Welcome!

News Feed Item

National Peanut Board Launches Peanut Allergy Awareness Campaign

Newly launched PeanutAllergyFacts.org will offer resources for families and professionals

ATLANTA, Aug. 5, 2014 /PRNewswire/ -- The National Peanut Board (NPB) today announced the launch of PeanutAllergyFacts.org, a new website for parents, schools, foodservice executives and manufacturers.  The site is designed to provide science-based information about peanut and food allergies, as well as links to resources about effective allergy management.

To view the multimedia assets associated with this release, please click:   http://www.multivu.com/players/English/7289151-national-peanut-board-launches-peanut-allergy-awareness-campaign/

The new site is a key element of a new awareness campaign to emerge from consumer research conducted in 2013 by The Bantam Group, which revealed significant misconceptions about food allergies and allergy management.  Among the findings of the online research, which surveyed 2,000 caregivers of children, were:

  • A significant misconception surrounding the prevalence of peanut allergies. Study participants perceived peanut allergies to affect 24 percent of the total U.S. population – or 40 times the rate reported by the National Institutes of Health (which says that 0.6 percent of Americans have a true peanut allergy);
  • Many people are self-diagnosing food allergies, or turning to those without allergy expertise and appropriate credentials;
  • Only 52 percent of households with a self-reported peanut allergy keep epinephrine on hand to treat an allergic reaction; and
  • 70 percent of people believe incorrectly that simply being near a peanut can trigger a life-threatening reaction.

"While 99 percent of Americans can safely enjoy the nutritional benefits of peanuts, it's imperative that we must all be conscientious of the way we prepare, share and consume food," said Bob Parker, NPB president and CEO.  "At the National Peanut Board, we take food allergies very seriously.  We are committed to finding a solution and to educating others about peanut allergy facts and the safe handling and preparation of peanuts and peanut products."    

Since NPB was created 14 years ago, America's peanut farmers have allocated more than $10 million toward food allergy research, education and outreach.  As part of this effort, NPB has also assembled a Food Allergy Education Advisory Council to guide the board's outreach efforts.  The Council includes doctors, food allergy authorities, school and professional foodservice leaders and others with expertise in the issue.  Council members will provide expert guidance as NPB works to build better understanding and correct misinformation surrounding effective food allergy management practices.

About National Peanut Board
The National Peanut Board represents USA peanut farmers and their families. Through research and marketing initiatives the Board is finding new ways to enhance production and increase consumer demand by promoting the great taste, nutrition and culinary versatility of USA-grown peanuts.  For more information about the board, visit www.NationalPeanutBoard.org.  For more information about peanut allergies and effective management practices, visit www.PeanutAllergyFacts.com.

About The Bantam Group
The Bantam Group, Inc. is a market research and brand planning firm specializing in brand optimization, communications assessment and product development.  Headquartered in Atlanta, Bantam offers a full range of qualitative and quantitative research services and helps its clients develop strategies for building their brands and identifying product development opportunities.  For more information on Bantam, please visit our website at:  www.TheBantamGroup.com.

To view the multimedia assets associated with this release, please click: http://www.multivu.com/players/English/7289151-national-peanut-board-launches-peanut-allergy-awareness-campaign/

 

 

Visit peanutallergyfacts.org to learn about effective peanut allergy management.

 

SOURCE National Peanut Board

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
Identity is in everything and customers are looking to their providers to ensure the security of their identities, transactions and data. With the increased reliance on cloud-based services, service providers must build security and trust into their offerings, adding value to customers and improving the user experience. Making identity, security and privacy easy for customers provides a unique advantage over the competition.
Qosmos has announced new milestones in the detection of encrypted traffic and in protocol signature coverage. Qosmos latest software can accurately classify traffic encrypted with SSL/TLS (e.g., Google, Facebook, WhatsApp), P2P traffic (e.g., BitTorrent, MuTorrent, Vuze), and Skype, while preserving the privacy of communication content. These new classification techniques mean that traffic optimization, policy enforcement, and user experience are largely unaffected by encryption. In respect wit...
Fact: storage performance problems have only gotten more complicated, as applications not only have become largely virtualized, but also have moved to cloud-based infrastructures. Storage performance in virtualized environments isn’t just about IOPS anymore. Instead, you need to guarantee performance for individual VMs, helping applications maintain performance as the number of VMs continues to go up in real time. In his session at Cloud Expo, Dhiraj Sehgal, Product and Marketing at Tintri, wil...
19th Cloud Expo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy. Meanwhile, 94% of enterpri...
Enterprises have forever faced challenges surrounding the sharing of their intellectual property. Emerging cloud adoption has made it more compelling for enterprises to digitize their content, making them available over a wide variety of devices across the Internet. In his session at 19th Cloud Expo, Santosh Ahuja, Director of Architecture at Impiger Technologies, will introduce various mechanisms provided by cloud service providers today to manage and share digital content in a secure manner....
Smart Cities are here to stay, but for their promise to be delivered, the data they produce must not be put in new siloes. In his session at @ThingsExpo, Mathias Herberts, Co-founder and CTO of Cityzen Data, will deep dive into best practices that will ensure a successful smart city journey.
SYS-CON Events announced today that 910Telecom will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Housed in the classic Denver Gas & Electric Building, 910 15th St., 910Telecom is a carrier-neutral telecom hotel located in the heart of Denver. Adjacent to CenturyLink, AT&T, and Denver Main, 910Telecom offers connectivity to all major carriers, Internet service providers, Internet backbones and ...
To leverage Continuous Delivery, enterprises must consider impacts that span functional silos, as well as applications that touch older, slower moving components. Managing the many dependencies can cause slowdowns. See how to achieve continuous delivery in the enterprise.
There is growing need for data-driven applications and the need for digital platforms to build these apps. In his session at 19th Cloud Expo, Muddu Sudhakar, VP and GM of Security & IoT at Splunk, will cover different PaaS solutions and Big Data platforms that are available to build applications. In addition, AI and machine learning are creating new requirements that developers need in the building of next-gen apps. The next-generation digital platforms have some of the past platform needs a...
SYS-CON Events announced today Telecom Reseller has been named “Media Sponsor” of SYS-CON's 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Telecom Reseller reports on Unified Communications, UCaaS, BPaaS for enterprise and SMBs. They report extensively on both customer premises based solutions such as IP-PBX as well as cloud based and hosted platforms.
DevOps at Cloud Expo – being held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA – announces that its Call for Papers is open. Born out of proven success in agile development, cloud computing, and process automation, DevOps is a macro trend you cannot afford to miss. From showcase success stories from early adopters and web-scale businesses, DevOps is expanding to organizations of all sizes, including the world's largest enterprises – and delivering real results. Am...
I wanted to gather all of my Internet of Things (IOT) blogs into a single blog (that I could later use with my University of San Francisco (USF) Big Data “MBA” course). However as I started to pull these blogs together, I realized that my IOT discussion lacked a vision; it lacked an end point towards which an organization could drive their IOT envisioning, proof of value, app dev, data engineering and data science efforts. And I think that the IOT end point is really quite simple…
Internet of @ThingsExpo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 19th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The Internet of Things (IoT) is the most profound change in personal and enterprise IT since the creation of the Worldwide Web more than 20 years ago. All major researchers estimate there will be tens of billions devices - comp...
Traditional on-premises data centers have long been the domain of modern data platforms like Apache Hadoop, meaning companies who build their business on public cloud were challenged to run Big Data processing and analytics at scale. But recent advancements in Hadoop performance, security, and most importantly cloud-native integrations, are giving organizations the ability to truly gain value from all their data. In his session at 19th Cloud Expo, David Tishgart, Director of Product Marketing ...
SYS-CON Events announced today that eCube Systems, a leading provider of middleware modernization, integration, and management solutions, will exhibit at @DevOpsSummit at 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. eCube Systems offers a family of middleware evolution products and services that maximize return on technology investment by leveraging existing technical equity to meet evolving business needs. ...