|By PR Newswire||
|August 1, 2014 03:25 PM EDT||
NEW YORK, Aug. 1, 2014 /PRNewswire/ -- Everlast, the global leader in fight sports, is indisputably the most iconic and recognizable brand in the sport of boxing. The Everlast gloves worn by Muhammad Ali in his 1971 fight against rival Joe Frazier sold at auction Thursday for $388,871. The fight, nicknamed "Fight of the Century", ended by unanimous decision and solidified Frazier as the Heavyweight Champion of the world. The gloves were purchased by an anonymous bidder at an auction in Cleveland, OH.
"Everlast is synonymous with boxing and our brand has been an integral part of some of the greatest champion fights throughout the history of the sport," states Neil Morton, President/CEO of Everlast. "These gloves, which are over 40 years old, represent a story; and were worn by one of the greatest and most recognizable icon in sports. The design of Everlast fight gloves has evolved over time, but the power behind the brand and what it represents to the sport of boxing has not changed."
Everlast equipment and apparel is available at everlast.com and sporting goods retailers nationwide.
About Everlast Worldwide Inc.
The preeminent brand in boxing since 1910, Everlast is the world's leading manufacturer, marketer and licensor of boxing, MMA and fitness equipment. From legendary champions Jack Dempsey and Sugar Ray Robinson to current superstars Jon Jones, Canelo Alvarez and Reggie Bush, Everlast is the brand of choice for generations of world champion professional athletes. Built on a brand heritage of strength, dedication, individuality and authenticity, Everlast is a necessary part of the lives of countless champions. Based in Manhattan, Everlast's products are sold across more than 75 countries and 6 continents. Everlast is a wholly owned subsidiary of Brands Holdings Limited, a global company and manager of worldwide sporting goods and apparel brands. For more information, visit www.everlast.com.
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SOURCE Everlast Worldwide Inc.
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