Welcome!

News Feed Item

Happy Socks Launches Underwear For Fall/Winter 14

The first to market sock brand launches intimates for men and women

DOVER, N.J., July 31, 2014 /PRNewswire/ -- Since the beginning in Spring 2008, Happy Socks has become the first and leading brand of design socks throughout the world.

HAPPY SOCKS LAUNCHES UNDERWEAR FOR FALL/WINTER 14

FALL / WINTER 2014 marks the beginning of a new era for the Swedish lifestyle brand with the launch of Happy Socks Underwear. Through the diversification of its product offer, Happy Socks also aims to bring happiness and quality to every corner of the underwear drawer. Happy Socks Underwear comes in a variety of signature patterns and colors as a true continuity of the core values and aesthetic of the brand.

The collection consists of a Men's Boxer, Men's Boxer Brief and a Women's Brief, offered within a range of six different patterns and fifteen colors. It will be available on www.happysocks.com, at Happy Socks Concept Stores, Pop Up Stores and retailers worldwide starting August 1st 2014.

WOMEN'S BRIEFS
Comfortable Feminine Graphic
The jersey briefs for women have a comfort fit, perfect for everyday and are made of 95% cotton and 5% elastane. They will be available for purchase at a SRP of €12,95.
Patterns available: Big Dot, Dot, Paisley, Polka Stripes, Zig Zag and Stripes.

MEN'S BOXER BRIEFS
Fitted Visual Playful
The jersey boxer briefs for men are made of 95% cotton and 5% elastane. The silhouette is fitted for a slim look. They will retail at a SRP of €19,95.
Patterns available: Big Dot, Dot, Paisley, Polka Stripes, Zig Zag and Stripes.

MEN'S BOXERS
Vivid Free Stylish
The woven boxers for men have a fly opening and elastic waistband for a relaxed fit and casual look. They are made of 100% cotton and will be available for a SRP of €19,95.
Patterns available: Big Dot, Dot, Paisley, Polka Stripes, Zig Zag and Stripes.

Mikael Soderlindh and Viktor Tell present Happy Socks Underwear

"Since the start we have strongly believed that when you do something you should focus on becoming the best at it. Happy Socks successfully became a lifestyle brand, creating the entire segment of colorful design socks in almost every corner of the world since 2008. We then figured out we could use the same recipe and started looking for the next challenge". – starts Viktor

Mikael continues, "We searched for the next item that could give someone a positive emotion when getting dressed. It turned out underwear complements our socks perfectly."

"Mikael and I aim to make your underwear drawer also more colorful! Get our customers and ourselves thrilled and excited with more "happy" to play with!" –summarizes Viktor

"After two years of development, we are now proud to present our all new Happy Socks Underwear collection. A daring project to shift from just socks to both underwear and socks, keeping a brand name that refers only to the later. It is also quite a statement, saying a lot about the brand being strong enough to present a great underwear collection for both women and men.
The all-new Happy Socks Underwear is born carrying the same values of affordable creativity and quality" – concludes Mikael

ABOUT HAPPY SOCKS
It all started under the cloud-ridden April sky of yet another belated Swedish spring in 2008. Two friends had a vision: to spread happiness by turning an everyday essential into a colorful design piece with a rigid standard of ultimate quality, craftsmanship and creativity. A concept now brought to perfection by the Happy Socks collective of creators.

Happy Socks features an almost endless variety of models and designs, using a broad spectrum of color combinations and original prints. Today Happy Socks are sold in more than 70 countries and on every continent.

Simply put: there's a pair of high-quality socks and underwear for every occasion, mindset and style.

MEDIA INQUIRIES ONLY CONTACT:
Leslie Bishop/Sandrine Charles
Exposure Communications LLC
(212) 226-2530
[email protected] 
[email protected]

Photo - http://photos.prnewswire.com/prnh/20140731/132325

SOURCE Happy Socks

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
With major technology companies and startups seriously embracing Cloud strategies, now is the perfect time to attend 21st Cloud Expo October 31 - November 2, 2017, at the Santa Clara Convention Center, CA, and June 12-14, 2018, at the Javits Center in New York City, NY, and learn what is going on, contribute to the discussions, and ensure that your enterprise is on the right path to Digital Transformation.
@DevOpsSummit at Cloud Expo taking place Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center, Santa Clara, CA, is co-located with the 21st International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is ...
New competitors, disruptive technologies, and growing expectations are pushing every business to both adopt and deliver new digital services. This ‘Digital Transformation’ demands rapid delivery and continuous iteration of new competitive services via multiple channels, which in turn demands new service delivery techniques – including DevOps. In this power panel at @DevOpsSummit 20th Cloud Expo, moderated by DevOps Conference Co-Chair Andi Mann, panelists examined how DevOps helps to meet the de...
Automation is enabling enterprises to design, deploy, and manage more complex, hybrid cloud environments. Yet the people who manage these environments must be trained in and understanding these environments better than ever before. A new era of analytics and cognitive computing is adding intelligence, but also more complexity, to these cloud environments. How smart is your cloud? How smart should it be? In this power panel at 20th Cloud Expo, moderated by Conference Chair Roger Strukhoff, pane...
No hype cycles or predictions of zillions of things here. IoT is big. You get it. You know your business and have great ideas for a business transformation strategy. What comes next? Time to make it happen. In his session at @ThingsExpo, Jay Mason, Associate Partner at M&S Consulting, presented a step-by-step plan to develop your technology implementation strategy. He discussed the evaluation of communication standards and IoT messaging protocols, data analytics considerations, edge-to-cloud tec...
When growing capacity and power in the data center, the architectural trade-offs between server scale-up vs. scale-out continue to be debated. Both approaches are valid: scale-out adds multiple, smaller servers running in a distributed computing model, while scale-up adds fewer, more powerful servers that are capable of running larger workloads. It’s worth noting that there are additional, unique advantages that scale-up architectures offer. One big advantage is large memory and compute capacity...
In 2014, Amazon announced a new form of compute called Lambda. We didn't know it at the time, but this represented a fundamental shift in what we expect from cloud computing. Now, all of the major cloud computing vendors want to take part in this disruptive technology. In his session at 20th Cloud Expo, Doug Vanderweide, an instructor at Linux Academy, discussed why major players like AWS, Microsoft Azure, IBM Bluemix, and Google Cloud Platform are all trying to sidestep VMs and containers wit...
What's the role of an IT self-service portal when you get to continuous delivery and Infrastructure as Code? This general session showed how to create the continuous delivery culture and eight accelerators for leading the change. Don Demcsak is a DevOps and Cloud Native Modernization Principal for Dell EMC based out of New Jersey. He is a former, long time, Microsoft Most Valuable Professional, specializing in building and architecting Application Delivery Pipelines for hybrid legacy, and cloud ...
Amazon started as an online bookseller 20 years ago. Since then, it has evolved into a technology juggernaut that has disrupted multiple markets and industries and touches many aspects of our lives. It is a relentless technology and business model innovator driving disruption throughout numerous ecosystems. Amazon’s AWS revenues alone are approaching $16B a year making it one of the largest IT companies in the world. With dominant offerings in Cloud, IoT, eCommerce, Big Data, AI, Digital Assista...
SYS-CON Events announced today that CA Technologies has been named "Platinum Sponsor" of SYS-CON's 21st International Cloud Expo®, which will take place October 31-November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. CA Technologies helps customers succeed in a future where every business - from apparel to energy - is being rewritten by software. From planning to development to management to security, CA creates software that fuels transformation for companies in the applic...
Artificial intelligence, machine learning, neural networks. We’re in the midst of a wave of excitement around AI such as hasn’t been seen for a few decades. But those previous periods of inflated expectations led to troughs of disappointment. Will this time be different? Most likely. Applications of AI such as predictive analytics are already decreasing costs and improving reliability of industrial machinery. Furthermore, the funding and research going into AI now comes from a wide range of com...
Multiple data types are pouring into IoT deployments. Data is coming in small packages as well as enormous files and data streams of many sizes. Widespread use of mobile devices adds to the total. In this power panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, panelists looked at the tools and environments that are being put to use in IoT deployments, as well as the team skills a modern enterprise IT shop needs to keep things running, get a handle on all this data, and deliver...
Internet of @ThingsExpo, taking place October 31 - November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 21st Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The Internet of Things (IoT) is the most profound change in personal and enterprise IT since the creation of the Worldwide Web more than 20 years ago. All major researchers estimate there will be tens of billions devic...
For organizations that have amassed large sums of software complexity, taking a microservices approach is the first step toward DevOps and continuous improvement / development. Integrating system-level analysis with microservices makes it easier to change and add functionality to applications at any time without the increase of risk. Before you start big transformation projects or a cloud migration, make sure these changes won’t take down your entire organization.
SYS-CON Events announced today that Cloud Academy named "Bronze Sponsor" of 21st International Cloud Expo which will take place October 31 - November 2, 2017 at the Santa Clara Convention Center in Santa Clara, CA. Cloud Academy is the industry’s most innovative, vendor-neutral cloud technology training platform. Cloud Academy provides continuous learning solutions for individuals and enterprise teams for Amazon Web Services, Microsoft Azure, Google Cloud Platform, and the most popular cloud com...