|By Business Wire||
|July 30, 2014 04:16 PM EDT||
GameStop (NYSE: GME), a family of specialty retail brands that makes consumers' favorite technologies affordable and simple, announced today that its GameStop Technology Institute (GTI) business unit has entered into strategic partnerships with Shelfbucks, BestFit Mobile and Dynamic Signal to further extend its focus on driving technological innovation and change within its store environments.
Dedicated to harnessing the power of new and emerging technologies to better address the needs of today’s empowered and informed consumer, GTI was launched by GameStop to pursue an open innovation strategy whereby the Company partners with leading organizations and institutions to explore and build best-in-class research and development capabilities.
GTI was created to understand the drivers surrounding the evolution of the retail industry and advance the pace of change – always keeping the customer experience in mind. With these new partnerships the company is further executing against this overarching goal to create and implement, within its global retail locations, the next generation of business applications for the sector as a whole.
Ongoing Commitment to Innovation to Meet Evolving Needs of Consumers
Working to develop retail solutions that create a positive in-store experience is a key priority for GTI. With this focus in mind, GameStop is partnering to bring Shelfbucks’ iBeacon Platform and BestFit Mobile’s ProxDK solution, into to its brick and mortar retail locations. Through the deployment of these new communication capabilities, the retailer is launching a big differentiator in consumer engagement technology – putting the customer in control of the shopping experience. While today’s customers are traditionally bombarded with promotional offers the minute they enter a retail location, GameStop shoppers will need to take proactive steps, moving smartphones close to beacons installed on store shelving to instantly receive real-time, customized offers via the retailer's app. As a result, customers will be able to receive digital content that is specifically tailored to their areas of interest when they need it most – shopping inside a physical GameStop store.
Under the terms of the agreement with GTI, the Shelfbucks iBeacon Platform will provide the configuration, deployment and ongoing operation/support for the in-store beacons, as well as the platform to integrate with GameStop’s promotions; while BestFit’s Mobile ProxDK solution will enable for seamless consumer engagement based on a user’s proximity to beacons. Moving forward the collaboration between the three technology providers will also serve as a basis for future retail innovations related to enhancing customer experiences in physical stores.
“Digitization of the physical retail space has always been a top priority of GTI as we look to further GameStop’s evolution as a technology provider,” said Charlie Larkin, senior director, technology innovation at GameStop. “Through our partnership with Shelfbucks and our initial deployment of their iBeacon Platform, there are numerous ways to leverage the emerging technology to deliver a next-generation shopping experience.”
Beginning this September, GTI will formally deploy the iBeacon Platform in approximately 36 locations in its Austin and College Station, Texas test markets. Following the initial test period, GameStop will assess the customer adoption and business value of the promotional capabilities with the potential for the possibility of an additional roll-out in another 60 stores by the end of the year.
Amplifying the Employees’ Voice Via Social Media Initiatives
Since the first GameStop opened twenty years ago, store employees have always played a critical role as informal ambassadors for the retailer’s brand. Today, recognizing the need for a more sophisticated approach to managing the GameStop conversation externally, GTI is partnering with Dynamic Signal to deploy a cloud-based solution designed to amplify the voice of employees online while taking into account the unique nature of content management at GameStop.
Leveraging Dynamic Signal’s VoiceStream technology, GameStop is able to unite with interested employees to drive awareness, reach and engagement in an easy-to-use, brand-safe environment. Moving forward, GTI will now rely upon the VoiceStream platform to facilitate every aspect of this process – helping to identify, recruit and engage advocates and providing them with the tools to share GameStop approved content via web and mobile devices.
“The development and deployment of traffic driving technology is a critical component of GTI’s focus on innovation and interaction at the store level,” said Jeff Donaldson, senior vice president of GameStop Technology Institute. “Recognizing that the interaction between our employees and the customers in the local community is the most valuable type of relationship, we committed to working with Dynamic Solutions to put a technology platform in place that amplifies those conversations beyond the brick and mortar location to create lasting value for all parties involved.”
For more information about Shelfbucks’ leading iBeacon promotion platform, visit http://www.shelfbucks.com. For information about the Dynamic Signal’s VoiceStream technology platform, please visit http://dynamicsignal.com.
About GameStop Corp.
GameStop Corp. (NYSE: GME), a Fortune 500 and S&P 500 company headquartered in Grapevine, Texas, is a global, multichannel video game, consumer electronics and wireless services retailer. GameStop operates more than 6,600 stores across 15 countries. The company’s consumer product network also includes www.gamestop.com; www.Kongregate.com, a leading browser-based game site; Game Informer® magazine, the world’s leading print and digital video game publication; and www.buymytronics.com, an online consumer electronics trade-in platform. In addition, our Technology Brands segment includes our Simply Mac, Spring Mobile and Cricket stores. Simply Mac, www.simplymac.com, operates 23 stores, selling the full line of Apple products, including laptops, tablets, smartphones and offering Apple certified warranty and repair services. Spring Mobile, http://springmobile.com, sells post-paid AT&T services and wireless products through its 210 AT&T branded stores. Cricket Wireless, www.cricketwireless.com, is a new AT&T brand offering pre-paid wireless services, devices and related accessories. We operate 37 Cricket stores in select markets throughout the United States.
General information about GameStop Corp. can be obtained at the company's corporate website. Follow GameStop on Twitter @ www.twitter.com/GameStop and find GameStop on Facebook @ www.facebook.com/GameStop.
DevOps is being widely accepted (if not fully adopted) as essential in enterprise IT. But as Enterprise DevOps gains maturity, expands scope, and increases velocity, the need for data-driven decisions across teams becomes more acute. DevOps teams in any modern business must wrangle the ‘digital exhaust’ from the delivery toolchain, "pervasive" and "cognitive" computing, APIs and services, mobile devices and applications, the Internet of Things, and now even blockchain. In this power panel at @...
Oct. 23, 2016 09:45 PM EDT Reads: 1,853
Traditional on-premises data centers have long been the domain of modern data platforms like Apache Hadoop, meaning companies who build their business on public cloud were challenged to run Big Data processing and analytics at scale. But recent advancements in Hadoop performance, security, and most importantly cloud-native integrations, are giving organizations the ability to truly gain value from all their data. In his session at 19th Cloud Expo, David Tishgart, Director of Product Marketing ...
Oct. 23, 2016 09:30 PM EDT Reads: 2,432
November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Penta Security is a leading vendor for data security solutions, including its encryption solution, D’Amo. By using FPE technology, D’Amo allows for the implementation of encryption technology to sensitive data fields without modification to schema in the database environment. With businesses having their data become increasingly more complicated in their mission-critical applications (such as ERP, CRM, HRM), continued ...
Oct. 23, 2016 09:15 PM EDT Reads: 960
In past @ThingsExpo presentations, Joseph di Paolantonio has explored how various Internet of Things (IoT) and data management and analytics (DMA) solution spaces will come together as sensor analytics ecosystems. This year, in his session at @ThingsExpo, Joseph di Paolantonio from DataArchon, will be adding the numerous Transportation areas, from autonomous vehicles to “Uber for containers.” While IoT data in any one area of Transportation will have a huge impact in that area, combining sensor...
Oct. 23, 2016 09:00 PM EDT Reads: 722
Explosive growth in connected devices. Enormous amounts of data for collection and analysis. Critical use of data for split-second decision making and actionable information. All three are factors in making the Internet of Things a reality. Yet, any one factor would have an IT organization pondering its infrastructure strategy. How should your organization enhance its IT framework to enable an Internet of Things implementation? In his session at @ThingsExpo, James Kirkland, Red Hat's Chief Arch...
Oct. 23, 2016 09:00 PM EDT Reads: 5,987
In his session at @DevOpsSummit at 19th Cloud Expo, Robert Doyle, lead architect at eCube Systems, will examine the issues and need for an agile infrastructure and show the advantages of capturing developer knowledge in an exportable file for migration into production. He will introduce the use of NXTmonitor, a next-generation DevOps tool that captures application environments, dependencies and start/stop procedures in a portable configuration file with an easy-to-use GUI. In addition to captu...
Oct. 23, 2016 09:00 PM EDT Reads: 1,510
Successful digital transformation requires new organizational competencies and capabilities. Research tells us that the biggest impediment to successful transformation is human; consequently, the biggest enabler is a properly skilled and empowered workforce. In the digital age, new individual and collective competencies are required. In his session at 19th Cloud Expo, Bob Newhouse, CEO and founder of Agilitiv, will draw together recent research and lessons learned from emerging and established ...
Oct. 23, 2016 09:00 PM EDT Reads: 1,245
SYS-CON Events announced today that Enzu will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Enzu’s mission is to be the leading provider of enterprise cloud solutions worldwide. Enzu enables online businesses to use its IT infrastructure to their competitive advantage. By offering a suite of proven hosting and management services, Enzu wants companies to focus on the core of their online busine...
Oct. 23, 2016 08:45 PM EDT Reads: 1,284
Why do your mobile transformations need to happen today? Mobile is the strategy that enterprise transformation centers on to drive customer engagement. In his general session at @ThingsExpo, Roger Woods, Director, Mobile Product & Strategy – Adobe Marketing Cloud, covered key IoT and mobile trends that are forcing mobile transformation, key components of a solid mobile strategy and explored how brands are effectively driving mobile change throughout the enterprise.
Oct. 23, 2016 08:30 PM EDT Reads: 1,702
SYS-CON Events announced today that Cloudbric, a leading website security provider, will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Cloudbric is an elite full service website protection solution specifically designed for IT novices, entrepreneurs, and small and medium businesses. First launched in 2015, Cloudbric is based on the enterprise level Web Application Firewall by Penta Security Sys...
Oct. 23, 2016 08:30 PM EDT Reads: 1,101
@DevOpsSummit has been named the ‘Top DevOps Influencer' by iTrend. iTrend processes millions of conversations, tweets, interactions, news articles, press releases, blog posts - and extract meaning form them and analyzes mobile and desktop software platforms used to communicate, various metadata (such as geo location), and automation tools. In overall placement, @DevOpsSummit ranked as the number one ‘DevOps Influencer' followed by @CloudExpo at third, and @MicroservicesE at 24th.
Oct. 23, 2016 08:00 PM EDT Reads: 3,964
SYS-CON Events announced today that Roundee / LinearHub will exhibit at the WebRTC Summit at @ThingsExpo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. LinearHub provides Roundee Service, a smart platform for enterprise video conferencing with enhanced features such as automatic recording and transcription service. Slack users can integrate Roundee to their team via Slack’s App Directory, and '/roundee' command lets your video conference ...
Oct. 23, 2016 07:30 PM EDT Reads: 2,067
The best way to leverage your Cloud Expo presence as a sponsor and exhibitor is to plan your news announcements around our events. The press covering Cloud Expo and @ThingsExpo will have access to these releases and will amplify your news announcements. More than two dozen Cloud companies either set deals at our shows or have announced their mergers and acquisitions at Cloud Expo. Product announcements during our show provide your company with the most reach through our targeted audiences.
Oct. 23, 2016 07:00 PM EDT Reads: 4,555
Established in 1998, Calsoft is a leading software product engineering Services Company specializing in Storage, Networking, Virtualization and Cloud business verticals. Calsoft provides End-to-End Product Development, Quality Assurance Sustenance, Solution Engineering and Professional Services expertise to assist customers in achieving their product development and business goals. The company's deep domain knowledge of Storage, Virtualization, Networking and Cloud verticals helps in delivering ...
Oct. 23, 2016 06:45 PM EDT Reads: 1,009
More and more brands have jumped on the IoT bandwagon. We have an excess of wearables – activity trackers, smartwatches, smart glasses and sneakers, and more that track seemingly endless datapoints. However, most consumers have no idea what “IoT” means. Creating more wearables that track data shouldn't be the aim of brands; delivering meaningful, tangible relevance to their users should be. We're in a period in which the IoT pendulum is still swinging. Initially, it swung toward "smart for smar...
Oct. 23, 2016 05:30 PM EDT Reads: 840