Welcome!

News Feed Item

WatchGuard Technologies New Partner Program Sets Industry High Water Mark for Profitability

New WatchGuardONE program ties higher margins to higher customer service levels and allows resellers to get unprecedented combined discounts of more than 70 percent

SEATTLE, July 31, 2014 /PRNewswire/ -- WatchGuard® Technologies, a leader in multi-function firewalls, today announced its newly enhanced partner program, WatchGuardONE™. The new program leverages a value-based model that places additional focus on reseller certification and training in addition to simply volume sales. With WatchGuard's award-winning visibility solution WatchGuard DimensionTM(i), and additional profit sharing partner programs, such as Deal Registration and Security Pays, with which resellers can achieve combined discounts of more than 70 percent, WatchGuardONE brings game-changing value to the market for partners. WatchGuard has been positioned as a leader in Gartner's Unified Threat Management Magic Quadrant(ii) for four consecutive years.

WatchGuard Technologies, Inc. Logo.

"Well-trained and well-educated resellers have happier customers and end-users, with safer networks. It's that simple," said WatchGuard Technologies Vice President of Sales, Alex Thurber. "Our new partner program gives the power to the reseller, allowing them to determine their level of commitment and role in WatchGuardONE. By focusing on value rather than volume, our partners can concentrate on quality and competency of solutions and deployment, rather than their margin."

WatchGuardONE delivers a variety of membership levels including Silver, Gold and Platinum. Discounts and rebates vary depending on the partner's level of commitment and range from 30 to 46 percent. Key reseller benefits include:

  • Emphasis on Training and CertificationThe WatchGuardONE training and certification program makes it easy for partners to expand their knowledge with a virtual instructor-led technical training program with multiple classes, topics and time zones. The more partners invest in training the more WatchGuard invests in the partner's profitability.
  • Up-front Discounts and Back-end Rebates – This allows all partners, regardless of size, to choose the level of program involvement. Discounts will be based on the number of people each reseller trains, with back-end rebates that are a percentage of total purchase revenue. This means less price pressure at the outset and greater opportunity overall.
  • Multi-channel Selling – Partners will have the flexibility to sell online, in-store or in-person, whatever works best for their customer-base.

Current WatchGuard partners welcome the new program. "As a partner for more than 10 years, we know WatchGuard's partners are some of the most knowledgeable in the industry and the company's commitment to training and certification is already significant," said Rory Sanchez, CEO and President, SLPowers. "All resellers strive to have technology experts, but often times with the competition from vendors, it's difficult to justify the level of investment needed to deliver those experts. This new program is a win for WatchGuard, the reseller and the customer."

WatchGuard's 2014 U.S. Partner of the Year, Blackpoint IT Services agrees. "Our customers don't just want a partner that has sales-sheet knowledge. They want an expert that truly understands the challenges and threats facing their business," said Lesleigh Watson, COO, Blackpoint IT Services. "It's always a challenge when working within a vendor's channel program, trying to balance sales versus training. At the end of the day, these programs are designed around volume, but now, with WatchGuardONE, a new bar is being set that will allow us to lead with expertise and be the go-to resource for our customers. And the best part, the more training we complete, the more WatchGuard rewards our effort."

WatchGuardONE officially launches in January 2015. It will not be available at this time in Asia Pacific. Existing or prospective partners can learn more and register now to begin the training in preparation for launch by visiting: http://watchguard.com/wgrd-partners.

About WatchGuard Technologies, Inc.

WatchGuard® Technologies, Inc. is an award-winning, Frost and Sullivan recognized, global leader of integrated, multi-function security solutions that intelligently combine industry standard hardware, Best-of-Breed security features, and policy-based management tools. WatchGuard provides easy-to-use, but enterprise-powerful protection to hundreds of thousands of businesses worldwide. WatchGuard products are backed by WatchGuard LiveSecurity® Service, an innovative support program. WatchGuard is headquartered in Seattle, Wash. with offices throughout North America, Europe, Asia Pacific, and Latin America. To learn more, visit WatchGuard.com.

For additional information, promotions and updates, follow WatchGuard on Twitter @WatchGuardTech on Facebook, or on the LinkedIn Company page.

WatchGuard is a registered trademark of WatchGuard Technologies, Inc.  All other marks are property of their respective owners.

i Network Computing Awards Best New Product of the Year, Network Computing Awards

ii Gartner Magic Quadrant for Unified Threat Management, Jeremy D'Hoinne, Greg Young, July 2013.

Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

Contacts:
Kerry Desberg
WatchGuard Technologies
(206) 613-3760
[email protected]

Justin Hall
Voxus PR
253-444-5442
[email protected]

Logo - http://photos.prnewswire.com/prnh/20140224/SF69246LOGO

SOURCE WatchGuard Technologies

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
Data is an unusual currency; it is not restricted by the same transactional limitations as money or people. In fact, the more that you leverage your data across multiple business use cases, the more valuable it becomes to the organization. And the same can be said about the organization’s analytics. In his session at 19th Cloud Expo, Bill Schmarzo, CTO for the Big Data Practice at EMC, will introduce a methodology for capturing, enriching and sharing data (and analytics) across the organizati...
IoT is fundamentally transforming the auto industry, turning the vehicle into a hub for connected services, including safety, infotainment and usage-based insurance. Auto manufacturers – and businesses across all verticals – have built an entire ecosystem around the Connected Car, creating new customer touch points and revenue streams. In his session at @ThingsExpo, Macario Namie, Head of IoT Strategy at Cisco Jasper, will share real-world examples of how IoT transforms the car from a static p...
DevOps at Cloud Expo – being held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA – announces that its Call for Papers is open. Born out of proven success in agile development, cloud computing, and process automation, DevOps is a macro trend you cannot afford to miss. From showcase success stories from early adopters and web-scale businesses, DevOps is expanding to organizations of all sizes, including the world's largest enterprises – and delivering real results. Am...
The many IoT deployments around the world are busy integrating smart devices and sensors into their enterprise IT infrastructures. Yet all of this technology – and there are an amazing number of choices – is of no use without the software to gather, communicate, and analyze the new data flows. Without software, there is no IT. In this power panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, panelists will look at the protocols that communicate data and the emerging data analy...
The vision of a connected smart home is becoming reality with the application of integrated wireless technologies in devices and appliances. The use of standardized and TCP/IP networked wireless technologies in line-powered and battery operated sensors and controls has led to the adoption of radios in the 2.4GHz band, including Wi-Fi, BT/BLE and 802.15.4 applied ZigBee and Thread. This is driving the need for robust wireless coexistence for multiple radios to ensure throughput performance and th...
I’m going to cry tonight, long and hard. I’ll do so as I remember and mourn Jeremy Geelan. I knew Jeremy for almost 20 years, from the time he showed up one day at Cloud Expo’s headquarters in Bergen County, New Jersey, and went to work. The show wasn’t called Cloud Expo then, of course – it was still known as Java Edge, a pioneering event that grabbed developers, architects, and enterprise IT users alike for twice-yearly confabs. Jeremy didn’t have a job there, or even a job offer. He was s...
SYS-CON Events announced today that China Unicom will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. China United Network Communications Group Co. Ltd ("China Unicom") was officially established in 2009 on the basis of the merger of former China Netcom and former China Unicom. China Unicom mainly operates a full range of telecommunications services including mobile broadband (GSM, WCDMA, LTE F...
The Transparent Cloud-computing Consortium (abbreviation: T-Cloud Consortium) will conduct research activities into changes in the computing model as a result of collaboration between "device" and "cloud" and the creation of new value and markets through organic data processing High speed and high quality networks, and dramatic improvements in computer processing capabilities, have greatly changed the nature of applications and made the storing and processing of data on the network commonplace.
Big Data has been changing the world. IoT fuels the further transformation recently. How are Big Data and IoT related? In his session at @BigDataExpo, Tony Shan, a renowned visionary and thought leader, will explore the interplay of Big Data and IoT. He will anatomize Big Data and IoT separately in terms of what, which, why, where, when, who, how and how much. He will then analyze the relationship between IoT and Big Data, specifically the drilldown of how the 4Vs of Big Data (Volume, Variety,...
Video experiences should be unique and exciting! But that doesn’t mean you need to patch all the pieces yourself. Users demand rich and engaging experiences and new ways to connect with you. But creating robust video applications at scale can be complicated, time-consuming and expensive. In his session at @ThingsExpo, Zohar Babin, Vice President of Platform, Ecosystem and Community at Kaltura, will discuss how VPaaS enables you to move fast, creating scalable video experiences that reach your...
In his session at @DevOpsSummit at 19th Cloud Expo, Robert Doyle, lead architect at eCube Systems, will examine the issues and need for an agile infrastructure and show the advantages of capturing developer knowledge in an exportable file for migration into production. He will introduce the use of NXTmonitor, a next-generation DevOps tool that captures application environments, dependencies and start/stop procedures in a portable configuration file with an easy-to-use GUI. In addition to captu...
All clouds are not equal. To succeed in a DevOps context, organizations should plan to develop/deploy apps across a choice of on-premise and public clouds simultaneously depending on the business needs. This is where the concept of the Lean Cloud comes in - resting on the idea that you often need to relocate your app modules over their life cycles for both innovation and operational efficiency in the cloud. In his session at @DevOpsSummit at19th Cloud Expo, Valentin (Val) Bercovici, CTO of So...
SYS-CON Events announced today that Pulzze Systems will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Pulzze Systems, Inc. provides infrastructure products for the Internet of Things to enable any connected device and system to carry out matched operations without programming. For more information, visit http://www.pulzzesystems.com.
If you’re responsible for an application that depends on the data or functionality of various IoT endpoints – either sensors or devices – your brand reputation depends on the security, reliability, and compliance of its many integrated parts. If your application fails to deliver the expected business results, your customers and partners won't care if that failure stems from the code you developed or from a component that you integrated. What can you do to ensure that the endpoints work as expect...
SYS-CON Events announced today that Secure Channels will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. The bedrock of Secure Channels Technology is a uniquely modified and enhanced process based on superencipherment. Superencipherment is the process of encrypting an already encrypted message one or more times, either using the same or a different algorithm.