|By PR Newswire||
|August 1, 2014 02:23 PM EDT||
CONCORD, N.H., Aug. 1, 2014 /PRNewswire-iReach/ -- On August 1, 2014 the content marketing and graphic design agencies Big Thinkery and Means-of-Production formed a collaboration to launch Interior Design Marketing School (IDMS). The new venture has been created to help small and medium sized interior design firms effectively market their businesses. Following twelve years of teaching at the university level and six years of creating websites and marketing plans for built environment companies; we've gained measureless experience helping interior designers effectively market their services. Interior Design Marketing School was founded with the goal of helping interior designers attract new clients by becoming more efficient marketers.
The Current Situation for Interior Designers
According to the United States Department of Labor's Bureau of Labor and Statistics there were 54,900 interior designers in the United States, 25% of which are self-employed. The average annual wage was $47,600 per year. Our classes are designed to get greater recognition for your firm so that you can charge more for your services while spending a less on marketing and advertising your services. We believe all small business owners should be making more than the stated national average wage.
Marketing as Core Curriculum is Often Unavailable
US News and World Reports top ranked school granting a Bachelors of Fine Arts in Interior Design did not offer a course dedicated to marketing. We believe marketing is fundamental to the success of every built environment firm. Interior Design Marketing School will provide interior designers the ability to take 1 hour online classes taught live with two instructors. Each class is designed to highlight a specific area of marketing such as "Creating a Marketing Plan", "Using Houzz To Market Interior Design Services" or "Lead Generation Using Website Landing Pages".
About Big Thinkery
Lisa Ellington founded Big Thinkery in 2011 but she has been helping clients by creating highly functional websites since 1996. Though the websites are aesthetically beautiful they're intended to do much more than be online calling cards. Consequently she provides websites with software tools that generate leads through email marketing, SEO, blogging, and targeted offers using the inbound marketing strategy. Attractive websites, content and all in one marketing software is a proven methodology for increasing website visitors and converting them into sales. Big Thinkery websites provide a proven return on investment for a variety of clients throughout the United States, Canada and Australia. Lisa Ellington [email protected] (704) 918-5472
Means-of-Production was founded in 2012 by Michael Conway following a career as an architectural photographer, Associate Professor and a marketing specialist for a prominent marketing agency that represented large banks, hospitals and national consumer brands. Conway's artistic eye and tech savvy have helped his clients establish solid branding and successful marketing strategies for both traditional media and online.
Means-of-Production provides marketing services to built environment companies, such as architects; interior designers and design build professionals. Means-of-Production helps clients attract customers not only through traditional marketing strategies, but also by using brand positioning and content marketing strategies to create a sense of place and a desire for the service or product unique to each business. Michael Conway [email protected] (603) 289-6616
Media Contact: Michael Conway, Means-of-Production, 603.289.6616, [email protected]
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SOURCE Interior Design Marketing School (IDMS)
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