|By Marketwired .||
|July 30, 2014 02:30 PM EDT||
MAIDENHEAD, UNITED KINGDOM and CHICAGO, IL -- (Marketwired) -- 07/30/14 -- GenieConnect, the smarter event technology provider, today announced a new analytics capability that: enables organizers to identify -- in real-time -- those parts of their event that are failing to engage with attendees; and empowers them to take the necessary steps to ensure optimum attendee participation.
Event organizers can now set Key Performance Indicators (KPIs) for desired attendee behaviors -- such as networking activity, exhibitor engagement and session sign-ups -- and analyze performance against them at every stage of the event life cycle. If, for example, a large number of attendees fall significantly below the KPIs set for scheduling conference sessions, an event organizer can use GenieConnect's award-winning marketing tool to segment these attendees into groups and send them personalized, templated messages -- whether email, in-app or push -- to encourage them to engage with the conference program.
"Attendee participation is the critical success factor for any event and organizers need to know as early as possible if certain parts of their program are under-performing," said GenieConnect CEO Giles Welch. "These new attendee KPIs essentially serve as an early warning system: by benchmarking and analyzing attendee behavior, organizers can establish that networking opportunities are being overlooked or that exhibitor engagement is low -- while they still have time to fix the problem."
GenieConnect uses its accumulated expertise of four different event types -- Corporate, Exhibition, Conference and Association -- to generate industry benchmarks for attendee engagement: simply inputting the event type and anticipated attendee numbers will generate a set of KPIs that organizers can use to determine desired participation levels. GenieConnect recommends that clients work with their Project Manager to determine appropriate levels for their particular event.
"Analytics have to be useful -- if it's not event intelligence, it's just numbers on a page," said Welch. "The visitor KPIs are based around actionable data -- either an area of their event or a sub-group of their attendees. If organizers have concerns about any aspect of their program, they can reach out in a targeted way to those clusters of attendees whose participation will have the most impact -- without spamming the entire attendee community."
Visitor KPIs are delivered via a series of dials on two dashboards -- one provides an overview of attendee activity; and the other allows organizers to examine individual visitor profiles and to compare their activity against that of other users. Every attendee action is captured and each can be 'weighted' according to the importance the organizer attaches to it: for example, adding a session to an agenda might be awarded two points whereas merely viewing the same session might be awarded 0.25 points.
GenieConnect was established in 2010 and has since provided digital solutions for over 1500 events across the world. For more information, please visit http://www.genie-connect.com, or call Sales in the UK, +44 (0)1628 569 350, or the US, +1 (312) 756 0110.
About GenieConnect: Success.Delivered
Established in 2010, GenieConnect is a leading provider of smarter event technology with unrivalled breadth of functionality, offering unique insight and business intelligence to organizers and enhanced event experiences for their attendees. Built on the rock-solid data foundations of the industry's most robust Content Management System and implemented with comprehensive and expert delivery capabilities, GenieConnect mobile apps, web portals, automated email marketing and meetings management tools are truly best of breed solutions. Event organizers, corporations and associations can deploy these solutions under their own brand to maximize event success.
Media Centre - http://www.genie-connect.com/media-centre
High resolution images available.
Developing software for the Internet of Things (IoT) comes with its own set of challenges. Security, privacy, and unified standards are a few key issues. In addition, each IoT product is comprised of (at least) three separate application components: the software embedded in the device, the back-end service, and the mobile application for the end user’s controls. Each component is developed by a different team, using different technologies and practices, and deployed to a different stack/target –...
Aug. 31, 2016 05:15 PM EDT Reads: 261
SYS-CON Events announced today that Hitrons Solutions will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Hitrons Solutions Inc. is distributor in the North American market for unique products and services of small and medium-size businesses, including cloud services and solutions, SEO marketing platforms, and mobile applications.
Aug. 31, 2016 05:00 PM EDT Reads: 871
Internet of @ThingsExpo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 19th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The Internet of Things (IoT) is the most profound change in personal and enterprise IT since the creation of the Worldwide Web more than 20 years ago. All major researchers estimate there will be tens of billions devices - comp...
Aug. 31, 2016 04:45 PM EDT Reads: 3,838
SYS-CON Events announced today that Numerex Corp, a leading provider of managed enterprise solutions enabling the Internet of Things (IoT), will exhibit at the 19th International Cloud Expo | @ThingsExpo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Numerex Corp. (NASDAQ:NMRX) is a leading provider of managed enterprise solutions enabling the Internet of Things (IoT). The Company's solutions produce new revenue streams or create operating...
Aug. 31, 2016 04:39 PM EDT Reads: 152
Enterprises have forever faced challenges surrounding the sharing of their intellectual property. Emerging cloud adoption has made it more compelling for enterprises to digitize their content, making them available over a wide variety of devices across the Internet. In his session at 19th Cloud Expo, Santosh Ahuja, Director of Architecture at Impiger Technologies, will introduce various mechanisms provided by cloud service providers today to manage and share digital content in a secure manner....
Aug. 31, 2016 04:15 PM EDT Reads: 973
We are always online. We access our data, our finances, work, and various services on the Internet. But we live in a congested world of information in which the roads were built two decades ago. The quest for better, faster Internet routing has been around for a decade, but nobody solved this problem. We’ve seen band aid approaches like CDNs that attack a niche's slice of static content part of the Internet, but that’s it. It does not address the dynamic services-based Internet of today. It doe...
Aug. 31, 2016 04:12 PM EDT Reads: 207
As the world moves toward more DevOps and Microservices, application deployment to the cloud ought to become a lot simpler. The Microservices architecture, which is the basis of many new age distributed systems such as OpenStack, NetFlix and so on, is at the heart of Cloud Foundry - a complete developer-oriented Platform as a Service (PaaS) that is IaaS agnostic and supports vCloud, OpenStack and AWS. Serverless computing is revolutionizing computing. In his session at 19th Cloud Expo, Raghav...
Aug. 31, 2016 04:00 PM EDT Reads: 1,123
While DevOps promises a better and tighter integration among an organization’s development and operation teams and transforms an application life cycle into a continual deployment, Chef and Azure together provides a speedy, cost-effective and highly scalable vehicle for realizing the business values of this transformation. In his session at @DevOpsSummit at 19th Cloud Expo, Yung Chou, a Technology Evangelist at Microsoft, will present a unique opportunity to witness how Chef and Azure work tog...
Aug. 31, 2016 03:29 PM EDT Reads: 182
As cloud adoption continues to transform business, today’s global enterprises are challenged with managing a growing amount of information living outside of the data center. The rapid adoption of IoT and increasingly mobile workforce are exacerbating the problem. Ensuring secure data sharing and efficient backup poses capacity and bandwidth considerations as well as policy and regulatory compliance issues.
Aug. 31, 2016 03:15 PM EDT Reads: 310
Why do your mobile transformations need to happen today? Mobile is the strategy that enterprise transformation centers on to drive customer engagement. In his general session at @ThingsExpo, Roger Woods, Director, Mobile Product & Strategy – Adobe Marketing Cloud, covered key IoT and mobile trends that are forcing mobile transformation, key components of a solid mobile strategy and explored how brands are effectively driving mobile change throughout the enterprise.
Aug. 31, 2016 03:00 PM EDT Reads: 788
Data is the fuel that drives the machine learning algorithmic engines and ultimately provides the business value. In his session at Cloud Expo, Ed Featherston, a director and senior enterprise architect at Collaborative Consulting, will discuss the key considerations around quality, volume, timeliness, and pedigree that must be dealt with in order to properly fuel that engine.
Aug. 31, 2016 02:30 PM EDT Reads: 2,098
The Internet of Things can drive efficiency for airlines and airports. In their session at @ThingsExpo, Shyam Varan Nath, Principal Architect with GE, and Sudip Majumder, senior director of development at Oracle, will discuss the technical details of the connected airline baggage and related social media solutions. These IoT applications will enhance travelers' journey experience and drive efficiency for the airlines and the airports. The session will include a working demo and a technical d...
Aug. 31, 2016 02:03 PM EDT Reads: 214
19th Cloud Expo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy. Meanwhile, 94% of enterpri...
Aug. 31, 2016 02:00 PM EDT Reads: 3,281
Between the mockups and specs produced by analysts, and resulting applications built by developers, there exists a gulf where projects fail, costs spiral, and applications disappoint. Methodologies like Agile attempt to address this with intensified communication, with partial success but many limitations. In his session at @DevOpsSummit at 19th Cloud Expo, Charles Kendrick, CTO at Isomorphic Software, will present a revolutionary model enabled by new technologies. Learn how business and deve...
Aug. 31, 2016 12:26 PM EDT Reads: 173
SYS-CON Events announced today that eCube Systems, a leading provider of middleware modernization, integration, and management solutions, will exhibit at @DevOpsSummit at 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. eCube Systems offers a family of middleware evolution products and services that maximize return on technology investment by leveraging existing technical equity to meet evolving business needs. ...
Aug. 31, 2016 11:15 AM EDT Reads: 926