Welcome!

News Feed Item

Allurez Woos the Wedding Jewelry Market

From engagement to wedding and beyond, Allurez engages with customers to gain in the wedding jewelry market.

NEW YORK, July 31, 2014 /PRNewswire/ -- When it comes to popping the question, timing is key. If the proposal happens too early or too late, chances are the outcome is not picture perfect. But if timed right, the proposal spells a blissful union between the couple….and potentially the start of a love affair with a jeweler for the rest of their lives!

Photo - http://photos.prnewswire.com/prnh/20140730/131123

This affair starts with an Engagement Ring…

The wedding market is the bread and butter revenue source for the jewelry business. The average income of the primary target – Men in the 25 to 45 year age range - is $40,000. Going by the popular notion that men spend 3 month's salary on the engagement ring, the average engagement ring budget is expected to be around $10,000. However, jewelry experts peg the actual engagement ring amount spent to be between $5,000 and $5,500. Commenting on this trend, Raphi Mahgereft, an executive of Allurez - a leading online jewelry company - elaborates, "A budget of 3 month's salary is more of a myth. Different couples, spend different amounts of money on their engagement rings. In addition, they do keep in mind future demands of wedding day planning and expenses related to starting a new life together."

The Online Advantage

This consumer pragmatism, is possibly a key factor in the ever increasing popularity of online jewelry companies like Allurez. Unlike brick and mortar stores, online retailers have lower overhead costs that translate into better pricing. Additionally, while buying from Allurez, customers can select from a wider selection of exclusively designed preset engagement rings than the limited stock of an offline store. The icing on the cake is perhaps the opportunity to custom create that exclusive piece of bling through design your own engagement ring menus. Select the stone, setting and even the budget using this self-service menu, while avoiding the unnecessary haranguing by the store salesperson.

Bridging the gap between "Yes" & "I do"

If marketing tactics are timed and targeted well (like the proposal), the association between the couple and jeweler that began with a "Yes" can extend successfully to "I do" and beyond. Surprisingly, out of the 14,000 brides and 1,700 grooms surveyed by "The Knot 2013 Engagement Jewelry Study," only half said that their jeweler did some follow up after their engagement ring purchase.

A large majority - a whopping 67% - of the engaged couples take between 7 months and 18 months to wed. This time window is important for jewelry companies to target that important repeat purchase. Raphi Mahgereft adds, "We've identified 4 business opportunities in the wedding market after the engagement ring purchase. Wedding bands, coordinating wedding jewelry, accessories for the groom, and gifts for important members of the bridal party are part of our re-targeting efforts to encourage repeat purchases."

Allurez targets this time between engagement and wedding with follow-up emails, specials on matching wedding bands, refer-a-friend program, and money off additional purchases. The company routinely sends email newsletters to inspire their clientele with jewelry trends and newly introduced jewelry collections. Today, all these efforts have translated into a sizable portion of revenues being generated by referrals and repeat purchases.  

About Allurez.com:

Operating as an innovative and robust retailer and designer of exceptional jewelry from the heart of NYC, Allurez is recognized for providing the largest selection of designer style jewelry for men and women including engagement rings, wedding bands, bracelets, necklaces, pendants, earrings, and watches. Designed using the finest metals and conflict-free diamonds and gemstones, Allurez provides custom made jewelry for customers seeking the finest jewelry available.

For additional information about any of Allurez products including all customized jewelry, please see our website at Allurez.com or call 1.800.554.3509 for details.

Sources –

Rapaport Weekly Report – Rapaport USA, July 18, 2014

Average Engagement Length, And Other Wedding Planning Statistics – Huffington Post, January 4, 2013, http://www.huffingtonpost.com/2013/01/04/average-engagement-length_n_2411353.html

SOURCE Allurez

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
Companies are harnessing data in ways we once associated with science fiction. Analysts have access to a plethora of visualization and reporting tools, but considering the vast amount of data businesses collect and limitations of CPUs, end users are forced to design their structures and systems with limitations. Until now. As the cloud toolkit to analyze data has evolved, GPUs have stepped in to massively parallel SQL, visualization and machine learning.
SYS-CON Events announced today that Massive Networks, that helps your business operate seamlessly with fast, reliable, and secure internet and network solutions, has been named "Exhibitor" of SYS-CON's 21st International Cloud Expo ®, which will take place on Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. As a premier telecommunications provider, Massive Networks is headquartered out of Louisville, Colorado. With years of experience under their belt, their team of...
SYS-CON Events announced today that TidalScale, a leading provider of systems and services, will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. TidalScale has been involved in shaping the computing landscape. They've designed, developed and deployed some of the most important and successful systems and services in the history of the computing industry - internet, Ethernet, operating s...
Coca-Cola’s Google powered digital signage system lays the groundwork for a more valuable connection between Coke and its customers. Digital signs pair software with high-resolution displays so that a message can be changed instantly based on what the operator wants to communicate or sell. In their Day 3 Keynote at 21st Cloud Expo, Greg Chambers, Global Group Director, Digital Innovation, Coca-Cola, and Vidya Nagarajan, a Senior Product Manager at Google, will discuss how from store operations...
Though cloud is the future of enterprise computing, a smooth transition of legacy applications and systems is critical for seamless business operations. IT professionals are eager to start leveraging the cost, scale and other benefits of cloud, but with massive investments already in place in existing infrastructure and a number of compliance and resource hurdles, it can be challenging to move to a cloud-based infrastructure.
In his general session at 21st Cloud Expo, Greg Dumas, Calligo’s Vice President and G.M. of US operations, will go over the new Global Data Protection Regulation and how Calligo can help business stay compliant in digitally globalized world. Greg Dumas is Calligo's Vice President and G.M. of US operations. Calligo is an established service provider that provides an innovative platform for trusted cloud solutions. Calligo’s customers are typically most concerned about GDPR compliance, applicatio...
Widespread fragmentation is stalling the growth of the IIoT and making it difficult for partners to work together. The number of software platforms, apps, hardware and connectivity standards is creating paralysis among businesses that are afraid of being locked into a solution. EdgeX Foundry is unifying the community around a common IoT edge framework and an ecosystem of interoperable components.
We all know that end users experience the Internet primarily with mobile devices. From an app development perspective, we know that successfully responding to the needs of mobile customers depends on rapid DevOps – failing fast, in short, until the right solution evolves in your customers' relationship to your business. Whether you’re decomposing an SOA monolith, or developing a new application cloud natively, it’s not a question of using microservices – not doing so will be a path to eventual b...
In a recent survey, Sumo Logic surveyed 1,500 customers who employ cloud services such as Amazon Web Services (AWS), Microsoft Azure, and Google Cloud Platform (GCP). According to the survey, a quarter of the respondents have already deployed Docker containers and nearly as many (23 percent) are employing the AWS Lambda serverless computing framework. It’s clear: serverless is here to stay. The adoption does come with some needed changes, within both application development and operations. Tha...
SYS-CON Events announced today that IBM has been named “Diamond Sponsor” of SYS-CON's 21st Cloud Expo, which will take place on October 31 through November 2nd 2017 at the Santa Clara Convention Center in Santa Clara, California.
In his Opening Keynote at 21st Cloud Expo, John Considine, General Manager of IBM Cloud Infrastructure, will lead you through the exciting evolution of the cloud. He'll look at this major disruption from the perspective of technology, business models, and what this means for enterprises of all sizes. John Considine is General Manager of Cloud Infrastructure Services at IBM. In that role he is responsible for leading IBM’s public cloud infrastructure including strategy, development, and offering ...
Infoblox delivers Actionable Network Intelligence to enterprise, government, and service provider customers around the world. They are the industry leader in DNS, DHCP, and IP address management, the category known as DDI. We empower thousands of organizations to control and secure their networks from the core-enabling them to increase efficiency and visibility, improve customer service, and meet compliance requirements.
In his session at 21st Cloud Expo, Michael Burley, a Senior Business Development Executive in IT Services at NetApp, will describe how NetApp designed a three-year program of work to migrate 25PB of a major telco's enterprise data to a new STaaS platform, and then secured a long-term contract to manage and operate the platform. This significant program blended the best of NetApp’s solutions and services capabilities to enable this telco’s successful adoption of private cloud storage and launchi...
Join IBM November 1 at 21st Cloud Expo at the Santa Clara Convention Center in Santa Clara, CA, and learn how IBM Watson can bring cognitive services and AI to intelligent, unmanned systems. Cognitive analysis impacts today’s systems with unparalleled ability that were previously available only to manned, back-end operations. Thanks to cloud processing, IBM Watson can bring cognitive services and AI to intelligent, unmanned systems. Imagine a robot vacuum that becomes your personal assistant tha...
Transforming cloud-based data into a reportable format can be a very expensive, time-intensive and complex operation. As a SaaS platform with more than 30 million global users, Cornerstone OnDemand’s challenge was to create a scalable solution that would improve the time it took customers to access their user data. Our Real-Time Data Warehouse (RTDW) process vastly reduced data time-to-availability from 24 hours to just 10 minutes. In his session at 21st Cloud Expo, Mark Goldin, Chief Technolo...