Welcome!

News Feed Item

MediaMath Bolsters Americas Organization With Two Strategic Hires

Appoints Seasoned Ad Tech Executives to Senior Leadership Positions

NEW YORK, July 31, 2014 /PRNewswire/ -- MediaMath, the creator of the TerminalOne Marketing Operating System™  for digital marketers, today announces the appointment of Ross McNab as Managing Director, North America, and Jake Engwerda as Vice President Sales, North America, to lead its growing sales organization.

MediaMath: Performance Reimagined. Marketing Reengineered.

The pair, which joins the respected senior management team of industry veterans and innovators, will work closely with the Marketing, Product, and Operations teams to further grow MediaMath's market share.  McNab will report directly into Erich Wasserman, MediaMath's Global CRO and Engwerda will report directly into McNab.

"At such a pivotal time in MediaMath's global expansion and strategic development, we are thrilled to welcome Jake and Ross to the team," said Wasserman.  "Their wealth of knowledge and deep industry experience will be invaluable for our current and future clients in North America."

An entrepreneurial digital media professional with more than ten years of global experience from roles in Sydney, Hong Kong, and New York, McNab was most recently the Co-Founder and Chief Revenue Officer of Kinected, MediaMath's local Australian partner.  There, he oversaw commercial operations, growing Kinected into the market leader in Australian ad tech solutions.  Adept with agency customers and direct marketers alike, McNab has led MediaMath to gain a leadership position in the local market.  Before launching Kinected, he oversaw global agency group relationships for MediaMind (Sizmek) out of New York and incubated their programmatic trading business.

"The opportunity to return to New York to be a part of MediaMath's next phase of growth is one that I couldn't pass up," said McNab.  "The company's deep bench of talent has established MediaMath as a leader in the rapidly evolving world of digital marketing and I look forward to accelerating our growth in North America."

Engwerda, a proven digital professional with over a decade of enterprise sales and leadership experience, comes to MediaMath with a career of outstanding sales achievement and sales-team building within leading media sales organizations and advertising technology platforms.  He was most recently head of North American, APAC, and Global Accounts sales for myThings, where he established the company's New York City office and created and implemented the company's 2014 global sales strategy, defined new market positioning, and oversaw the restructuring of the sales and operations teams.  Prior to that, Engwerda led sales at MediaMind, where he was instrumental in recasting MediaMind's sales proposition from a provider of rich media to a holistic platform solution.

"It's an exciting time to be joining the leading agent for change in digital marketing," said Engwerda.  "Not only has MediaMath revolutionized the industry and defined the Marketing OS category, but has emerged as the partner of choice for agencies and advertisers seeking powerful marketing results and greater business ROI."

About MediaMath

MediaMath (mediamath.com) is a global technology company that's leading the movement to revolutionize traditional marketing and drive transformative results for marketers through its TerminalOne Marketing Operating System™.  A pioneer in the industry introducing the first Demand-Side Platform (DSP) with the company's founding in 2007, MediaMath is the only company of its kind to empower marketers with an extensible, open platform to unleash the power of goal-based marketing at scale, transparently across the enterprise.  T1 activates data, automates execution, and optimizes interactions across all addressable media, delivering superior performance, transparency, and control to all marketers and better, more individualized experiences for consumers.  MediaMath has delivered triple-digit year-over-year growth since inception.  It has a seasoned management team leading 13 global locations across five continents.  Key clients include every major agency holding company, operating agency, and top brands across verticals.

Media Contact:

Matt Caldecutt
Blast PR for MediaMath
[email protected] 
917/698-0810

Logo - http://photos.prnewswire.com/prnh/20140422/77010

SOURCE MediaMath

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
Many banks and financial institutions are experimenting with containers in development environments, but when will they move into production? Containers are seen as the key to achieving the ultimate in information technology flexibility and agility. Containers work on both public and private clouds, and make it easy to build and deploy applications. The challenge for regulated industries is the cost and complexity of container security compliance. VM security compliance is already challenging, ...
As cloud and storage projections continue to rise, the number of organizations moving to the cloud is escalating and it is clear cloud storage is here to stay. However, is it secure? Data is the lifeblood for government entities, countries, cloud service providers and enterprises alike and losing or exposing that data can have disastrous results. There are new concepts for data storage on the horizon that will deliver secure solutions for storing and moving sensitive data around the world. ...
In his session at 18th Cloud Expo, Bruce Swann, Senior Product Marketing Manager at Adobe, will discuss how the Adobe Marketing Cloud can help marketers embrace opportunities for personalized, relevant and real-time customer engagement across offline (direct mail, point of sale, call center) and digital (email, website, SMS, mobile apps, social networks, connected objects). Bruce Swann has more than 15 years of experience working with digital marketing disciplines like web analytics, social med...
Designing IoT applications is complex, but deploying them in a scalable fashion is even more complex. A scalable, API first IaaS cloud is a good start, but in order to understand the various components specific to deploying IoT applications, one needs to understand the architecture of these applications and figure out how to scale these components independently. In his session at @ThingsExpo, Nara Rajagopalan is CEO of Accelerite, will discuss the fundamental architecture of IoT applications, ...
The essence of data analysis involves setting up data pipelines that consist of several operations that are chained together – starting from data collection, data quality checks, data integration, data analysis and data visualization (including the setting up of interaction paths in that visualization). In our opinion, the challenges stem from the technology diversity at each stage of the data pipeline as well as the lack of process around the analysis.
As machines are increasingly connected to the internet, it’s becoming easier to discover the numerous ways Industrial IoT (IIoT) is helping to shape the business world. This is exactly why we have decided to take a closer look at this pervasive movement and to examine the desire to connect more things! Now if you need a refresher on IIoT and how it is changing the world, take a moment and listen to Greg Gorbach with ARC Advisory Group. Gorbach believes, "IIoT will significantly change the worl...
Enterprise networks are complex. Moreover, they were designed and deployed to meet a specific set of business requirements at a specific point in time. But, the adoption of cloud services, new business applications and intensifying security policies, among other factors, require IT organizations to continuously deploy configuration changes. Therefore, enterprises are looking for better ways to automate the management of their networks while still leveraging existing capabilities, optimizing perf...
What a difference a year makes. Organizations aren’t just talking about IoT possibilities, it is now baked into their core business strategy. With IoT, billions of devices generating data from different companies on different networks around the globe need to interact. From efficiency to better customer insights to completely new business models, IoT will turn traditional business models upside down. In the new customer-centric age, the key to success is delivering critical services and apps wit...
With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo 2016 in New York and Silicon Valley. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be! Internet of @ThingsExpo, taking place Nov 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 17th Cloud Expo and will feature technical sessions from a rock star conference faculty ...
The 19th International Cloud Expo has announced that its Call for Papers is open. Cloud Expo, to be held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, brings together Cloud Computing, Big Data, Internet of Things, DevOps, Containers, Microservices and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportunity. Submit y...
Cloud computing changed data analytics for good. It enabled companies to drastically decrease resources and architecture previously assigned with business intelligence departments. It also enabled laymen to run advanced business analytics. Cloud was also the architecture of choice for storing and processing big data. Data piling is a continuous process, which is going to explode with emerging Internet of Things concept. Answer to this issue developers found in new concept called fog computing. ...
Internet of @ThingsExpo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with the 19th International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world and ThingsExpo New York Call for Papers is now open.
There are several IoTs: the Industrial Internet, Consumer Wearables, Wearables and Healthcare, Supply Chains, and the movement toward Smart Grids, Cities, Regions, and Nations. There are competing communications standards every step of the way, a bewildering array of sensors and devices, and an entire world of competing data analytics platforms. To some this appears to be chaos. In this power panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, panelists will discuss the vast to...
SYS-CON Events announced today that Enzu, a leading provider of cloud hosting solutions, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Enzu’s mission is to be the leading provider of enterprise cloud solutions worldwide. Enzu enables online businesses to use its IT infrastructure to their competitive advantage. By offering a suite of proven hosting and management services, Enzu wants companies to foc...
SYS-CON Events announced today the How to Create Angular 2 Clients for the Cloud Workshop, being held June 7, 2016, in conjunction with 18th Cloud Expo | @ThingsExpo, at the Javits Center in New York, NY. Angular 2 is a complete re-write of the popular framework AngularJS. Programming in Angular 2 is greatly simplified. Now it’s a component-based well-performing framework. The immersive one-day workshop led by Yakov Fain, a Java Champion and a co-founder of the IT consultancy Farata Systems and...