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IMM Breaks the Content Marketing Rut with CESO Expansion

IMM, a full-service interactive agency that delivers right ideas and real results for clients, has expanded its social offering to create Content: Earned, Shared & Owned (CESO) – a practice area dedicated to bringing data-driven intelligence and a razor-sharp focus on ROI to content and social marketing. The expansion showcases IMM’s ongoing evolution and validation of the agency’s results-oriented mindset.

Led by Chief Engagement Officer Ian Woods, and Zach Baze, the agency’s SVP of Strategy & Insights, the CESO unit will see a spate of new hires including content strategists and community managers in the coming months.

“Over the past 18 months, it became clear that there was an opportunity to accelerate IMM’s ability to deliver authentic and unique content experiences for our clients and their consumers,” Woods said. “As such, we’re ramping up large-scale social and content deliverables.”

Content and social marketing have been notoriously difficult for most agencies to measure in terms of direct impact on sales for brands, but Baze summed up how the new CESO practice maps to IMM’s existing metrics and results-focused culture.

“We don’t create content for content’s sake,” Baze said. “We assess our client’s business KPIs first, then evaluate the need to either create new or repurpose existing content, and then finally test and re-test the messaging. By measuring everything against the right client KPIs, we show clients exactly how the strategy delivers real business results.”

About IMM

IMM is an independent full-service digital solutions agency that helps marketers maximize ROI. IMM’s mantra: “Right Ideas. Real Results. All In” demonstrates the agency’s investment in its clients’ business, sharing the risk in order to create tangible results for brands.

At its own expense, IMM purchases media, delivers creative, technology and provides account management resources. IMM is compensated through measurable links between the agency’s fees and the client’s return on investment. Founded in 2006, the agency is based in Boulder, CO.

www.imm.com | Blog: News & Thoughts | Twitter:@IMM | Facebook:IMM.WeCreateAction

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