|By Business Wire||
|August 1, 2014 02:00 AM EDT||
Panasonic has expanded its relationship with Hendrick Motorsports with a new multi-year agreement that includes primary sponsorship of the No. 24 team of four-time NASCAR Sprint Cup Series champion and current points leader Jeff Gordon. Panasonic will be featured as a primary sponsor of the No. 24 team in two Sprint Cup races annually and as an associate-level partner in all other events. It will mark the first on-car branding for Panasonic since joining Hendrick Motorsports as a technology partner in 2007. The agreement covers the 2014, 2015 and 2016 NASCAR seasons.
Gordon's No. 24 Panasonic Chevrolet SS (Photo: Business Wire)
[Video] Panasonic Solar and Toughbook Driving the Revolution at
Gordon's No. 24 Panasonic Chevrolet SS debuted on June 22nd at California's Sonoma Raceway and will again appear Aug. 31 at Atlanta Motor Speedway. Panasonic's Toughbook brand will be featured on the car's quarter panels at Sonoma.
"To maximize the value of a NASCAR sponsorship, you need to partner with proven teams and drivers that exemplify your brand," said Rance Poehler, president, Panasonic System Communications Company of North America. "Hendrick Motorsports and Jeff Gordon have a record of excellence that is a perfect fit for Panasonic and its Toughbook brand. We've been a technology partner of Hendrick Motorsports for many years, and as our business evolves to solutions and deeper partnerships with our customers, it is an excellent time to extend our relationship from behind the scenes to the car on the track."
[Video] Toughbook at NASCAR
Panasonic Toughbook computers play a key role in racing operations. “Once we brought the Panasonic Toughbooks into our business, the crew chief and the engineers right away said, we love this product,” said Chris Newsome, Infrastructure Manager IT & Facilities, Hendrick Motorsports. “We depend on Panasonic,” added Newsome. Hendrick Motorsports also currently utilizes Panasonic technology throughout its Concord facility, including professional camcorders, professional flat panel displays, televisions, digital signage and projection units. The team also uses Panasonic's professional video products to support its in-house video production capabilities. Panasonic will leverage the partnership to promote technology solutions and products for business.
[Video] Panasonic Solar at Sonoma
Panasonic has already helped Sonoma Raceway, where the Panasonic Chevrolet SS made its debut, to reduce its environmental impact by installing a Solar Power Generating System that supplies approximately 40% of the circuit's power needs.
"Panasonic has a combination of world-class people and products," said Rick Hendrick, owner of Hendrick Motorsports. "We use their technology across the organization, and it provides the best possible tools in every area, from competition to marketing to IT. To have them see more opportunities for their business and want to grow the relationship sends a very positive message."
Gordon, 42, who grew up in nearby Vallejo, California, is one of the most accomplished drivers in NASCAR history, posting a record five Sprint Cup wins at Sonoma Raceway. He is a four-time Sprint Cup champion, and his 89 victories rank third on the all-time wins list. In 15 races this season, he has posted one victory, five top-five finishes and a series-best 11 top-10 finishes. "We're looking forward to working with Panasonic in a new way, and I can't think of a better place for their debut with the No. 24 team," said Gordon before the race in Sonoma. "This is the next step in what's already been a successful partnership, and it's going to be fun to take it to another level. We hope to kick it off with a win this weekend for Panasonic and Toughbook."
See More Photos - Panasonic at Sonoma Raceway
Panasonic AV Solutions - Panasonic USA
Follow the action on Twitter @JeffGordonWeb
Panasonic News Portal: http://news.panasonic.net
Puppet Labs has announced the next major update to its flagship product: Puppet Enterprise 2015.2. This release includes new features providing DevOps teams with clarity, simplicity and additional management capabilities, including an all-new user interface, an interactive graph for visualizing infrastructure code, a new unified agent and broader infrastructure support.
Aug. 31, 2015 06:30 PM EDT Reads: 512
Consumer IoT applications provide data about the user that just doesn’t exist in traditional PC or mobile web applications. This rich data, or “context,” enables the highly personalized consumer experiences that characterize many consumer IoT apps. This same data is also providing brands with unprecedented insight into how their connected products are being used, while, at the same time, powering highly targeted engagement and marketing opportunities. In his session at @ThingsExpo, Nathan Trel...
Aug. 31, 2015 06:00 PM EDT Reads: 240
Amazon and Google have built software-defined data centers (SDDCs) that deliver massively scalable services with great efficiency. Yet, building SDDCs has proven to be a near impossibility for ‘normal’ companies without hyper-scale resources. In his session at 17th Cloud Expo, David Cauthron, founder and chief executive officer of Nimboxx, will discuss the evolution of virtualization (hardware, application, memory, storage) and how commodity / open source hyper converged infrastructure (HCI) so...
Aug. 31, 2015 04:45 PM EDT
In their Live Hack” presentation at 17th Cloud Expo, Stephen Coty and Paul Fletcher, Chief Security Evangelists at Alert Logic, will provide the audience with a chance to see a live demonstration of the common tools cyber attackers use to attack cloud and traditional IT systems. This “Live Hack” uses open source attack tools that are free and available for download by anybody. Attendees will learn where to find and how to operate these tools for the purpose of testing their own IT infrastructu...
Aug. 31, 2015 04:30 PM EDT Reads: 442
The web app is agile. The REST API is agile. The testing and planning are agile. But alas, data infrastructures certainly are not. Once an application matures, changing the shape or indexing scheme of data often forces at best a top down planning exercise and at worst includes schema changes that force downtime. The time has come for a new approach that fundamentally advances the agility of distributed data infrastructures. Come learn about a new solution to the problems faced by software organ...
Aug. 31, 2015 04:30 PM EDT
With the Apple Watch making its way onto wrists all over the world, it’s only a matter of time before it becomes a staple in the workplace. In fact, Forrester reported that 68 percent of technology and business decision-makers characterize wearables as a top priority for 2015. Recognizing their business value early on, FinancialForce.com was the first to bring ERP to wearables, helping streamline communication across front and back office functions. In his session at @ThingsExpo, Kevin Roberts...
Aug. 31, 2015 03:15 PM EDT
IBM’s Blue Box Cloud, powered by OpenStack, is now available in any of IBM’s globally integrated cloud data centers running SoftLayer infrastructure. Less than 90 days after its acquisition of Blue Box, IBM has integrated its Blue Box Cloud Dedicated private-cloud-as-a-service into its broader portfolio of OpenStack® based solutions. The announcement, made today at the OpenStack Silicon Valley event, further highlights IBM’s continued support to deliver OpenStack solutions across all cloud depl...
Aug. 31, 2015 03:00 PM EDT Reads: 244
Red Hat is investing in Tesora, the number one contributor to OpenStack Trove Database as a Service (DBaaS) also ranked among the top 20 companies contributing to OpenStack overall. Tesora, the company bringing OpenStack Trove Database as a Service (DBaaS) to the enterprise, has announced that Red Hat and others have invested in the company as a part of Tesora's latest funding round. The funding agreement expands on the ongoing collaboration between Tesora and Red Hat, which dates back to Febr...
Aug. 31, 2015 02:45 PM EDT Reads: 367
With the proliferation of connected devices underpinning new Internet of Things systems, Brandon Schulz, Director of Luxoft IoT – Retail, will be looking at the transformation of the retail customer experience in brick and mortar stores in his session at @ThingsExpo. Questions he will address include: Will beacons drop to the wayside like QR codes, or be a proximity-based profit driver? How will the customer experience change in stores of all types when everything can be instrumented and a...
Aug. 31, 2015 02:30 PM EDT Reads: 454
The Internet of Things (IoT) is about the digitization of physical assets including sensors, devices, machines, gateways, and the network. It creates possibilities for significant value creation and new revenue generating business models via data democratization and ubiquitous analytics across IoT networks. The explosion of data in all forms in IoT requires a more robust and broader lens in order to enable smarter timely actions and better outcomes. Business operations become the key driver of I...
Aug. 31, 2015 02:30 PM EDT Reads: 413
While many app developers are comfortable building apps for the smartphone, there is a whole new world out there. In his session at @ThingsExpo, Narayan Sainaney, Co-founder and CTO of Mojio, will discuss how the business case for connected car apps is growing and, with open platform companies having already done the heavy lifting, there really is no barrier to entry.
Aug. 31, 2015 02:30 PM EDT Reads: 141
WSM International, the pioneer and leader in server migration services, has announced an agreement with WHOA.com, a leader in providing secure public, private and hybrid cloud computing services. Under terms of the agreement, WSM will provide migration services to WHOA.com customers to relocate some or all of their applications, digital assets, and other computing workloads to WHOA.com enterprise-class, secure cloud infrastructure. The migration services include detailed evaluation and planning...
Aug. 31, 2015 02:00 PM EDT Reads: 180
SYS-CON Events announced today that DataClear Inc. will exhibit at the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. The DataClear ‘BlackBox’ is the only solution that moves your PC, browsing and data out of the United States and away from prying (and spying) eyes. Its solution automatically builds you a clean, on-demand, virus free, new virtual cloud based PC outside of the United States, and wipes it clean...
Aug. 31, 2015 01:45 PM EDT Reads: 414
Culture is the most important ingredient of DevOps. The challenge for most organizations is defining and communicating a vision of beneficial DevOps culture for their organizations, and then facilitating the changes needed to achieve that. Often this comes down to an ability to provide true leadership. As a CIO, are your direct reports IT managers or are they IT leaders? The hard truth is that many IT managers have risen through the ranks based on their technical skills, not their leadership ab...
Aug. 31, 2015 12:30 PM EDT Reads: 357
eCube Systems has released NXTmonitor, a full featured application orchestration solution. NXTmonitor, which inherited the code base of NXTminder, has been extended to support multi-discipline processes and will act as a DevOps utility in a heterogeneous enterprise environment. Previously, NXTminder was packaged with NXTera middleware to configure and manage Entera and NXTera RPC servers. “Since we are widening the focus of this solution to DevOps, we felt the need to change the name to NXTmon...
Aug. 31, 2015 12:15 PM EDT