Welcome!

News Feed Item

George P. Johnson Launches New Practice - GPJ Sports Marketing

Industry Veterans Kevin Bartram and Jon Hickey to Lead New Capability

SAN FRANCISCO, CA -- (Marketwired) -- 08/04/14 -- George P. Johnson (GPJ), one of the world's leading experience marketing agencies, and part of the Project: WorldWide network, today announced the creation of GPJ Sports Marketing. The new practice will specialize in the development of compelling and memorable sports experiences for Fortune 500 firms globally.

GPJ Sports Marketing will offer an unparalleled range of services, from strategic consulting, to concept, design, fabrication, and on the ground management. With a 100-year history in event and experience marketing, the new practice will build on what is already an area of concentrated expertise within GPJ.

"Through our experience producing widely acclaimed projects in the sports marketing arena; including Under Armour House of Innovation during Super Bowl XLVIII, Pepsi Fan Deck at the new Levi's Stadium in San Francisco, and Lexus at the US Open; the creation of GPJ Sports Marketing is a natural progression for the agency," said Chris Meyer, CEO of George P. Johnson. "These programs demonstrate the deeper level of consumer engagement that is possible when the experience marketing professionals at GPJ are able to leverage premier sporting events."

The practice will be led by industry veterans, Kevin Bartram and Jon Hickey. Bartram joins GPJ Sports Marketing as SVP after more than 20 years of sponsorship consulting and representation work in the sports industry. His work has included naming rights deals for AT&T Park and the Save Mart Center (the largest university naming rights deal in the U.S.), development of the San Jose Grand Prix, managing PG&E's relationship with the San Francisco Giants, the creation of a sustainable sponsorship program for Sonoma Raceway, and consulting the City of San Francisco on various programs including the America's Cup. His clients have included Pepsi, Wells Fargo, NASA, MLB, Panasonic, and Cisco.

Hickey joins Bartram on the leadership team as Executive Director and has 20 years of experience in strategic sports marketing and business management with Fortune 500 companies. He most recently served as an executive director at GPJ and was responsible for the overall strategic marketing vision and client management for multiple clients, including MeadWestvaco, EMC, and Under Armour.

"The combined client expertise and leadership experience of Kevin and Jon, paired with the history and sports marketing capabilities of GPJ and Project: WorldWide's agencies, GPJ Sports Marketing will offer unmatched sports experience value to our clients," said Meyer. "We couldn't be more excited to make this announcement public and welcome Kevin to the GPJ team."

Highlights of other GPJ sports marketing work include the Chobani 2012 U.S. Olympics sponsorship campaign, the Lenovo Olympic Pavilion for the 2008 Olympics in Beijing, and the Cisco House for the 2012 Olympics in London. Plans are currently in development for global experiences with the 2016 Olympics in Rio de Janeiro and Super Bowl XLIX.

About George P. Johnson (GPJ)
GPJ is one of the world's leading experience marketing agencies. It enables top brand marketers to benefit from integrated experiential programs that leverage online, physical and mobile brand interactions. Clients in technology, health care, consumer goods, finance and other fields rely on GPJ to help them compete more effectively on a global basis by creating and accelerating relationships with customers, employees, partners, media and other influencers. GPJ is part of Project: Worldwide, an independent, global network of wholly-owned agencies delivering engaging experiences that drive business results for clients (project.com). Follow GPJ at twitter.com/GPJExpMktg.

Media contact:
Scott Kellner
VP, Marketing
George P. Johnson
P: 650-226-0649
E: [email protected]

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

Latest Stories
Recently, REAN Cloud built a digital concierge for a North Carolina hospital that had observed that most patient call button questions were repetitive. In addition, the paper-based process used to measure patient health metrics was laborious, not in real-time and sometimes error-prone. In their session at 21st Cloud Expo, Sean Finnerty, Executive Director, Practice Lead, Health Care & Life Science at REAN Cloud, and Dr. S.P.T. Krishnan, Principal Architect at REAN Cloud, discussed how they built...
Sanjeev Sharma Joins June 5-7, 2018 @DevOpsSummit at @Cloud Expo New York Faculty. Sanjeev Sharma is an internationally known DevOps and Cloud Transformation thought leader, technology executive, and author. Sanjeev's industry experience includes tenures as CTO, Technical Sales leader, and Cloud Architect leader. As an IBM Distinguished Engineer, Sanjeev is recognized at the highest levels of IBM's core of technical leaders.
Nordstrom is transforming the way that they do business and the cloud is the key to enabling speed and hyper personalized customer experiences. In his session at 21st Cloud Expo, Ken Schow, VP of Engineering at Nordstrom, discussed some of the key learnings and common pitfalls of large enterprises moving to the cloud. This includes strategies around choosing a cloud provider(s), architecture, and lessons learned. In addition, he covered some of the best practices for structured team migration an...
Digital transformation is about embracing digital technologies into a company's culture to better connect with its customers, automate processes, create better tools, enter new markets, etc. Such a transformation requires continuous orchestration across teams and an environment based on open collaboration and daily experiments. In his session at 21st Cloud Expo, Alex Casalboni, Technical (Cloud) Evangelist at Cloud Academy, explored and discussed the most urgent unsolved challenges to achieve f...
Recently, WebRTC has a lot of eyes from market. The use cases of WebRTC are expanding - video chat, online education, online health care etc. Not only for human-to-human communication, but also IoT use cases such as machine to human use cases can be seen recently. One of the typical use-case is remote camera monitoring. With WebRTC, people can have interoperability and flexibility for deploying monitoring service. However, the benefit of WebRTC for IoT is not only its convenience and interopera...
SYS-CON Events announced today that Synametrics Technologies will exhibit at SYS-CON's 22nd International Cloud Expo®, which will take place on June 5-7, 2018, at the Javits Center in New York, NY. Synametrics Technologies is a privately held company based in Plainsboro, New Jersey that has been providing solutions for the developer community since 1997. Based on the success of its initial product offerings such as WinSQL, Xeams, SynaMan and Syncrify, Synametrics continues to create and hone inn...
"WineSOFT is a software company making proxy server software, which is widely used in the telecommunication industry or the content delivery networks or e-commerce," explained Jonathan Ahn, COO of WineSOFT, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
The past few years have brought a sea change in the way applications are architected, developed, and consumed—increasing both the complexity of testing and the business impact of software failures. How can software testing professionals keep pace with modern application delivery, given the trends that impact both architectures (cloud, microservices, and APIs) and processes (DevOps, agile, and continuous delivery)? This is where continuous testing comes in. D
The dynamic nature of the cloud means that change is a constant when it comes to modern cloud-based infrastructure. Delivering modern applications to end users, therefore, is a constantly shifting challenge. Delivery automation helps IT Ops teams ensure that apps are providing an optimal end user experience over hybrid-cloud and multi-cloud environments, no matter what the current state of the infrastructure is. To employ a delivery automation strategy that reflects your business rules, making r...
There is a huge demand for responsive, real-time mobile and web experiences, but current architectural patterns do not easily accommodate applications that respond to events in real time. Common solutions using message queues or HTTP long-polling quickly lead to resiliency, scalability and development velocity challenges. In his session at 21st Cloud Expo, Ryland Degnan, a Senior Software Engineer on the Netflix Edge Platform team, will discuss how by leveraging a reactive stream-based protocol,...
Modern software design has fundamentally changed how we manage applications, causing many to turn to containers as the new virtual machine for resource management. As container adoption grows beyond stateless applications to stateful workloads, the need for persistent storage is foundational - something customers routinely cite as a top pain point. In his session at @DevOpsSummit at 21st Cloud Expo, Bill Borsari, Head of Systems Engineering at Datera, explored how organizations can reap the bene...
Most technology leaders, contemporary and from the hardware era, are reshaping their businesses to do software. They hope to capture value from emerging technologies such as IoT, SDN, and AI. Ultimately, irrespective of the vertical, it is about deriving value from independent software applications participating in an ecosystem as one comprehensive solution. In his session at @ThingsExpo, Kausik Sridhar, founder and CTO of Pulzze Systems, discussed how given the magnitude of today's application ...
Digital Transformation (DX) is not a "one-size-fits all" strategy. Each organization needs to develop its own unique, long-term DX plan. It must do so by realizing that we now live in a data-driven age, and that technologies such as Cloud Computing, Big Data, the IoT, Cognitive Computing, and Blockchain are only tools. In her general session at 21st Cloud Expo, Rebecca Wanta explained how the strategy must focus on DX and include a commitment from top management to create great IT jobs, monitor ...
The 22nd International Cloud Expo | 1st DXWorld Expo has announced that its Call for Papers is open. Cloud Expo | DXWorld Expo, to be held June 5-7, 2018, at the Javits Center in New York, NY, brings together Cloud Computing, Digital Transformation, Big Data, Internet of Things, DevOps, Machine Learning and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding busin...
"Digital transformation - what we knew about it in the past has been redefined. Automation is going to play such a huge role in that because the culture, the technology, and the business operations are being shifted now," stated Brian Boeggeman, VP of Alliances & Partnerships at Ayehu, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.