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Join "The Sewing Party" for the First Online-All-Day DIY Event in History

On Nov. 8, Thousands Will Gather to Participate in a Fun-Filled Day of Sewing and Crafting Classes; Sponsors Are Burda Style, Etsy, HUSQVARNA VIKING(R), Jo-Ann Fabric and Craft Stores, PFAFF(R) and SINGER(R)

LA VERGNE, TN -- (Marketwired) -- 08/04/14 -- On Saturday, Nov. 8, 2014, thousands of DIY-ers from across the nation will come together to participate in "The Sewing Party" -- the first ever online-all-day sewing and crafting event in the US. Participants will enjoy a fun-filled day of immersing themselves in more than 30 interactive, fun and innovative classes taught online by leading bloggers, designers and educational experts.

"The Sewing Party" is about connecting, crafting and creating. Sponsored by Burda Style, Etsy, HUSQVARNA VIKING®, Jo-Ann Fabric and Craft Stores, PFAFF® and SINGER®, classes will be available on the day of the event and for an additional 90 days; and will feature topics for every creative passion, such as home décor, fashion sewing, quilting, upcycling, and costume design, among others. Registration is $40 for the entire experience.

"We want to engage the next generation of sewers and crafters where they live, and that's online," says Katrina Helmkamp, CEO of SVP Worldwide, which spearheaded "The Sewing Party" and is the world's largest consumer sewing machine company -- source of the SINGER®, HUSQVARNA VIKING® and PFAFF® sewing machine brands.

In recent years, the Do It Yourself (DIY) and Sew It Yourself (SIY) movements have not only taken the creative world by storm, but dramatically widened its size and scope -- increasing the value and appeal of handmade crafts, customized projects and personal creativity as it attracts a new generation of sewers and crafters to the wonderful world of self-expression.

At "The Sewing Party," you can pick and choose the classes that are right for you. Create "Throw Pillows with Pizzazz," refresh your skills with "Sewing Machine Basics," make a "Hand-Dyed Baby Rattle," craft the perfect "Strips and Bricks Quilt," learn "Bra Making with Madalynne," or participate in all of the more than 30 classes for a full 90 days after the event.

One of the headline sponsors, Etsy, shared its strategy for and excitement about joining: "Etsy is a place for makers and creators to build independent businesses on their own terms, and we encourage aspiring creative entrepreneurs to explore our global marketplace," said Kimm Alfonso, Manager of Seller Development at Etsy. "'The Sewing Party' celebrates all things DIY, and we're joining to share tips for starting a shop, as well as inspiring stories of artisans and crafters who are making money selling their goods to shoppers from around the world."

For just $40, participants can attend classes; chat with participants from across the country; interact with top bloggers and educational experts who are teaching; and explore the latest crafting and sewing tips, techniques and products in the virtual marketplace. Space is limited and likely to fill up fast. To see a full schedule of classes, read teacher biographies and register, visit www.thesewingparty.com.

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