Welcome!

News Feed Item

MediaMath Bolsters Americas Organization With Two Strategic Hires

Appoints Seasoned Ad Tech Executives to Senior Leadership Positions

NEW YORK, July 31, 2014 /PRNewswire/ -- MediaMath, the creator of the TerminalOne Marketing Operating System™  for digital marketers, today announces the appointment of Ross McNab as Managing Director, North America, and Jake Engwerda as Vice President Sales, North America, to lead its growing sales organization.

MediaMath: Performance Reimagined. Marketing Reengineered.

The pair, which joins the respected senior management team of industry veterans and innovators, will work closely with the Marketing, Product, and Operations teams to further grow MediaMath's market share.  McNab will report directly into Erich Wasserman, MediaMath's Global CRO and Engwerda will report directly into McNab.

"At such a pivotal time in MediaMath's global expansion and strategic development, we are thrilled to welcome Jake and Ross to the team," said Wasserman.  "Their wealth of knowledge and deep industry experience will be invaluable for our current and future clients in North America."

An entrepreneurial digital media professional with more than ten years of global experience from roles in Sydney, Hong Kong, and New York, McNab was most recently the Co-Founder and Chief Revenue Officer of Kinected, MediaMath's local Australian partner.  There, he oversaw commercial operations, growing Kinected into the market leader in Australian ad tech solutions.  Adept with agency customers and direct marketers alike, McNab has led MediaMath to gain a leadership position in the local market.  Before launching Kinected, he oversaw global agency group relationships for MediaMind (Sizmek) out of New York and incubated their programmatic trading business.

"The opportunity to return to New York to be a part of MediaMath's next phase of growth is one that I couldn't pass up," said McNab.  "The company's deep bench of talent has established MediaMath as a leader in the rapidly evolving world of digital marketing and I look forward to accelerating our growth in North America."

Engwerda, a proven digital professional with over a decade of enterprise sales and leadership experience, comes to MediaMath with a career of outstanding sales achievement and sales-team building within leading media sales organizations and advertising technology platforms.  He was most recently head of North American, APAC, and Global Accounts sales for myThings, where he established the company's New York City office and created and implemented the company's 2014 global sales strategy, defined new market positioning, and oversaw the restructuring of the sales and operations teams.  Prior to that, Engwerda led sales at MediaMind, where he was instrumental in recasting MediaMind's sales proposition from a provider of rich media to a holistic platform solution.

"It's an exciting time to be joining the leading agent for change in digital marketing," said Engwerda.  "Not only has MediaMath revolutionized the industry and defined the Marketing OS category, but has emerged as the partner of choice for agencies and advertisers seeking powerful marketing results and greater business ROI."

About MediaMath

MediaMath (mediamath.com) is a global technology company that's leading the movement to revolutionize traditional marketing and drive transformative results for marketers through its TerminalOne Marketing Operating System™.  A pioneer in the industry introducing the first Demand-Side Platform (DSP) with the company's founding in 2007, MediaMath is the only company of its kind to empower marketers with an extensible, open platform to unleash the power of goal-based marketing at scale, transparently across the enterprise.  T1 activates data, automates execution, and optimizes interactions across all addressable media, delivering superior performance, transparency, and control to all marketers and better, more individualized experiences for consumers.  MediaMath has delivered triple-digit year-over-year growth since inception.  It has a seasoned management team leading 13 global locations across five continents.  Key clients include every major agency holding company, operating agency, and top brands across verticals.

Media Contact:

Matt Caldecutt
Blast PR for MediaMath
matt@blastpr.com 
917/698-0810

Logo - http://photos.prnewswire.com/prnh/20140422/77010

SOURCE MediaMath

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
With the proliferation of both SQL and NoSQL databases, organizations can now target specific fit-for-purpose database tools for their different application needs regarding scalability, ease of use, ACID support, etc. Platform as a Service offerings make this even easier now, enabling developers to roll out their own database infrastructure in minutes with minimal management overhead. However, this same amount of flexibility also comes with the challenges of picking the right tool, on the right ...
“We're a global managed hosting provider. Our core customer set is a U.S.-based customer that is looking to go global,” explained Adam Rogers, Managing Director at ANEXIA, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
In today's uber-connected, consumer-centric, cloud-enabled, insights-driven, multi-device, global world, the focus of solutions has shifted from the product that is sold to the person who is buying the product or service. Enterprises have rebranded their business around the consumers of their products. The buyer is the person and the focus is not on the offering. The person is connected through multiple devices, wearables, at home, on the road, and in multiple locations, sometimes simultaneously...
Security, data privacy, reliability and regulatory compliance are critical factors when evaluating whether to move business applications from in-house client hosted environments to a cloud platform. In her session at 18th Cloud Expo, Vandana Viswanathan, Associate Director at Cognizant, In this session, will provide an orientation to the five stages required to implement a cloud hosted solution validation strategy.
China Unicom exhibit at the 19th International Cloud Expo, which took place at the Santa Clara Convention Center in Santa Clara, CA, in November 2016. China United Network Communications Group Co. Ltd ("China Unicom") was officially established in 2009 on the basis of the merger of former China Netcom and former China Unicom. China Unicom mainly operates a full range of telecommunications services including mobile broadband (GSM, WCDMA, LTE FDD, TD-LTE), fixed-line broadband, ICT, data communica...
"We host and fully manage cloud data services, whether we store, the data, move the data, or run analytics on the data," stated Kamal Shannak, Senior Development Manager, Cloud Data Services, IBM, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
All organizations that did not originate this moment have a pre-existing culture as well as legacy technology and processes that can be more or less amenable to DevOps implementation. That organizational culture is influenced by the personalities and management styles of Executive Management, the wider culture in which the organization is situated, and the personalities of key team members at all levels of the organization. This culture and entrenched interests usually throw a wrench in the work...
Zerto exhibited at SYS-CON's 18th International Cloud Expo®, which took place at the Javits Center in New York City, NY, in June 2016. Zerto is committed to keeping enterprise and cloud IT running 24/7 by providing innovative, simple, reliable and scalable business continuity software solutions. Through the Zerto Cloud Continuity Platform™, organizations can seamlessly move and protect virtualized workloads between public, private and hybrid clouds. The company’s flagship product, Zerto Virtual...
As businesses adopt functionalities in cloud computing, it’s imperative that IT operations consistently ensure cloud systems work correctly – all of the time, and to their best capabilities. In his session at @BigDataExpo, Bernd Harzog, CEO and founder of OpsDataStore, will present an industry answer to the common question, “Are you running IT operations as efficiently and as cost effectively as you need to?” He will expound on the industry issues he frequently came up against as an analyst, and...
WebRTC is about the data channel as much as about video and audio conferencing. However, basically all commercial WebRTC applications have been built with a focus on audio and video. The handling of “data” has been limited to text chat and file download – all other data sharing seems to end with screensharing. What is holding back a more intensive use of peer-to-peer data? In her session at @ThingsExpo, Dr Silvia Pfeiffer, WebRTC Applications Team Lead at National ICT Australia, looked at differ...
With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo 2016 in New York. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be! Internet of @ThingsExpo, taking place June 6-8, 2017, at the Javits Center in New York City, New York, is co-located with 20th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry p...
IoT offers a value of almost $4 trillion to the manufacturing industry through platforms that can improve margins, optimize operations & drive high performance work teams. By using IoT technologies as a foundation, manufacturing customers are integrating worker safety with manufacturing systems, driving deep collaboration and utilizing analytics to exponentially increased per-unit margins. However, as Benoit Lheureux, the VP for Research at Gartner points out, “IoT project implementers often un...
SYS-CON Events announced today that Technologic Systems Inc., an embedded systems solutions company, will exhibit at SYS-CON's @ThingsExpo, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Technologic Systems is an embedded systems company with headquarters in Fountain Hills, Arizona. They have been in business for 32 years, helping more than 8,000 OEM customers and building over a hundred COTS products that have never been discontinued. Technologic Systems’ pr...
SYS-CON Events announced today that IoT Now has been named “Media Sponsor” of SYS-CON's 20th International Cloud Expo, which will take place on June 6–8, 2017, at the Javits Center in New York City, NY. IoT Now explores the evolving opportunities and challenges facing CSPs, and it passes on some lessons learned from those who have taken the first steps in next-gen IoT services.
SYS-CON Events announced today that WineSOFT will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Based in Seoul and Irvine, WineSOFT is an innovative software house focusing on internet infrastructure solutions. The venture started as a bootstrap start-up in 2010 by focusing on making the internet faster and more powerful. WineSOFT’s knowledge is based on the expertise of TCP/IP, VPN, SSL, peer-to-peer, mob...