Welcome!

News Feed Item

Rush, Religion or Rover? Where Loyalties Lay

Canadian consumers are more loyal to their favorite bands and their pets than to their churches, universities or favorite sports teams, according to a study released today by COLLOQUY and FanXchange.

The COLLOQUY/FanXchange 2014 Experiential Rewards Research shows that 73% of Canadians state they are “extremely loyal” or “somewhat loyal” to their favorite bands, with loyalty to their pets ranking an extremely close second at 72%. Favorite sports team rates third with 65%, while university/alma mater (46%) and church/house of worship (41%) ranks a distant fourth and fifth, respectively.

Study findings are based on a June 2014 online survey of 1,005 English-speaking Canadian consumers. COLLOQUY, operated by LoyaltyOne, is a leading provider of loyalty-marketing research, publishing and education. FanXchange is a leader in live event ticketing for loyalty programs.

Download the infographics at http://www.colloquy.com/Canada_Where_Loyalties_Lay.

Though favorite band barely edged out pets for loyalty overall, favorite band prevailed more extensively in various demographics, including the western provinces and respondents in the 30-39 year-old age bracket.

For example, 74% of Western Canadians claim loyalty to their favorite bands, compared to just 65% for pets. Among Canadians in their 30s, 78% of respondents professed loyalty to their favorite bands, a full 10 percentage point advantage over loyalty to pets in that age bracket (68%).

The COLLOQUY/FanXchange research reveals loyalty to a favorite band is lowest in the Maritimes (66%), where consumers much prefer their animals (81%).

“All of us remember the first time we saw our favorite band live,” said COLLOQUY Research Director Jeff Berry. “There was a connection. Somebody finally understood us, and that made a lasting impression. There’s a lesson there for brand marketers.”

Gender stereotyping would point to men being more loyal to their favorite sports teams than women, but the COLLOQUY/FanXchange research exposes a staggering gap of 73% to 57%. The research shows that neither men nor women are overly loyal to their churches/houses of worship, with both sexes scoring a mere 41%.

“Canadians are thrilled to see their favorite teams or bands perform live,” said FanXchange President Morley Ivers. “It’s a motivating and memorable experience that increases engagement with the rewards program making it possible.”

In other key findings from the loyalty research:

  • Canadians with an annual household income of more than $150,000 are significantly more loyal to their universities/alma maters than Americans in the same income bracket.
    • Canadians – 64%
    • Americans – 45%
  • Overall, Canadian men are more loyal to their universities/alma maters than women.
    • Men – 48%
    • Women – 43%
  • English-speaking Quebec scored lower than other regions (and the United States) for loyalty to churches/houses of worship.
    • English-speaking Quebec – 32%
    • Ontario – 41%
    • West – 44%
    • Prairies – 44%
    • Maritimes – 48%
    • U.S. – 55%
  • Canadians’ loyalty to their universities declines with age.
    • 18-29 – 54%
    • 30-39 – 49%
    • 40-49 – 46%
    • 50-59 – 30%
    • 60+ – 28%

The survey margin of error, which measures sampling variability, is +/-3.9%.

About FanXchange:
FanXchange is the global technology leader in live event ticket access for loyalty and reward programs, powering portal solutions that enable program members to earn and redeem points for the purchase of tickets to every major sports, concert and theatre event in North America. For more information, visit www.loyalty.fanxchange.com.

About COLLOQUY:
COLLOQUY is a publishing, education and research practice that brings together more than 50,000 loyalty practitioners from around the world. The go-to resource for loyalty intelligence since 1990, COLLOQUY engages and educates loyalty marketers with its magazine, weekly e-newsletter and timely and comprehensive loyalty-marketing website, colloquy.com. COLLOQUY delivers industry-leading loyalty benchmarking reports and educational workshops, webinars and speeches. The COLLOQUY Summit is the premiere annual loyalty event where innovative loyalty strategies worldwide are recognized with the COLLOQUY Loyalty Awards. Advertising, sponsorship and publishing opportunities are available via the COLLOQUY Network Partners program, a global partnership of loyalty service providers. COLLOQUY is an independently operated division of LoyaltyOne.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
Developers want to create better apps faster. Static clouds are giving way to scalable systems, with dynamic resource allocation and application monitoring. You won't hear that chant from users on any picket line, but helping developers to create better apps faster is the mission of Lee Atchison, principal cloud architect and advocate at New Relic Inc., based in San Francisco. His singular job is to understand and drive the industry in the areas of cloud architecture, microservices, scalability ...
With major technology companies and startups seriously embracing Cloud strategies, now is the perfect time to attend @CloudExpo | @ThingsExpo, June 6-8, 2017, at the Javits Center in New York City, NY and October 31 - November 2, 2017, Santa Clara Convention Center, CA. Learn what is going on, contribute to the discussions, and ensure that your enterprise is on the right path to Digital Transformation.
SYS-CON Events announced today that T-Mobile will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. As America's Un-carrier, T-Mobile US, Inc., is redefining the way consumers and businesses buy wireless services through leading product and service innovation. The Company's advanced nationwide 4G LTE network delivers outstanding wireless experiences to 67.4 million customers who are unwilling to compromise on ...
SYS-CON Events announced today that Juniper Networks (NYSE: JNPR), an industry leader in automated, scalable and secure networks, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Juniper Networks challenges the status quo with products, solutions and services that transform the economics of networking. The company co-innovates with customers and partners to deliver automated, scalable and secure network...
SYS-CON Events announced today that SoftLayer, an IBM Company, has been named “Gold Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2016, at the Javits Center in New York, New York. SoftLayer, an IBM Company, provides cloud infrastructure as a service from a growing number of data centers and network points of presence around the world. SoftLayer’s customers range from Web startups to global enterprises.
With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo 2016 in New York. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be! Internet of @ThingsExpo, taking place June 6-8, 2017, at the Javits Center in New York City, New York, is co-located with 20th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry p...
SYS-CON Events announced today that Juniper Networks (NYSE: JNPR), an industry leader in automated, scalable and secure networks, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Juniper Networks challenges the status quo with products, solutions and services that transform the economics of networking. The company co-innovates with customers and partners to deliver automated, scalable and secure network...
The 20th International Cloud Expo has announced that its Call for Papers is open. Cloud Expo, to be held June 6-8, 2017, at the Javits Center in New York City, brings together Cloud Computing, Big Data, Internet of Things, DevOps, Containers, Microservices and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportunity. Submit your speaking proposal ...
@GonzalezCarmen has been ranked the Number One Influencer and @ThingsExpo has been named the Number One Brand in the “M2M 2016: Top 100 Influencers and Brands” by Analytic. Onalytica analyzed tweets over the last 6 months mentioning the keywords M2M OR “Machine to Machine.” They then identified the top 100 most influential brands and individuals leading the discussion on Twitter.
SYS-CON Events announced today that Hitachi, the leading provider the Internet of Things and Digital Transformation, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Hitachi Data Systems, a wholly owned subsidiary of Hitachi, Ltd., offers an integrated portfolio of services and solutions that enable digital transformation through enhanced data management, governance, mobility and analytics. We help globa...
Blockchain is a shared, secure record of exchange that establishes trust, accountability and transparency across supply chain networks. Supported by the Linux Foundation's open source, open-standards based Hyperledger Project, Blockchain has the potential to improve regulatory compliance, reduce cost and time for product recall as well as advance trade. Are you curious about Blockchain and how it can provide you with new opportunities for innovation and growth? In her session at 20th Cloud Exp...
The buzz continues for cloud, data analytics and the Internet of Things (IoT) and their collective impact across all industries. But a new conversation is emerging - how do companies use industry disruption and technology enablers to lead in markets undergoing change, uncertainty and ambiguity? Organizations of all sizes need to evolve and transform, often under massive pressure, as industry lines blur and merge and traditional business models are assaulted and turned upside down. In this new da...
The goal of Continuous Testing is to shift testing left to find defects earlier and release software faster. This can be achieved by integrating a set of open source functional and performance testing tools in the early stages of your software delivery lifecycle. There is one process that binds all application delivery stages together into one well-orchestrated machine: Continuous Testing. Continuous Testing is the conveyor belt between the Software Factory and production stages. Artifacts are ...
Back in February of 2017, Andrew Clay Schafer of Pivotal tweeted the following: “seriously tho, the whole software industry is stuck on deployment when we desperately need architecture and telemetry.” Intrigue in a 140 characters. For me, I hear Andrew saying, “we’re jumping to step 5 before we’ve successfully completed steps 1-4.”
SYS-CON Events announced today that Hitachi, the leading provider the Internet of Things and Digital Transformation, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Hitachi Data Systems, a wholly owned subsidiary of Hitachi, Ltd., offers an integrated portfolio of services and solutions that enable digital transformation through enhanced data management, governance, mobility and analytics. We help globa...