Welcome!

News Feed Item

Panasonic Expands Relationship with Hendrick Motorsports

Panasonic has expanded its relationship with Hendrick Motorsports with a new multi-year agreement that includes primary sponsorship of the No. 24 team of four-time NASCAR Sprint Cup Series champion and current points leader Jeff Gordon. Panasonic will be featured as a primary sponsor of the No. 24 team in two Sprint Cup races annually and as an associate-level partner in all other events. It will mark the first on-car branding for Panasonic since joining Hendrick Motorsports as a technology partner in 2007. The agreement covers the 2014, 2015 and 2016 NASCAR seasons.

Gordon's No. 24 Panasonic Chevrolet SS (Photo: Business Wire)

Gordon's No. 24 Panasonic Chevrolet SS (Photo: Business Wire)

[Video] Panasonic Solar and Toughbook Driving the Revolution at Sonoma Raceway
http://www.youtube.com/watch?v=phctlr1mPCA

Gordon's No. 24 Panasonic Chevrolet SS debuted on June 22nd at California's Sonoma Raceway and will again appear Aug. 31 at Atlanta Motor Speedway. Panasonic's Toughbook brand will be featured on the car's quarter panels at Sonoma.

"To maximize the value of a NASCAR sponsorship, you need to partner with proven teams and drivers that exemplify your brand," said Rance Poehler, president, Panasonic System Communications Company of North America. "Hendrick Motorsports and Jeff Gordon have a record of excellence that is a perfect fit for Panasonic and its Toughbook brand. We've been a technology partner of Hendrick Motorsports for many years, and as our business evolves to solutions and deeper partnerships with our customers, it is an excellent time to extend our relationship from behind the scenes to the car on the track."

[Video] Toughbook at NASCAR
http://www.youtube.com/watch?v=kcDndAM8qy4

Panasonic Toughbook computers play a key role in racing operations. “Once we brought the Panasonic Toughbooks into our business, the crew chief and the engineers right away said, we love this product,” said Chris Newsome, Infrastructure Manager IT & Facilities, Hendrick Motorsports. “We depend on Panasonic,” added Newsome. Hendrick Motorsports also currently utilizes Panasonic technology throughout its Concord facility, including professional camcorders, professional flat panel displays, televisions, digital signage and projection units. The team also uses Panasonic's professional video products to support its in-house video production capabilities. Panasonic will leverage the partnership to promote technology solutions and products for business.

[Video] Panasonic Solar at Sonoma
http://www.youtube.com/watch?v=ORJuXRRqbS0

Panasonic has already helped Sonoma Raceway, where the Panasonic Chevrolet SS made its debut, to reduce its environmental impact by installing a Solar Power Generating System that supplies approximately 40% of the circuit's power needs.

"Panasonic has a combination of world-class people and products," said Rick Hendrick, owner of Hendrick Motorsports. "We use their technology across the organization, and it provides the best possible tools in every area, from competition to marketing to IT. To have them see more opportunities for their business and want to grow the relationship sends a very positive message."

Gordon, 42, who grew up in nearby Vallejo, California, is one of the most accomplished drivers in NASCAR history, posting a record five Sprint Cup wins at Sonoma Raceway. He is a four-time Sprint Cup champion, and his 89 victories rank third on the all-time wins list. In 15 races this season, he has posted one victory, five top-five finishes and a series-best 11 top-10 finishes. "We're looking forward to working with Panasonic in a new way, and I can't think of a better place for their debut with the No. 24 team," said Gordon before the race in Sonoma. "This is the next step in what's already been a successful partnership, and it's going to be fun to take it to another level. We hope to kick it off with a win this weekend for Panasonic and Toughbook."

Related Links:
See More Photos - Panasonic at Sonoma Raceway
https://plus.google.com/photos/+Panasonic/albums/6039638001175118321
Panasonic AV Solutions - Panasonic USA
http://www.panasonic.com/business/pesna/av-solutions/industries/sports.aspx
Toughbook
http://www.panasonic.com/business/toughpad/us/case-study/hendrick-motorsports.asp
Hendrick Motorsports
http://www.hendrickmotorsports.com/
Follow the action on Twitter @JeffGordonWeb
https://twitter.com/JeffGordonWeb

Panasonic News Portal: http://news.panasonic.net

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
When building large, cloud-based applications that operate at a high scale, it’s important to maintain a high availability and resilience to failures. In order to do that, you must be tolerant of failures, even in light of failures in other areas of your application. “Fly two mistakes high” is an old adage in the radio control airplane hobby. It means, fly high enough so that if you make a mistake, you can continue flying with room to still make mistakes. In his session at 18th Cloud Expo, Lee A...
While some developers care passionately about how data centers and clouds are architected, for most, it is only the end result that matters. To the majority of companies, technology exists to solve a business problem, and only delivers value when it is solving that problem. 2017 brings the mainstream adoption of containers for production workloads. In his session at 21st Cloud Expo, Ben McCormack, VP of Operations at Evernote, discussed how data centers of the future will be managed, how the p...
The deluge of IoT sensor data collected from connected devices and the powerful AI required to make that data actionable are giving rise to a hybrid ecosystem in which cloud, on-prem and edge processes become interweaved. Attendees will learn how emerging composable infrastructure solutions deliver the adaptive architecture needed to manage this new data reality. Machine learning algorithms can better anticipate data storms and automate resources to support surges, including fully scalable GPU-c...
Wooed by the promise of faster innovation, lower TCO, and greater agility, businesses of every shape and size have embraced the cloud at every layer of the IT stack – from apps to file sharing to infrastructure. The typical organization currently uses more than a dozen sanctioned cloud apps and will shift more than half of all workloads to the cloud by 2018. Such cloud investments have delivered measurable benefits. But they’ve also resulted in some unintended side-effects: complexity and risk. ...
Machine learning provides predictive models which a business can apply in countless ways to better understand its customers and operations. Since machine learning was first developed with flat, tabular data in mind, it is still not widely understood: when does it make sense to use graph databases and machine learning in combination? This talk tackles the question from two ends: classifying predictive analytics methods and assessing graph database attributes. It also examines the ongoing lifecycl...
With more than 30 Kubernetes solutions in the marketplace, it's tempting to think Kubernetes and the vendor ecosystem has solved the problem of operationalizing containers at scale or of automatically managing the elasticity of the underlying infrastructure that these solutions need to be truly scalable. Far from it. There are at least six major pain points that companies experience when they try to deploy and run Kubernetes in their complex environments. In this presentation, the speaker will d...
When applications are hosted on servers, they produce immense quantities of logging data. Quality engineers should verify that apps are producing log data that is existent, correct, consumable, and complete. Otherwise, apps in production are not easily monitored, have issues that are difficult to detect, and cannot be corrected quickly. Tom Chavez presents the four steps that quality engineers should include in every test plan for apps that produce log output or other machine data. Learn the ste...
Dhiraj Sehgal works in Delphix's product and solution organization. His focus has been DevOps, DataOps, private cloud and datacenters customers, technologies and products. He has wealth of experience in cloud focused and virtualized technologies ranging from compute, networking to storage. He has spoken at Cloud Expo for last 3 years now in New York and Santa Clara.
"Peak 10 is a hybrid infrastructure provider across the nation. We are in the thick of things when it comes to hybrid IT," explained , Chief Technology Officer at Peak 10, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
We are seeing a major migration of enterprises applications to the cloud. As cloud and business use of real time applications accelerate, legacy networks are no longer able to architecturally support cloud adoption and deliver the performance and security required by highly distributed enterprises. These outdated solutions have become more costly and complicated to implement, install, manage, and maintain.SD-WAN offers unlimited capabilities for accessing the benefits of the cloud and Internet. ...
Dion Hinchcliffe is an internationally recognized digital expert, bestselling book author, frequent keynote speaker, analyst, futurist, and transformation expert based in Washington, DC. He is currently Chief Strategy Officer at the industry-leading digital strategy and online community solutions firm, 7Summits.
As IoT continues to increase momentum, so does the associated risk. Secure Device Lifecycle Management (DLM) is ranked as one of the most important technology areas of IoT. Driving this trend is the realization that secure support for IoT devices provides companies the ability to deliver high-quality, reliable, secure offerings faster, create new revenue streams, and reduce support costs, all while building a competitive advantage in their markets. In this session, we will use customer use cases...
Daniel Jones is CTO of EngineerBetter, helping enterprises deliver value faster. Previously he was an IT consultant, indie video games developer, head of web development in the finance sector, and an award-winning martial artist. Continuous Delivery makes it possible to exploit findings of cognitive psychology and neuroscience to increase the productivity and happiness of our teams.
When building large, cloud-based applications that operate at a high scale, it's important to maintain a high availability and resilience to failures. In order to do that, you must be tolerant of failures, even in light of failures in other areas of your application. "Fly two mistakes high" is an old adage in the radio control airplane hobby. It means, fly high enough so that if you make a mistake, you can continue flying with room to still make mistakes. In his session at 18th Cloud Expo, Le...
Machine learning has taken residence at our cities' cores and now we can finally have "smart cities." Cities are a collection of buildings made to provide the structure and safety necessary for people to function, create and survive. Buildings are a pool of ever-changing performance data from large automated systems such as heating and cooling to the people that live and work within them. Through machine learning, buildings can optimize performance, reduce costs, and improve occupant comfort by ...