|By PR Newswire||
|August 4, 2014 03:03 AM EDT||
BOHEMIA, N.Y., Aug. 4, 2014 /PRNewswire-iReach/ -- fishbat, a leading Internet marketing company, explains the latest digital marketing strategies and how to use them.
According to a July 1st article published by Entrepreneur titled, "5 B2B Marketing Trends for 2015 That You Should Be Doing Right Now," Digital marketing strategies that will be used in the upcoming year include micro targeting, paid advertisements, mobile optimization, and quality content.
Micro targeting involves getting to know specific segments that digital content is reaching. A more intimate knowledge of the audience leads to the ability to create posts that the audience will like. Due to recent changes in major social media outlet's policies, it is becoming harder to increase organic post reach. Expanding budgets for paid social media ads will become increasingly crucial to expanding reach.
As customers increase usage of mobile devices, it is imperative that websites and online content become optimized for mobile viewership. This includes avoiding posting content that is difficult to read or watch on a mobile device. Developing quality web content will also become more important than ever before as the sea of information on the web grows more vast. The article suggests hiring professional writers to develop content.
Justin Maas, vice president of client relations at fishbat, a leading Internet marketing firm, confirms that these digital marketing strategies should be adopted in the near future by firms wishing to keep their digital marketing competitive. "As the digital environment changes, so must the marketers," he explains.
Maas expands on the value of being the first to jump on board with the latest marketing strategies. "Sooner or later, the competition will catch on to strategies that work, and the playing field becomes somewhat leveled. By being a leader in the industry and using the latest marketing strategies, you will give your firm an advantage and enjoy the benefits of these strategies long before the competition catches up."
fishbat is a full-service online marketing firm and social media agency dedicated to connecting all types of businesses with their target audiences in the most effective and efficient way. Through innovative strategies in social media management, search engine optimization (SEO), branding, web design, reputation management and public relations, fishbat promotes a consistent and professional online voice for all of its clients.
Media Contact: Scott Darrohn, fishbat, 855-347-4228, [email protected]
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