News Feed Item

Chevrolet Welcomes Manchester United to Michigan


DETROIT, July 30, 2014 /PRNewswire/ --

  • Saturday's Guinness International Champions Cup match vs. Real Madrid CF at Michigan Stadium will be Manchester United's first-ever match in Michigan
  • Southeastern Michigan charities and children to benefit via community efforts

Chevrolet this week is welcoming Manchester United to Michigan for its first-ever match in the state, Saturday (Aug. 2) at the University of Michigan's "Big House" in Ann Arbor vs. Real Madrid.

Manchester United will wear its Chevrolet-branded shirts during the match, which will be presented by Chevrolet as part of the club's 2014-15 pre-season tour and the 2014 Guinness International Champions Cup. Chevrolet kicked off its seven-year shirt sponsorship with Manchester United on July 7.

"Being the Official Vehicle of the ICC and the presenting sponsor of this match is an important and proud moment for the Chevrolet family, including our thousands of employees and vast dealer network across the state and the country," said Tim Mahoney, chief marketing officer, Global Chevrolet. 

"This match, and Chevrolet's partnership with Manchester United, is about more than a shirt sponsorship. It's about using the power of play and the passion for this sport to make a positive impact around the world.  So through our 'What Do You #PlayFor?' campaign, we want to make sure Manchester United's first visit to the state of Michigan will benefit the community." 

Chevrolet donated for auction several ticket packages to the match, with proceeds supporting the United Way for Southeastern Michigan and the American Cancer Society's Cattle Baron's Ball.

Additionally, Chevrolet is hosting a Manchester United Soccer School clinic Friday at Clark Park in downtown Detroit.  The clinic will include 32 children from the Detroit PAL youth soccer program working with MUSS coaches on a variety of skills and techniques.

On Saturday, any fan attending the match can stop by Chevrolet's display at Pioneer High School and meet Manchester United legends Bryan Robinson and Andy Cole, participate in a soccer skills challenge, and play in a virtual soccer simulator.

The events are part of Chevrolet's global "What Do You #PlayFor?" campaign launched in March to inspire soccer fans and to make a lasting impact in places where play is needed.

The United Way for Southeastern Michigan received six exclusive ticket packages from Chevrolet that were auctioned off last month. The packages included four tickets to the match, hospitality, pre-game access and more. Each auction winner also will receive a game-worn Manchester United shirt.

For the Cattle Baron's Ball, Chevrolet donated ticket packages for the match at Michigan Stadium and for another at Old Trafford, the home of Manchester United in the United Kingdom. The Old Trafford ticket package, to be auctioned off at the Sept. 27 ball, includes four luxury box tickets, a meet-and-greet with Manchester United legends and signed memorabilia.

Chevrolet began its shirt sponsorship with Manchester United on July 7 and is celebrating by inviting fans around the world to upload photos of themselves wearing a digital version of the new shirt at www.ChevroletFC.com. Chevrolet also released a video on www.ChevroletFC.com featuring Manchester United players, legends and fans paying homage to the history of the club's shirts.  The video has attracted more than 10 million views.

Chevrolet will continue to celebrate its debut on the new Manchester United shirt over the next several weeks, including a memorable moment for fans at Manchester United's 2014-15 opening Premier League match against Swansea City FC on Aug. 16 at Old Trafford.

About Chevrolet

Founded in 1911 in Detroit, Chevrolet is now one of the world's largest car brands, doing business in more than 140 countries and selling more than 4.9 million cars and trucks a year.  Chevrolet provides customers with fuel-efficient vehicles that feature spirited performance, expressive design, and high quality. More information on Chevrolet models can be found at www.chevrolet.com.

About Manchester United

Manchester United is one of the most popular and successful sports teams in the world, playing one of the most popular spectator sports on Earth. Through our 136-year heritage we have won 62 trophies, enabling us to develop the world's leading sports brand and a global community of 659 million followers. Our large, passionate community provides Manchester United with a worldwide platform to generate significant revenue from multiple sources, including sponsorship, merchandising, product licensing, new media & mobile, broadcasting and match day.



SOURCE Chevrolet

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
SYS-CON Events announced today that Coalfire will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Coalfire is the trusted leader in cybersecurity risk management and compliance services. Coalfire integrates advisory and technical assessments and recommendations to the corporate directors, executives, boards, and IT organizations for global brands and organizations in the technology, cloud, health...
As ridesharing competitors and enhanced services increase, notable changes are occurring in the transportation model. Despite the cost-effective means and flexibility of ridesharing, both drivers and users will need to be aware of the connected environment and how it will impact the ridesharing experience. In his session at @ThingsExpo, Timothy Evavold, Executive Director Automotive at Covisint, will discuss key challenges and solutions to powering a ride sharing and/or multimodal model in the a...
As data explodes in quantity, importance and from new sources, the need for managing and protecting data residing across physical, virtual, and cloud environments grow with it. Managing data includes protecting it, indexing and classifying it for true, long-term management, compliance and E-Discovery. Commvault can ensure this with a single pane of glass solution – whether in a private cloud, a Service Provider delivered public cloud or a hybrid cloud environment – across the heterogeneous enter...
Join Impiger for their featured webinar: ‘Cloud Computing: A Roadmap to Modern Software Delivery’ on November 10, 2016, at 12:00 pm CST. Very few companies have not experienced some impact to their IT delivery due to the evolution of cloud computing. This webinar is not about deciding whether you should entertain moving some or all of your IT to the cloud, but rather, a detailed look under the hood to help IT professionals understand how cloud adoption has evolved and what trends will impact th...
In his general session at 19th Cloud Expo, Manish Dixit, VP of Product and Engineering at Dice, will discuss how Dice leverages data insights and tools to help both tech professionals and recruiters better understand how skills relate to each other and which skills are in high demand using interactive visualizations and salary indicator tools to maximize earning potential. Manish Dixit is VP of Product and Engineering at Dice. As the leader of the Product, Engineering and Data Sciences team a...
A completely new computing platform is on the horizon. They’re called Microservers by some, ARM Servers by others, and sometimes even ARM-based Servers. No matter what you call them, Microservers will have a huge impact on the data center and on server computing in general. Although few people are familiar with Microservers today, their impact will be felt very soon. This is a new category of computing platform that is available today and is predicted to have triple-digit growth rates for some ...
DevOps is being widely accepted (if not fully adopted) as essential in enterprise IT. But as Enterprise DevOps gains maturity, expands scope, and increases velocity, the need for data-driven decisions across teams becomes more acute. DevOps teams in any modern business must wrangle the ‘digital exhaust’ from the delivery toolchain, "pervasive" and "cognitive" computing, APIs and services, mobile devices and applications, the Internet of Things, and now even blockchain. In this power panel at @...
Governments around the world are adopting Safe Harbor privacy provisions to protect customer data from leaving sovereign territories. Increasingly, global companies are required to create new instances of their server clusters in multiple countries to keep abreast of these new Safe Harbor laws. Is it worth it? In his session at 19th Cloud Expo, Adam Rogers, Managing Director of Anexia, Inc., will discuss how to keep your data legal and still stay in business.
The Internet of Things (IoT), in all its myriad manifestations, has great potential. Much of that potential comes from the evolving data management and analytic (DMA) technologies and processes that allow us to gain insight from all of the IoT data that can be generated and gathered. This potential may never be met as those data sets are tied to specific industry verticals and single markets, with no clear way to use IoT data and sensor analytics to fulfill the hype being given the IoT today.
Successful transition from traditional IT to cloud computing requires three key ingredients: an IT architecture that allows companies to extend their internal best practices to the cloud, a cost point that allows economies of scale, and automated processes that manage risk exposure and maintain regulatory compliance with industry regulations (FFIEC, PCI-DSS, HIPAA, FISMA). The unique combination of VMware, the IBM Cloud, and Cloud Raxak, a 2016 Gartner Cool Vendor in IT Automation, provides a co...
SYS-CON Events announced today that Numerex Corp, a leading provider of managed enterprise solutions enabling the Internet of Things (IoT), will exhibit at the 19th International Cloud Expo | @ThingsExpo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Numerex Corp. (NASDAQ:NMRX) is a leading provider of managed enterprise solutions enabling the Internet of Things (IoT). The Company's solutions produce new revenue streams or create operating...
SYS-CON Events announced today that MathFreeOn will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. MathFreeOn is Software as a Service (SaaS) used in Engineering and Math education. Write scripts and solve math problems online. MathFreeOn provides online courses for beginners or amateurs who have difficulties in writing scripts. In accordance with various mathematical topics, there are more tha...
The best way to leverage your Cloud Expo presence as a sponsor and exhibitor is to plan your news announcements around our events. The press covering Cloud Expo and @ThingsExpo will have access to these releases and will amplify your news announcements. More than two dozen Cloud companies either set deals at our shows or have announced their mergers and acquisitions at Cloud Expo. Product announcements during our show provide your company with the most reach through our targeted audiences.
@ThingsExpo has been named the Top 5 Most Influential Internet of Things Brand by Onalytica in the ‘The Internet of Things Landscape 2015: Top 100 Individuals and Brands.' Onalytica analyzed Twitter conversations around the #IoT debate to uncover the most influential brands and individuals driving the conversation. Onalytica captured data from 56,224 users. The PageRank based methodology they use to extract influencers on a particular topic (tweets mentioning #InternetofThings or #IoT in this ...
Traditional on-premises data centers have long been the domain of modern data platforms like Apache Hadoop, meaning companies who build their business on public cloud were challenged to run Big Data processing and analytics at scale. But recent advancements in Hadoop performance, security, and most importantly cloud-native integrations, are giving organizations the ability to truly gain value from all their data. In his session at 19th Cloud Expo, David Tishgart, Director of Product Marketing ...