News Feed Item

WatchGuard Technologies New Partner Program Sets Industry High Water Mark for Profitability

New WatchGuardONE program ties higher margins to higher customer service levels and allows resellers to get unprecedented combined discounts of more than 70 percent

SEATTLE, July 31, 2014 /PRNewswire/ -- WatchGuard® Technologies, a leader in multi-function firewalls, today announced its newly enhanced partner program, WatchGuardONE™. The new program leverages a value-based model that places additional focus on reseller certification and training in addition to simply volume sales. With WatchGuard's award-winning visibility solution WatchGuard DimensionTM(i), and additional profit sharing partner programs, such as Deal Registration and Security Pays, with which resellers can achieve combined discounts of more than 70 percent, WatchGuardONE brings game-changing value to the market for partners. WatchGuard has been positioned as a leader in Gartner's Unified Threat Management Magic Quadrant(ii) for four consecutive years.

WatchGuard Technologies, Inc. Logo.

"Well-trained and well-educated resellers have happier customers and end-users, with safer networks. It's that simple," said WatchGuard Technologies Vice President of Sales, Alex Thurber. "Our new partner program gives the power to the reseller, allowing them to determine their level of commitment and role in WatchGuardONE. By focusing on value rather than volume, our partners can concentrate on quality and competency of solutions and deployment, rather than their margin."

WatchGuardONE delivers a variety of membership levels including Silver, Gold and Platinum. Discounts and rebates vary depending on the partner's level of commitment and range from 30 to 46 percent. Key reseller benefits include:

  • Emphasis on Training and CertificationThe WatchGuardONE training and certification program makes it easy for partners to expand their knowledge with a virtual instructor-led technical training program with multiple classes, topics and time zones. The more partners invest in training the more WatchGuard invests in the partner's profitability.
  • Up-front Discounts and Back-end Rebates – This allows all partners, regardless of size, to choose the level of program involvement. Discounts will be based on the number of people each reseller trains, with back-end rebates that are a percentage of total purchase revenue. This means less price pressure at the outset and greater opportunity overall.
  • Multi-channel Selling – Partners will have the flexibility to sell online, in-store or in-person, whatever works best for their customer-base.

Current WatchGuard partners welcome the new program. "As a partner for more than 10 years, we know WatchGuard's partners are some of the most knowledgeable in the industry and the company's commitment to training and certification is already significant," said Rory Sanchez, CEO and President, SLPowers. "All resellers strive to have technology experts, but often times with the competition from vendors, it's difficult to justify the level of investment needed to deliver those experts. This new program is a win for WatchGuard, the reseller and the customer."

WatchGuard's 2014 U.S. Partner of the Year, Blackpoint IT Services agrees. "Our customers don't just want a partner that has sales-sheet knowledge. They want an expert that truly understands the challenges and threats facing their business," said Lesleigh Watson, COO, Blackpoint IT Services. "It's always a challenge when working within a vendor's channel program, trying to balance sales versus training. At the end of the day, these programs are designed around volume, but now, with WatchGuardONE, a new bar is being set that will allow us to lead with expertise and be the go-to resource for our customers. And the best part, the more training we complete, the more WatchGuard rewards our effort."

WatchGuardONE officially launches in January 2015. It will not be available at this time in Asia Pacific. Existing or prospective partners can learn more and register now to begin the training in preparation for launch by visiting: http://watchguard.com/wgrd-partners.

About WatchGuard Technologies, Inc.

WatchGuard® Technologies, Inc. is an award-winning, Frost and Sullivan recognized, global leader of integrated, multi-function security solutions that intelligently combine industry standard hardware, Best-of-Breed security features, and policy-based management tools. WatchGuard provides easy-to-use, but enterprise-powerful protection to hundreds of thousands of businesses worldwide. WatchGuard products are backed by WatchGuard LiveSecurity® Service, an innovative support program. WatchGuard is headquartered in Seattle, Wash. with offices throughout North America, Europe, Asia Pacific, and Latin America. To learn more, visit WatchGuard.com.

For additional information, promotions and updates, follow WatchGuard on Twitter @WatchGuardTech on Facebook, or on the LinkedIn Company page.

WatchGuard is a registered trademark of WatchGuard Technologies, Inc.  All other marks are property of their respective owners.

i Network Computing Awards Best New Product of the Year, Network Computing Awards

ii Gartner Magic Quadrant for Unified Threat Management, Jeremy D'Hoinne, Greg Young, July 2013.

Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

Kerry Desberg
WatchGuard Technologies
(206) 613-3760
[email protected]

Justin Hall
Voxus PR
[email protected]

Logo - http://photos.prnewswire.com/prnh/20140224/SF69246LOGO

SOURCE WatchGuard Technologies

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
Successful transition from traditional IT to cloud computing requires three key ingredients: an IT architecture that allows companies to extend their internal best practices to the cloud, a cost point that allows economies of scale, and automated processes that manage risk exposure and maintain regulatory compliance with industry regulations (FFIEC, PCI-DSS, HIPAA, FISMA). The unique combination of VMware, the IBM Cloud, and Cloud Raxak, a 2016 Gartner Cool Vendor in IT Automation, provides a co...
SYS-CON Events announced today that Numerex Corp, a leading provider of managed enterprise solutions enabling the Internet of Things (IoT), will exhibit at the 19th International Cloud Expo | @ThingsExpo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Numerex Corp. (NASDAQ:NMRX) is a leading provider of managed enterprise solutions enabling the Internet of Things (IoT). The Company's solutions produce new revenue streams or create operating...
SYS-CON Events announced today that MathFreeOn will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. MathFreeOn is Software as a Service (SaaS) used in Engineering and Math education. Write scripts and solve math problems online. MathFreeOn provides online courses for beginners or amateurs who have difficulties in writing scripts. In accordance with various mathematical topics, there are more tha...
The best way to leverage your Cloud Expo presence as a sponsor and exhibitor is to plan your news announcements around our events. The press covering Cloud Expo and @ThingsExpo will have access to these releases and will amplify your news announcements. More than two dozen Cloud companies either set deals at our shows or have announced their mergers and acquisitions at Cloud Expo. Product announcements during our show provide your company with the most reach through our targeted audiences.
@ThingsExpo has been named the Top 5 Most Influential Internet of Things Brand by Onalytica in the ‘The Internet of Things Landscape 2015: Top 100 Individuals and Brands.' Onalytica analyzed Twitter conversations around the #IoT debate to uncover the most influential brands and individuals driving the conversation. Onalytica captured data from 56,224 users. The PageRank based methodology they use to extract influencers on a particular topic (tweets mentioning #InternetofThings or #IoT in this ...
Traditional on-premises data centers have long been the domain of modern data platforms like Apache Hadoop, meaning companies who build their business on public cloud were challenged to run Big Data processing and analytics at scale. But recent advancements in Hadoop performance, security, and most importantly cloud-native integrations, are giving organizations the ability to truly gain value from all their data. In his session at 19th Cloud Expo, David Tishgart, Director of Product Marketing ...
The Internet of Things will challenge the status quo of how IT and development organizations operate. Or will it? Certainly the fog layer of IoT requires special insights about data ontology, security and transactional integrity. But the developmental challenges are the same: People, Process and Platform and how we integrate our thinking to solve complicated problems. In his session at 19th Cloud Expo, Craig Sproule, CEO of Metavine, will demonstrate how to move beyond today's coding paradigm ...
Although it has gained significant traction in the consumer space, IoT is still in the early stages of adoption in enterprises environments. However, many companies are working on initiatives like Industry 4.0 that includes IoT as one of the key disruptive technologies expected to reshape businesses of tomorrow. The key challenges will be availability, robustness and reliability of networks that connect devices in a business environment. Software Defined Wide Area Network (SD-WAN) is expected to...
SYS-CON Events announced today that StarNet Communications will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. StarNet Communications’ FastX is the industry first cloud-based remote X Windows emulator. Using standard Web browsers (FireFox, Chrome, Safari, etc.) users from around the world gain highly secure access to applications and data hosted on Linux-based servers in a central data center. ...
OnProcess Technology has announced it will be a featured speaker at @ThingsExpo, taking place November 1 - 3, 2016, in Santa Clara, California. Dan Gettens, OnProcess’ Chief Analytics Officer, will discuss how Internet of Things (IoT) data can be leveraged to predict product failures, improve uptime and slash costly inventory stock. @ThingsExpo is an annual gathering of IoT and cloud developers, practitioners and thought-leaders who exchange ideas and insights on topics ranging from Big Data in...
Developing software for the Internet of Things (IoT) comes with its own set of challenges. Security, privacy, and unified standards are a few key issues. In addition, each IoT product is comprised of (at least) three separate application components: the software embedded in the device, the back-end service, and the mobile application for the end user’s controls. Each component is developed by a different team, using different technologies and practices, and deployed to a different stack/target –...
Virgil consists of an open-source encryption library, which implements Cryptographic Message Syntax (CMS) and Elliptic Curve Integrated Encryption Scheme (ECIES) (including RSA schema), a Key Management API, and a cloud-based Key Management Service (Virgil Keys). The Virgil Keys Service consists of a public key service and a private key escrow service. 

SYS-CON Events announced today that CDS Global Cloud, an Infrastructure as a Service provider, will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. CDS Global Cloud is an IaaS (Infrastructure as a Service) provider specializing in solutions for e-commerce, internet gaming, online education and other internet applications. With a growing number of data centers and network points around the world, ...
Data is the fuel that drives the machine learning algorithmic engines and ultimately provides the business value. In his session at Cloud Expo, Ed Featherston, a director and senior enterprise architect at Collaborative Consulting, will discuss the key considerations around quality, volume, timeliness, and pedigree that must be dealt with in order to properly fuel that engine.
Big Data has been changing the world. IoT fuels the further transformation recently. How are Big Data and IoT related? In his session at @BigDataExpo, Tony Shan, a renowned visionary and thought leader, will explore the interplay of Big Data and IoT. He will anatomize Big Data and IoT separately in terms of what, which, why, where, when, who, how and how much. He will then analyze the relationship between IoT and Big Data, specifically the drilldown of how the 4Vs of Big Data (Volume, Variety,...