Welcome!

News Feed Item

Chevrolet Welcomes Manchester United to Michigan

 

DETROIT, July 30, 2014 /PRNewswire/ --

  • Saturday's Guinness International Champions Cup match vs. Real Madrid CF at Michigan Stadium will be Manchester United's first-ever match in Michigan
  • Southeastern Michigan charities and children to benefit via community efforts

Chevrolet this week is welcoming Manchester United to Michigan for its first-ever match in the state, Saturday (Aug. 2) at the University of Michigan's "Big House" in Ann Arbor vs. Real Madrid.

Manchester United will wear its Chevrolet-branded shirts during the match, which will be presented by Chevrolet as part of the club's 2014-15 pre-season tour and the 2014 Guinness International Champions Cup. Chevrolet kicked off its seven-year shirt sponsorship with Manchester United on July 7.

"Being the Official Vehicle of the ICC and the presenting sponsor of this match is an important and proud moment for the Chevrolet family, including our thousands of employees and vast dealer network across the state and the country," said Tim Mahoney, chief marketing officer, Global Chevrolet. 

"This match, and Chevrolet's partnership with Manchester United, is about more than a shirt sponsorship. It's about using the power of play and the passion for this sport to make a positive impact around the world.  So through our 'What Do You #PlayFor?' campaign, we want to make sure Manchester United's first visit to the state of Michigan will benefit the community." 

Chevrolet donated for auction several ticket packages to the match, with proceeds supporting the United Way for Southeastern Michigan and the American Cancer Society's Cattle Baron's Ball.

Additionally, Chevrolet is hosting a Manchester United Soccer School clinic Friday at Clark Park in downtown Detroit.  The clinic will include 32 children from the Detroit PAL youth soccer program working with MUSS coaches on a variety of skills and techniques.

On Saturday, any fan attending the match can stop by Chevrolet's display at Pioneer High School and meet Manchester United legends Bryan Robinson and Andy Cole, participate in a soccer skills challenge, and play in a virtual soccer simulator.

The events are part of Chevrolet's global "What Do You #PlayFor?" campaign launched in March to inspire soccer fans and to make a lasting impact in places where play is needed.

The United Way for Southeastern Michigan received six exclusive ticket packages from Chevrolet that were auctioned off last month. The packages included four tickets to the match, hospitality, pre-game access and more. Each auction winner also will receive a game-worn Manchester United shirt.

For the Cattle Baron's Ball, Chevrolet donated ticket packages for the match at Michigan Stadium and for another at Old Trafford, the home of Manchester United in the United Kingdom. The Old Trafford ticket package, to be auctioned off at the Sept. 27 ball, includes four luxury box tickets, a meet-and-greet with Manchester United legends and signed memorabilia.

Chevrolet began its shirt sponsorship with Manchester United on July 7 and is celebrating by inviting fans around the world to upload photos of themselves wearing a digital version of the new shirt at www.ChevroletFC.com. Chevrolet also released a video on www.ChevroletFC.com featuring Manchester United players, legends and fans paying homage to the history of the club's shirts.  The video has attracted more than 10 million views.

Chevrolet will continue to celebrate its debut on the new Manchester United shirt over the next several weeks, including a memorable moment for fans at Manchester United's 2014-15 opening Premier League match against Swansea City FC on Aug. 16 at Old Trafford.

About Chevrolet

Founded in 1911 in Detroit, Chevrolet is now one of the world's largest car brands, doing business in more than 140 countries and selling more than 4.9 million cars and trucks a year.  Chevrolet provides customers with fuel-efficient vehicles that feature spirited performance, expressive design, and high quality. More information on Chevrolet models can be found at www.chevrolet.com.

About Manchester United

Manchester United is one of the most popular and successful sports teams in the world, playing one of the most popular spectator sports on Earth. Through our 136-year heritage we have won 62 trophies, enabling us to develop the world's leading sports brand and a global community of 659 million followers. Our large, passionate community provides Manchester United with a worldwide platform to generate significant revenue from multiple sources, including sponsorship, merchandising, product licensing, new media & mobile, broadcasting and match day.

 

 

SOURCE Chevrolet

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
"I will be talking about ChatOps and ChatOps as a way to solve some problems in the DevOps space," explained Himanshu Chhetri, CTO of Addteq, in this SYS-CON.tv interview at @DevOpsSummit at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
Andi Mann, Chief Technology Advocate at Splunk, is an accomplished digital business executive with extensive global expertise as a strategist, technologist, innovator, marketer, and communicator. For over 30 years across five continents, he has built success with Fortune 500 corporations, vendors, governments, and as a leading research analyst and consultant.
In his session at @ThingsExpo, Dr. Robert Cohen, an economist and senior fellow at the Economic Strategy Institute, presented the findings of a series of six detailed case studies of how large corporations are implementing IoT. The session explored how IoT has improved their economic performance, had major impacts on business models and resulted in impressive ROIs. The companies covered span manufacturing and services firms. He also explored servicification, how manufacturing firms shift from se...
You know you need the cloud, but you’re hesitant to simply dump everything at Amazon since you know that not all workloads are suitable for cloud. You know that you want the kind of ease of use and scalability that you get with public cloud, but your applications are architected in a way that makes the public cloud a non-starter. You’re looking at private cloud solutions based on hyperconverged infrastructure, but you’re concerned with the limits inherent in those technologies.
IoT solutions exploit operational data generated by Internet-connected smart “things” for the purpose of gaining operational insight and producing “better outcomes” (for example, create new business models, eliminate unscheduled maintenance, etc.). The explosive proliferation of IoT solutions will result in an exponential growth in the volume of IoT data, precipitating significant Information Governance issues: who owns the IoT data, what are the rights/duties of IoT solutions adopters towards t...
In his keynote at 18th Cloud Expo, Andrew Keys, Co-Founder of ConsenSys Enterprise, provided an overview of the evolution of the Internet and the Database and the future of their combination – the Blockchain. Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life settl...
With tough new regulations coming to Europe on data privacy in May 2018, Calligo will explain why in reality the effect is global and transforms how you consider critical data. EU GDPR fundamentally rewrites the rules for cloud, Big Data and IoT. In his session at 21st Cloud Expo, Adam Ryan, Vice President and General Manager EMEA at Calligo, examined the regulations and provided insight on how it affects technology, challenges the established rules and will usher in new levels of diligence arou...
For organizations that have amassed large sums of software complexity, taking a microservices approach is the first step toward DevOps and continuous improvement / development. Integrating system-level analysis with microservices makes it easier to change and add functionality to applications at any time without the increase of risk. Before you start big transformation projects or a cloud migration, make sure these changes won’t take down your entire organization.
When you focus on a journey from up-close, you look at your own technical and cultural history and how you changed it for the benefit of the customer. This was our starting point: too many integration issues, 13 SWP days and very long cycles. It was evident that in this fast-paced industry we could no longer afford this reality. We needed something that would take us beyond reducing the development lifecycles, CI and Agile methodologies. We made a fundamental difference, even changed our culture...
Digital transformation has increased the pace of business creating a productivity divide between the technology haves and have nots. Managing financial information on spreadsheets and piecing together insight from numerous disconnected systems is no longer an option. Rapid market changes and aggressive competition are motivating business leaders to reevaluate legacy technology investments in search of modern technologies to achieve greater agility, reduced costs and organizational efficiencies. ...
Organizations planning enterprise data center consolidation and modernization projects are faced with a challenging, costly reality. Requirements to deploy modern, cloud-native applications simultaneously with traditional client/server applications are almost impossible to achieve with hardware-centric enterprise infrastructure. Compute and network infrastructure are fast moving down a software-defined path, but storage has been a laggard. Until now.
DXWorldEXPO LLC announced today that Kevin Jackson joined the faculty of CloudEXPO's "10-Year Anniversary Event" which will take place on November 11-13, 2018 in New York City. Kevin L. Jackson is a globally recognized cloud computing expert and Founder/Author of the award winning "Cloud Musings" blog. Mr. Jackson has also been recognized as a "Top 100 Cybersecurity Influencer and Brand" by Onalytica (2015), a Huffington Post "Top 100 Cloud Computing Experts on Twitter" (2013) and a "Top 50 C...
In his session at 20th Cloud Expo, Mike Johnston, an infrastructure engineer at Supergiant.io, discussed how to use Kubernetes to set up a SaaS infrastructure for your business. Mike Johnston is an infrastructure engineer at Supergiant.io with over 12 years of experience designing, deploying, and maintaining server and workstation infrastructure at all scales. He has experience with brick and mortar data centers as well as cloud providers like Digital Ocean, Amazon Web Services, and Rackspace. H...
Dion Hinchcliffe is an internationally recognized digital expert, bestselling book author, frequent keynote speaker, analyst, futurist, and transformation expert based in Washington, DC. He is currently Chief Strategy Officer at the industry-leading digital strategy and online community solutions firm, 7Summits.
Digital Transformation is much more than a buzzword. The radical shift to digital mechanisms for almost every process is evident across all industries and verticals. This is often especially true in financial services, where the legacy environment is many times unable to keep up with the rapidly shifting demands of the consumer. The constant pressure to provide complete, omnichannel delivery of customer-facing solutions to meet both regulatory and customer demands is putting enormous pressure on...