Welcome!

News Feed Item

Siegel+Gale and Japanese Branding Firm Gramco Announce Strategic Partnership

NEW YORK, Aug. 5, 2014 /PRNewswire/ -- Global strategic branding firm Siegel+Gale (www.siegelgale.com) and Gramco Company (www.gramco.net), the largest branding firm in Japan, today announced a strategic partnership that builds upon both firms' commitment to their domestic and global clients as well as their shared interests in China.

Gramco's reputation in Japan, built on more than 27 years of experience, combined with its methodological and creative approach to brand experience, adds to Siegel+Gale's focused development in the Asia Pacific region. Similarly, with over 45 years of experience in building world-class brands, Siegel+Gale's expertise in creating solutions rooted in elegant simplicity will bolster Gramco's strategic vision.

"Partnering with Gramco helps Siegel+Gale better serve our clients in the APAC region as we pursue strategic opportunities together," said Jason Cieslak, president, Pacific Rim of Siegel+Gale. "This partnership furthers our expansion in Asia, as we also focus on growth in the U.S., Middle East and Europe," added Cieslak.

"An increasing number of our clients, in particular our Japanese clients, are aiming to boost and build their brands in global markets. By partnering with Siegel+Gale, a prominent pioneer in the field of branding, we will be able to maximize our clients' future possibilities," said Atsuro Yamada, president and CEO of the Gramco Group.

Lisa Wang, president of Gramco Shanghai said: "In this memorable year for Gramco China, as we celebrate our 10th anniversary, we are delighted to announce this partnership which combines our strengths in planning and creative, with Siegel+Gale's experience in research, analysis and strategy. This partnership allows us to provide both our Japanese and Chinese clients with more impactful services."

"Gramco's commitment to developing memorable, clearly defined brands, together with Siegel+Gale's ethos of simplicity, makes this a perfect cultural alignment that will provide tangible value to our clients," said David Srere, co-CEO and chief strategy officer at Siegel+Gale.

A Gramco executive will be based in Siegel+Gale's headquarters in New York City, and both firms have pledged on-the-ground collaboration in China to cultivate opportunities between the two firms as part of the alliance.

Siegel+Gale and Gramco will continue to operate independently, partnering when appropriate opportunities arise.

About Siegel+Gale
Siegel+Gale (www.siegelgale.com) is the simplicity company. We seek it, defend it and embrace it in everything we do to help brands reach their true potential. Simplicity is the centerpiece of the strategies we develop that reveal the unique truths of an organization, the engaging stories we create that connect brands with their audiences and the meaningful experiences we deliver that are both unexpectedly fresh and remarkably clear.

Since 1969, Siegel+Gale has championed simplicity for leading corporations, nonprofits and government organizations worldwide. We have offices in New York, Los Angeles, San Francisco, London, Dubai, Shanghai and Beijing, but we're willing to fly just about anywhere. We're also not alone. As part of the DAS Group of Companies, a division of Omnicom Group Inc., we have strong partners all around the world.

About The DAS Group of Companies
The DAS Group of Companies, a division of Omnicom Group Inc. (NYSE: OMC) (www.omnicomgroup.com), is a global group of marketing services companies. DAS includes over 200 companies in the following marketing disciplines: specialty, PR, healthcare, CRM, events, promotional marketing, branding and research. Operating through a combination of networks and regional organizations, DAS serves international, regional, national and local clients through more than 700 offices in 71 countries.

About Gramco
Gramco (www.gramco.net) is the oldest, independent branding specialist in Japan. Since 1987, we have provided a wide range of services including research, analysis, concept building, naming, design and communication support. Through our original methodology "Brand One," we deliver unique value to individual projects with consistent quality. Other differentiating services include "Style Control" and "Spatial Branding," to visualize, deploy, and manage brand worldviews. We also develop seminars and publications to amplify our knowledge on branding.

About Gramco China – Shanghai and Beijing
Gramco established its subsidiary in Shanghai in 2004, and opened a branch office in Beijing in 2006. Shanghai headquarters provides many Japanese and Chinese enterprises with consulting and design services, while the Beijing office mainly provides "Spatial Branding" service, as well as general branding services.

Contact:

Christopher Stella
Senior Marketing Director
Siegel+Gale
[email protected] 
+1 212.453.0485

Ayako Shimotsuma
Brand Consultant, Manager of Presidential Office
Gramco 
[email protected] 
+81.3.3548.3003

SOURCE Siegel+Gale

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
As organizations shift towards IT-as-a-service models, the need for managing and protecting data residing across physical, virtual, and now cloud environments grows with it. Commvault can ensure protection, access and E-Discovery of your data – whether in a private cloud, a Service Provider delivered public cloud, or a hybrid cloud environment – across the heterogeneous enterprise. In his general session at 18th Cloud Expo, Randy De Meno, Chief Technologist - Windows Products and Microsoft Part...
Andi Mann, Chief Technology Advocate at Splunk, is an accomplished digital business executive with extensive global expertise as a strategist, technologist, innovator, marketer, and communicator. For over 30 years across five continents, he has built success with Fortune 500 corporations, vendors, governments, and as a leading research analyst and consultant.
To Really Work for Enterprises, MultiCloud Adoption Requires Far Better and Inclusive Cloud Monitoring and Cost Management … But How? Overwhelmingly, even as enterprises have adopted cloud computing and are expanding to multi-cloud computing, IT leaders remain concerned about how to monitor, manage and control costs across hybrid and multi-cloud deployments. It’s clear that traditional IT monitoring and management approaches, designed after all for on-premises data centers, are falling short in ...
Without lifecycle traceability and visibility across the tool chain, stakeholders from Planning-to-Ops have limited insight and answers to who, what, when, why and how across the DevOps lifecycle. This impacts the ability to deliver high quality software at the needed velocity to drive positive business outcomes. In his general session at @DevOpsSummit at 19th Cloud Expo, Eric Robertson, General Manager at CollabNet, will discuss how customers are able to achieve a level of transparency that e...
It is ironic, but perhaps not unexpected, that many organizations who want the benefits of using an Agile approach to deliver software use a waterfall approach to adopting Agile practices: they form plans, they set milestones, and they measure progress by how many teams they have engaged. Old habits die hard, but like most waterfall software projects, most waterfall-style Agile adoption efforts fail to produce the results desired. The problem is that to get the results they want, they have to ch...
Organizations planning enterprise data center consolidation and modernization projects are faced with a challenging, costly reality. Requirements to deploy modern, cloud-native applications simultaneously with traditional client/server applications are almost impossible to achieve with hardware-centric enterprise infrastructure. Compute and network infrastructure are fast moving down a software-defined path, but storage has been a laggard. Until now.
"Venafi has a platform that allows you to manage, centralize and automate the complete life cycle of keys and certificates within the organization," explained Gina Osmond, Sr. Field Marketing Manager at Venafi, in this SYS-CON.tv interview at DevOps at 19th Cloud Expo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
"We're focused on how to get some of the attributes that you would expect from an Amazon, Azure, Google, and doing that on-prem. We believe today that you can actually get those types of things done with certain architectures available in the market today," explained Steve Conner, VP of Sales at Cloudistics, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
For far too long technology teams have lived in siloes. Not only physical siloes, but cultural siloes pushed by competing objectives. This includes informational siloes where business users require one set of data and tech teams require different data. DevOps intends to bridge these gaps to make tech driven operations more aligned and efficient.
DXWorldEXPO LLC announced today that the upcoming DXWorldEXPO | CloudEXPO New York event will feature 10 companies from Poland to participate at the "Poland Digital Transformation Pavilion" on November 12-13, 2018.
Without a clear strategy for cost control and an architecture designed with cloud services in mind, costs and operational performance can quickly get out of control. To avoid multiple architectural redesigns requires extensive thought and planning. Boundary (now part of BMC) launched a new public-facing multi-tenant high resolution monitoring service on Amazon AWS two years ago, facing challenges and learning best practices in the early days of the new service.
Digital Transformation is much more than a buzzword. The radical shift to digital mechanisms for almost every process is evident across all industries and verticals. This is often especially true in financial services, where the legacy environment is many times unable to keep up with the rapidly shifting demands of the consumer. The constant pressure to provide complete, omnichannel delivery of customer-facing solutions to meet both regulatory and customer demands is putting enormous pressure on...
The best way to leverage your CloudEXPO | DXWorldEXPO presence as a sponsor and exhibitor is to plan your news announcements around our events. The press covering CloudEXPO | DXWorldEXPO will have access to these releases and will amplify your news announcements. More than two dozen Cloud companies either set deals at our shows or have announced their mergers and acquisitions at CloudEXPO. Product announcements during our show provide your company with the most reach through our targeted audienc...
With 10 simultaneous tracks, keynotes, general sessions and targeted breakout classes, @CloudEXPO and DXWorldEXPO are two of the most important technology events of the year. Since its launch over eight years ago, @CloudEXPO and DXWorldEXPO have presented a rock star faculty as well as showcased hundreds of sponsors and exhibitors!
In an era of historic innovation fueled by unprecedented access to data and technology, the low cost and risk of entering new markets has leveled the playing field for business. Today, any ambitious innovator can easily introduce a new application or product that can reinvent business models and transform the client experience. In their Day 2 Keynote at 19th Cloud Expo, Mercer Rowe, IBM Vice President of Strategic Alliances, and Raejeanne Skillern, Intel Vice President of Data Center Group and ...