Welcome!

News Feed Item

MediaMath Bolsters Americas Organization With Two Strategic Hires

Appoints Seasoned Ad Tech Executives to Senior Leadership Positions

NEW YORK, July 31, 2014 /PRNewswire/ -- MediaMath, the creator of the TerminalOne Marketing Operating System™  for digital marketers, today announces the appointment of Ross McNab as Managing Director, North America, and Jake Engwerda as Vice President Sales, North America, to lead its growing sales organization.

MediaMath: Performance Reimagined. Marketing Reengineered.

The pair, which joins the respected senior management team of industry veterans and innovators, will work closely with the Marketing, Product, and Operations teams to further grow MediaMath's market share.  McNab will report directly into Erich Wasserman, MediaMath's Global CRO and Engwerda will report directly into McNab.

"At such a pivotal time in MediaMath's global expansion and strategic development, we are thrilled to welcome Jake and Ross to the team," said Wasserman.  "Their wealth of knowledge and deep industry experience will be invaluable for our current and future clients in North America."

An entrepreneurial digital media professional with more than ten years of global experience from roles in Sydney, Hong Kong, and New York, McNab was most recently the Co-Founder and Chief Revenue Officer of Kinected, MediaMath's local Australian partner.  There, he oversaw commercial operations, growing Kinected into the market leader in Australian ad tech solutions.  Adept with agency customers and direct marketers alike, McNab has led MediaMath to gain a leadership position in the local market.  Before launching Kinected, he oversaw global agency group relationships for MediaMind (Sizmek) out of New York and incubated their programmatic trading business.

"The opportunity to return to New York to be a part of MediaMath's next phase of growth is one that I couldn't pass up," said McNab.  "The company's deep bench of talent has established MediaMath as a leader in the rapidly evolving world of digital marketing and I look forward to accelerating our growth in North America."

Engwerda, a proven digital professional with over a decade of enterprise sales and leadership experience, comes to MediaMath with a career of outstanding sales achievement and sales-team building within leading media sales organizations and advertising technology platforms.  He was most recently head of North American, APAC, and Global Accounts sales for myThings, where he established the company's New York City office and created and implemented the company's 2014 global sales strategy, defined new market positioning, and oversaw the restructuring of the sales and operations teams.  Prior to that, Engwerda led sales at MediaMind, where he was instrumental in recasting MediaMind's sales proposition from a provider of rich media to a holistic platform solution.

"It's an exciting time to be joining the leading agent for change in digital marketing," said Engwerda.  "Not only has MediaMath revolutionized the industry and defined the Marketing OS category, but has emerged as the partner of choice for agencies and advertisers seeking powerful marketing results and greater business ROI."

About MediaMath

MediaMath (mediamath.com) is a global technology company that's leading the movement to revolutionize traditional marketing and drive transformative results for marketers through its TerminalOne Marketing Operating System™.  A pioneer in the industry introducing the first Demand-Side Platform (DSP) with the company's founding in 2007, MediaMath is the only company of its kind to empower marketers with an extensible, open platform to unleash the power of goal-based marketing at scale, transparently across the enterprise.  T1 activates data, automates execution, and optimizes interactions across all addressable media, delivering superior performance, transparency, and control to all marketers and better, more individualized experiences for consumers.  MediaMath has delivered triple-digit year-over-year growth since inception.  It has a seasoned management team leading 13 global locations across five continents.  Key clients include every major agency holding company, operating agency, and top brands across verticals.

Media Contact:

Matt Caldecutt
Blast PR for MediaMath
[email protected] 
917/698-0810

Logo - http://photos.prnewswire.com/prnh/20140422/77010

SOURCE MediaMath

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
Using new techniques of information modeling, indexing, and processing, new cloud-based systems can support cloud-based workloads previously not possible for high-throughput insurance, banking, and case-based applications. In his session at 18th Cloud Expo, John Newton, CTO, Founder and Chairman of Alfresco, described how to scale cloud-based content management repositories to store, manage, and retrieve billions of documents and related information with fast and linear scalability. He addresse...
A valuable conference experience generates new contacts, sales leads, potential strategic partners and potential investors; helps gather competitive intelligence and even provides inspiration for new products and services. Conference Guru works with conference organizers to pass great deals to great conferences, helping you discover new conferences and increase your return on investment.
Poor data quality and analytics drive down business value. In fact, Gartner estimated that the average financial impact of poor data quality on organizations is $9.7 million per year. But bad data is much more than a cost center. By eroding trust in information, analytics and the business decisions based on these, it is a serious impediment to digital transformation.
With more than 30 Kubernetes solutions in the marketplace, it's tempting to think Kubernetes and the vendor ecosystem has solved the problem of operationalizing containers at scale or of automatically managing the elasticity of the underlying infrastructure that these solutions need to be truly scalable. Far from it. There are at least six major pain points that companies experience when they try to deploy and run Kubernetes in their complex environments. In this presentation, the speaker will d...
Containers and Kubernetes allow for code portability across on-premise VMs, bare metal, or multiple cloud provider environments. Yet, despite this portability promise, developers may include configuration and application definitions that constrain or even eliminate application portability. In this session we'll describe best practices for "configuration as code" in a Kubernetes environment. We will demonstrate how a properly constructed containerized app can be deployed to both Amazon and Azure ...
We are seeing a major migration of enterprises applications to the cloud. As cloud and business use of real time applications accelerate, legacy networks are no longer able to architecturally support cloud adoption and deliver the performance and security required by highly distributed enterprises. These outdated solutions have become more costly and complicated to implement, install, manage, and maintain.SD-WAN offers unlimited capabilities for accessing the benefits of the cloud and Internet. ...
Business professionals no longer wonder if they'll migrate to the cloud; it's now a matter of when. The cloud environment has proved to be a major force in transitioning to an agile business model that enables quick decisions and fast implementation that solidify customer relationships. And when the cloud is combined with the power of cognitive computing, it drives innovation and transformation that achieves astounding competitive advantage.
SYS-CON Events announced today that Silicon India has been named “Media Sponsor” of SYS-CON's 21st International Cloud Expo, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Published in Silicon Valley, Silicon India magazine is the premiere platform for CIOs to discuss their innovative enterprise solutions and allows IT vendors to learn about new solutions that can help grow their business.
DXWorldEXPO LLC announced today that "IoT Now" was named media sponsor of CloudEXPO | DXWorldEXPO 2018 New York, which will take place on November 11-13, 2018 in New York City, NY. IoT Now explores the evolving opportunities and challenges facing CSPs, and it passes on some lessons learned from those who have taken the first steps in next-gen IoT services.
In this presentation, you will learn first hand what works and what doesn't while architecting and deploying OpenStack. Some of the topics will include:- best practices for creating repeatable deployments of OpenStack- multi-site considerations- how to customize OpenStack to integrate with your existing systems and security best practices.
SYS-CON Events announced today that CrowdReviews.com has been named “Media Sponsor” of SYS-CON's 22nd International Cloud Expo, which will take place on June 5–7, 2018, at the Javits Center in New York City, NY. CrowdReviews.com is a transparent online platform for determining which products and services are the best based on the opinion of the crowd. The crowd consists of Internet users that have experienced products and services first-hand and have an interest in letting other potential buye...
You want to start your DevOps journey but where do you begin? Do you say DevOps loudly 5 times while looking in the mirror and it suddenly appears? Do you hire someone? Do you upskill your existing team? Here are some tips to help support your DevOps transformation. Conor Delanbanque has been involved with building & scaling teams in the DevOps space globally. He is the Head of DevOps Practice at MThree Consulting, a global technology consultancy. Conor founded the Future of DevOps Thought Leade...
Everyone wants the rainbow - reduced IT costs, scalability, continuity, flexibility, manageability, and innovation. But in order to get to that collaboration rainbow, you need the cloud! In this presentation, we'll cover three areas: First - the rainbow of benefits from cloud collaboration. There are many different reasons why more and more companies and institutions are moving to the cloud. Benefits include: cost savings (reducing on-prem infrastructure, reducing data center foot print, redu...
Jo Peterson is VP of Cloud Services for Clarify360, a boutique sourcing and benchmarking consultancy focused on transforming technology into business advantage. Clarify360 provides custom, end-to-end solutions from a portfolio of more than 170 suppliers globally. As an engineer, Jo sources net new technology footprints, and is an expert at optimizing and benchmarking existing environments focusing on Cloud Enablement and Optimization. She and her team work with clients on Cloud Discovery, Cloud ...
Founded in 2000, Chetu Inc. is a global provider of customized software development solutions and IT staff augmentation services for software technology providers. By providing clients with unparalleled niche technology expertise and industry experience, Chetu has become the premiere long-term, back-end software development partner for start-ups, SMBs, and Fortune 500 companies. Chetu is headquartered in Plantation, Florida, with thirteen offices throughout the U.S. and abroad.