Welcome!

News Feed Item

AbelsonTaylor Introduces dose Studio to Increase Engagements Using Video

AbelsonTaylor, one of the largest independent healthcare ad agencies in the world, is introducing a top-of-the-line studio that will specialize in high-tech animation, online video and film/video production as client demands for greater forms of engagement increase. The studio is named dose, which speaks of the agency’s ability to create magic for clients, one dose at a time.

“Our clients are increasingly asking for more video engagement products,” says Stephen Neale, senior vice president and executive creative director for AbelsonTaylor. “Dose was created to fulfill those needs. Having a state-of-the-art studio in-house also adds another layer of expertise that we can offer.”

“Video consumption and engagement are increasing rapidly, especially across mobile devices,” adds Mitch Apley, senior director of broadcast productions for AbelsonTaylor. “With dose we’ll be able to execute not just social video marketing for mobile products, but also traditional forms of video, such as thought leadership and promotional brand stories.”

Apley has recently been tapped to lead the studio. Prior to joining AbelsonTaylor two years ago, he was an executive producer for Resolution Digital Studios, which designs and delivers distinctive content for film, advertising, marketing and corporate entities. Apley is a graduate of Northwestern University’s School of Communications.

The introduction of dose points to the growing trend of video consumption. According to an Accenture 2013 consumer survey, nearly 90 percent of US consumers are watching video content over the Internet on any device. And mobile video sharing site Animoto reports that 71 percent of people who consume videos say they are more likely to have a positive view of companies that produce video content for their brands.

The studio dose will have green screen capabilities and house a recording booth, editing suite and lounge. It also will have access to high tech camera and lighting. More importantly, it will be staffed by award-winning designers, writers, producers and directors. In fact, members of the dose team won Best Film for Chicago, Best Editing and Best Cinematography for a short film they submitted at an international competition called the 48-Hour Film Festival.

Director of creative services Dave Pasciuto will lead the creative for the studio. Pasciuto has more than 20 years’ experience working in the film, broadcast and gaming industries as a 3D artist, designer, compositor and animator. Pasciuto has lent his talents to companies such as Disney, ESPN and Amon Tobin. He also worked on such projects as “Harold and Kumar go to White Castle” and “Tony Hawk: Ride, Shred, and HD.” For more information about dose and to view some of its clips, visit www.abelsontaylor.com/dose.

About AbelsonTaylor

AbelsonTaylor is one of the largest independent healthcare advertising agencies in the world, serving pharmaceutical, biotech and health-and-wellness companies globally. Since our beginning in 1981, we have remained singularly focused on brands that help people live healthier lives. We are 100 percent focused on and 100 percent passionate about health and wellness. You see it in the brands we represent for our clients. You feel it in the environment we create for our people. We have built a reputation as the most creative agency that creates brand experiences in broadcast, print and digital. To learn more visit us at abelsontaylor.com and follow us on Twitter and Facebook.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
SYS-CON Events announced today that Dasher Technologies will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Dasher Technologies, Inc. ® is a premier IT solution provider that delivers expert technical resources along with trusted account executives to architect and deliver complete IT solutions and services to help our clients execute their goals, plans and objectives. Since 1999, we'v...
SYS-CON Events announced today that MIRAI Inc. will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. MIRAI Inc. are IT consultants from the public sector whose mission is to solve social issues by technology and innovation and to create a meaningful future for people.
Data scientists must access high-performance computing resources across a wide-area network. To achieve cloud-based HPC visualization, researchers must transfer datasets and visualization results efficiently. HPC clusters now compute GPU-accelerated visualization in the cloud cluster. To efficiently display results remotely, a high-performance, low-latency protocol transfers the display from the cluster to a remote desktop. Further, tools to easily mount remote datasets and efficiently transfer...
Companies are harnessing data in ways we once associated with science fiction. Analysts have access to a plethora of visualization and reporting tools, but considering the vast amount of data businesses collect and limitations of CPUs, end users are forced to design their structures and systems with limitations. Until now. As the cloud toolkit to analyze data has evolved, GPUs have stepped in to massively parallel SQL, visualization and machine learning.
In his session at 21st Cloud Expo, Raju Shreewastava, founder of Big Data Trunk, will provide a fun and simple way to introduce Machine Leaning to anyone and everyone. Together we will solve a machine learning problem and find an easy way to be able to do machine learning without even coding. Raju Shreewastava is the founder of Big Data Trunk (www.BigDataTrunk.com), a Big Data Training and consulting firm with offices in the United States. He previously led the data warehouse/business intellige...
SYS-CON Events announced today that TidalScale, a leading provider of systems and services, will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. TidalScale has been involved in shaping the computing landscape. They've designed, developed and deployed some of the most important and successful systems and services in the history of the computing industry - internet, Ethernet, operating s...
SYS-CON Events announced today that TidalScale will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. TidalScale is the leading provider of Software-Defined Servers that bring flexibility to modern data centers by right-sizing servers on the fly to fit any data set or workload. TidalScale’s award-winning inverse hypervisor technology combines multiple commodity servers (including their ass...
Recently, REAN Cloud built a digital concierge for a North Carolina hospital that had observed that most patient call button questions were repetitive. In addition, the paper-based process used to measure patient health metrics was laborious, not in real-time and sometimes error-prone. In their session at 21st Cloud Expo, Sean Finnerty, Executive Director, Practice Lead, Health Care & Life Science at REAN Cloud, and Dr. S.P.T. Krishnan, Principal Architect at REAN Cloud, will discuss how they b...
Gemini is Yahoo’s native and search advertising platform. To ensure the quality of a complex distributed system that spans multiple products and components and across various desktop websites and mobile app and web experiences – both Yahoo owned and operated and third-party syndication (supply), with complex interaction with more than a billion users and numerous advertisers globally (demand) – it becomes imperative to automate a set of end-to-end tests 24x7 to detect bugs and regression. In th...
Amazon is pursuing new markets and disrupting industries at an incredible pace. Almost every industry seems to be in its crosshairs. Companies and industries that once thought they were safe are now worried about being “Amazoned.”. The new watch word should be “Be afraid. Be very afraid.” In his session 21st Cloud Expo, Chris Kocher, a co-founder of Grey Heron, will address questions such as: What new areas is Amazon disrupting? How are they doing this? Where are they likely to go? What are th...
SYS-CON Events announced today that IBM has been named “Diamond Sponsor” of SYS-CON's 21st Cloud Expo, which will take place on October 31 through November 2nd 2017 at the Santa Clara Convention Center in Santa Clara, California.
We all know that end users experience the Internet primarily with mobile devices. From an app development perspective, we know that successfully responding to the needs of mobile customers depends on rapid DevOps – failing fast, in short, until the right solution evolves in your customers' relationship to your business. Whether you’re decomposing an SOA monolith, or developing a new application cloud natively, it’s not a question of using microservices – not doing so will be a path to eventual b...
Infoblox delivers Actionable Network Intelligence to enterprise, government, and service provider customers around the world. They are the industry leader in DNS, DHCP, and IP address management, the category known as DDI. We empower thousands of organizations to control and secure their networks from the core-enabling them to increase efficiency and visibility, improve customer service, and meet compliance requirements.
In his session at 21st Cloud Expo, Michael Burley, a Senior Business Development Executive in IT Services at NetApp, will describe how NetApp designed a three-year program of work to migrate 25PB of a major telco's enterprise data to a new STaaS platform, and then secured a long-term contract to manage and operate the platform. This significant program blended the best of NetApp’s solutions and services capabilities to enable this telco’s successful adoption of private cloud storage and launchi...
In his general session at 21st Cloud Expo, Greg Dumas, Calligo’s Vice President and G.M. of US operations, will go over the new Global Data Protection Regulation and how Calligo can help business stay compliant in digitally globalized world. Greg Dumas is Calligo's Vice President and G.M. of US operations. Calligo is an established service provider that provides an innovative platform for trusted cloud solutions. Calligo’s customers are typically most concerned about GDPR compliance, applicatio...