Welcome!

News Feed Item

Happy Socks Launches Underwear For Fall/Winter 14

The first to market sock brand launches intimates for men and women

DOVER, N.J., July 31, 2014 /PRNewswire/ -- Since the beginning in Spring 2008, Happy Socks has become the first and leading brand of design socks throughout the world.

HAPPY SOCKS LAUNCHES UNDERWEAR FOR FALL/WINTER 14

FALL / WINTER 2014 marks the beginning of a new era for the Swedish lifestyle brand with the launch of Happy Socks Underwear. Through the diversification of its product offer, Happy Socks also aims to bring happiness and quality to every corner of the underwear drawer. Happy Socks Underwear comes in a variety of signature patterns and colors as a true continuity of the core values and aesthetic of the brand.

The collection consists of a Men's Boxer, Men's Boxer Brief and a Women's Brief, offered within a range of six different patterns and fifteen colors. It will be available on www.happysocks.com, at Happy Socks Concept Stores, Pop Up Stores and retailers worldwide starting August 1st 2014.

WOMEN'S BRIEFS
Comfortable Feminine Graphic
The jersey briefs for women have a comfort fit, perfect for everyday and are made of 95% cotton and 5% elastane. They will be available for purchase at a SRP of €12,95.
Patterns available: Big Dot, Dot, Paisley, Polka Stripes, Zig Zag and Stripes.

MEN'S BOXER BRIEFS
Fitted Visual Playful
The jersey boxer briefs for men are made of 95% cotton and 5% elastane. The silhouette is fitted for a slim look. They will retail at a SRP of €19,95.
Patterns available: Big Dot, Dot, Paisley, Polka Stripes, Zig Zag and Stripes.

MEN'S BOXERS
Vivid Free Stylish
The woven boxers for men have a fly opening and elastic waistband for a relaxed fit and casual look. They are made of 100% cotton and will be available for a SRP of €19,95.
Patterns available: Big Dot, Dot, Paisley, Polka Stripes, Zig Zag and Stripes.

Mikael Soderlindh and Viktor Tell present Happy Socks Underwear

"Since the start we have strongly believed that when you do something you should focus on becoming the best at it. Happy Socks successfully became a lifestyle brand, creating the entire segment of colorful design socks in almost every corner of the world since 2008. We then figured out we could use the same recipe and started looking for the next challenge". – starts Viktor

Mikael continues, "We searched for the next item that could give someone a positive emotion when getting dressed. It turned out underwear complements our socks perfectly."

"Mikael and I aim to make your underwear drawer also more colorful! Get our customers and ourselves thrilled and excited with more "happy" to play with!" –summarizes Viktor

"After two years of development, we are now proud to present our all new Happy Socks Underwear collection. A daring project to shift from just socks to both underwear and socks, keeping a brand name that refers only to the later. It is also quite a statement, saying a lot about the brand being strong enough to present a great underwear collection for both women and men.
The all-new Happy Socks Underwear is born carrying the same values of affordable creativity and quality" – concludes Mikael

ABOUT HAPPY SOCKS
It all started under the cloud-ridden April sky of yet another belated Swedish spring in 2008. Two friends had a vision: to spread happiness by turning an everyday essential into a colorful design piece with a rigid standard of ultimate quality, craftsmanship and creativity. A concept now brought to perfection by the Happy Socks collective of creators.

Happy Socks features an almost endless variety of models and designs, using a broad spectrum of color combinations and original prints. Today Happy Socks are sold in more than 70 countries and on every continent.

Simply put: there's a pair of high-quality socks and underwear for every occasion, mindset and style.

MEDIA INQUIRIES ONLY CONTACT:
Leslie Bishop/Sandrine Charles
Exposure Communications LLC
(212) 226-2530
[email protected] 
[email protected]

Photo - http://photos.prnewswire.com/prnh/20140731/132325

SOURCE Happy Socks

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
SYS-CON Events announced today that Niagara Networks will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Niagara Networks offers the highest port-density systems, and the most complete Next-Generation Network Visibility systems including Network Packet Brokers, Bypass Switches, and Network TAPs.
SYS-CON Events announced today that Secure Channels will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. The bedrock of Secure Channels Technology is a uniquely modified and enhanced process based on superencipherment. Superencipherment is the process of encrypting an already encrypted message one or more times, either using the same or a different algorithm.
If you’re responsible for an application that depends on the data or functionality of various IoT endpoints – either sensors or devices – your brand reputation depends on the security, reliability, and compliance of its many integrated parts. If your application fails to deliver the expected business results, your customers and partners won't care if that failure stems from the code you developed or from a component that you integrated. What can you do to ensure that the endpoints work as expect...
So, you bought into the current machine learning craze and went on to collect millions/billions of records from this promising new data source. Now, what do you do with them? Too often, the abundance of data quickly turns into an abundance of problems. How do you extract that "magic essence" from your data without falling into the common pitfalls? In her session at @ThingsExpo, Natalia Ponomareva, Software Engineer at Google, provided tips on how to be successful in large scale machine learning...
If you had a chance to enter on the ground level of the largest e-commerce market in the world – would you? China is the world’s most populated country with the second largest economy and the world’s fastest growing market. It is estimated that by 2018 the Chinese market will be reaching over $30 billion in gaming revenue alone. Admittedly for a foreign company, doing business in China can be challenging. Often changing laws, administrative regulations and the often inscrutable Chinese Interne...
In his general session at 18th Cloud Expo, Lee Atchison, Principal Cloud Architect and Advocate at New Relic, discussed cloud as a ‘better data center’ and how it adds new capacity (faster) and improves application availability (redundancy). The cloud is a ‘Dynamic Tool for Dynamic Apps’ and resource allocation is an integral part of your application architecture, so use only the resources you need and allocate /de-allocate resources on the fly.
Enterprise IT has been in the era of Hybrid Cloud for some time now. But it seems most conversations about Hybrid are focused on integrating AWS, Microsoft Azure, or Google ECM into existing on-premises systems. Where is all the Private Cloud? What do technology providers need to do to make their offerings more compelling? How should enterprise IT executives and buyers define their focus, needs, and roadmap, and communicate that clearly to the providers?
Complete Internet of Things (IoT) embedded device security is not just about the device but involves the entire product’s identity, data and control integrity, and services traversing the cloud. A device can no longer be looked at as an island; it is a part of a system. In fact, given the cross-domain interactions enabled by IoT it could be a part of many systems. Also, depending on where the device is deployed, for example, in the office building versus a factory floor or oil field, security ha...
More and more companies are looking to microservices as an architectural pattern for breaking apart applications into more manageable pieces so that agile teams can deliver new features quicker and more effectively. What this pattern has done more than anything to date is spark organizational transformations, setting the foundation for future application development. In practice, however, there are a number of considerations to make that go beyond simply “build, ship, and run,” which changes ho...
SYS-CON Events announced today that Commvault, a global leader in enterprise data protection and information management, has been named “Bronze Sponsor” of SYS-CON's 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Commvault is a leading provider of data protection and information management solutions, helping companies worldwide activate their data to drive more value and business insight and to transform moder...
SYS-CON Events announced today that eCube Systems, a leading provider of middleware modernization, integration, and management solutions, will exhibit at @DevOpsSummit at 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. eCube Systems offers a family of middleware evolution products and services that maximize return on technology investment by leveraging existing technical equity to meet evolving business needs. ...
Using new techniques of information modeling, indexing, and processing, new cloud-based systems can support cloud-based workloads previously not possible for high-throughput insurance, banking, and case-based applications. In his session at 18th Cloud Expo, John Newton, CTO, Founder and Chairman of Alfresco, described how to scale cloud-based content management repositories to store, manage, and retrieve billions of documents and related information with fast and linear scalability. He addres...
The many IoT deployments around the world are busy integrating smart devices and sensors into their enterprise IT infrastructures. Yet all of this technology – and there are an amazing number of choices – is of no use without the software to gather, communicate, and analyze the new data flows. Without software, there is no IT. In this power panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, panelists will look at the protocols that communicate data and the emerging data analy...
Fifty billion connected devices and still no winning protocols standards. HTTP, WebSockets, MQTT, and CoAP seem to be leading in the IoT protocol race at the moment but many more protocols are getting introduced on a regular basis. Each protocol has its pros and cons depending on the nature of the communications. Does there really need to be only one protocol to rule them all? Of course not. In his session at @ThingsExpo, Chris Matthieu, co-founder and CTO of Octoblu, walk you through how Oct...
We’ve been doing it for years, decades for some. How many websites have you created accounts on? Your bank, your credit card companies, social media sites, hotels and travel sites, online shopping sites, and that’s just the start. We do it often without even thinking about it, quickly entering our personal information, our data, in a plethora of systems. Sometimes we’re not even aware of the information we are providing. It could be very personal information (think of the security questions you ...