Welcome!

News Feed Item

Businesses in Desperate Need to Make Digital Content Marketing Efforts Count

Forrester/OMI Study is just the impetus marketers need to attend digital educational events like ClickZ Live

SAN FRANCISCO, July 31, 2014 /PRNewswire/ -- With just 14% of marketers giving their own digital content strategies any kudos for seeing a return on investment, just 5% are focusing their efforts on building relationships in an increasingly digital world driven by social media and digital interactivity, according to a study by Forrester and the Online Marketing Institute.

ClickZ Live Digital Marketing Conference San Francisco - August 11-14

The report, focusing largely on B2B marketing trends, was based on a survey of 113 marketing executives, 72% of whom said less than half of their marketing staff are engaged directly in content marketing efforts.

From 11-14th August 2014 at the ClickZ Live Digital Marketing Conference being held in San Francisco, OMI CEO and Founder, Aaron Kahlow, will host two fireside chats with famous brands, solution providers and agencies and attempt to address the issue of why marketers are lacking in the right education and skillset to tackle what content marketing strategies work. The sessions will also explore why so many of them fail to see the potential of relationship-building through digital for attracting and retaining more customers than simply focusing on acquisition.

"I'd go as far to say this issue has reached a crisis level.  Over the years at OMI we've watched this backlog of skills needed to drive awareness and drive sales through digital grow and grow.  Content Marketing is the perfect poster child for this epidemic as we found in our survey with Forrester and BMA and our related Digital Skills and Talent Gap study," Kahlow said.

"Marketing teams are missing the ROI mark, agencies are failing their clients and senior leadership including HR, L&D, are failing their teams in an epic fashion. This is yet another reason I am thrilled to be moderating the keynote panel at the ClickZ Live digital marketing conference and helping unearth how these great companies are the exception to the rule and how we can learn from them."

Highlights from the ClickZ Live San Francisco Agenda include:

  • Creating Value by Breaking the Marketing Mold  - an opening keynote address by Bonin Bough from Mondelez International
  • Collaborate, Engage, Share: The Heart & Soul of Social Media – a fireside chat moderated by Online Marketing Institute Founder and CEO, Aaron Kahlow, with Shannon Sullivan Duffy, Head of Marketing, Direct Response Products, Facebook, Jeanette Gibson, VP, Community & Customer Experience, Hootsuite and Chris Pemberton, Digital Brand Manager, Ghirardelli Chocolate Company
  • Mobile Matters - More than You Know: Driving Revenue with Key Mobile Insights – with Greg Stuart, CEO, Mobile Marketing Association
  • Reach the Right Customers with Yahoo Gemini – a panel of experts from Yahoo! where delegates will learn how Yahoo makes it easy to get more customers, hear from an advertiser who's seen success, and ask questions directly to the ad product team
  • Harnessing the Power of Social Metrics – a solo session with Google Analytics Advocate, Adam Singer

The ClickZ Live digital marketing conference events are upheld by two fundamental pillars, education and networking. Incisive Media programs their agendas to include the most relevant and tactical content to enhance delegates' digital marketing campaigns, and believes that no successful conference is complete without unique and diverse networking and learning opportunities.

Want to attend ClickZ Live 2014 in San Francisco?

For more information on how to attend ClickZ Live in San Francisco please see the registration link here: http://www.clickzlive.com/sanfrancisco/rates-pass-details.php

Watch our ClickZ Live Insiders Video here: http://www.youtube.com/watch?v=d9OoDMppcpQ

Please direct all Press and Interview Enquiries to Mel Carson at Delightful Communications: mel (at) DelightfulCommunications (dot com).

About ClickZ Live

The ClickZ Live digital marketing conference is programmed by digital marketers for digital marketers. In a highly interactive and immersive environment, attendees will be able to choose to learn from a wide range of conference sessions devoted to paid, earned and owned digital marketing strategies and tactics.

Speakers are hand-picked, not just for their industry knowledge or experience in creating cutting-edge search, social media, display, and mobile campaigns that have proven positive results, but for their ability to deliver the content in an engaging way that fosters actionable takeaways for all delegates.

In a fast moving and dynamic industry like digital marketing, the ClickZ Live conference series helps businesses all over the world keep in touch with the rapid rise in use of digital technology and devices, and provides exactly the right kind of education and insight marketers need to stay ahead of the competition, whatever their level.

Visit ClickZ Live San Francisco for more information on the agenda and details.

About Incisive Media

Incisive Media is one of the world's leading business-to-business (B2B) information providers, serving a wide range of financial, business technology and professional services markets globally. The company aims to bring product provider and purchaser business communities together using all the varied platforms available to a modern information business.

Whether communicating online, in print or in person, Incisive Media prides itself on its entrepreneurial culture, creating market-leading products for the industries it serves. The business operates across the main areas of financial services, with leading brands in the financial, legal, accountancy and IT sectors. For more information, visit http://www.incisivemedia.com.

Logo - http://photos.prnewswire.com/prnh/20140731/132331

SOURCE ClickZ Live

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
You want to start your DevOps journey but where do you begin? Do you say DevOps loudly 5 times while looking in the mirror and it suddenly appears? Do you hire someone? Do you upskill your existing team? Here are some tips to help support your DevOps transformation. Conor Delanbanque has been involved with building & scaling teams in the DevOps space globally. He is the Head of DevOps Practice at MThree Consulting, a global technology consultancy. Conor founded the Future of DevOps Thought Leade...
Everyone wants the rainbow - reduced IT costs, scalability, continuity, flexibility, manageability, and innovation. But in order to get to that collaboration rainbow, you need the cloud! In this presentation, we'll cover three areas: First - the rainbow of benefits from cloud collaboration. There are many different reasons why more and more companies and institutions are moving to the cloud. Benefits include: cost savings (reducing on-prem infrastructure, reducing data center foot print, redu...
Founded in 2000, Chetu Inc. is a global provider of customized software development solutions and IT staff augmentation services for software technology providers. By providing clients with unparalleled niche technology expertise and industry experience, Chetu has become the premiere long-term, back-end software development partner for start-ups, SMBs, and Fortune 500 companies. Chetu is headquartered in Plantation, Florida, with thirteen offices throughout the U.S. and abroad.
René Bostic is the Technical VP of the IBM Cloud Unit in North America. Enjoying her career with IBM during the modern millennial technological era, she is an expert in cloud computing, DevOps and emerging cloud technologies such as Blockchain. Her strengths and core competencies include a proven record of accomplishments in consensus building at all levels to assess, plan, and implement enterprise and cloud computing solutions. René is a member of the Society of Women Engineers (SWE) and a m...
In his session at 20th Cloud Expo, Mike Johnston, an infrastructure engineer at Supergiant.io, discussed how to use Kubernetes to set up a SaaS infrastructure for your business. Mike Johnston is an infrastructure engineer at Supergiant.io with over 12 years of experience designing, deploying, and maintaining server and workstation infrastructure at all scales. He has experience with brick and mortar data centers as well as cloud providers like Digital Ocean, Amazon Web Services, and Rackspace. H...
The technologies behind big data and cloud computing are converging quickly, offering businesses new capabilities for fast, easy, wide-ranging access to data. However, to capitalize on the cost-efficiencies and time-to-value opportunities of analytics in the cloud, big data and cloud technologies must be integrated and managed properly. Pythian's Director of Big Data and Data Science, Danil Zburivsky will explore: The main technology components and best practices being deployed to take advantage...
SYS-CON Events announced today that DatacenterDynamics has been named “Media Sponsor” of SYS-CON's 18th International Cloud Expo, which will take place on June 7–9, 2016, at the Javits Center in New York City, NY. DatacenterDynamics is a brand of DCD Group, a global B2B media and publishing company that develops products to help senior professionals in the world's most ICT dependent organizations make risk-based infrastructure and capacity decisions.
Most DevOps journeys involve several phases of maturity. Research shows that the inflection point where organizations begin to see maximum value is when they implement tight integration deploying their code to their infrastructure. Success at this level is the last barrier to at-will deployment. Storage, for instance, is more capable than where we read and write data. In his session at @DevOpsSummit at 20th Cloud Expo, Josh Atwell, a Developer Advocate for NetApp, will discuss the role and value...
"When you think about the data center today, there's constant evolution, The evolution of the data center and the needs of the consumer of technology change, and they change constantly," stated Matt Kalmenson, VP of Sales, Service and Cloud Providers at Veeam Software, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
Today, we have more data to manage than ever. We also have better algorithms that help us access our data faster. Cloud is the driving force behind many of the data warehouse advancements we have enjoyed in recent years. But what are the best practices for storing data in the cloud for machine learning and data science applications?
Andi Mann, Chief Technology Advocate at Splunk, is an accomplished digital business executive with extensive global expertise as a strategist, technologist, innovator, marketer, and communicator. For over 30 years across five continents, he has built success with Fortune 500 corporations, vendors, governments, and as a leading research analyst and consultant.
A valuable conference experience generates new contacts, sales leads, potential strategic partners and potential investors; helps gather competitive intelligence and even provides inspiration for new products and services. Conference Guru works with conference organizers to pass great deals to great conferences, helping you discover new conferences and increase your return on investment.
Traditional on-premises data centers have long been the domain of modern data platforms like Apache Hadoop, meaning companies who build their business on public cloud were challenged to run Big Data processing and analytics at scale. But recent advancements in Hadoop performance, security, and most importantly cloud-native integrations, are giving organizations the ability to truly gain value from all their data. In his session at 19th Cloud Expo, David Tishgart, Director of Product Marketing ...
DXWorldEXPO LLC announced today that ICOHOLDER named "Media Sponsor" of Miami Blockchain Event by FinTechEXPO. ICOHOLDER gives detailed information and help the community to invest in the trusty projects. Miami Blockchain Event by FinTechEXPO has opened its Call for Papers. The two-day event will present 20 top Blockchain experts. All speaking inquiries which covers the following information can be submitted by email to [email protected] Miami Blockchain Event by FinTechEXPOalso offers sp...
Bill Schmarzo, author of "Big Data: Understanding How Data Powers Big Business" and "Big Data MBA: Driving Business Strategies with Data Science" is responsible for guiding the technology strategy within Hitachi Vantara for IoT and Analytics. Bill brings a balanced business-technology approach that focuses on business outcomes to drive data, analytics and technology decisions that underpin an organization's digital transformation strategy.