News Feed Item

Naked Letter to Shareholders

NEW YORK, NEW YORK and VANCOUVER, BRITISH COLUMBIA -- (Marketwired) -- 07/30/14 -- Naked Brand Group, Inc. (OTCQB: NAKD) ("Naked" or "the Company") provides a personal introduction to its shareholders from Chief Executive & Creative Officer Carole Hochman.

Dear Shareholders,

It is with great excitement that I am writing to you for the first time as Chief Executive & Creative Officer of Naked. I know that many of you have believed in Naked long before I first discovered the brand and met its founder Joel Primus. Like you, I was immediately captivated by the power and potential of the brand name: the word "Naked" reinterpreted and represented as a label for intimate apparel and beyond. I was enthralled and saw an enormous opportunity to build the concept of Naked into a global lifestyle brand that speaks to the modern individual's desire to be free, real, comfortable, sexy, active, unencumbered, confident.

For over 30 years, I have designed and brought to market some of the world's most admired sleepwear and intimate apparel for my own brand and many leading brands including Polo Ralph Lauren, Donna Karan, Oscar De La Renta, Betsey Johnson and many more. Over the course of my career, I have learned that strong brand direction combined with exceptional product, talented people, strong customer relationships and focused execution are a potent formula for building a thriving, profitable business. It is with these principles that we guided our family-owned Carole Hochman Design Group to become a widely respected leader in the intimate apparel industry. It is with these same principles that my team and I intend to guide Naked toward its amazing future.

The Naked team is deep with talent and experience and already hard at work at turning our vision into reality. Joining Joel Primus and I on the senior management team is Carlos Serra, Vice President of Sales & Merchandising and Michael Flanagan, Chief Operating Officer and Chief Financial Officer. Together, Carlos and Michael bring nearly 50 years of men's apparel experience. Carlos has had great success in this business, helping lead the launch of Emporio Armani® men's underwear while serving as Vice President of Sales for Armani, as well as playing a key role in the growth of Polo Ralph Lauren's men's underwear business as a Director of Sales for Hanes Brands. Carlos has hit the ground running, immediately engaging an expanded audience of retailers for our brand by driving the creation of a broader and more competitive men's collection. Michael Flanagan, who has had a distinguished career including his time as Vice-President of Finance and Operations of Brooks Brothers, is actively at work establishing financial and operating systems that can serve as a foundation for growth for years to come. We are also building the design and technical capabilities of our team and, over the next several months, we will be consolidating our talent in our new corporate headquarters in New York City. I am thrilled to announce that Joel Primus will be relocating with his family to continue his vital work as President and Founder of Naked.

We are also surrounding our extraordinary core team with an equally talented group of directors, consultants and advisors that are committed to help Naked grow and succeed. I am particularly proud that my own two children are playing vital, active roles in Naked. My son David Hochman, a seasoned venture capitalist and financier with over 18 years of experience in building start-up companies, played a central role in the financing and restructuring of Naked. He has joined our board of directors and continuing to play of a dynamic role in our business planning and growth strategy. My daughter, Sara Allard, who spent 16 years as the Creative Director for Carole Hochman Design Group, is spearheading our marketing and brand strategy work through her firm Case Study Brands. Sara and her partner, Nicole Enslein, a veteran of brand builder J. Walter Thompson, are assembling a world class team of digital and social media experts that will help us cost-efficiently build broad awareness for our compelling brand name. In the months ahead, expect to hear more about this expanding group of value-added contributors to Naked's future success.

My team and I are passionate about growing Naked from a men's underwear brand into a global lifestyle brand. We are committed to launching women's sleepwear, lounge wear and intimate apparel within the course of the next year. We have also initiated the expansion of our men's offerings, which, in the future, will also include swim and active wear. When the time is right, we intend to move beyond these core categories to realize the full amazing potential of the Naked brand.

With the power of the brand name, the early success of our exceptional men's innerwear collection, and, now, the financial and human capital necessary to realize our potential, I believe Naked is poised to achieve great success. I have committed myself along with my family and Naked's exceptional management team to making that success a reality. I want to thank all of you who have invested in our company and chosen to join us on what we believe will be an exciting and rewarding journey in the years ahead.


Carole Hochman

Chairperson, CEO & Chief Creative Officer

To view accompanying photo, visit the following link: http://media3.marketwire.com/docs/PhotoCEOandFounder.jpg

This update contains forward-looking statements, which reflect the expectations of management of Naked with respect to potential future events. Such forward-looking statements include (i) Naked's plans to become a global lifestyle brand and an industry leader, and (ii) Naked's strategic growth plan for coming years, including launching women sleepwear, lounge wear and intimate apparel, expanding its men's offering to include lounge, swim and active wear and launching additional products. These forward-looking statements are subject to risks and uncertainties that may cause actual results, performance or developments to differ materially from those contained in the statements. Such risks and uncertainties are detailed in Naked's reports filed with the Securities and Exchange Commission and available at www.sec.gov. You are urged to consider these factors carefully in evaluating the forward-looking statements contained herein and are cautioned not to place undue reliance on such forward-looking statements, which are qualified in their entirety by these cautionary statements and the risk factors set forth in Naked's quarterly and annual reports filed with the Securities and Exchange Commission and available at www.sec.gov.

Media Contact:
Taryn Owens
310.432.0020 x123
[email protected]

[email protected]

Company and Investor Contact:
Joel Primus
Naked Brand Group, Inc.
[email protected]

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

Latest Stories
The Internet of Things (IoT), in all its myriad manifestations, has great potential. Much of that potential comes from the evolving data management and analytic (DMA) technologies and processes that allow us to gain insight from all of the IoT data that can be generated and gathered. This potential may never be met as those data sets are tied to specific industry verticals and single markets, with no clear way to use IoT data and sensor analytics to fulfill the hype being given the IoT today.
Ask someone to architect an Internet of Things (IoT) solution and you are guaranteed to see a reference to the cloud. This would lead you to believe that IoT requires the cloud to exist. However, there are many IoT use cases where the cloud is not feasible or desirable. In his session at @ThingsExpo, Dave McCarthy, Director of Products at Bsquare Corporation, will discuss the strategies that exist to extend intelligence directly to IoT devices and sensors, freeing them from the constraints of ...
So you think you are a DevOps warrior, huh? Put your money (not really, it’s free) where your metrics are and prove it by taking The Ultimate DevOps Geek Quiz Challenge, sponsored by DevOps Summit. Battle through the set of tough questions created by industry thought leaders to earn your bragging rights and win some cool prizes.
SYS-CON Events announced today that SoftNet Solutions will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. SoftNet Solutions specializes in Enterprise Solutions for Hadoop and Big Data. It offers customers the most open, robust, and value-conscious portfolio of solutions, services, and tools for the shortest route to success with Big Data. The unique differentiator is the ability to architect and ...
A completely new computing platform is on the horizon. They’re called Microservers by some, ARM Servers by others, and sometimes even ARM-based Servers. No matter what you call them, Microservers will have a huge impact on the data center and on server computing in general. Although few people are familiar with Microservers today, their impact will be felt very soon. This is a new category of computing platform that is available today and is predicted to have triple-digit growth rates for some ...
The Internet of Things will challenge the status quo of how IT and development organizations operate. Or will it? Certainly the fog layer of IoT requires special insights about data ontology, security and transactional integrity. But the developmental challenges are the same: People, Process and Platform and how we integrate our thinking to solve complicated problems. In his session at 19th Cloud Expo, Craig Sproule, CEO of Metavine, will demonstrate how to move beyond today's coding paradigm ...
Fifty billion connected devices and still no winning protocols standards. HTTP, WebSockets, MQTT, and CoAP seem to be leading in the IoT protocol race at the moment but many more protocols are getting introduced on a regular basis. Each protocol has its pros and cons depending on the nature of the communications. Does there really need to be only one protocol to rule them all? Of course not. In his session at @ThingsExpo, Chris Matthieu, co-founder and CTO of Octoblu, walk you through how Oct...
Everyone knows that truly innovative companies learn as they go along, pushing boundaries in response to market changes and demands. What's more of a mystery is how to balance innovation on a fresh platform built from scratch with the legacy tech stack, product suite and customers that continue to serve as the business' foundation. In his General Session at 19th Cloud Expo, Michael Chambliss, Head of Engineering at ReadyTalk, will discuss why and how ReadyTalk diverted from healthy revenue an...
In past @ThingsExpo presentations, Joseph di Paolantonio has explored how various Internet of Things (IoT) and data management and analytics (DMA) solution spaces will come together as sensor analytics ecosystems. This year, in his session at @ThingsExpo, Joseph di Paolantonio from DataArchon, will be adding the numerous Transportation areas, from autonomous vehicles to “Uber for containers.” While IoT data in any one area of Transportation will have a huge impact in that area, combining sensor...
Without lifecycle traceability and visibility across the tool chain, stakeholders from Planning-to-Ops have limited insight and answers to who, what, when, why and how across the DevOps lifecycle. This impacts the ability to deliver high quality software at the needed velocity to drive positive business outcomes. In his general session at @DevOpsSummit at 19th Cloud Expo, Eric Robertson, General Manager at CollabNet, will discuss how customers are able to achieve a level of transparency that e...
SYS-CON Events announced today that Cemware will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Use MATLAB functions by just visiting website mathfreeon.com. MATLAB compatible, freely usable, online platform services. As of October 2016, 80,000 users from 180 countries are enjoying our platform service.
For basic one-to-one voice or video calling solutions, WebRTC has proven to be a very powerful technology. Although WebRTC’s core functionality is to provide secure, real-time p2p media streaming, leveraging native platform features and server-side components brings up new communication capabilities for web and native mobile applications, allowing for advanced multi-user use cases such as video broadcasting, conferencing, and media recording.
Established in 1998, Calsoft is a leading software product engineering Services Company specializing in Storage, Networking, Virtualization and Cloud business verticals. Calsoft provides End-to-End Product Development, Quality Assurance Sustenance, Solution Engineering and Professional Services expertise to assist customers in achieving their product development and business goals. The company's deep domain knowledge of Storage, Virtualization, Networking and Cloud verticals helps in delivering ...
SYS-CON Events announced today that Enzu will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Enzu’s mission is to be the leading provider of enterprise cloud solutions worldwide. Enzu enables online businesses to use its IT infrastructure to their competitive advantage. By offering a suite of proven hosting and management services, Enzu wants companies to focus on the core of their online busine...
In the next five to ten years, millions, if not billions of things will become smarter. This smartness goes beyond connected things in our homes like the fridge, thermostat and fancy lighting, and into heavily regulated industries including aerospace, pharmaceutical/medical devices and energy. “Smartness” will embed itself within individual products that are part of our daily lives. We will engage with smart products - learning from them, informing them, and communicating with them. Smart produc...