Welcome!

News Feed Item

Naked Letter to Shareholders

NEW YORK, NEW YORK and VANCOUVER, BRITISH COLUMBIA -- (Marketwired) -- 07/30/14 -- Naked Brand Group, Inc. (OTCQB: NAKD) ("Naked" or "the Company") provides a personal introduction to its shareholders from Chief Executive & Creative Officer Carole Hochman.

Dear Shareholders,

It is with great excitement that I am writing to you for the first time as Chief Executive & Creative Officer of Naked. I know that many of you have believed in Naked long before I first discovered the brand and met its founder Joel Primus. Like you, I was immediately captivated by the power and potential of the brand name: the word "Naked" reinterpreted and represented as a label for intimate apparel and beyond. I was enthralled and saw an enormous opportunity to build the concept of Naked into a global lifestyle brand that speaks to the modern individual's desire to be free, real, comfortable, sexy, active, unencumbered, confident.

For over 30 years, I have designed and brought to market some of the world's most admired sleepwear and intimate apparel for my own brand and many leading brands including Polo Ralph Lauren, Donna Karan, Oscar De La Renta, Betsey Johnson and many more. Over the course of my career, I have learned that strong brand direction combined with exceptional product, talented people, strong customer relationships and focused execution are a potent formula for building a thriving, profitable business. It is with these principles that we guided our family-owned Carole Hochman Design Group to become a widely respected leader in the intimate apparel industry. It is with these same principles that my team and I intend to guide Naked toward its amazing future.

The Naked team is deep with talent and experience and already hard at work at turning our vision into reality. Joining Joel Primus and I on the senior management team is Carlos Serra, Vice President of Sales & Merchandising and Michael Flanagan, Chief Operating Officer and Chief Financial Officer. Together, Carlos and Michael bring nearly 50 years of men's apparel experience. Carlos has had great success in this business, helping lead the launch of Emporio Armani® men's underwear while serving as Vice President of Sales for Armani, as well as playing a key role in the growth of Polo Ralph Lauren's men's underwear business as a Director of Sales for Hanes Brands. Carlos has hit the ground running, immediately engaging an expanded audience of retailers for our brand by driving the creation of a broader and more competitive men's collection. Michael Flanagan, who has had a distinguished career including his time as Vice-President of Finance and Operations of Brooks Brothers, is actively at work establishing financial and operating systems that can serve as a foundation for growth for years to come. We are also building the design and technical capabilities of our team and, over the next several months, we will be consolidating our talent in our new corporate headquarters in New York City. I am thrilled to announce that Joel Primus will be relocating with his family to continue his vital work as President and Founder of Naked.

We are also surrounding our extraordinary core team with an equally talented group of directors, consultants and advisors that are committed to help Naked grow and succeed. I am particularly proud that my own two children are playing vital, active roles in Naked. My son David Hochman, a seasoned venture capitalist and financier with over 18 years of experience in building start-up companies, played a central role in the financing and restructuring of Naked. He has joined our board of directors and continuing to play of a dynamic role in our business planning and growth strategy. My daughter, Sara Allard, who spent 16 years as the Creative Director for Carole Hochman Design Group, is spearheading our marketing and brand strategy work through her firm Case Study Brands. Sara and her partner, Nicole Enslein, a veteran of brand builder J. Walter Thompson, are assembling a world class team of digital and social media experts that will help us cost-efficiently build broad awareness for our compelling brand name. In the months ahead, expect to hear more about this expanding group of value-added contributors to Naked's future success.

My team and I are passionate about growing Naked from a men's underwear brand into a global lifestyle brand. We are committed to launching women's sleepwear, lounge wear and intimate apparel within the course of the next year. We have also initiated the expansion of our men's offerings, which, in the future, will also include swim and active wear. When the time is right, we intend to move beyond these core categories to realize the full amazing potential of the Naked brand.

With the power of the brand name, the early success of our exceptional men's innerwear collection, and, now, the financial and human capital necessary to realize our potential, I believe Naked is poised to achieve great success. I have committed myself along with my family and Naked's exceptional management team to making that success a reality. I want to thank all of you who have invested in our company and chosen to join us on what we believe will be an exciting and rewarding journey in the years ahead.

Sincerly,

Carole Hochman

Chairperson, CEO & Chief Creative Officer

To view accompanying photo, visit the following link: http://media3.marketwire.com/docs/PhotoCEOandFounder.jpg

This update contains forward-looking statements, which reflect the expectations of management of Naked with respect to potential future events. Such forward-looking statements include (i) Naked's plans to become a global lifestyle brand and an industry leader, and (ii) Naked's strategic growth plan for coming years, including launching women sleepwear, lounge wear and intimate apparel, expanding its men's offering to include lounge, swim and active wear and launching additional products. These forward-looking statements are subject to risks and uncertainties that may cause actual results, performance or developments to differ materially from those contained in the statements. Such risks and uncertainties are detailed in Naked's reports filed with the Securities and Exchange Commission and available at www.sec.gov. You are urged to consider these factors carefully in evaluating the forward-looking statements contained herein and are cautioned not to place undue reliance on such forward-looking statements, which are qualified in their entirety by these cautionary statements and the risk factors set forth in Naked's quarterly and annual reports filed with the Securities and Exchange Commission and available at www.sec.gov.

Contacts:
Media Contact:
Taryn Owens
310.432.0020 x123
[email protected]

[email protected]
646.336.3420

Company and Investor Contact:
Joel Primus
Naked Brand Group, Inc.
604.855.4767
[email protected]

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

Latest Stories
SYS-CON Events announced today that Fusion, a leading provider of cloud services, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Fusion, a leading provider of integrated cloud solutions to small, medium and large businesses, is the industry’s single source for the cloud. Fusion’s advanced, proprietary cloud service platform enables the integration of leading edge solutions in the cloud, including cloud...
SYS-CON Events announced today that Peak 10, Inc., a national IT infrastructure and cloud services provider, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Peak 10 provides reliable, tailored data center and network services, cloud and managed services. Its solutions are designed to scale and adapt to customers’ changing business needs, enabling them to lower costs, improve performance and focus intern...
Existing Big Data solutions are mainly focused on the discovery and analysis of data. The solutions are scalable and highly available but tedious when swapping in and swapping out occurs in disarray and thrashing takes place. The resolution for thrashing through machine learning algorithms and support nomenclature is through simple techniques. Organizations that have been collecting large customer data are increasingly seeing the need to use the data for swapping in and out and thrashing occurs ...
As DevOps methodologies expand their reach across the enterprise, organizations face the daunting challenge of adapting related cloud strategies to ensure optimal alignment, from managing complexity to ensuring proper governance. How can culture, automation, legacy apps and even budget be reexamined to enable this ongoing shift within the modern software factory?
New competitors, disruptive technologies, and growing expectations are pushing every business to both adopt and deliver new digital services. This ‘Digital Transformation’ demands rapid delivery and continuous iteration of new competitive services via multiple channels, which in turn demands new service delivery techniques – including DevOps. In this power panel at @DevOpsSummit 20th Cloud Expo, moderated by DevOps Conference Co-Chair Andi Mann, panelists will examine how DevOps helps to meet th...
SYS-CON Events announced today that Progress, a global leader in application development, has been named “Bronze Sponsor” of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Enterprises today are rapidly adopting the cloud, while continuing to retain business-critical/sensitive data inside the firewall. This is creating two separate data silos – one inside the firewall and the other outside the firewall. Cloud ISVs oft...
Multiple data types are pouring into IoT deployments. Data is coming in small packages as well as enormous files and data streams of many sizes. Widespread use of mobile devices adds to the total. In this power panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, panelists will look at the tools and environments that are being put to use in IoT deployments, as well as the team skills a modern enterprise IT shop needs to keep things running, get a handle on all this data, and deli...
One of the biggest challenges with adopting a DevOps mentality is: new applications are easily adapted to cloud-native, microservice-based, or containerized architectures - they can be built for them - but old applications need complex refactoring. On the other hand, these new technologies can require relearning or adapting new, oftentimes more complex, methodologies and tools to be ready for production. In his general session at @DevOpsSummit at 20th Cloud Expo, Chris Brown, Solutions Marketi...
SYS-CON Events announced today that Interoute has been named “Bronze Sponsor” of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Interoute is the owner operator of Europe's largest network and a global cloud services platform, which encompasses over 70,000 km of lit fiber, 15 data centers, 17 virtual data centers and 33 colocation centers, with connections to 195 additional partner data centers. Our full-service Unifie...
The 21st International Cloud Expo has announced that its Call for Papers is open. Cloud Expo, to be held October 31 - November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA, brings together Cloud Computing, Big Data, Internet of Things, DevOps, Digital Transformation, Machine Learning and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding busin...
Everywhere we turn in our industry we can find strong opinions about the direction, type and nature of cloud’s impact on computing and business. Another word that is used in every context in our industry is “hybrid.” In his session at 20th Cloud Expo, Alvaro Gonzalez, Director of Technical, Partner and Field Marketing at Peak 10, will use a combination of a few conceptual props and some research recently commissioned by Peak 10 to offer a real-world consideration of how the various categories of...
DevOps is often described as a combination of technology and culture. Without both, DevOps isn't complete. However, applying the culture to outdated technology is a recipe for disaster; as response times grow and connections between teams are delayed by technology, the culture will die. A Nutanix Enterprise Cloud has many benefits that provide the needed base for a true DevOps paradigm.
SYS-CON Events announced today that Carbonite will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Carbonite protects your entire IT footprint with the right level of protection for each workload, ensuring lower costs and dependable solutions with DoubleTake and Evault.
Internet of @ThingsExpo, taking place October 31 - November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with the 21st International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. @ThingsExpo Silicon Valley Call for Papers is now open.
With major technology companies and startups seriously embracing Cloud strategies, now is the perfect time to attend @CloudExpo | @ThingsExpo, June 6-8, 2017, at the Javits Center in New York City, NY and October 31 - November 2, 2017, Santa Clara Convention Center, CA. Learn what is going on, contribute to the discussions, and ensure that your enterprise is on the right path to Digital Transformation.