Welcome!

News Feed Item

Allurez Woos the Wedding Jewelry Market

From engagement to wedding and beyond, Allurez engages with customers to gain in the wedding jewelry market.

NEW YORK, July 31, 2014 /PRNewswire/ -- When it comes to popping the question, timing is key. If the proposal happens too early or too late, chances are the outcome is not picture perfect. But if timed right, the proposal spells a blissful union between the couple….and potentially the start of a love affair with a jeweler for the rest of their lives!

Photo - http://photos.prnewswire.com/prnh/20140730/131123

This affair starts with an Engagement Ring…

The wedding market is the bread and butter revenue source for the jewelry business. The average income of the primary target – Men in the 25 to 45 year age range - is $40,000. Going by the popular notion that men spend 3 month's salary on the engagement ring, the average engagement ring budget is expected to be around $10,000. However, jewelry experts peg the actual engagement ring amount spent to be between $5,000 and $5,500. Commenting on this trend, Raphi Mahgereft, an executive of Allurez - a leading online jewelry company - elaborates, "A budget of 3 month's salary is more of a myth. Different couples, spend different amounts of money on their engagement rings. In addition, they do keep in mind future demands of wedding day planning and expenses related to starting a new life together."

The Online Advantage

This consumer pragmatism, is possibly a key factor in the ever increasing popularity of online jewelry companies like Allurez. Unlike brick and mortar stores, online retailers have lower overhead costs that translate into better pricing. Additionally, while buying from Allurez, customers can select from a wider selection of exclusively designed preset engagement rings than the limited stock of an offline store. The icing on the cake is perhaps the opportunity to custom create that exclusive piece of bling through design your own engagement ring menus. Select the stone, setting and even the budget using this self-service menu, while avoiding the unnecessary haranguing by the store salesperson.

Bridging the gap between "Yes" & "I do"

If marketing tactics are timed and targeted well (like the proposal), the association between the couple and jeweler that began with a "Yes" can extend successfully to "I do" and beyond. Surprisingly, out of the 14,000 brides and 1,700 grooms surveyed by "The Knot 2013 Engagement Jewelry Study," only half said that their jeweler did some follow up after their engagement ring purchase.

A large majority - a whopping 67% - of the engaged couples take between 7 months and 18 months to wed. This time window is important for jewelry companies to target that important repeat purchase. Raphi Mahgereft adds, "We've identified 4 business opportunities in the wedding market after the engagement ring purchase. Wedding bands, coordinating wedding jewelry, accessories for the groom, and gifts for important members of the bridal party are part of our re-targeting efforts to encourage repeat purchases."

Allurez targets this time between engagement and wedding with follow-up emails, specials on matching wedding bands, refer-a-friend program, and money off additional purchases. The company routinely sends email newsletters to inspire their clientele with jewelry trends and newly introduced jewelry collections. Today, all these efforts have translated into a sizable portion of revenues being generated by referrals and repeat purchases.  

About Allurez.com:

Operating as an innovative and robust retailer and designer of exceptional jewelry from the heart of NYC, Allurez is recognized for providing the largest selection of designer style jewelry for men and women including engagement rings, wedding bands, bracelets, necklaces, pendants, earrings, and watches. Designed using the finest metals and conflict-free diamonds and gemstones, Allurez provides custom made jewelry for customers seeking the finest jewelry available.

For additional information about any of Allurez products including all customized jewelry, please see our website at Allurez.com or call 1.800.554.3509 for details.

Sources –

Rapaport Weekly Report – Rapaport USA, July 18, 2014

Average Engagement Length, And Other Wedding Planning Statistics – Huffington Post, January 4, 2013, http://www.huffingtonpost.com/2013/01/04/average-engagement-length_n_2411353.html

SOURCE Allurez

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
Five years ago development was seen as a dead-end career, now it’s anything but – with an explosion in mobile and IoT initiatives increasing the demand for skilled engineers. But apart from having a ready supply of great coders, what constitutes true ‘DevOps Royalty’? It’ll be the ability to craft resilient architectures, supportability, security everywhere across the software lifecycle. In his keynote at @DevOpsSummit at 20th Cloud Expo, Jeffrey Scheaffer, GM and SVP, Continuous Delivery Busine...
While some vendors scramble to create and sell you a fancy solution for monitoring your spanking new Amazon Lambdas, hear how you can do it on the cheap using just built-in Java APIs yourself. By exploiting a little-known fact that Lambdas aren’t exactly single threaded, you can effectively identify hot spots in your serverless code. In his session at 20th Cloud Expo, David Martin, Principal Product Owner at CA Technologies, will give a live demonstration and code walkthrough, showing how to ov...
SYS-CON Events announced today that Enzu will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY, and the 21st International Cloud Expo®, which will take place October 31-November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Enzu’s mission is to be the leading provider of enterprise cloud solutions worldwide. Enzu enables online businesses to use its IT infrastructure to their competitive ad...
Everywhere we turn in our industry we can find strong opinions about the direction, type and nature of cloud’s impact on computing and business. Another word that is used in every context in our industry is “hybrid.” In his session at 20th Cloud Expo, Alvaro Gonzalez, Director of Technical, Partner and Field Marketing at Peak 10, will use a combination of a few conceptual props and some research recently commissioned by Peak 10 to offer a real-world consideration of how the various categories of...
DevOps is often described as a combination of technology and culture. Without both, DevOps isn't complete. However, applying the culture to outdated technology is a recipe for disaster; as response times grow and connections between teams are delayed by technology, the culture will die. A Nutanix Enterprise Cloud has many benefits that provide the needed base for a true DevOps paradigm. In his Day 3 Keynote at 20th Cloud Expo, Chris Brown, a Solutions Marketing Manager at Nutanix, will explore t...
SYS-CON Events announced today that SoftLayer, an IBM Company, has been named “Gold Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2016, at the Javits Center in New York, New York. SoftLayer, an IBM Company, provides cloud infrastructure as a service from a growing number of data centers and network points of presence around the world. SoftLayer’s customers range from Web startups to global enterprises.
SYS-CON Events announced today that Interoute has been named “Bronze Sponsor” of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Interoute is the owner operator of Europe's largest network and a global cloud services platform, which encompasses over 70,000 km of lit fiber, 15 data centers, 17 virtual data centers and 33 colocation centers, with connections to 195 additional partner data centers. Our full-service Unifie...
SYS-CON Events announced today that CollabNet, a global leader in enterprise software development, release automation and DevOps solutions, will be a Bronze Sponsor of SYS-CON's 20th International Cloud Expo®, taking place from June 6-8, 2017, at the Javits Center in New York City, NY. CollabNet offers a broad range of solutions with the mission of helping modern organizations deliver quality software at speed. The company’s latest innovation, the DevOps Lifecycle Manager (DLM), supports Value S...
SYS-CON Events announced today that Peak 10, Inc., a national IT infrastructure and cloud services provider, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Peak 10 provides reliable, tailored data center and network services, cloud and managed services. Its solutions are designed to scale and adapt to customers’ changing business needs, enabling them to lower costs, improve performance and focus intern...
Multiple data types are pouring into IoT deployments. Data is coming in small packages as well as enormous files and data streams of many sizes. Widespread use of mobile devices adds to the total. In this power panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, panelists will look at the tools and environments that are being put to use in IoT deployments, as well as the team skills a modern enterprise IT shop needs to keep things running, get a handle on all this data, and deli...
SYS-CON Events announced today that Linux Academy, the foremost online Linux and cloud training platform and community, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Linux Academy was founded on the belief that providing high-quality, in-depth training should be available at an affordable price. Industry leaders in quality training, provided services, and student certification passes, its goal is to c...
With major technology companies and startups seriously embracing Cloud strategies, now is the perfect time to attend @CloudExpo | @ThingsExpo, June 6-8, 2017, at the Javits Center in New York City, NY and October 31 - November 2, 2017, Santa Clara Convention Center, CA. Learn what is going on, contribute to the discussions, and ensure that your enterprise is on the right path to Digital Transformation.
Cloud promises the agility required by today’s digital businesses. As organizations adopt cloud based infrastructures and services, their IT resources become increasingly dynamic and hybrid in nature. Managing these require modern IT operations and tools. In his session at 20th Cloud Expo, Raj Sundaram, Senior Principal Product Manager at CA Technologies, will discuss how to modernize your IT operations in order to proactively manage your hybrid cloud and IT environments. He will be sharing bes...
SYS-CON Events announced today that EARP Integration will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. EARP Integration is a passionate software house. Since its inception in 2009 the company successfully delivers smart solutions for cities and factories that start their digital transformation. EARP provides bespoke solutions like, for example, advanced enterprise portals, business intelligence systems an...
SYS-CON Events announced today that Loom Systems will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Founded in 2015, Loom Systems delivers an advanced AI solution to predict and prevent problems in the digital business. Loom stands alone in the industry as an AI analysis platform requiring no prior math knowledge from operators, leveraging the existing staff to succeed in the digital era. With offices in S...