|By PR Newswire||
|August 5, 2014 10:10 AM EDT||
TORONTO, Aug. 5, 2014 /PRNewswire/ -- Are you over 50 and worried about memory changes? If so, you're not alone. A recent Brain Health Study showed that 70 percent of Americans aged 45-79 describe their memory as much worse or somewhat worse versus five years ago. 91 percent of that group believe middle-aged and older adults should have their brain health checked regularly. So how do you know if you need to see a doctor about your memory concerns? Today, Cogniciti, Inc., a brain health solutions company, helps make that decision easier with the launch of a free, online Brain Health Assessment at cogniciti.com.
While not a diagnostic tool, the assessment is like a temperature check for the mind that will help a person determine the right time to discuss their memory concerns with their doctor. The aim is to reassure the vast majority of adults who are healthy (the "worried well") and nudge the small percentage of people who scored below normal to get checked by their doctor.
"Getting checked early is the best way to rule out other health problems such as stress and depression, that could be causing cognitive issues," said Dr. Angela Troyer, program director of Neuropsychology and Cognitive Health at Baycrest Health Sciences, and a lead member of the research team that developed the test. "If it turns out you do have a significant problem with your memory, then early diagnosis will help you maintain your cognitive health and independence for as long as possible, and enable you and your family to plan for the care and support you'll need in the future."
The Cogniciti Brain Health Assessment is specifically aimed at adults 50-79. It takes 20 minutes by using game-like activities, which scientists know are sensitive to changes in brain health due to aging, including matching games, and face and name recognition. Those who complete the test will receive an immediate Yes/No report about whether to take their memory concerns to their doctor. The 2-to-3 percent who score below normal will be encouraged to retest a week later and will be provided a report to take to their doctor. If a score is within the normal range, the test taker will be provided with a science-based action plan to keep their minds sharp and brains healthy. Participants can take the online test in the privacy of their home and scores are stored in a password-protected form, allowing test-takers to track their performance over time.
"We know that many adults worry about the forgetfulness that comes with aging, and fear it might be something more serious," said Cogniciti President Michael Meagher. "In fact, the Brain Health Study showed that dementia/Alzheimer's ranks as the second most feared disease in America behind cancer. Eight of ten Americans surveyed stated that it was very important for them to have access to a brain health assessment that was private, free and supported by clinical research to answer the question 'Is my memory normal or should I see my doctor?' Cogniciti's Brain Health Assessment is exactly that tool, available online for free.
While memory and attention loss are natural parts of aging, the symptoms for anxiety, depression and even the more serious diseases such as Alzheimer's, are so similar people tend to delay getting checked out – often for years. Those delays can cause needless worry for the well and make treatment tougher for those who do have a neurodegenerative disease.
Cogniciti's Brain Health Assessment can help eliminate those delays and get the right people to the doctor earlier.
The Brain Health Assessment was designed by a team of clinical neuropsychologists and cognitive scientists at Baycrest and its world-renowned Rotman Research Institute. More than 1,000 adults volunteered to participate in its development. The final normative data was collected from a panel of more than 300 men and women aged 50 to 79.
Visit www.cogniciti.com to take the Brain Health Assessment and access additional tools and science-based information such as a Memory Centre and a Caregiver Centre to help adults proactively manage their brain health.
About Cogniciti Inc. (cogniciti.com)
Cogniciti Inc. was founded in 2010 by Baycrest Health Services and MaRS Discovery District to help reshape the world of brain health. Cogniciti brings science-based brain health solutions to people, businesses and governments around the world.
About Baycrest Health Sciences (baycrest.org)
Fully affiliated with the University of Toronto, Baycrest is a global leader in innovations in aging and brain health. Baycrest's Rotman Research Institute is ranked among the best in the world for cognitive neuroscience focused on memory and aging.
About the Brain Health Study
This study was conducted on behalf of Cogniciti by Northstar, a global market research and consulting firm with offices in New York, London and Toronto. A total of 1,001 Americans aged 45 to 79 participated in the online study between July 17 and July 22, 2014. Sampling quotas and weighting were used to ensure the sample was representative of the U.S. population in terms of age, gender and region. Assuming a probability sample, the margin of error would be +/- 3.1 percentage points, 19 times out of 20.
Contact: Shital Patel, 312.240.3143, [email protected]
SOURCE Cogniciti Inc.
Get deep visibility into the performance of your databases and expert advice for performance optimization and tuning. You can't get application performance without database performance. Give everyone on the team a comprehensive view of how every aspect of the system affects performance across SQL database operations, host server and OS, virtualization resources and storage I/O. Quickly find bottlenecks and troubleshoot complex problems.
Dec. 5, 2016 01:15 PM EST Reads: 2,005
The 20th International Cloud Expo has announced that its Call for Papers is open. Cloud Expo, to be held June 6-8, 2017, at the Javits Center in New York City, brings together Cloud Computing, Big Data, Internet of Things, DevOps, Containers, Microservices and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportunity. Submit your speaking proposal ...
Dec. 5, 2016 01:15 PM EST Reads: 2,150
"Coalfire is a cyber-risk, security and compliance assessment and advisory services firm. We do a lot of work with the cloud service provider community," explained Ryan McGowan, Vice President, Sales (West) at Coalfire Systems, Inc., in this SYS-CON.tv interview at 19th Cloud Expo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
Dec. 5, 2016 01:00 PM EST Reads: 832
Without a clear strategy for cost control and an architecture designed with cloud services in mind, costs and operational performance can quickly get out of control. To avoid multiple architectural redesigns requires extensive thought and planning. Boundary (now part of BMC) launched a new public-facing multi-tenant high resolution monitoring service on Amazon AWS two years ago, facing challenges and learning best practices in the early days of the new service. In his session at 19th Cloud Exp...
Dec. 5, 2016 12:45 PM EST Reads: 656
DevOps is being widely accepted (if not fully adopted) as essential in enterprise IT. But as Enterprise DevOps gains maturity, expands scope, and increases velocity, the need for data-driven decisions across teams becomes more acute. DevOps teams in any modern business must wrangle the ‘digital exhaust’ from the delivery toolchain, "pervasive" and "cognitive" computing, APIs and services, mobile devices and applications, the Internet of Things, and now even blockchain. In this power panel at @...
Dec. 5, 2016 12:34 PM EST Reads: 150
Bert Loomis was a visionary. This general session will highlight how Bert Loomis and people like him inspire us to build great things with small inventions. In their general session at 19th Cloud Expo, Harold Hannon, Architect at IBM Bluemix, and Michael O'Neill, Strategic Business Development at Nvidia, discussed the accelerating pace of AI development and how IBM Cloud and NVIDIA are partnering to bring AI capabilities to "every day," on-demand. They also reviewed two "free infrastructure" pr...
Dec. 5, 2016 12:30 PM EST Reads: 936
Major trends and emerging technologies – from virtual reality and IoT, to Big Data and algorithms – are helping organizations innovate in the digital era. However, to create real business value, IT must think beyond the ‘what’ of digital transformation to the ‘how’ to harness emerging trends, innovation and disruption. Architecture is the key that underpins and ties all these efforts together. In the digital age, it’s important to invest in architecture, extend the enterprise footprint to the cl...
Dec. 5, 2016 12:30 PM EST Reads: 2,281
Fact: storage performance problems have only gotten more complicated, as applications not only have become largely virtualized, but also have moved to cloud-based infrastructures. Storage performance in virtualized environments isn’t just about IOPS anymore. Instead, you need to guarantee performance for individual VMs, helping applications maintain performance as the number of VMs continues to go up in real time. In his session at Cloud Expo, Dhiraj Sehgal, Product and Marketing at Tintri, sha...
Dec. 5, 2016 11:45 AM EST Reads: 919
Whether your IoT service is connecting cars, homes, appliances, wearable, cameras or other devices, one question hangs in the balance – how do you actually make money from this service? The ability to turn your IoT service into profit requires the ability to create a monetization strategy that is flexible, scalable and working for you in real-time. It must be a transparent, smoothly implemented strategy that all stakeholders – from customers to the board – will be able to understand and comprehe...
Dec. 5, 2016 11:38 AM EST Reads: 185
CloudJumper, a Workspace as a Service (WaaS) platform innovator for agile business IT, has been recognized with the Customer Value Leadership Award for its nWorkSpace platform by Frost & Sullivan. The company was also featured in a new report(1) by the industry research firm titled, “Desktop-as-a-Service Buyer’s Guide, 2016,” which provides a comprehensive comparison of DaaS providers, including CloudJumper, Amazon, VMware, and Microsoft.
Dec. 5, 2016 11:30 AM EST Reads: 782
Businesses and business units of all sizes can benefit from cloud computing, but many don't want the cost, performance and security concerns of public cloud nor the complexity of building their own private clouds. Today, some cloud vendors are using artificial intelligence (AI) to simplify cloud deployment and management. In his session at 20th Cloud Expo, Ajay Gulati, Co-founder and CEO of ZeroStack, will discuss how AI can simplify cloud operations. He will cover the following topics: why clou...
Dec. 5, 2016 11:30 AM EST Reads: 760
"Dice has been around for the last 20 years. We have been helping tech professionals find new jobs and career opportunities," explained Manish Dixit, VP of Product and Engineering at Dice, in this SYS-CON.tv interview at 19th Cloud Expo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
Dec. 5, 2016 11:15 AM EST Reads: 936
"Qosmos has launched L7Viewer, a network traffic analysis tool, so it analyzes all the traffic between the virtual machine and the data center and the virtual machine and the external world," stated Sebastien Synold, Product Line Manager at Qosmos, in this SYS-CON.tv interview at 19th Cloud Expo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
Dec. 5, 2016 11:00 AM EST Reads: 660
The Internet of Things will challenge the status quo of how IT and development organizations operate. Or will it? Certainly the fog layer of IoT requires special insights about data ontology, security and transactional integrity. But the developmental challenges are the same: People, Process and Platform and how we integrate our thinking to solve complicated problems. In his session at 19th Cloud Expo, Craig Sproule, CEO of Metavine, demonstrated how to move beyond today's coding paradigm and sh...
Dec. 5, 2016 10:30 AM EST Reads: 281
More and more brands have jumped on the IoT bandwagon. We have an excess of wearables – activity trackers, smartwatches, smart glasses and sneakers, and more that track seemingly endless datapoints. However, most consumers have no idea what “IoT” means. Creating more wearables that track data shouldn't be the aim of brands; delivering meaningful, tangible relevance to their users should be. We're in a period in which the IoT pendulum is still swinging. Initially, it swung toward "smart for smar...
Dec. 5, 2016 10:30 AM EST Reads: 645