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In Year Three of Drought, Dropcountr Introduces New Mobile App that Allows California Consumers to "Poke" Their Water Utility for Daily, Actionable Water Usage Data

With more than 80% of California in extreme drought, consumers and utilities look to mobile water data to avoid peak water usage

REDWOOD CITY, Calif., Aug. 5, 2014 /PRNewswire/ -- In the midst of California's worst drought in decades, Dropcountr, the leading provider of digital water conservation solutions, today released a new feature to its current platform which provides California consumers with web and mobile app access to their daily water consumption data. Unlike traditional paper usage reports which provide utility customers with a three month-old view of past water consumption, Dropcountr's digital platform, which can be accessed online or via the Dropcountr mobile app, provides instant access to daily water usage data as well as preventative and actionable push-based alerts that warn customers before they hit peak water usage and/or experience costly water leaks. Dropcountr's new "utility poke" mobile app feature now empowers California utility customers currently forced to rely on dated paper reports with a quick and efficient way to ask their utility for daily digital access to their own water usage data in order to monitor and conserve water. Dropcountr's mobile platform is now available for free on iOS and the web, and is coming to Android on September 1.

Despite emergency pleas by Governor Brown this January for Californians to "immediately" begin working towards a 20 percent reduction of water consumption and last week's unprecedented mandates by the California State Water Resources Control Board, water usage in the state has actually risen by 1 percent. In response, Dropcountr has introduced a cloud-based solution that provides consumers with the personal data they need to make real-time choices about their own water consumption. Unlike recent energy conservation and efficiency programs, which have had great success in reducing energy consumption by offering consumers actionable, digital access to energy data, the nation's water efficiency programs still rely on older paper usage reports which are typically sent on a quarterly basis and provide no transparency or visibility into how and at what rate customers are using their water.

The city of Folsom in California is one of Dropcountr's early utility partners and Don Smith, Water Management Coordinator said, "The City of Folsom is looking forward to working with Dropcountr in bringing critical and timely water use information to our customers during this time of drought."

Poke your utility today
California is at a critical juncture in the drought and the Dropcountr cloud-based platform now features a "utility poke," easily accessible through Dropcountr's mobile app, which geolocates a consumer in California and enables them to contact their local water district, requesting daily usage data to monitor and conserve water resources. In addition, Dropcountr supports real-time push notifications that alert consumers to potentially damaging leaks, track peak usage before their bill skyrockets, and stay up to date on drought conservation mandates and fines.

"We're operating in an new era of accessible, actionable data on natural resources—and an increasing number of consumers are acting upon that data," said Robb Barnitt, CEO of Dropcountr. "We've seen clear and positive results of what happens when you provide energy customers the digital tools and access they need to monitor and control their energy consumption. What we're doing at Dropcountr is providing that same level of access for water. We are firm believers in behavioral-based conservation and in that framework, paper is losing the battle to device and web-based presentation."

About Dropcountr
Dropcountr is the leading provider of digital water conservation solutions that empower consumers to save water and money. Its mobile-based water conservation platform provides daily water consumption data and analytics to consumers to change behavior, identify leaks, and take advantage of utility rebates. Dropcountr partners with water districts and utilities to engage consumers and meet efficiency goals through behavioral science strategies. Dropcountr's mobile platform is now available for free on iOS and the web, and is coming to Android on September 1. For more information about Dropcountr visit: http://dropcountr.com/ and follow @dropcountr on Twitter.

Media contact:
MissionCTRL for Dropcountr
[email protected]

SOURCE Dropcountr

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