|By PR Newswire||
|August 4, 2014 05:07 AM EDT||
- Vertical market integration will help road contractors and applicators gain better control over cost and quality
LONDON, Aug. 4, 2014 /PRNewswire/ -- The road-marking and traffic paints and coatings market in Europe and North America is primarily driven by the need for safer roads. Infrastructure spending, new road construction and maintenance activities significantly contribute to the demand for marking materials. As uptake surges, demand will grow for intelligent road-marking systems that communicate temperature, humidity and road conditions to a vehicle's sensor systems.
New analysis from Frost & Sullivan, Strategic Analysis of Road-marking and Traffic Paints and Coatings Market in North America and Europe, finds that the market earned revenues of $2.23 billion in 2013 and estimates this to reach $2.62 billion in 2020. European countries will increasingly adopt performance-based markings, whereas water-borne solutions will find takers in North America.
"Governments in both Europe and North America have rolled out initiatives to improve road infrastructure, boosting sale volumes as well as encouraging the development of durable, high-performance products with enhanced visibility and skid resistance," said Frost & Sullivan Chemicals, Materials and Food Research Analyst Soundarya Shankar. "Manufacturers are further making an effort to develop temperature sensitive paints that glow under specified conditions to warn drivers; for instance, when conditions are slippery due to ice formation."
These advanced solutions are likely to take a few years to gain traction, as several conservative road contractors prefer basic, low-cost products. Others demand high-performance solutions at competitive prices, shrinking coating manufacturer margins. The large number of market participants offering similar products has commoditised road-marking products and added to price pressures.
Moreover, continued economic strain in North America and Europe will affect construction and infrastructure spending to an extent. Focus on expanding railway infrastructure is also posing a threat to road construction and renovation, affecting the road-markings market.
"In this competitive market, enabling vertical market integration by launching manufacturing units for road marking and traffic paints will allow road contractors and applicators to acquire better control over cost and quality of products," concluded Shankar. "This is a visible trend in the European market and the one that is rapidly gaining momentum in North America."
If you are interested in more information on this study, please send an e-mail to Julia Nikishkina, Corporate Communications, at [email protected].
Strategic Analysis of Road-marking and Traffic Paints and Coatings Market in North America and Europe is part of the Chemicals & Materials (http://www.chemicals.frost.com) Growth Partnership Service program. Frost & Sullivan's related studies include: Global Powder Coatings Market, Global Industrial Greases Market and Opportunities for Bio-based Materials, and Electric Vehicles Lithium-ion Batteries Chemicals and Materials Market. All studies included in subscriptions provide detailed market opportunities and industry trends evaluated following extensive interviews with market participants.
About Frost & Sullivan
Frost & Sullivan, the Growth Partnership Company, works in collaboration with clients to leverage visionary innovation that addresses the global challenges and related growth opportunities that will make or break today's market participants.
Our "Growth Partnership" supports clients by addressing these opportunities and incorporating two key elements driving visionary innovation: The Integrated Value Proposition and The Partnership Infrastructure.
- The Integrated Value Proposition provides support to our clients throughout all phases of their journey to visionary innovation including: research, analysis, strategy, vision, innovation and implementation.
- The Partnership Infrastructure is entirely unique as it constructs the foundation upon which visionary innovation becomes possible. This includes our 360 degree research, comprehensive industry coverage, career best practices as well as our global footprint of more than 40 offices.
For more than 50 years, we have been developing growth strategies for the global 1000, emerging businesses, the public sector and the investment community. Is your organisation prepared for the next profound wave of industry convergence, disruptive technologies, increasing competitive intensity, Mega Trends, breakthrough best practices, changing customer dynamics and emerging economies?
Strategic Analysis of Road-marking and Traffic Paints and Coatings Market in North America and Europe
WebRTC defines no default signaling protocol, causing fragmentation between WebRTC silos. SIP and XMPP provide possibilities, but come with considerable complexity and are not designed for use in a web environment. In his session at @ThingsExpo, Matthew Hodgson, technical co-founder of the Matrix.org, discussed how Matrix is a new non-profit Open Source Project that defines both a new HTTP-based standard for VoIP & IM signaling and provides reference implementations.
Oct. 28, 2016 06:15 PM EDT Reads: 2,935
Rapid innovation, changing business landscapes, and new IT demands force businesses to make changes quickly. In the eyes of many, containers are at the brink of becoming a pervasive technology in enterprise IT to accelerate application delivery. In this presentation, you'll learn about the: The transformation of IT to a DevOps, microservices, and container-based architecture What are containers and how DevOps practices can operate in a container-based environment A demonstration of how Docke...
Oct. 28, 2016 05:45 PM EDT Reads: 1,724
Oct. 28, 2016 05:30 PM EDT Reads: 297
Oct. 28, 2016 05:30 PM EDT Reads: 3,323
Oct. 28, 2016 04:45 PM EDT Reads: 308
Oct. 28, 2016 04:30 PM EDT Reads: 1,227
Oct. 28, 2016 04:30 PM EDT Reads: 774
Oct. 28, 2016 04:30 PM EDT Reads: 5,255
Oct. 28, 2016 04:00 PM EDT Reads: 3,877
Oct. 28, 2016 03:15 PM EDT Reads: 1,383
Oct. 28, 2016 03:00 PM EDT Reads: 433
Oct. 28, 2016 02:30 PM EDT Reads: 1,250
Oct. 28, 2016 02:15 PM EDT Reads: 4,025
Oct. 28, 2016 02:15 PM EDT Reads: 1,021
Digitization is driving a fundamental change in society that is transforming the way businesses work with their customers, their supply chains and their people. Digital transformation leverages DevOps best practices, such as Agile Parallel Development, Continuous Delivery and Agile Operations to capitalize on opportunities and create competitive differentiation in the application economy. However, information security has been notably absent from the DevOps movement. Speed doesn’t have to negat...
Oct. 28, 2016 02:00 PM EDT Reads: 2,955