Welcome!

News Feed Item

New Online Memory Test Determines Brain Health in Those Over 50

Free Assessment will help adults, aged 50 to 79, in early detection of serious memory issues

TORONTO, Aug. 5, 2014 /PRNewswire/ -- Are you over 50 and worried about memory changes? If so, you're not alone.  A recent Brain Health Study showed that 70 percent of Americans aged 45-79 describe their memory as much worse or somewhat worse versus five years ago. 91 percent of that group believe middle-aged and older adults should have their brain health checked regularly.  So how do you know if you need to see a doctor about your memory concerns?  Today, Cogniciti, Inc., a brain health solutions company, helps make that decision easier with the launch of a free, online Brain Health Assessment at cogniciti.com.

While not a diagnostic tool, the assessment is like a temperature check for the mind that will help a person determine the right time to discuss their memory concerns with their doctor. The aim is to reassure the vast majority of adults who are healthy (the "worried well") and nudge the small percentage of people who scored below normal to get checked by their doctor.

"Getting checked early is the best way to rule out other health problems such as stress and depression, that could be causing cognitive issues," said Dr. Angela Troyer, program director of Neuropsychology and Cognitive Health at Baycrest Health Sciences, and a lead member of the research team that developed the test. "If it turns out you do have a significant problem with your memory, then early diagnosis will help you maintain your cognitive health and independence for as long as possible, and enable you and your family to plan for the care and support you'll need in the future."

The Cogniciti Brain Health Assessment is specifically aimed at adults 50-79. It takes 20 minutes by using game-like activities, which scientists know are sensitive to changes in brain health due to aging, including matching games, and face and name recognition. Those who complete the test will receive an immediate Yes/No report about whether to take their memory concerns to their doctor. The 2-to-3 percent who score below normal will be encouraged to retest a week later and will be provided a report to take to their doctor. If a score is within the normal range, the test taker will be provided with a science-based action plan to keep their minds sharp and brains healthy. Participants can take the online test in the privacy of their home and scores are stored in a password-protected form, allowing test-takers to track their performance over time.

"We know that many adults worry about the forgetfulness that comes with aging, and fear it might be something more serious," said Cogniciti President Michael Meagher. "In fact, the Brain Health Study showed that dementia/Alzheimer's ranks as the second most feared disease in America behind cancer. Eight of ten Americans surveyed stated that it was very important for them to have access to a brain health assessment that was private, free and supported by clinical research to answer the question 'Is my memory normal or should I see my doctor?' Cogniciti's Brain Health Assessment is exactly that tool, available online for free. 

While memory and attention loss are natural parts of aging, the symptoms for anxiety, depression and even the more serious diseases such as Alzheimer's, are so similar people tend to delay getting checked out – often for years. Those delays can cause needless worry for the well and make treatment tougher for those who do have a neurodegenerative disease.

Cogniciti's Brain Health Assessment can help eliminate those delays and get the right people to the doctor earlier.

The Brain Health Assessment was designed by a team of clinical neuropsychologists and cognitive scientists at Baycrest and its world-renowned Rotman Research Institute.  More than 1,000 adults volunteered to participate in its development.  The final normative data was collected from a panel of more than 300 men and women aged 50 to 79.

Visit www.cogniciti.com to take the Brain Health Assessment and access additional tools and science-based information such as a Memory Centre and a Caregiver Centre to help adults proactively manage their brain health.

About Cogniciti Inc. (cogniciti.com)
Cogniciti Inc. was founded in 2010 by Baycrest Health Services and MaRS Discovery District to help reshape the world of brain health. Cogniciti brings science-based brain health solutions to people, businesses and governments around the world.

About Baycrest Health Sciences (baycrest.org)
Fully affiliated with the University of Toronto, Baycrest is a global leader in innovations in aging and brain health. Baycrest's Rotman Research Institute is ranked among the best in the world for cognitive neuroscience focused on memory and aging.

About the Brain Health Study
This study was conducted on behalf of Cogniciti by Northstar, a global market research and consulting firm with offices in New York, London and Toronto. A total of 1,001 Americans aged 45 to 79 participated in the online study between July 17 and July 22, 2014.  Sampling quotas and weighting were used to ensure the sample was representative of the U.S. population in terms of age, gender and region. Assuming a probability sample, the margin of error would be +/- 3.1 percentage points, 19 times out of 20.

Contact: Shital Patel, 312.240.3143, [email protected]

SOURCE Cogniciti Inc.

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
You know you need the cloud, but you’re hesitant to simply dump everything at Amazon since you know that not all workloads are suitable for cloud. You know that you want the kind of ease of use and scalability that you get with public cloud, but your applications are architected in a way that makes the public cloud a non-starter. You’re looking at private cloud solutions based on hyperconverged infrastructure, but you’re concerned with the limits inherent in those technologies.
As Marc Andreessen says software is eating the world. Everything is rapidly moving toward being software-defined – from our phones and cars through our washing machines to the datacenter. However, there are larger challenges when implementing software defined on a larger scale - when building software defined infrastructure. In his session at 16th Cloud Expo, Boyan Ivanov, CEO of StorPool, provided some practical insights on what, how and why when implementing "software-defined" in the datacent...
ChatOps is an emerging topic that has led to the wide availability of integrations between group chat and various other tools/platforms. Currently, HipChat is an extremely powerful collaboration platform due to the various ChatOps integrations that are available. However, DevOps automation can involve orchestration and complex workflows. In his session at @DevOpsSummit at 20th Cloud Expo, Himanshu Chhetri, CTO at Addteq, will cover practical examples and use cases such as self-provisioning infra...
Blockchain. A day doesn’t seem to go by without seeing articles and discussions about the technology. According to PwC executive Seamus Cushley, approximately $1.4B has been invested in blockchain just last year. In Gartner’s recent hype cycle for emerging technologies, blockchain is approaching the peak. It is considered by Gartner as one of the ‘Key platform-enabling technologies to track.’ While there is a lot of ‘hype vs reality’ discussions going on, there is no arguing that blockchain is b...
Leading companies, from the Global Fortune 500 to the smallest companies, are adopting hybrid cloud as the path to business advantage. Hybrid cloud depends on cloud services and on-premises infrastructure working in unison. Successful implementations require new levels of data mobility, enabled by an automated and seamless flow across on-premises and cloud resources. In his general session at 21st Cloud Expo, Greg Tevis, an IBM Storage Software Technical Strategist and Customer Solution Architec...
Nordstrom is transforming the way that they do business and the cloud is the key to enabling speed and hyper personalized customer experiences. In his session at 21st Cloud Expo, Ken Schow, VP of Engineering at Nordstrom, discussed some of the key learnings and common pitfalls of large enterprises moving to the cloud. This includes strategies around choosing a cloud provider(s), architecture, and lessons learned. In addition, he covered some of the best practices for structured team migration an...
The need for greater agility and scalability necessitated the digital transformation in the form of following equation: monolithic to microservices to serverless architecture (FaaS). To keep up with the cut-throat competition, the organisations need to update their technology stack to make software development their differentiating factor. Thus microservices architecture emerged as a potential method to provide development teams with greater flexibility and other advantages, such as the abili...
Product connectivity goes hand and hand these days with increased use of personal data. New IoT devices are becoming more personalized than ever before. In his session at 22nd Cloud Expo | DXWorld Expo, Nicolas Fierro, CEO of MIMIR Blockchain Solutions, will discuss how in order to protect your data and privacy, IoT applications need to embrace Blockchain technology for a new level of product security never before seen - or needed.
The use of containers by developers -- and now increasingly IT operators -- has grown from infatuation to deep and abiding love. But as with any long-term affair, the honeymoon soon leads to needing to live well together ... and maybe even getting some relationship help along the way. And so it goes with container orchestration and automation solutions, which are rapidly emerging as the means to maintain the bliss between rapid container adoption and broad container use among multiple cloud host...
Blockchain is a shared, secure record of exchange that establishes trust, accountability and transparency across business networks. Supported by the Linux Foundation's open source, open-standards based Hyperledger Project, Blockchain has the potential to improve regulatory compliance, reduce cost as well as advance trade. Are you curious about how Blockchain is built for business? In her session at 21st Cloud Expo, René Bostic, Technical VP of the IBM Cloud Unit in North America, discussed the b...
In his general session at 21st Cloud Expo, Greg Dumas, Calligo’s Vice President and G.M. of US operations, discussed the new Global Data Protection Regulation and how Calligo can help business stay compliant in digitally globalized world. Greg Dumas is Calligo's Vice President and G.M. of US operations. Calligo is an established service provider that provides an innovative platform for trusted cloud solutions. Calligo’s customers are typically most concerned about GDPR compliance, application p...
Imagine if you will, a retail floor so densely packed with sensors that they can pick up the movements of insects scurrying across a store aisle. Or a component of a piece of factory equipment so well-instrumented that its digital twin provides resolution down to the micrometer.
In his keynote at 18th Cloud Expo, Andrew Keys, Co-Founder of ConsenSys Enterprise, provided an overview of the evolution of the Internet and the Database and the future of their combination – the Blockchain. Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life settle...
The cloud era has reached the stage where it is no longer a question of whether a company should migrate, but when. Enterprises have embraced the outsourcing of where their various applications are stored and who manages them, saving significant investment along the way. Plus, the cloud has become a defining competitive edge. Companies that fail to successfully adapt risk failure. The media, of course, continues to extol the virtues of the cloud, including how easy it is to get there. Migrating...
No hype cycles or predictions of a gazillion things here. IoT is here. You get it. You know your business and have great ideas for a business transformation strategy. What comes next? Time to make it happen. In his session at @ThingsExpo, Jay Mason, an Associate Partner of Analytics, IoT & Cybersecurity at M&S Consulting, presented a step-by-step plan to develop your technology implementation strategy. He also discussed the evaluation of communication standards and IoT messaging protocols, data...