|By Marketwired .||
|August 4, 2014 07:00 PM EDT||
SYDNEY, AUSTRALIA -- (Marketwired) -- 08/04/14 -- Signal, the global leader in real-time, cross-channel marketing technology, today announced that its Senior Vice President of Marketing, Joe Stanhope, will be the guest executive speaker at the upcoming Forrester Summit for Marketing and Strategy Professionals in Sydney, Australia on August 13, 2014.
At 12:15 p.m. AEST, Stanhope will lead a presentation titled "Harnessing the Power of Data to Drive Customer Experiences." During this session, he will address the challenges and opportunities with cross-channel marketing. Attendees will walk away with a better understanding of how to take control of data collection, integration, and distribution for increased customer engagement, loyalty, and conversions.
"The use of multiple devices, and in particular smartphones, in the Asia-Pacific region is ahead of the global curve, making cross-channel marketing a critical strategy for marketers to master," said Warren Billington, managing director, Australia, New Zealand and Southeast Asia, Signal.
Taking place at the Four Seasons Hotel in Sydney, the Forrester event, "Winning In the Age of the Customer," connects CMOs and customer insights professionals with experts and thought leaders that can help them turn big data into business insights. For more information, visit: http://www.forrester.com/Forresters+Summit+For+Marketing+Strategy+Professionals+Australia/-/E-EVE6499
Signal is the global leader in real-time, cross-channel marketing technology. The Signal Open Data Platform helps marketers collect data from any offline or online source, synchronize that data across all consumer touch points, and deliver it to any marketing or analytics endpoint -- all in real time. The platform is ecosystem-neutral and helps data and marketing technologies work better together driving increased engagement, loyalty and conversions.
Signal's technology runs on 35,000 digital properties in 158 countries. Our platform facilitates billions of data requests monthly, supporting top brands around the world that generate more than $1.5 trillion in commerce, including Allstate, Audi, Crate & Barrel, DeVry University, GAP, JetBlue Airways, Macy's, 1-800-Flowers, Starcom MediaVest Group, Starwood Hotels and Resorts, and many more. Visit www.signal.co to learn more and follow Signal on LinkedIn and Twitter.
Today we can collect lots and lots of performance data. We build beautiful dashboards and even have fancy query languages to access and transform the data. Still performance data is a secret language only a couple of people understand. The more business becomes digital the more stakeholders are interested in this data including how it relates to business. Some of these people have never used a monitoring tool before. They have a question on their mind like “How is my application doing” but no id...
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