Welcome!

News Feed Item

Scout Names Ross Levinsohn Executive Chairman and Unveils Executive Team

Media pioneer Levinsohn takes key role with male-focused media network, founded by longtime business partner Scout CEO James Heckman and Pilot Group.

NEW YORK, July 31, 2014 /PRNewswire/ -- Scout Media announced today that Ross Levinsohn will join its board and take the role of Executive Chairman. The announcement was made by CEO James Heckman, who said Levinsohn will help lead the company's strategic expansion, and work closely with management on key operational initiatives. Today's announcement marks the fourth venture the two media executives have partnered on together. Scout also announced today its executive team, which includes four former media CEOs and two Presidents, who will manage the Networks scheduled launch this September.

Levinsohn most recently served as CEO of Guggenheim Digital Media, and previously was Global Media head and interim CEO of Yahoo!, President of Fox Interactive, General Manager Alta Vista, Vice President of Programming for CBSSportsline and Director of Production and Marketing Enterprises for HBO. Heckman was Levinsohn's strategic chief at both Yahoo! and Fox, and they worked together on several other digital media ventures, such as Fox Sports.com, Rivals and Scout.

Heckman and Pilot recently acquired sports media network and tech platform Scout.com from Fox/News Corp. and merged Scout with North American Membership Group, which operates several leading male-centric media properties – expected to launch as a single network this September. Scout will debut with over $100 million in assets, consisting of premium, all-owned, highly engaging content and commerce properties for men; with over 300 web properties, 21 million customers, three television shows, 38 magazines and a robust commerce enterprise.

"We believe the choices for major brands to connect efficiently with men are few and expensive," said Heckman. "Scout operates in a space this team is quite familiar with and so we plan to compete aggressively. Major brands can count on a quality product, as well as a 100 percent brand-enhancing environment. Ross Levinsohn will provide key leadership to ensure we make that connection."

"There are a number of reasons I'm excited to be a part of this venture," says Levinsohn. "First, James and Bob are great innovators in the media industry; Second, the team we've assembled is proven, loyal and can deliver market-leading results; and finally, the male-focused opportunity Scout is focused on is underserved in the market and ripe for expansion.  James and I have been great partners for almost a decade, and we work through key issues on a day-to-day basis.  This can be a big company quickly.

"I'm truly excited to see this great team coming together and the terrific progress they're making in building this digital company," said Pittman. "It's a great combination of leadership, energy and a real understanding of this demographic."

Scout Unveils Executive Team

"Our veteran team is back together, including our best engineers and product people, based again in Seattle – and we've recruited back some of our best-performing media executives as well, now all working in NYC," said Heckman. "We love this place and clearly have the talent to execute. It would be a challenge to find any new venture with this kind of experience, talent and longstanding relationships within the digital media space – especially sports and advertising."

Scout's appointments include executives, content creators, engineers and product pioneers from Yahoo!, AOL, MSN, Google, Amazon, NFL and News Corp, all with deep ties to Heckman, Levinsohn and Pittman.

The bios for the entire Scout executive team are below:

CEO, Founder and Director, James Heckman, previously served as Head of Global Media Strategy for Yahoo!, leading all significant transactions and revenue strategy under Levinsohn; held the same role as Chief Strategy Officer at FOX Digital/Myspace, and architected the market-changing $900 million social media ad alliance between Google and Myspace; Founder/CEO of 5to1 (sold to Yahoo!), Founder/CEO of Scout.com (sold to Fox), Founder and CEO of Rivals.com (sold to Yahoo!) and President of NFL Exclusive, official publication for all NFL teams. 

Chief Operating Officer, Mark Stieglitz, held senior roles in both the business and the product divisions at Yahoo!, shortly after their acquisition of 5to1, where he was co-founder and COO. Previously, he partnered with Heckman on the landmark Google/MySpace ad venture, and before that was GM of the highly successful video gaming network, IGN, which sold to Fox for $600 Million. Stieglitz began his career at IBM and then Oracle.

Chief Technology Officer, Bill Sornsin, ran MSN's Core Technology team before joining Heckman, in 1999 as co-founder and CTO of Rivals.com. He was also co-founder and CTO/COO for Scout and served as VP Engineering and Operations at News Corp/Fox Interactive Media after Scout's 2005 acquisition. Sornsin heads a world-class technology team out of Scout's Seattle office, with talent assembled from the likes of Amazon, Google, Microsoft, Yahoo!, Zillow, Fox, Disney, Brightcove, ThePlatform and AT&T.

Chief Strategy Officer, Steven Rindner, is a longtime colleague of Pittman, first as a lead dealmaker at AOL as SVP, Corporate development and more recently, was the key lead for Pittman's investment fund, Pilot Group, on the investment in male media properties that merged with Heckman's Scout.com. Rindner recently worked with private equity firm Louis Dreyfus and served as SVP, Strategic Alliances for Citigroup. Rindner leads all acquisitions and partnerships for the Scout.com media network roll-up.

Chief Revenue Officer, Ben Madden, was most recently President of Maxim, where he previously served as Chief Revenue Officer. Madden joined Alpha Media Group (parent company of Maxim) from Media Networks, a division of Time Inc., where he served as the Vice President of Sales. Previously, Madden was Publisher at Reader's Digest, where he was the youngest publisher in the magazine's storied history. Madden ran sales at Smart Money and Online sales at Rodale after starting his career at Reebok.

EVP, Programmatic and Media Partnerships, Ramsey McGrory, led sales at Right Media before running the company at Yahoo!, including oversight of all Yahoo!'s data relationships during Levinsohn's tenure. Most recently, he was CEO of AddThis, a leading content distribution and data company used by 14+ million publishers. He is a decorated Army veteran and active in The Clinton Foundation. 

Chief Product Officer and Architect, Ben Joldersma, with a career spanning Microsoft, Rivals.com, Scout.com, aQuantive, 5to1, Yahoo! (Principle Software Engineer), and Google (Sr. Software Engineer, Geo/Imagery), has developed a deep expertise in large-scale systems, rapid development and online product innovation.

Senior Vice President of Content & Distribution, Mike Whitmore, most recently served as the Director of Video Operations at AOL Studios and for HuffPost Live. He is also the co-founder and CTO at NX Streaming, which provides best-in-class live streaming services to clients that include YouTube, NBC, Converse, The Bowery Presents and LoveLive.

Senior Vice President of Marketing, Freddie Laker, has 18 years of experience as a business leader, creative strategist and marketer, working with global brands including Coca-Cola, Diageo, Unilever and Toyota. Formerly, he was the CEO at Guide; VP, Global Marketing Strategy, Sapient; and CEO, iChameleon. Laker's work in advertising has been recognized by every major global advertising awards show including the Cannes Lions, DA&D, SXSW, One Show, the CLIO awards, Addys, the Webbies, Effies and FWA.

Editor in Chief, Dan Bova, former Chief Content Officer of Maxim, where he oversaw all print, digital, video and special project operations. Previously, he served as Editor in Chief of Stuff magazine, and was a segment producer at Jimmy Kimmel Live. Bova is a regular panelist on Fox News Channel's Red Eye, and co-wrote the horror/comedy film Poultrygeist: Night of the Chicken Dead.

About Scout

Scout is a multi-channel, men-focused media network owned by Pilot Group, Bob Pittman's investment fund. Scout's proprietary content is produced by over 1,000 contributing experts and distributed over 300+ unique Web destinations, 40 print publications and three broadcast television shows. Scout content focuses on men's passion points: the NFL, fantasy sports, college football and basketball, high school recruiting, hunting, fishing, outdoors, military and history. Scout has a growing consumer base of over 21MM, and our members' passions make Scout a place where brands can speak to men in a brand-enhancing, premium environment. www.scout.com

SOURCE Scout

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
The goal of Continuous Testing is to shift testing left to find defects earlier and release software faster. This can be achieved by integrating a set of open source functional and performance testing tools in the early stages of your software delivery lifecycle. There is one process that binds all application delivery stages together into one well-orchestrated machine: Continuous Testing. Continuous Testing is the conveyor belt between the Software Factory and production stages. Artifacts are ...
DevOps is often described as a combination of technology and culture. Without both, DevOps isn't complete. However, applying the culture to outdated technology is a recipe for disaster; as response times grow and connections between teams are delayed by technology, the culture will die. A Nutanix Enterprise Cloud has many benefits that provide the needed base for a true DevOps paradigm. In his Day 3 Keynote at 20th Cloud Expo, Chris Brown, a Solutions Marketing Manager at Nutanix, will explore t...
Five years ago development was seen as a dead-end career, now it’s anything but – with an explosion in mobile and IoT initiatives increasing the demand for skilled engineers. But apart from having a ready supply of great coders, what constitutes true ‘DevOps Royalty’? It’ll be the ability to craft resilient architectures, supportability, security everywhere across the software lifecycle. In his keynote at @DevOpsSummit at 20th Cloud Expo, Jeffrey Scheaffer, GM and SVP, Continuous Delivery Busine...
Did you know that you can develop for mainframes in Java? Or that the testing and deployment can be automated across mobile to mainframe? In his session at @DevOpsSummit at 20th Cloud Expo, Vaughn Marshall, Sr. Principal Product Owner at CA Technologies, will discuss and demo how increasingly teams are developing with agile methodologies using modern development environments and automating testing and deployments, mobile to mainframe.
NHK, Japan Broadcasting, will feature the upcoming @ThingsExpo Silicon Valley in a special 'Internet of Things' and smart technology documentary that will be filmed on the expo floor between November 3 to 5, 2015, in Santa Clara. NHK is the sole public TV network in Japan equivalent to the BBC in the UK and the largest in Asia with many award-winning science and technology programs. Japanese TV is producing a documentary about IoT and Smart technology and will be covering @ThingsExpo Silicon Val...
DevOps is often described as a combination of technology and culture. Without both, DevOps isn't complete. However, applying the culture to outdated technology is a recipe for disaster; as response times grow and connections between teams are delayed by technology, the culture will die. A Nutanix Enterprise Cloud has many benefits that provide the needed base for a true DevOps paradigm.
SYS-CON Events announced today that CollabNet, a global leader in enterprise software development, release automation and DevOps solutions, will be a Bronze Sponsor of SYS-CON's 20th International Cloud Expo®, taking place from June 6-8, 2017, at the Javits Center in New York City, NY. CollabNet offers a broad range of solutions with the mission of helping modern organizations deliver quality software at speed. The company’s latest innovation, the DevOps Lifecycle Manager (DLM), supports Value S...
SYS-CON Events announced today that Hitachi, the leading provider the Internet of Things and Digital Transformation, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Hitachi Data Systems, a wholly owned subsidiary of Hitachi, Ltd., offers an integrated portfolio of services and solutions that enable digital transformation through enhanced data management, governance, mobility and analytics. We help globa...
SYS-CON Events announced today that Super Micro Computer, Inc., a global leader in compute, storage and networking technologies, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Supermicro (NASDAQ: SMCI), the leading innovator in high-performance, high-efficiency server technology, is a premier provider of advanced server Building Block Solutions® for Data Center, Cloud Computing, Enterprise IT, Hadoop/...
Amazon has gradually rolled out parts of its IoT offerings in the last year, but these are just the tip of the iceberg. In addition to optimizing their back-end AWS offerings, Amazon is laying the ground work to be a major force in IoT – especially in the connected home and office. Amazon is extending its reach by building on its dominant Cloud IoT platform, its Dash Button strategy, recently announced Replenishment Services, the Echo/Alexa voice recognition control platform, the 6-7 strategic...
@GonzalezCarmen has been ranked the Number One Influencer and @ThingsExpo has been named the Number One Brand in the “M2M 2016: Top 100 Influencers and Brands” by Analytic. Onalytica analyzed tweets over the last 6 months mentioning the keywords M2M OR “Machine to Machine.” They then identified the top 100 most influential brands and individuals leading the discussion on Twitter.
SYS-CON Events announced today that Juniper Networks (NYSE: JNPR), an industry leader in automated, scalable and secure networks, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Juniper Networks challenges the status quo with products, solutions and services that transform the economics of networking. The company co-innovates with customers and partners to deliver automated, scalable and secure network...
Building a cross-cloud operational model can be a daunting task. Per-cloud silos are not the answer, but neither is a fully generic abstraction plane that strips out capabilities unique to a particular provider. In his session at 20th Cloud Expo, Chris Wolf, VP & Chief Technology Officer, Global Field & Industry at VMware, will discuss how successful organizations approach cloud operations and management, with insights into where operations should be centralized and when it’s best to decentraliz...
The age of Digital Disruption is evolving into the next era – Digital Cohesion, an age in which applications securely self-assemble and deliver predictive services that continuously adapt to user behavior. Information from devices, sensors and applications around us will drive services seamlessly across mobile and fixed devices/infrastructure. This evolution is happening now in software defined services and secure networking. Four key drivers – Performance, Economics, Interoperability and Trust ...
Data is an unusual currency; it is not restricted by the same transactional limitations as money or people. In fact, the more that you leverage your data across multiple business use cases, the more valuable it becomes to the organization. And the same can be said about the organization’s analytics. In his session at 19th Cloud Expo, Bill Schmarzo, CTO for the Big Data Practice at Dell EMC, introduced a methodology for capturing, enriching and sharing data (and analytics) across the organization...