20th Cloud Expo, Mike Johnston, an infrastructure engineer at Supergiant.io, discussed how to use Kubernetes to set up a SaaS infrastructure for your business. Mike Johnston is an infrastructure engineer at Supergiant.io with over 12 years of experience designing, deploying, and maintaining server and workstation infrastructure at all scales. He has experience with brick and mortar data centers as well as cloud providers like Digital Ocean, Amazon Web Services, and Rackspace. H...
Everyone wants the rainbow - reduced IT costs, scalability, continuity, flexibility, manageability, and innovation. But in order to get to that collaboration rainbow, you need the cloud! In this presentation, we'll cover three areas: First - the rainbow of benefits from cloud collaboration. There are many different reasons why more and more companies and institutions are moving to the cloud. Benefits include: cost savings (reducing on-prem infrastructure, reducing data center foot print, redu...
DXWorldEXPO | CloudEXPO are the world's most influential, independent events where Cloud Computing was coined and where technology buyers and vendors meet to experience and discuss the big picture of Digital Transformation and all of the strategies, tactics, and tools they need to realize their goals. Sponsors of DXWorldEXPO | CloudEXPO benefit from unmatched branding, profile building and lead generation opportunities.
Founded in 2000, Chetu Inc. is a global provider of customized software development solutions and IT staff augmentation services for software technology providers. By providing clients with unparalleled niche technology expertise and industry experience, Chetu has become the premiere long-term, back-end software development partner for start-ups, SMBs, and Fortune 500 companies. Chetu is headquartered in Plantation, Florida, with thirteen offices throughout the U.S. and abroad.
DevOpsSummit New York 2018, colocated with CloudEXPO | DXWorldEXPO New York 2018 will be held November 11-13, 2018, in New York City. Digital Transformation (DX) is a major focus with the introduction of DXWorldEXPO within the program. Successful transformation requires a laser focus on being data-driven and on using all the tools available that enable transformation if they plan to survive over the long term.
The technologies behind big data and cloud computing are converging quickly, offering businesses new capabilities for fast, easy, wide-ranging access to data. However, to capitalize on the cost-efficiencies and time-to-value opportunities of analytics in the cloud, big data and cloud technologies must be integrated and managed properly. Pythian's Director of Big Data and Data Science, Danil Zburivsky will explore: The main technology components and best practices being deployed to take advantage...
Most DevOps journeys involve several phases of maturity. Research shows that the inflection point where organizations begin to see maximum value is when they implement tight integration deploying their code to their infrastructure. Success at this level is the last barrier to at-will deployment. Storage, for instance, is more capable than where we read and write data. In his session at @DevOpsSummit at 20th Cloud Expo, Josh Atwell, a Developer Advocate for NetApp, will discuss the role and value...