|By PR Newswire||
|August 5, 2014 04:04 AM EDT||
LONDON, August 5, 2014 /PRNewswire/ --
The Ethical Brand Foundation has announced the launch of the world's first Ethical Payment Card. Scheduled for delivery in November 2014, the card is useable in the same way as any major debit or credit card. In addition to a monthly financial statement cardholders receive a personalised, 'quick read', ethical brand rating report on each company as well as the goods and services purchased using the card. Cardholders also receive online access to the company's digital research library containing information about all of the brands supported by cardholders worldwide.
Founder and Chief Executive Mr William Smith started the ethical brand initiative in 2004 to "help consumers make better choices - in any category, whether it's clothing, food or holidays". Mr Smith said, "There are two dimensions to this work: licensing and most recently card services. We have been licensing selected companies to display the ethical brand logo during 10 years of research and product development. Our evidence-based, data-driven licensing model has been successfully market-tested on every continent with over 100 organisations. This experience has enabled us to develop and refine our methodology to monitor and authenticate high volumes of so-called ethical brands in an unbiased and largely automated manner."
Mr Smith went on to say: "The eb Card builds on our proven methodology and we are looking at a very exciting stage in the evolution of our initiative. This initiative is designed to achieve one thing: to empower consumers with the ability to make better choices by influencing the ratings we apply to each company, product and service where the card is used." The company has launched the card on the Indiegogo.com crowdfunding platform targeting early adopters with the entire registration fee credited back onto the card. It is expected to announce an interest rate on credit card borrowings of around 12% annually at the same time as it unveils what it described as a "ground-breaking rewards scheme" in November.
The Ethical Brand Foundation is a not-for-profit, certified social enterprise registered in the United Kingdom. We license genuine ethical brands to display the eb symbol on their websites, stationery, signage, advertising and products so that everyone who cares about the social and environmental impact of their purchases can easily make the right choice.
Sep. 28, 2016 02:15 AM EDT Reads: 1,332
Sep. 28, 2016 02:00 AM EDT Reads: 1,121
Sep. 28, 2016 01:45 AM EDT Reads: 3,033
Sep. 28, 2016 01:45 AM EDT Reads: 2,789
Sep. 28, 2016 01:45 AM EDT Reads: 2,889
Sep. 28, 2016 01:30 AM EDT Reads: 2,028
Sep. 28, 2016 01:00 AM EDT Reads: 1,561
Sep. 27, 2016 11:45 PM EDT Reads: 2,980
Sep. 27, 2016 10:45 PM EDT Reads: 2,851
Sep. 27, 2016 10:45 PM EDT Reads: 3,406
Sep. 27, 2016 10:30 PM EDT Reads: 2,195
SYS-CON Events announced today the Enterprise IoT Bootcamp, being held November 1-2, 2016, in conjunction with 19th Cloud Expo | @ThingsExpo at the Santa Clara Convention Center in Santa Clara, CA. Combined with real-world scenarios and use cases, the Enterprise IoT Bootcamp is not just based on presentations but with hands-on demos and detailed walkthroughs. We will introduce you to a variety of real world use cases prototyped using Arduino, Raspberry Pi, BeagleBone, Spark, and Intel Edison. Y...
Sep. 27, 2016 09:30 PM EDT Reads: 2,978
Complete Internet of Things (IoT) embedded device security is not just about the device but involves the entire product’s identity, data and control integrity, and services traversing the cloud. A device can no longer be looked at as an island; it is a part of a system. In fact, given the cross-domain interactions enabled by IoT it could be a part of many systems. Also, depending on where the device is deployed, for example, in the office building versus a factory floor or oil field, security ha...
Sep. 27, 2016 09:30 PM EDT Reads: 497
Is your aging software platform suffering from technical debt while the market changes and demands new solutions at a faster clip? It’s a bold move, but you might consider walking away from your core platform and starting fresh. ReadyTalk did exactly that. In his General Session at 19th Cloud Expo, Michael Chambliss, Head of Engineering at ReadyTalk, will discuss why and how ReadyTalk diverted from healthy revenue and over a decade of audio conferencing product development to start an innovati...
Sep. 27, 2016 08:30 PM EDT Reads: 2,048
Fifty billion connected devices and still no winning protocols standards. HTTP, WebSockets, MQTT, and CoAP seem to be leading in the IoT protocol race at the moment but many more protocols are getting introduced on a regular basis. Each protocol has its pros and cons depending on the nature of the communications. Does there really need to be only one protocol to rule them all? Of course not. In his session at @ThingsExpo, Chris Matthieu, co-founder and CTO of Octoblu, walk you through how Oct...
Sep. 27, 2016 08:15 PM EDT Reads: 2,243