Click here to close now.

Welcome!

News Feed Item

Allurez Woos the Wedding Jewelry Market

From engagement to wedding and beyond, Allurez engages with customers to gain in the wedding jewelry market.

NEW YORK, July 31, 2014 /PRNewswire/ -- When it comes to popping the question, timing is key. If the proposal happens too early or too late, chances are the outcome is not picture perfect. But if timed right, the proposal spells a blissful union between the couple….and potentially the start of a love affair with a jeweler for the rest of their lives!

Photo - http://photos.prnewswire.com/prnh/20140730/131123

This affair starts with an Engagement Ring…

The wedding market is the bread and butter revenue source for the jewelry business. The average income of the primary target – Men in the 25 to 45 year age range - is $40,000. Going by the popular notion that men spend 3 month's salary on the engagement ring, the average engagement ring budget is expected to be around $10,000. However, jewelry experts peg the actual engagement ring amount spent to be between $5,000 and $5,500. Commenting on this trend, Raphi Mahgereft, an executive of Allurez - a leading online jewelry company - elaborates, "A budget of 3 month's salary is more of a myth. Different couples, spend different amounts of money on their engagement rings. In addition, they do keep in mind future demands of wedding day planning and expenses related to starting a new life together."

The Online Advantage

This consumer pragmatism, is possibly a key factor in the ever increasing popularity of online jewelry companies like Allurez. Unlike brick and mortar stores, online retailers have lower overhead costs that translate into better pricing. Additionally, while buying from Allurez, customers can select from a wider selection of exclusively designed preset engagement rings than the limited stock of an offline store. The icing on the cake is perhaps the opportunity to custom create that exclusive piece of bling through design your own engagement ring menus. Select the stone, setting and even the budget using this self-service menu, while avoiding the unnecessary haranguing by the store salesperson.

Bridging the gap between "Yes" & "I do"

If marketing tactics are timed and targeted well (like the proposal), the association between the couple and jeweler that began with a "Yes" can extend successfully to "I do" and beyond. Surprisingly, out of the 14,000 brides and 1,700 grooms surveyed by "The Knot 2013 Engagement Jewelry Study," only half said that their jeweler did some follow up after their engagement ring purchase.

A large majority - a whopping 67% - of the engaged couples take between 7 months and 18 months to wed. This time window is important for jewelry companies to target that important repeat purchase. Raphi Mahgereft adds, "We've identified 4 business opportunities in the wedding market after the engagement ring purchase. Wedding bands, coordinating wedding jewelry, accessories for the groom, and gifts for important members of the bridal party are part of our re-targeting efforts to encourage repeat purchases."

Allurez targets this time between engagement and wedding with follow-up emails, specials on matching wedding bands, refer-a-friend program, and money off additional purchases. The company routinely sends email newsletters to inspire their clientele with jewelry trends and newly introduced jewelry collections. Today, all these efforts have translated into a sizable portion of revenues being generated by referrals and repeat purchases.  

About Allurez.com:

Operating as an innovative and robust retailer and designer of exceptional jewelry from the heart of NYC, Allurez is recognized for providing the largest selection of designer style jewelry for men and women including engagement rings, wedding bands, bracelets, necklaces, pendants, earrings, and watches. Designed using the finest metals and conflict-free diamonds and gemstones, Allurez provides custom made jewelry for customers seeking the finest jewelry available.

For additional information about any of Allurez products including all customized jewelry, please see our website at Allurez.com or call 1.800.554.3509 for details.

Sources –

Rapaport Weekly Report – Rapaport USA, July 18, 2014

Average Engagement Length, And Other Wedding Planning Statistics – Huffington Post, January 4, 2013, http://www.huffingtonpost.com/2013/01/04/average-engagement-length_n_2411353.html

SOURCE Allurez

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
The basic integration architecture, as defined by ESBs, hasn’t changed for more than a decade. Most cloud integration providers still rely on an ESB architecture and their proprietary connectors. As a result, enterprise integration projects suffer from constraints of availability and reliability of these connectors that are not re-usable across other integration vendors. However, the rapid adoption of APIs and almost ubiquitous availability of APIs amongst most SaaS and Cloud applications are ra...
Agile, which started in the development organization, has gradually expanded into other areas downstream - namely IT and Operations. Teams – then teams of teams – have streamlined processes, improved feedback loops and driven a much faster pace into IT departments which have had profound effects on the entire organization. In his session at DevOps Summit, Anders Wallgren, Chief Technology Officer of Electric Cloud, will discuss how DevOps and Continuous Delivery have emerged to help connect dev...
"What Dyn is able to do with our Internet performance and our Internet intelligence is give companies visibility into what is actually going on in that cloud," noted Corey Hamilton, Product Marketing Manager at Dyn, in this SYS-CON.tv interview at 16th Cloud Expo, held June 9-11, 2015, at the Javits Center in New York City.
The Internet of Things is not only adding billions of sensors and billions of terabytes to the Internet. It is also forcing a fundamental change in the way we envision Information Technology. For the first time, more data is being created by devices at the edge of the Internet rather than from centralized systems. What does this mean for today's IT professional? In this Power Panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, panelists addressed this very serious issue of pro...
Internet of Things is moving from being a hype to a reality. Experts estimate that internet connected cars will grow to 152 million, while over 100 million internet connected wireless light bulbs and lamps will be operational by 2020. These and many other intriguing statistics highlight the importance of Internet powered devices and how market penetration is going to multiply many times over in the next few years.
Manufacturing has widely adopted standardized and automated processes to create designs, build them, and maintain them through their life cycle. However, many modern manufacturing systems go beyond mechanized workflows to introduce empowered workers, flexible collaboration, and rapid iteration. Such behaviors also characterize open source software development and are at the heart of DevOps culture, processes, and tooling.
Today air travel is a minefield of delays, hassles and customer disappointment. Airlines struggle to revitalize the experience. GE and M2Mi will demonstrate practical examples of how IoT solutions are helping airlines bring back personalization, reduce trip time and improve reliability. In their session at @ThingsExpo, Shyam Varan Nath, Principal Architect with GE, and Dr. Sarah Cooper, M2Mi’s VP Business Development and Engineering, will explore the IoT cloud-based platform technologies drivi...
Containers have changed the mind of IT in DevOps. They enable developers to work with dev, test, stage and production environments identically. Containers provide the right abstraction for microservices and many cloud platforms have integrated them into deployment pipelines. DevOps and Containers together help companies to achieve their business goals faster and more effectively. In his session at DevOps Summit, Ruslan Synytsky, CEO and Co-founder of Jelastic, reviewed the current landscape of...
Live Webinar with 451 Research Analyst Peter Christy. Join us on Wednesday July 22, 2015, at 10 am PT / 1 pm ET In a world where users are on the Internet and the applications are in the cloud, how do you maintain your historic SLA with your users? Peter Christy, Research Director, Networks at 451 Research, will discuss this new network paradigm, one in which there is no LAN and no WAN, and discuss what users and network administrators gain and give up when migrating to the agile world of clo...
SYS-CON Events announced today that JFrog, maker of Artifactory, the popular Binary Repository Manager, will exhibit at SYS-CON's @DevOpsSummit Silicon Valley, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Based in California, Israel and France, founded by longtime field-experts, JFrog, creator of Artifactory and Bintray, has provided the market with the first Binary Repository solution and a software distribution social platform.
"We got started as search consultants. On the services side of the business we have help organizations save time and save money when they hit issues that everyone more or less hits when their data grows," noted Otis Gospodnetić, Founder of Sematext, in this SYS-CON.tv interview at @DevOpsSummit, held June 9-11, 2015, at the Javits Center in New York City.
Internet of Things (IoT) will be a hybrid ecosystem of diverse devices and sensors collaborating with operational and enterprise systems to create the next big application. In their session at @ThingsExpo, Bramh Gupta, founder and CEO of robomq.io, and Fred Yatzeck, principal architect leading product development at robomq.io, discussed how choosing the right middleware and integration strategy from the get-go will enable IoT solution developers to adapt and grow with the industry, while at th...
Containers are revolutionizing the way we deploy and maintain our infrastructures, but monitoring and troubleshooting in a containerized environment can still be painful and impractical. Understanding even basic resource usage is difficult – let alone tracking network connections or malicious activity. In his session at DevOps Summit, Gianluca Borello, Sr. Software Engineer at Sysdig, will cover the current state of the art for container monitoring and visibility, including pros / cons and liv...
The last decade was about virtual machines, but the next one is about containers. Containers enable a service to run on any host at any time. Traditional tools are starting to show cracks because they were not designed for this level of application portability. Now is the time to look at new ways to deploy and manage applications at scale. In his session at @DevOpsSummit, Brian “Redbeard” Harrington, a principal architect at CoreOS, will examine how CoreOS helps teams run in production. Attende...
"We have a tagline - "Power in the API Economy." What that means is everything that is built in applications and connected applications is done through APIs," explained Roberto Medrano, Executive Vice President at Akana, in this SYS-CON.tv interview at 16th Cloud Expo, held June 9-11, 2015, at the Javits Center in New York City.