Welcome!

News Feed Item

The University of Akron Selects V12 Group's Launchpad to Power Student Marketing Program

RED BANK, N.J., Aug. 5, 2014 /PRNewswire/ -- V12 Group is proud to announce that its marketing platform, Launchpad, is boldly going where it's never gone before: to college. The Taylor Institute of Direct Marketing at The University of Akron (UA) will offer students hands-on experience by implementing the industry's first customer management and acquisition marketing automation platform in its on-campus laboratories.

V12 Group's marketing automation platform, Launchpad, hosts a suite of integrated applications that enable marketers to plan, automate, deliver and optimize data driven marketing and real-time communications.

Working with V12 Group, The Taylor Institute will deploy the state-of-the-art Launchpad platform allowing students to turnkey direct interactive marketing projects that segment current customers, identify prospects, develop email, social media and online display advertising messages, execute campaigns and receive analytics on campaign results. During the term of the license agreement between UA and the V12 Group, the V12 Group also will sponsor the Marketing Analytics Lab in the Taylor Institute of Direct Marketing, which will carry the V12 Group's name during the term. 

"We strive for the constant pursuit of education in our field and are thrilled to be working with UA to help close the marketing automation skills gap and prepare the next generation of marketing experts," said V12 Group CEO Paul Chachko. "It is our hope that our cutting edge platform will prove to be an invaluable resource allowing students to gather their own empirical evidence and develop highly in demand skills."

"The successful use of this platform will give our marketing program a leg up on competing institutions and enable us to differentiate our program on the basis of real world applicability," said Professor of Marketing and Marketing Department Chairman William E. Baker, Ph.D. "Offering students access to the information provided by this system reinforces our dedication to collaboration and supporting education through hands-on experience."

The Taylor Institute is the country's premiere direct marketing learning and research venue. It was established at UA in 2003 to educate undergraduate and MBA students in the specialized ideas, issues and techniques of direct and interactive marketing, including social media, marketing analytics, database marketing, qualitative marketing research and more. The Taylor Institute supports this education by: maintaining laboratories where students apply classroom skills and knowledge, collaborating with corporate organizations on real-time student projects, and housing the majority of UA's College of Business Administration (CBA) marketing classes.

Launchpad is a unique multi-channel customer management and acquisition marking automation platform with a full range of marketing channels seamlessly integrated onto a single dashboard. The streamlined UI facilitates planning, delivery and optimization of campaigns across email marketing, online display advertising, social, mobile, and direct mail channels. V12 Group's industry leading data powers the SaaS-based, private cloud-hosted platform. With Launchpad, marketers are enabled to identify and reach new consumer, business, display and automotive prospects by selecting from V12 Group's 3.4 billion record data warehouse. 

For more information about Launchpad, visit the V12 Group website.

To learn more about direct marketing studies at UA, visit The Taylor Institute of Direct Marketing.

About V12 Group
V12 Group is a leading provider of data and multi-channel digital marketing technology that empowers organizations of all sizes to communicate with prospects and customers through email, mobile, social media, and digital display ads. V12 Group's marketing automation platform, Launchpad, hosts a suite of integrated applications that enable marketers to plan, automate, deliver and optimize data driven marketing and real-time communications to drive new and existing customer engagement, increase sales and improve return on marketing investment.

Logo - http://photos.prnewswire.com/prnh/20140805/133597

SOURCE V12 Group

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
SYS-CON Events announced today that Daiya Industry will exhibit at the Japanese Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Ruby Development Inc. builds new services in short period of time and provides a continuous support of those services based on Ruby on Rails. For more information, please visit https://github.com/RubyDevInc.
When it comes to cloud computing, the ability to turn massive amounts of compute cores on and off on demand sounds attractive to IT staff, who need to manage peaks and valleys in user activity. With cloud bursting, the majority of the data can stay on premises while tapping into compute from public cloud providers, reducing risk and minimizing need to move large files. In his session at 18th Cloud Expo, Scott Jeschonek, Director of Product Management at Avere Systems, discussed the IT and busine...
SYS-CON Events announced today that Evatronix will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Evatronix SA offers comprehensive solutions in the design and implementation of electronic systems, in CAD / CAM deployment, and also is a designer and manufacturer of advanced 3D scanners for professional applications.
As businesses evolve, they need technology that is simple to help them succeed today and flexible enough to help them build for tomorrow. Chrome is fit for the workplace of the future — providing a secure, consistent user experience across a range of devices that can be used anywhere. In her session at 21st Cloud Expo, Vidya Nagarajan, a Senior Product Manager at Google, will take a look at various options as to how ChromeOS can be leveraged to interact with people on the devices, and formats th...
First generation hyperconverged solutions have taken the data center by storm, rapidly proliferating in pockets everywhere to provide further consolidation of floor space and workloads. These first generation solutions are not without challenges, however. In his session at 21st Cloud Expo, Wes Talbert, a Principal Architect and results-driven enterprise sales leader at NetApp, will discuss how the HCI solution of tomorrow will integrate with the public cloud to deliver a quality hybrid cloud e...
DevOps at Cloud Expo, taking place October 31 - November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 21st Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to w...
Is advanced scheduling in Kubernetes achievable? Yes, however, how do you properly accommodate every real-life scenario that a Kubernetes user might encounter? How do you leverage advanced scheduling techniques to shape and describe each scenario in easy-to-use rules and configurations? In his session at @DevOpsSummit at 21st Cloud Expo, Oleg Chunikhin, CTO at Kublr, will answer these questions and demonstrate techniques for implementing advanced scheduling. For example, using spot instances ...
DevOps is under attack because developers don’t want to mess with infrastructure. They will happily own their code into production, but want to use platforms instead of raw automation. That’s changing the landscape that we understand as DevOps with both architecture concepts (CloudNative) and process redefinition (SRE). Rob Hirschfeld’s recent work in Kubernetes operations has led to the conclusion that containers and related platforms have changed the way we should be thinking about DevOps and...
SYS-CON Events announced today that Taica will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Taica manufacturers Alpha-GEL brand silicone components and materials, which maintain outstanding performance over a wide temperature range -40C to +200C. For more information, visit http://www.taica.co.jp/english/.
When it comes to cloud computing, the ability to turn massive amounts of compute cores on and off on demand sounds attractive to IT staff, who need to manage peaks and valleys in user activity. With cloud bursting, the majority of the data can stay on premises while tapping into compute from public cloud providers, reducing risk and minimizing need to move large files. In his session at 18th Cloud Expo, Scott Jeschonek, Director of Product Management at Avere Systems, discussed the IT and busine...
SYS-CON Events announced today that SourceForge has been named “Media Sponsor” of SYS-CON's 21st International Cloud Expo, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. SourceForge is the largest, most trusted destination for Open Source Software development, collaboration, discovery and download on the web serving over 32 million viewers, 150 million downloads and over 460,000 active development projects each and every month.
Enterprises have taken advantage of IoT to achieve important revenue and cost advantages. What is less apparent is how incumbent enterprises operating at scale have, following success with IoT, built analytic, operations management and software development capabilities – ranging from autonomous vehicles to manageable robotics installations. They have embraced these capabilities as if they were Silicon Valley startups. As a result, many firms employ new business models that place enormous impor...
SYS-CON Events announced today that TidalScale will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. TidalScale is the leading provider of Software-Defined Servers that bring flexibility to modern data centers by right-sizing servers on the fly to fit any data set or workload. TidalScale’s award-winning inverse hypervisor technology combines multiple commodity servers (including their ass...
As popularity of the smart home is growing and continues to go mainstream, technological factors play a greater role. The IoT protocol houses the interoperability battery consumption, security, and configuration of a smart home device, and it can be difficult for companies to choose the right kind for their product. For both DIY and professionally installed smart homes, developers need to consider each of these elements for their product to be successful in the market and current smart homes.
SYS-CON Events announced today that MIRAI Inc. will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. MIRAI Inc. are IT consultants from the public sector whose mission is to solve social issues by technology and innovation and to create a meaningful future for people.