|By PR Newswire||
|August 4, 2014 03:05 PM EDT||
SEATTLE, Aug. 4, 2014 /PRNewswire/ -- Leading national outdoor gear and apparel retailer REI welcomes Alex Thompson as the company's new vice president of Communications and Public Affairs. Thompson most recently served as executive vice president of Corporate and Public Affairs in the New York office of Edelman, a highly respected global communications and marketing firm.
As a member of the agency's Business + Social Purpose practice leadership team, Thompson led global teams specializing in integrating corporate communications, consumer marketing, reputation and crisis management, digital engagement, corporate citizenship and strategic philanthropy. He also led the firm's brand narrative capabilities globally.
During his 11 years at Edelman, Thompson advised public and private sector clients in industries spanning energy, transportation, sports, finance, publishing, media, technology and retail. He began his career in London and later spent time in Edelman's Hong Kong and Singapore offices before moving to the United States in 2011.
At REI, Thompson will lead the company's Communications and Public Affairs division, and direct a broad portfolio that includes public relations, reputation management, corporate communications, philanthropy, community affairs and government relations. In addition, he will be actively involved with the co-op's board of directors. As the company's senior communications advisor, he will also foster productive, strategic relationships with key external stakeholders on behalf of the co-op.
REI is a $2 billion national multichannel retail co-op headquartered outside of Seattle. With more than five million active members, REI serves the needs of outdoor adventurers through innovative, quality products; inspiring classes and trips; and integrated customer service that allows shoppers to buy great gear and clothing in any way they want. REI has 135 stores in 33 states and REI.com and REI.com/outlet. Anyone may shop with REI, while members pay a one-time $20 fee to receive a share in the company's profits through an annual member refund based on patronage. Membership in the co-op also includes special promotions and discounts on REI Adventures trips and REI Outdoor School classes.
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